FITSTRIKE RELEASE: ʻĀINA STRAPBACK, KAMEHAMEHA STRAPBACK, CHECK ‘EM TEE, & WTCF TEE

Friday, May 18th, 2018 by

Releasing exclusively in-store and online this Saturday, May 19 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing two new 9TWENTY curved visor strapbacks along with two new tees this Saturday under our FITSTRIKE program. The ʻĀina strapback features an black base with yellow embroidery, and the Kamehameha strapback features a navy base with white embroidery. The Check ‘Em tee, which was first released all the way back in 2010, features a funny comic panel printed on the front of a black tee in white (a little smaller than the first print from 2010), along with a small white crown on the back. The Who The Crown Fits tee is printed in white on a red tee, and also brings back the much-beloved big crown.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK, NIHI STRAPBACK, & FRESH & SWEET TEE

Monday, April 2nd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 3 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’ll be releasing a gold-accented FITSTRIKE ʻĀina snapback and Nihi curved visor strapback, along with a matching Fresh & Sweet tee. The ʻĀina features a red crown with black visor, side embroidery, eyelets, and top button. The front and back logos are a clean metallic gold, while a white snap enclosure finishes the look. The Nihi curved visor strapback will look familiar to many as a perfect homage to the 5 Year Anniversary Nihi we released all those years ago, sporting a red base and metallic gold embroidery all around. The Fresh & Sweet tee is a nice throwback as well, featuring the words “Home Grown, Fresh & Sweet” creating the shape of a pineapple on the back, with a crest on the front left chest, both in red, yellow, and green print.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, ʻĀINA STRAPBACK, & THE PACIFIC STANDARD TEE

Friday, February 16th, 2018 by

Releasing exclusively in-store and online this Saturday, February 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of two new hats and a new tee. First up is a black H Pride snapback with trucker mesh around the back, silver embroidery on the front and back, tonal embroidery on the side, a teal undervisor, and a frosted clear snap enclosure. Next is a full denim ʻĀina curved visor strapback with white embroidery all around. Finally we have a new The Pacific Standard tee in teal, white, and orange on a navy base.

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FITSTRIKE RELEASE: ʻĀINA STRAPBACK & THE PACIFIC STANDARD TEE

Monday, February 5th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 6 at 11am HST.

AINA

Aloha kākou!

Tomorrow, we’ll be releasing our very first FITSTRIKE ʻĀina 9TWENTY curved visor strapback, along with a new colorway in our The Pacific Standard tee. The ʻĀina features an all-white base with ocean blue embroidery all around, while the tee features white, black, and teal print on a heather grey tee.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK, AERON TEE, & WTCF TEE & TANK TOP

Friday, August 4th, 2017 by

Releasing exclusively in-store and online this Saturday, August 5 at 11am HST.

AINA

Aloha kākou!

Saturday’s FITSTRIKE release is comprised of an ʻĀina snapback featuring a hot pink crown contrasted against a black visor, top button, eyelets, front embroidery, and back embroidery, along with white side embroidery, snap enclosure, and crown and visor stitching. Releasing along side the ʻĀina are three matching tees and a matching tank top. The abstract Aeron tee was first released almost six years ago to the day, and has been brought out of the archives with colors that tie back to the hat. Lastly, our Who The Crown Fits design is seen on a black tee and black tank top, printed in pink and white on both.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HOME GROWN OBAMA TEE

Friday, March 10th, 2017 by

Releasing exclusively in-store and online this Saturday, March 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, comprised of a bold new ʻĀina and a classic from our archives making a much needed return. The ʻĀina snapback is covered in desert camouflage with the exception of a red undervisor, which matches the embroidery on all sides and the back snap enclosure. Releasing alongside the ʻĀina is our heavily-requested Home Grown Obama design. The first release marked the beginning of a great era, with Hawaiʻi-born-and-raised Barack Obama rightfully earning his place as the President of the United States—a role in which he’d proudly serve the American people for the maximum-allowed eight years. This Saturday’s release is printed in reversed colors from the original, and serves as more of a farewell song as we bid a fond ALOHA to our 44th Commander-in-Chief, as well as send a huge MAHALO for all that he’s pioneered and accomplished during his tenure in the White House.

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FITSTRIKE RELEASE: ‘ĀINA SNAPBACK

Sunday, January 1st, 2017 by

Releasing exclusively in-store and online this Tuesday, January 3 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new ʻĀina snapback, dressed in digital camouflage on a cotton ripstop base. The undervisor, eyelets, and top button are all black, in stark contrast with the white snap enclosure. The front, side, and back logos are all embroidered in metallic gold to stand out nicely against the camouflaged background.

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SPRING 2016 DELIVERY “HUI”

Sunday, March 20th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 22nd at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @b_ryan & @therodmeister

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

HAFA ADAI ʻĀINA A-FRAME SNAPBACK
By Jonel Jugueta

This ‘Āina is dedicated to the 10 years my family and I lived on the island of Guam. My parents are from the Philippines—the Pearl of the Orient. When I was one, my parents and I moved to Guam because my father was offered a job as an engineer at a local construction company there. My father moved to Guam before we did; then my mom and I flew after and became residents there. In ’92 and ’94, my two younger brothers were born. I have so many childhood memories in Guam that I can’t let go of—those times were special to me.

