SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

blog image
Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

front

back

left

right

bottom

 

Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

front

back

FITSTRIKE RELEASE: ‘AINA SNAPBACK

Sunday, April 19th, 2015 by

Releasing in-store and online this Tuesday, April 21st.

blog image

Aloha kākou!

This Tuesday we have a new ‘Aina snapback releasing under our FITSTRIKE program. It features a dark green base with cream visor, top button, eyelets, and embroidery. A white snap enclosure around the back completes the look. Only 50 pieces were produced.

front

back

left

right

FITSTRIKE RELEASE: ‘AINA SNAPBACK & HO‘OKELE TEE

Monday, March 16th, 2015 by

Releasing in-store and online this Tuesday, March 17th.

blog image

Aloha kākou!

This Tuesday we have a new ‘Aina FITSTRIKE and a new tee design entitled Ho‘okele (Navigator). The ‘Aina features a cream crown with navy visor and top button. The front logo and side New Era embroideries are white, which matches the white snap enclosure, while the eyelets and back crest are navy. The Ho‘okele tee features an old sailor tattoo-style graphic of a wa‘akaulua (double-hulled canoe) sailing the open waters as an ‘io (Hawaiian hawk) keeps a watchful eye above, all surrounded by two Hawaiian flags. The anchor below is also seen on the front of the tee.

front

back

left

right

front

back

detail

FITSTRIKE RELEASE: ʻĀINA 59FIFTY

Monday, November 10th, 2014 by

Releasing in-store and online this Tuesday, November 11th.

blog image

Aloha kākou!

Introducing our newest FITSTRIKE hat releasing tomorrow, an ʻĀina 59FIFTY featuring white mesh around the crown of the hat and scarlet red front panels. The front logo is stitched in white, while the side New Era logo is stitched in black/white and the back crest is stitched in black/red. A black visor and top button complete the look. Limited to only 50 pieces.

(more…)

ʻAINA SNAPBACK x ALOHA MAROON FITTED

Tuesday, February 19th, 2013 by

Releasing Wed., Feb. 20th.

Aina

Aloha kākou!

Hope you all had a great day off for Presidentʻs Day yesterday. Back to our regularly scheduled program: Tomorrow, weʻre releasing a brand new ʻAina snapback: all black cap with green leafs stitched on the brim, a black rope that runs along the front of the cap and white Hawaii stitching and eyelets. Green underbrim and button, white snap. Also releasing: a maroon Aloha New Era fitted with white stitching, white FITTED crest on the back and green underbrim.

Aloha