SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 18th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 20th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Big Game Hunters Snapback
We’re bringing back the Big Game Hunters patch seen on our classic Naʻa snapback from 2011, and reviving it with a new look for this Spring/Summer season. It features a full black mesh crown with our ʻIliahi Tree Camo covering the visor and top button. The front patch and back crest are red/white, while the eyelets and side logos are stitched in white. Around the back, a white snap enclosure finishes the look.

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ʻIliahi Tree Camo Aloha Served Daily Tee – Military Green / Keiki Tee – Military Green
Featuring our popular ASD logo printed in white, small on the front and large on the back. The back print also features an ʻIliahi Tree Camo fill. On the keiki version, the large print is featured on the front while a black crown is seen on the back.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

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Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 21st, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 23rd.
Releasing at select stockists next week.

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Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Kamehameha Snapback
This Kamehameha snapback utilizes the same special production technique we introduced on the ʻIliahi Tree Camo Cheehuu earlier this season. The crown features a white mesh overlaid on polyester poplin which has been sublimated with our Koa Tree Camo pattern. The visor is made of black ripstop nylon, which matches nicely with the black snap enclosure around the back. It also features a white front Kamehameha and side crown, white/cerulean blue back crest, and cerulean blue side New Era logo, eyelets, and top button.

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Big Game Hunters Dri-Fit Long Sleeve Tee – Black
We brought back a classic design from the past and updated the colors as well as the material it’s printed on. Featuring a breathable and quick drying polyester fabric to keep you cool and dry in a variety of environments, we have a small double patch design on the front left chest along with a large print on the back, both sides printed in blue and white.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

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Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

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