Monday, July 14th, 2014 by


This past Saturday was Island Reggae Fest, thrown by Cukui, over at Great America in Santa Clara. CT and I drove down to support and spend the day with our Cukui family and this was my first time checking this event out. This is a crazy event! Hella people and families were out enjoying the day at the park, good island music, some (hella) people were putting it in the air, good vibes all around, it was dope, really felt like I was back in Honolulu, but with a certain “city” feel to it. It kind of felt like Birthday Bash over at the Waikiki Shell. Of course I was thinking how much FITTED product I would see and I definitely didn’t expect this  but FITTED hats and shirts were EVERYWHERE, Island Camo, Wai’Ale’Ale prints, Aloha’s, Kamehameha’s, were all over the place. Definitely a good feeling seeing all the FITTED gear being rocked. Shout out to Cukui family, Jae, Orly, Justin, Danny, Hot Rain, Chris Reezy, Blaine, Boog, ThaKuya and most importantly, Happy Birthday, Nixon!





Tuesday, July 12th, 2011 by


Friday, June 24th, 2011 by

From Cali to Hawaii, Cukui and its brethren FITTED are hosting their first ever collaborative event at The Manifest located in Honolulu’s historical Chinatown district! 

Both these brands have strong core values about the cultures and communities they represent and they certainly want to share their years of success and joy with the people who made it possible: YOU. 

Though this party is cemented in the 808 (doesn’t mean you can’t fly out) all our fam from near and far are invited to grow and share with us in the good times. Bound to be cracken! 

First 50 people wearing CUKUI or FITTED get a FREE TOTE BAG with free tees, stickers and an exclusive mix tape by DJ Cutso of The Bangerz.

And of course, we will also be releasing the exclusive “Native Rights” tee that will only available in-stores at Cukui and Fitted.

Music by DJ Cutso of The Bangerz (San Jose, CA)

Hope to see you there! Mahaloz!
Cukui & Fitted (40808)