HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 13th, 2015 by

Releasing in-store and online this Saturday, November 14th at 11am HST.

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Aloha kākou!

“Wai” is the Hawaiian word for “water,” which we all know is essential for life. The word “waiwai” is a duplication of “wai” and it means wealth, riches, and abundance. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life.

Unfortunately, the idea of being wealthy in our present society has nothing to do with having a rich supply of water or flourishing crops. It’s all about the money, along with the greed and corruption that comes hand in hand. With our Holiday 2015 Collection, we wanted to temporarily erase the current ideologies of wealth and remind ourselves of a simpler time in Hawaiʻi’s history, where wealth was based more on life, health, and thriving culture.

Traveling back to about the 16th century—long before western contact and before Kamehameha I unified the islands under one rule—we arrive at Kūkaniloko in Līhuʻe (now known as Wahiawā), the most sacred birthing site for Oʻahu’s highest aliʻi. It is here that the great Kākuhihewa was born, becoming the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu. He was born into the Lo Aliʻi class, which was reserved for chiefs of royal blood, the most precious aliʻi class of them all. He would also be the last king to be born at Kūkaniloko, foreshadowing a very special monarch to come. Out of the 27 aliʻi ʻaimoku that laid claim to Oʻahu, what makes Kākuhihewa’s story so noteworthy is the abundance of life and wealth that arose during his long reign.

He was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population. Historian Samuel Kamakau put it best when he said “He lani i luna, he hōnua i lalo,” which translates to “it was fertile in the uplands, fertile in the lowlands” during Kākuhihewa’s reign, basically saying that between the heaven above and the earth below, Kākuhihewa had everything under control. It is said that they even starting calling the island “Oʻahu a Kākuhihewa” to honor their great king.

One of the famous stories about Kākuhihewa’s reign was the tale of his encounter with Kaʻauhelemoa, a mythical moa (chicken) that flew near his feet while he was playing makahiki games in Waikīkī. As the moa landed, he scratched at the ground and disappeared. Kākuhihewa took this as a sign of fertile land and had a niu (coconut) tree planted in that exact spot. The story goes on to say that one tree quickly grew into 10,000 niu trees. The area was then appropriately named “Helumoa” which means “chicken scratch.”

Our Holiday 2015 Waiwai Collection honors the great Kākuhihewa and his reign that brought peace, prosperity, and wealth to the Hawaiian people. The release also coincides with makahiki season in ancient Hawaiʻi, a peaceful four-month period every year that was filled with sports, dancing, and feasting to celebrate Lono, the god associated with fertility, agriculture, rainfall, and peace. This inspired the sports theme we chose for this collection, with new logos and designs that also help manifest the “Waiwai” concept. The aesthetic inspiration for the collection comes from vintage baseball and football uniforms, utilizing classic materials and colors to bring the concept to life.

 

Kākuhihewa Chiefs Snapback
For the first release of this collection, we’re introducing a new logo created to honor Kākuhihewa’s rule over Oʻahu and the other aliʻi that presided there, hence the initials KC for Kākuhihewa Chiefs. A chenille ihe laumeke (spear) crosses the initials to reference old Hawaiian weaponry. The moniker “City of Chiefs” on the back is an ode to the city of Honolulu, part of Kākuhihewa’s kingdom along with the chiefs that came before and after him. It also refers to the fact that the central government of the state of Hawaiʻi resides in Honolulu today. The base of the hat is black melton wool, with a multicolored KC logo on the front and the New Era logo and crown embroideries on the sides in tonal black. Around back a red crest tag is seen next to the white snap enclosure, with “City of Chiefs” embroidered above in white.

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RBI Tee – Black / Women’s Racerback Tank – Heather Black
A new logo tee presents itself for the Waiwai Collection. It features arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee features the 10 year label stitched on the lower left front.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 11th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 13th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Nihi 5-Panel Camp
A new camp hat featuring the ʻIliahi Tree Camo on the visor and front panel, black mesh on the side panels, and black on the top panels. Subtle black tonal embroidery is seen on the sides and back for a clean look, along with a black/white crest tag and all black strap and clip enclosure. It also features a custom-molded rubber Nihi patch stitched to the front panel.

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1 Picul Tee – White
Featuring an illustration of men carrying sandalwood measured by the picul and placing them into a dug-out pit for storage. Being that sandalwood was a valuable trade commodity in the early days, it was common for people to stash their precious cargo away…something like a picul jar. Printed in black on a white tee with a black crown on the upper back.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

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Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

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