UMI A OLA

Friday, October 23rd, 2015 by

Releasing in-store and online this Saturday, October 24th at 11am HST.

LIFESTYLE

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Models: Kenric Shintaku (@kshintaku) and his son Derek

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

 

Mahalo Snapback – Green
One of the other original designs and colorways we released was a green H Pride featuring orange and white accents, which drew heavy inspiration from the classic UH baseball teams during the Murakami era. When we hit 5 years, we released an Aloha 59FIFTY featuring the same color blocking but with an inner lining that carried over the 5 year theme. This time around, we are using the Mahalo design with the same green, orange, and white color blocking scheme, but with the new Hulu pattern from our Umi A Ola collection lining the inside.

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Kolohe Keiki Snapback – Black
A special design just for the keiki with the front design written in the same style as our popular Aloha and Mahalo designs. It mimics the black and gold Mahalo from last week, but switched up with the word Kolohe, which means “naughty” or “rascal” in Hawaiian. It also includes the same Hulu pattern lined on the inside.

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FITTED + Champion Umi A Ola Basketball Jersey – Black
Our next installment in the Champion collaboration set includes a basketball jersey featuring a large print of Kākuhihewa along with FITTED HAWAII in the center, with our 10 year patch and Champion’s patches on the bottom left. A small “C” logo is embroidered on the wearer’s left chest area near the collar. The back features our crown and the number 10 in a red and yellow block in the upper center.

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FITTED + Champion Umi A Ola Mesh Shorts – Black or White
Accompanying the jersey are a set of active mesh shorts in black and white. It features a small “C” logo appliqué on the bottom left, along with a large woven X logo printed front and center. Our new FITTED logotype makes an appearance on the back of the shorts, running across the the bottom hem.

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10 Shakas Tee – Green
This new design celebrates 10 years with two shakas interlocking to create an X shape, surrounded by our branding, all eight Hawaiian Islands, and a declaration of “A Decade Strong, 2005–2015.” It features a large 10 Shakas design on the back with a smaller version on the upper left chest. It also features the 10 Year patch on the bottom left.

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Aloha X Women’s Racerback Tank – Black / Women’s Tee – White
A unique mash-up of our woven X logo and a heart to create the “O” shape in “ALOHA.” The back features our traditional crown on the upper back.

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Mahalo 59FIFTY Keychain – Green
To coincide with the release of the Mahalo snapback, we will also be releasing a miniature version as a 59FIFTY keychain, complete with New Era taping and our new red FITTED tags on the inside.

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UMI A OLA

Friday, October 16th, 2015 by

Releasing in-store and online this Saturday, October 17th at 11am HST.
**The red FITTED + Champion Umi A Ola Satin Jacket will be releasing online only.**

blog lifestyle

blog lifestyle

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

UMI A OLA PATTERNS
For the Umi A Ola collection, we unveiled two new patterns that would help accentuate our long-standing history as well as reveal a new beginning for ourselves. The Woven X pattern contains a stylized roman numeral X (10) and is inspired by makaloa and lauhala—materials used by master craftsmen for weaving. The deeper meaning behind the idea of weaving is the sense of togetherness, ʻohana, and community. Strong bonds woven together over time that can’t easily be broken. The Hulu pattern focuses on the ‘ahu ‘ula concept we mentioned in our first Umi A Ola post. It contains stylized yellow and red feathers seen on various ʻahu ʻula, and it represents a new start as we peel back our yellow feathers and show the red feathers underneath—our koko (blood).

 

Mahalo Snapback – Red/Gold or Black/Gold
The very first New Era 59FIFTYs produced by FITTED back in 2006 consisted of two designs, the Kamehameha and H Pride. The Kamehameha design came in two colorways, red/gold and black/gold. These have become largely revered over the years due to their rarity and their special place in our history as being the very first Kamehameha hats produced. At our 5 year mark, we decided to re-release these colorways—along with the green/orange that appeared on the H Pride—but swapped with new front logos that we’ve become known for. For our 10 year anniversary, we’re bringing back the original colorways yet again, but this time we wanted to use the Mahalo logo on all of them, as it’s perhaps our most meaningful design and we’d like to use it to mahalo everyone for their support over the years. On the inside we’re showcasing our new Hulu pattern to represent our growth and the start of another 10 years.

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FITTED + Champion Umi A Ola Satin Jacket – Red or Black
For our momentous 10 year anniversary, we partnered with Champion to bring you a co-branded lightweight satin zip-up jacket, made up of 100% nylon outer and 100% polyester mesh lining. It features a large Champion “C” logo appliqué on the wearer’s left chest, along with our Umi A Ola embroidered patch on the right chest. A Hawaiian flag patch is stitched to the right sleeve, with a maile lei design printed below on both sleeves. A small reflective Champion “C” logo is embroidered on the bottom of the left sleeve. The back features various FITTED logos and 10 year marks down the center, with Champion’s logo at the top. NOTE: The red FITTED + Champion Umi A Ola Satin Jacket will be an online exclusive.

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10 Shakas Tee – Red or Black
This new design celebrates 10 years with two shakas interlocking to create an X shape, surrounded by our branding, all eight Hawaiian Islands, and a declaration of “A Decade Strong, 2005–2015.” It features a large 10 Shakas design on the back with a smaller version on the upper left chest. It also features the 10 Year patch on the bottom left.

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Umi A Ola WTCF 2 Women’s Racerback Tank – Red / Women’s Tee – White
Our updated logo is featured on these women’s tanks and tees, with the woven X logo on the upper back.

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Mahalo 59FIFTY Keychain – Red/Gold or Black/Gold
To coincide with the release of the Mahalo snapbacks, we will also be releasing miniature versions as 59FIFTY keychains, complete with New Era taping and our new red FITTED tags on the inside.

keychain

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