SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 11th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 13th.
Releasing at select stockists next week.

blog image
Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Nihi 5-Panel Camp
A new camp hat featuring the ʻIliahi Tree Camo on the visor and front panel, black mesh on the side panels, and black on the top panels. Subtle black tonal embroidery is seen on the sides and back for a clean look, along with a black/white crest tag and all black strap and clip enclosure. It also features a custom-molded rubber Nihi patch stitched to the front panel.

front

back

left

right

 

1 Picul Tee – White
Featuring an illustration of men carrying sandalwood measured by the picul and placing them into a dug-out pit for storage. Being that sandalwood was a valuable trade commodity in the early days, it was common for people to stash their precious cargo away…something like a picul jar. Printed in black on a white tee with a black crown on the upper back.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 4th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.
Releasing at select stockists next week.

image

blog image
Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Cheehuu 59FIFTY
Our first 59FIFTY of the season, which also happens to be the first neoprene 59FIFTY we’ve ever released. Featuring a royal blue neoprene visor and crown, along with white contrast stitching throughout. The front and side embroideries are white while the back crest is stitched in white and blue. Another striking feature of this 59FIFTY is the use of white painted metal eyelets rather than the traditional embroidered eyelets.

front

back

left

right

 

Big Game Hunters Tee – Black
Featuring the same design used on the recently released Dri-Fit long sleeve tee, but printed on a traditional short sleeve tee this time around. A small double patch design is seen on the front left chest with a large Big Game Hunters design on the back, printed in blue and white.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

blog

blog
Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

front

back

left

right

 

Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

front

back

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 1st, 2015 by

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

blog image

blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

front

back

left

right

 

Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

front

back

detail

front

back

detail

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

front

back

left

right

bottom

 

Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 16th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 18th. Please note that the ʻIliahi Tree Camo Cheehuu snapback will not be available online.

blog image

blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Cheehuu Snapback
Designed with a manufacturing technique we’re utilizing for the very first time, this Cheehuu snapback features our ʻIliahi Tree Camo pattern sublimated on polyester poplin over the entire crown, which is then camouflaged by black mesh. It also features a full black visor and white embroidery all around which matches the white snap enclosure. Infrared provides a nice contrast in the eyelets and top button. Due to the limited number in stock, there will be no online release for this hat.

front

back

left

right

 

Kalai Waʻa Tee – Black
This tee was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both sleeves is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

front

back

left

right

 

Who The Crown Fits Tee – Red
A clean logo tee featuring black print on a red tee.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, April 10th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.

blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Kelsie Megan (@kelsiemegann)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
One of the cleaner, all-around hats from the collection. Featuring a burgundy crown with a black visor, along with our new ʻIliahi Tree Camo sublimated on a polyester poplin undervisor and top button. White embroidery is seen all around, which matches the white eyelets and snap enclosure. Due to the limited quantities produced and the large number of stockist fulfillments, we will not be releasing this hat in our flagship store or online. Please check with our stockists regarding their own release information.

front

back

left

right

_82G0039

 

Le Fitted Tee – Military Green
Inspired by the art of Alphonse Mucha, whose style became the trademark for the Art Nouveau movement. Many artists within the movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

front

back

 

ʻIliahi Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee with ʻIliahi Tree Camo fill and white outline, along with an infrared crown on the back.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, April 3rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 4th. Please note that the ʻIliahi Tree Camo Aloha snapback will not be available online.

blog image

blog image
Photos: Chris Fujimori (@cfujifilms)
Models: Kelsie Megan (@kelsiemegann)

Aloha kākou!

Over the next two seasons, we will be shining the spotlight on two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. One started our trade industry with its almost limitless variety of uses, and one ushered in a new worldwide demand for its beautifully crafted and highly coveted goods.

The ʻiliahi (Hawaiian sandalwood or santalum paniculatum) trade started in 1790 and continued through the early 1800’s after China struggled to import sandalwood from India due to a decreasing supply of wood. China’s sandalwood appetite was refocused and Hawaiʻi’s sandalwood species was what captured their attention, sparking the beginning of Hawaiʻi’s very first industry. Sandalwood soon became a prized commodity for the people of Hawaiʻi and was sold in weight by the picul, which was an Asian unit of measure defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds. However, by the 1830’s Hawaiʻi’s Sandalwood forests were nearly depleted and its high demand began to diminish. By 1839 King Kamehameha III placed a kapu on all sandalwood and by 1840 the reign of the industry was over. Through reforestation efforts by Haloa ʻAina and public awareness by Mamo Essentials numbers of ʻiliahi (sandalwood) trees are slowly increasing to levels that are suitable for sustainable foresting. In fact, to date Haloa ‘Aina has planted five million new trees in the five years since they’ve started their reforestation project.

In contemporary times, koa has grown to become one of Hawaiʻi’s most prized commodities. Historically, it was used for things like outrigger canoes, surfboards and weapons because of its strength and integrity, but it was the beautiful grain of the koa that later created a high demand and cemented its status as one of the world’s finest grains of wood. This renowned commodity is now being expertly crafted by some of the best carpenters and artists in the world. At the ‘Iolani Palace, built in 1882, it’s hard to miss the 7,000 feet of koa being used throughout, particularly in the floors and the beautifully crafted grand staircase that’s seen as you first step foot into the palace.

This Spring and Summer Season we have created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
The first piece from the collection starts the season off with a bang, as it features several of our most sought after materials all on one hat. Neoprene panels are seen on the front, with spacer mesh around the back, and ripstop nylon on the visor, all in black. The undervisor features the new ‘Iliahi Tree Camo pattern* sublimated on polyester poplin, stitched together with bright infrared thread. The top button features the same pattern, which provides a nice contrast to the tonal Aloha logo and white side and back stitching. It’s finished off with a black snap enclosure. Due to the limited number in stock, there will be no online release for this hat. *Please note that due to a manufacturing error, these snapbacks have been printed with the Koa Tree Camo instead of the ‘Iliahi Tree Camo as the designers originally intended, designating it as a type of error card.

front

back

left

right

bottom

 

ʻIliahi Tree Camo Aloha Tee – Black / Women’s Crop Top – Black
A clean Aloha tee and crop top utilizing the ʻIliahi Tree Camo as a fill, with a white outline. A bright infrared crown is seen on the back.

front

back

front

back