FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, WTCF CREW NECK SWEATER, & BRIGANTE LONG-SLEEVE TEE

Posted in Updates on June 8th, 2018 by

Releasing exclusively in-store and online this Saturday, June 9 at 11am HST.

SLAPS WIND

This Saturday, we’ll be releasing a new FITSTRIKE Slaps Wind snapback, along with a Who The Crown Fits crew neck sweater and a Brigante long-sleeve tee. The Slaps Wind snapback sports a navy base with white and gold embroidery on the front, red embroidery on the side, red and white embroidery on the back, red top button, and white snap enclosure. The WTCF crew neck sweater combines a unique pigment-dyed sand colored base with brown print on the front and back for a clean natural look. The red Brigante long-sleeve tee features a small white print on the front with a large multi-colored print on the back.

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FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & FISH & POI TEE

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Posted in Updates on June 4th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 5 at 11am HST.

SLAPS WIND

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Slaps Wind 9TWENTY curved visor strapback, featuring a grey base, traditional flag colors stitched on the front, tonal New Era on the side, and white crest on the back. Releasing alongside the Slaps Wind strapback is a white Fish & Poi tee featuring shades of teal in the pattern fill, with a small teal crown on the back.

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AGENT ORANGE MUA SNAPBACK & NATIVE OVERSIZED BACK TEE & TANK TOP

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Posted in Updates on May 31st, 2018 by

Releasing exclusively in-store and online this Saturday, June 2 at 11am HST.

AGENT ORANGE

Summer’s here and we’ve got the perfect release to get you ready for the sunny season. Utilizing one of our most popular camouflage patterns from years past—Island Camo—we’ve then paired it with the most rugged and weather-resistant materials out there, making the Agent Orange Mua snapback the ideal outdoor-ready hat.

The front panels and visor are made of quick-drying black neoprene, while the back panels are made of polyester trucker mesh, cloaked in our original Island Camo pattern. The undervisor, inner sweatband, and top button are all made of orange nylon micro-ripstop, for added strength and quick-drying functionality. Even the eyelets were switched out for white-painted metal grommets for increased durability. The embroidery color-blocking is equally as impressive, with the front Mua showcased in orange, white, and shades of green, all perfectly tying back to colors utilized throughout the hat. On the left side, the New Era logo is stitched in clean black and white, while the crown on the right is stitched in white, the Fasi shaka on the back is stitched in orange, and below that a black and orange crest tag finishes the look. All together, this hat is ready for any adventure you throw at it this summer.

Releasing alongside the Agent Orange Mua is a matching Native Oversized Back design printed on a black tee and black tank top. The front of both tops feature a small orange Nihi design on the left chest area, while the back has a small orange crown near the top and a large Native logo at the bottom with Island Camo fill.

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TELL ME AND I MAY FORGET, TEACH ME AND I MAY REMEMBER, INVOLVE ME AND I LEARN

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Posted in Updates on May 30th, 2018 by

The Lei Ānuenue 9FIFTY snapback will be an online-only exclusive, releasing this Thursday, May 31 at 11am HST. Please note there will be no in-store release.

Video: @kashakamu

 

Aloha kākou!

We are extremely proud to formally unveil the Lei Ānuenue project—the culmination of hard work and determination which a group of young and gifted students helped mold into a meaningful work of art. We teamed up with an amazing group of students from Ke Kula Kaiapuni o Ānuenue school to create the Lei Ānuenue 9FIFTY snapback, full of deep meaning and rich moʻolelo, all to help provide the school with a much-needed new gymnasium.

 

Introduction by Ola:

A little over a year ago, we started a process that would refine our idea of real leverage. On any given week we field 1–3 requests for sponsorships, fundraisers, collaborations, or donations. Although we would like to accommodate any and all requests, being a small business with an even smaller budget forces us to decline in most cases. However, there are rare instances which prove to be an opportunity that can help spark a change to the matrix.

Case in point, the Lei Ānuenue project started with a simple conversation between us and Poʻo Kumu Baba Yim of Ke Kula Kaiapuni o Ānuenue. They have been strategizing ways to help fundraise for the new gymnasium that was approved to be built.  For many that may not be familiar, Ānuenue is a DOE public ʻōlelo Hawaiʻi (Hawaiian language speaking) school. Grade levels are from Kindergarten through 12 and focus on Hawaiian agriculture, Hawaiian culture, and Hawaiian language.

