FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (THIRD RELEASE)

Thursday, November 13th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 15th, 2014.

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Aloha kākou!

We present to you the third release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SECOND RELEASE)

Friday, November 7th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 8th, 2014.

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Aloha kākou!

We present to you the second release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Thursday, August 28th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (THIRD RELEASE)

Sunday, August 17th, 2014 by

Releasing in-store and online this Tuesday, August 19th, 2014. Releasing at select stockists later this week.

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Aloha kākou!

We present to you the third release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 LOOK BOOK

Thursday, August 7th, 2014 by

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We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.

Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.

The entire Summer collection (Delivery 1 and 2) revolves around three patterns: Maiʻa, Vanquish, and Kala Pepa, with all three relating to either an outside perception or inside perception of Hawaii during this time period.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

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SPRING 2014 D2 “LEGACY” (FOURTH RELEASE)

Thursday, April 17th, 2014 by

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Island Camo Leopard” Aloha Snapback
Back in 2008 we created a cotton burlap hat using the H Pride logo, but it was never released — instead it remained as a rare sample that we were always fond of. Now through our Legacy collection, we have a chance to revive the look and feel in a new way. Featuring a cotton burlap base, we’ve modified the leopard print by utilizing our Island Camo pattern for the structure. It also features white embroidery on the front “Aloha” and back crest, along with gold eyelets, New Era logo, and side crown. Bold red on the undervisor, top button, and snap enclosure perfectly contrasts the Island Camo leopard print. The Hawaiʻi State Seal is displayed on the satin inside liner.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Thursday, April 3rd, 2014 by

Releasing in-store and online this Saturday, April 5th, 2014.

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Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.

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“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.

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“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.

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SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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