SPRING 2016 DELIVERY “HUI”

Friday, February 12th, 2016 by

Releasing exclusively in-store and online this Saturday, February 13th at 11am HST.

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Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Alia Calicdan

AKA: Alia Aiko

Title/Position: Store Manager

Favorite place in Hawaii? 1240 N School St. Honolulu, HI 96817

One thing you can’t live without? My family & my doggies

What are you doing when you aren’t working? Reading, eating, and/or just kickin it with friends.

Favorite FITTED hat? Anything ʻĀina or Kulāiwi

What inspires you? The youth’s imagination & creativity.

ANGEL ʻĀINA SNAPBACK
By Alia Calicdan

Inspiration. It’s everywhere we are. It could be the struggle or the success of a matter; or maybe it’s the music you listen to. My inspiration consistently comes from my Grandpa George. Grandpa George is my dad’s father, but the second I was born; we were inseparable. Everywhere he went, I followed. Everything he did, I copied. You get the picture…we were two peas in a freaking pod! A lot of credit goes to him for the person I am today, for the woman I am still becoming. Unfortunately, he passed away in May of 2002, and while I keep my relationship with him very close to my heart…I want to share one of my most treasured memories with you.

Both of my parents were at work, and I must’ve been about four years old. Grandpa and I were cold chillin’ at home when I heard him yelp. He’d stepped on a thumbtack! I was a kid and assumed he was seriously injured. So I did what any other four year old would…I played “make believe”, and of course my grandpa played along. I was the doctor and he was my patient. Hahaha. With the thumbtack still in his heel, I told him to stay calm and lay down. Once he was relaxed, I called 911. Hey! My parents taught me – in case of an emergency, call 911. Anyway, I got the operator on the phone and told her the situation. I’m pretty sure she giggled, and, bless her heart, she played along too. I was instructed to slowly remove the thumbtack from his heel and be careful not to poke myself in the process. The operator asked if I knew where the band-aids in my home were, and luckily I had my own stash (Kero Kero Keroppi of course! And if you don’t know, YOU BETTER ASK SOMEBODY). Boom! I slapped that froggy band aid on and he was brand new! In that moment, I was so proud. Grandpa George gave me a hug and a kiss and made us lunch like nothing happened.

Later that day, my parents came home to a message on the answering machine. It was the operator I had spoken to earlier, checking in on us. Without asking any questions, mom and dad assumed I got into some kind of trouble. But, my grandpa had my back and explained what had happened. They all laughed hysterically, and I was just confused. Haha. My mom asked Grandpa George, “Why didn’t you just tell her you were OK?” My dad joined in, “Yeah, why didn’t you just tell her?” I didn’t stay around to listen to gramps’ reply. Grown up talk can get very boring.

I’m the oldest of two, so naturally I’m a nurturer. Making sure others are okay has always been a priority for me. Thinking back now, Grandpa George did a fine job catering to one of my strongest suits. When I turned seven, he brought this story up to me. He told me what his reply to my parents were, and it’s stuck with me ever since. I can almost hear his voice as I type this… Alia, I didn’t stop you from calling 911, because you were helping me. That is your nature, to care for others. Always help others to your best capabilities, and let others help you. You have a big heart and bright eyes, never lose that Alia.

Twenty years later, I’m still learning from him. People can be ugly creatures and the world can seem dark at times. I choose to love hard and find the silver lining. I have a big heart and bright eyes, and I’ll never lose that.

I chose the ‘Āina design because it’s one of my favorites. Hawaii is my home, and our culture is unlike any other. The color way is simple: white pebbled leather with grey embroidery and black undervisor, because it reminds me of Grandpa George’s “salt and pepper” hair. Oh, and the curved bill is an homage to his swag. George Navarro Calicdan, rest in paradise.

 

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HONOLULUAN TEE

Sunday, December 27th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 29th at 11am HST.

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Aloha kākou!

We have a new ʻĀina A-Frame snapback releasing on Tuesday along with a new Honoluluan tee. The ʻĀina is draped in denim with a green undervisor and red top button.The front and back embroideries are white which match the snap enclosure, while the side New Era logo is tonal blue. The Honoluluan tee comes in a light heather ash grey and matches the same print colors as our previous release.