I dedicate this hat to everyone who visited, lived, or was born in Guam. I also dedicate this to my friends and family that still live there and cherish the island of Guam.

This hat design was based on the Guam flag. I chose the ‘Āina design for this hat because it symbolizes the home I now have in Hawai‘i. The base color of the hat represents the light blue sky on the flag while the dark blue symbolizes the ocean. The red button is the red seal that surrounds the coat of arms, and the white lettering/visor stitching matches the color of the letters on the seal. The tan New Era logo and back crest on the hat represent the sandy beaches that we all love and enjoy. The green undervisor symbolizes the palm trees and the cliff on the flag called “Two Lovers Point.”

 

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Accompanying the Hafa Adai ʻĀina A-Frame snapback, we will be releasing a brand new tee for this season dubbed the Extra Flavor tee, developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is printed on the upper back of this heather grey tee.

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SPRING 2016 DELIVERY “HUI”

Friday, February 12th, 2016 by

Releasing exclusively in-store and online this Saturday, February 13th at 11am HST.

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Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Alia Calicdan

AKA: Alia Aiko

Title/Position: Store Manager

Favorite place in Hawaii? 1240 N School St. Honolulu, HI 96817

One thing you can’t live without? My family & my doggies

What are you doing when you aren’t working? Reading, eating, and/or just kickin it with friends.

Favorite FITTED hat? Anything ʻĀina or Kulāiwi

What inspires you? The youth’s imagination & creativity.

ANGEL ʻĀINA SNAPBACK
By Alia Calicdan

Inspiration. It’s everywhere we are. It could be the struggle or the success of a matter; or maybe it’s the music you listen to. My inspiration consistently comes from my Grandpa George. Grandpa George is my dad’s father, but the second I was born; we were inseparable. Everywhere he went, I followed. Everything he did, I copied. You get the picture…we were two peas in a freaking pod! A lot of credit goes to him for the person I am today, for the woman I am still becoming. Unfortunately, he passed away in May of 2002, and while I keep my relationship with him very close to my heart…I want to share one of my most treasured memories with you.

Both of my parents were at work, and I must’ve been about four years old. Grandpa and I were cold chillin’ at home when I heard him yelp. He’d stepped on a thumbtack! I was a kid and assumed he was seriously injured. So I did what any other four year old would…I played “make believe”, and of course my grandpa played along. I was the doctor and he was my patient. Hahaha. With the thumbtack still in his heel, I told him to stay calm and lay down. Once he was relaxed, I called 911. Hey! My parents taught me – in case of an emergency, call 911. Anyway, I got the operator on the phone and told her the situation. I’m pretty sure she giggled, and, bless her heart, she played along too. I was instructed to slowly remove the thumbtack from his heel and be careful not to poke myself in the process. The operator asked if I knew where the band-aids in my home were, and luckily I had my own stash (Kero Kero Keroppi of course! And if you don’t know, YOU BETTER ASK SOMEBODY). Boom! I slapped that froggy band aid on and he was brand new! In that moment, I was so proud. Grandpa George gave me a hug and a kiss and made us lunch like nothing happened.

Later that day, my parents came home to a message on the answering machine. It was the operator I had spoken to earlier, checking in on us. Without asking any questions, mom and dad assumed I got into some kind of trouble. But, my grandpa had my back and explained what had happened. They all laughed hysterically, and I was just confused. Haha. My mom asked Grandpa George, “Why didn’t you just tell her you were OK?” My dad joined in, “Yeah, why didn’t you just tell her?” I didn’t stay around to listen to gramps’ reply. Grown up talk can get very boring.

I’m the oldest of two, so naturally I’m a nurturer. Making sure others are okay has always been a priority for me. Thinking back now, Grandpa George did a fine job catering to one of my strongest suits. When I turned seven, he brought this story up to me. He told me what his reply to my parents were, and it’s stuck with me ever since. I can almost hear his voice as I type this… Alia, I didn’t stop you from calling 911, because you were helping me. That is your nature, to care for others. Always help others to your best capabilities, and let others help you. You have a big heart and bright eyes, never lose that Alia.

Twenty years later, I’m still learning from him. People can be ugly creatures and the world can seem dark at times. I choose to love hard and find the silver lining. I have a big heart and bright eyes, and I’ll never lose that.

I chose the ‘Āina design because it’s one of my favorites. Hawaii is my home, and our culture is unlike any other. The color way is simple: white pebbled leather with grey embroidery and black undervisor, because it reminds me of Grandpa George’s “salt and pepper” hair. Oh, and the curved bill is an homage to his swag. George Navarro Calicdan, rest in paradise.

 

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HONOLULUAN TEE

Sunday, December 27th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 29th at 11am HST.

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Aloha kākou!

We have a new ʻĀina A-Frame snapback releasing on Tuesday along with a new Honoluluan tee. The ʻĀina is draped in denim with a green undervisor and red top button.The front and back embroideries are white which match the snap enclosure, while the side New Era logo is tonal blue. The Honoluluan tee comes in a light heather ash grey and matches the same print colors as our previous release.

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