SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.

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Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.

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Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 13th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Slaps Wind 59FIFTY
An extra clean, all-black neoprene 59FIFTY with a blacked out Hawaiian flag on the front and white embroidery around the sides and back. Our Koa Tree Camo pattern finds its way to the satin inner liner and the undervisor, creating a nice contrast.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 6th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 8th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Big Game Hunters 59FIFTY
Featuring breathable black spacer mesh on the side and back panels while the front two panels are polyester sublimated with our Koa Tree Camo pattern. The visor and top button are made of black neoprene. A blue and white Big Game Hunters patch is stitched onto the front panels, while tonal crown and New Era logos are embroidered on the sides and a black/white crest is seen on the back.

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Le Fitted Tee – White
Released earlier this season, this design is inspired by Art Nouveau painter Alphonse Mucha. The Art Nouveau movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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Koa Tree Camo Aloha Served Daily Hoodie – Black
An all black hoodie featuring a small white ASD logo on the front left chest and a large version on the back filled with our Koa Tree Camo pattern.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 30th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 1st.

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Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha 59FIFTY
Our next 59FIFTY this season features a black neoprene crown mixed with a black spacer mesh visor and top button. The front, side, and back embroideries are olive green, while our Koa Tree Camo floods the inner satin liner.

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Jamo Rocks Tee – Black
An old favorite, the Jamo Rocks tee is a nod to the 80 proof spirit we all enjoy, with our signature FITTED twist. Triple distilled and served daily on the rocks.

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Big Hunt Tee – Black
80’s and 90’s babies will relive fond memories of huffing and puffing on cartridges, snickering dogs, and bright orange plastic guns with this new design. The Big Hunt tee is a nostalgic ode to the Duck Hunt box art, flipped local style.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 23rd, 2015 by

Releasing exclusively at FITTED, in-store and online this Saturday, July 25th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
This snapback features a breathable black mesh crown with a neoprene visor also in black. The front Aloha logo is beautifully sublimated with our colorful ʻIliahi Tree Camo pattern, while the top button, eyelets and side embroideries are done in a bright infrared color. It also features a infrared/white back crest and white snap enclosure to complete the look. This is a FITTED exclusive, found only at our brick at mortar location and our online store.

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Smoke Hawaiian Cigars Tee – White
Inspired by classic cigar boxes and royal living, this tee is presented as an ode to King Kalākaua and his love for fine cigars. He was known to grow his own tobacco and crafted cigars as a hobby, some even said to have a slight sandalwood flavor. On the back of the tee, King Kalākaua’s portrait is proudly displayed with surrounding ʻiliahi and sandalwood, along with our regal crest making a comeback from our classic Duke shirt, and “Smoke Hawaiian Cigars” written below. The crest is also printed on the front left chest.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Tuesday, July 21st.

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Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Kamehameha Snapback
Featuring a full mesh crown in black, with our ʻIliahi Tree Camo pattern sublimated on polyester poplin peeking through underneath. The infrared eyelets and top button provide a nice contrast to the all black visor. The front, side and back embroideries are white along with the snap enclosure.

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ʻIliahi Quilt Tee – White
This design is based on traditional Hawaiian quilts and their beautiful, radially symmetric patterns. Printed in burgundy, we incorporated the ʻiliahi and enlarged it to the side for a unique look, wrapping from front to back.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 13th, 2015 by

Releasing in-store and online at FittedHawaii.com this Tuesday, July 14th (The military green Fitted Hawaii Fishing Tournament tee will be released in-store only).

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Models: Sal & Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Bucket
Featuring our ʻIliahi Tree Camo print sublimated on a polyester poplin bucket hat. The side panels are made of breathable black mesh, with tonal crown and New Era embroidery on both sides.

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Fitted Hawaii Fishing Tournament Tee – Military Green (pictured above) / Tank Top – Black
Created in the style of the classic fishing tees from back in the day, this tee features a large fishing illustration on the back with “Fitted Hawaii Fishing Tournament” written on it. The front features a small crest along with the same branding as the back, while the tee’s right sleeve is branded with our crest in black. **Please note that the military green Fitted Hawaii Fishing Tournament tee will be an in-store exclusive.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, July 10th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, July 11th.
Releasing at select stockists next week.

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Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Bucket
A polyester poplin bucket hat featuring a sublimated Koa Tree Camo print on the brim and top panel. For the very first time, we’re featuring white mesh panels around the sides of the bucket for ultimate breathability. It also features a black New Era logo and crown embroidered on the left and right sides, respectively.

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Kalai Waʻa Raglan Tee – Heather Gray
Featuring a design we released earlier in the season, but this time printed in charcoal gray on a heather gray/heather denim raglan tee. The design was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both lower sides is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 2nd, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, July 4th (holiday hours: 11am–3pm).
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Nihi 5-Panel Camp
Featuring the Koa Tree Camo on the visor and front panel, along with white mesh on the side panels and black on the top panels. The back shaka and side crown are embroidered in black, while the New Era logo is stitched in black and white. The front Nihi logo is presented as a stitched-on, molded rubber patch. It’s finished off with a black strap and clip enclosure around the back.

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Lawaiʻa Tee – Black
This tee’s name means “fisherman/to catch fish” in Hawaiian. The inspiration is clear on the back, which features a full sublimated print of a white fishing net, creating a surreal all-over pattern. The tee itself is a polyester blend fabric that is cut and sewn to our own standard-fit specifications. The front features a clean and simple FITTED crest on the upper left chest.

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Fitted Hawaii Fishing & Hunting Lodge Tee – Heather Gray
Created as a nod to traditional fishing/lodge shirts, but with a local twist. On the large back design, you’ll notice the Koʻolau Mountain Range along the top with a fighting mahimahi below the words. A small black and white FITTED crest is seen on the upper left chest area.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 25th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 27th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo ʻAina Snapback
This ‘Aina stands out with our ʻIliahi Tree Camo print covering the entire front of the hat, from the top button to the front two panels and down to the visor. The rest of the hat features black mesh with tonal side logos and black/white back crest. The front logo is stitched in black along with the leaves on the visor. A black rope provides a nice accent to the front of the hat and matches the back snap enclosure.

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Big Game Hunters Tee – Black
The Big Game Hunters design makes a quick comeback on a black tee similar to the release from several weeks ago, only this time the blue is swapped out for a blood red.

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