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FITSTRIKE RELEASE: ʻĀINA A-FRAME SNAPBACK

Monday, November 23rd, 2015 by

Releasing exclusively in-store and online this Tuesday, November 24th at 11am HST.

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Aloha kākou!

We have a new ʻĀina A-Frame snapback releasing tomorrow as a part of our FITSTRIKE program. It features a dark navy crown along with a brilliant pop of yellow on the undervisor and top button. The front logo is stitched in white which matches the white snap enclosure. It also features a red crest on the back and red New Era logo on the wearer’s left side.

**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 25th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, June 27th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo ʻAina Snapback
This ‘Aina stands out with our ʻIliahi Tree Camo print covering the entire front of the hat, from the top button to the front two panels and down to the visor. The rest of the hat features black mesh with tonal side logos and black/white back crest. The front logo is stitched in black along with the leaves on the visor. A black rope provides a nice accent to the front of the hat and matches the back snap enclosure.

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Big Game Hunters Tee – Black
The Big Game Hunters design makes a quick comeback on a black tee similar to the release from several weeks ago, only this time the blue is swapped out for a blood red.

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FITSTRIKE RELEASE: ʻAINA SNAPBACK

Sunday, June 21st, 2015 by

Releasing in-store and online this Tuesday, June 23rd.

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Aloha kākou!

We will be releasing an all-around clean FITSTRIKE ʻAina snapback this Tuesday. It features a black crown and visor along with a red top button and green undervisor. The front ʻAina logo and back crest are embroidered in graphite while the white New Era logo matches the snap enclosure around the back. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

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Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

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FITSTRIKE RELEASE: ‘AINA SNAPBACK

Sunday, April 19th, 2015 by

Releasing in-store and online this Tuesday, April 21st.

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Aloha kākou!

This Tuesday we have a new ‘Aina snapback releasing under our FITSTRIKE program. It features a dark green base with cream visor, top button, eyelets, and embroidery. A white snap enclosure around the back completes the look. Only 50 pieces were produced.

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FITSTRIKE RELEASE: ‘AINA SNAPBACK & HO‘OKELE TEE

Monday, March 16th, 2015 by

Releasing in-store and online this Tuesday, March 17th.

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Aloha kākou!

This Tuesday we have a new ‘Aina FITSTRIKE and a new tee design entitled Ho‘okele (Navigator). The ‘Aina features a cream crown with navy visor and top button. The front logo and side New Era embroideries are white, which matches the white snap enclosure, while the eyelets and back crest are navy. The Ho‘okele tee features an old sailor tattoo-style graphic of a wa‘akaulua (double-hulled canoe) sailing the open waters as an ‘io (Hawaiian hawk) keeps a watchful eye above, all surrounded by two Hawaiian flags. The anchor below is also seen on the front of the tee.

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FITSTRIKE RELEASE: ʻĀINA 59FIFTY

Monday, November 10th, 2014 by

Releasing in-store and online this Tuesday, November 11th.

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Aloha kākou!

Introducing our newest FITSTRIKE hat releasing tomorrow, an ʻĀina 59FIFTY featuring white mesh around the crown of the hat and scarlet red front panels. The front logo is stitched in white, while the side New Era logo is stitched in black/white and the back crest is stitched in black/red. A black visor and top button complete the look. Limited to only 50 pieces.

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ʻAINA SNAPBACK x ALOHA MAROON FITTED

Tuesday, February 19th, 2013 by

Releasing Wed., Feb. 20th.

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Aloha kākou!

Hope you all had a great day off for Presidentʻs Day yesterday. Back to our regularly scheduled program: Tomorrow, weʻre releasing a brand new ʻAina snapback: all black cap with green leafs stitched on the brim, a black rope that runs along the front of the cap and white Hawaii stitching and eyelets. Green underbrim and button, white snap. Also releasing: a maroon Aloha New Era fitted with white stitching, white FITTED crest on the back and green underbrim.

Aloha