The initial idea about a hat quickly turned into a greater question we constantly ask. How do we leverage our intellectual property in ways that are either underutilized or often appropriated and lack context. The solution was to activate a program where we can teach and mentor a group of students. Within this program we would introduce the process of activating an idea or as Kumu Kaipoʻi often shares, “mana-tize.” Simply put, our “ike” or knowledge passed down through generations is birthright; it’s our intellectual property.

We started with a series of meetings to brainstorm objectives, narratives, goals, and ultimately deliverables. This process took us through sketching, digitizing, technical preproduction, postproduction planning, marketing, and now the final phase of sales and distribution.

We believe by involving the students, we essentially evolve the next generation of thought. The idea of leverage becomes less about monetary value and more about unlocking true principles of leverage—what is possible from an idea and process could potentially be vast! The future will tell, but we are already planning the next set of haumana (students) and in a small way we will eventually help build a gym. Rock by rock and mind by mind…

Mahalo nui for the opportunity, Kumu Baba, and all of our students for their hard work, dedication, and bright minds!

All proceeds of the Lei Ānuenue snapback will be donated to the gymnasium fund. Ike live forever!

 

Moʻolelo (story) behind the project and snapback by the stars of the Lei Ānuenue project—the haumana (students):

Kapa ʻia kēia hui pāpale o “Lei Ānuenue”. Noho Ke Kula Kaiapuni ʻo Ānuenue ma ke awāwa ʻo Pālolo ma waena o nā kuahiwi ʻo Mauʻumae lāua ʻo Waʻahila. Kapa ʻia ke mele o ke kula o “Lei Ānuenue” a ma kēia mele, wehewehe ia nā hiʻohiʻona o Pālolo a me ka ʻauamo ʻana i nā kuleana no nā hanauna. Pili ka inoa o Lei Ānuenue iā kākou no ka mea ʻo Pālolo kahi a mākou e ulu ai a kahi e ola mau ai ka ʻike a me ka ʻōlelo o nā kūpuna. Palena ʻole kō mākou aloha no Pālolo. I mea kēia hōʻuluʻulu kālā e hōʻuluʻulu ai i kālā e kūkulu au i ka hale haʻuki no Ānuenue.

Kaululoa: ʻO ka huinakolu hakahaka e huli ana i lalo ma luna loa nā kūpuna a hāhai aku kākou iā lākou.  ʻO ka lalani huinakolu ʻōmaʻomaʻo a polu o luna ka wao akua a o ka laina huinakolu ʻōmaʻomaʻo o lalo ka wao kānaka.  He āna hoʻi kēia e hōʻike ana i ke kūlia ʻana e like me nā kūpuna.

ʻUpena: Ua koho mākou i ka ʻupena i mea e hoʻohanohano ai iā ʻAnakala Eddie. ʻO ka lawaiʻa ʻana kekahi o kana mau hana punahele a ua hoʻololi ʻo ia i ke ʻano o ke kula. I ke komo ʻana i kēia pāpale, me he mea la ke aʻapo nei kākou i ka ʻike i waiho ʻia nō kakou e ʻAnakala.

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Our group is called “Lei Ānuenue”. Ke Kula Kaiapuni o Ānuenue sits in Pālolo Valley between two mountains, Mauʻumae and Waʻahila. Our school song is called “Lei Ānuenue” and in this song describes Pālolo and all its features but also our generation and how we have responsibilities to carry. The name Lei Ānuenue connects with us because Pālolo is where we grew and it is also where our knowledge and language is still living. Our love for Pālolo is never ending. This fundraiser is to help our school build a gym for our athletes.

Kaululoa: The upside down triangle represents how we look up to our kūpuna. The triangle solid green triangle represents wao kanaka and the top triangle represents wao akua. The way the triangles form a staircase, represents how we strive for the highest.

ʻUpena: We chose an ʻupena design to acknowledge the lessons left behind by ʻAnaka Eddie. Fishing was one of his favorite hobbies and he made a huge impact on our school. When we wear this hat, it is like we are grasping the knowledge left by him.

Kaula Krug 
Kaawaloa Kauaula
Kawai 
Kaneakua-Rauschenberg 
Keahi Patcho
Kahanu Cuban

 

As a reminder, the Lei Ānuenue 9FIFTY snapback will be released ONLINE-ONLY tomorrow, May 31 at 11am HST, and will not be released in-store.

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FITSTRIKE RELEASE: NIHI SNAPBACK, LOCAL 116 TEE, & WTCF TEE

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Posted in Updates on May 27th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 29 at 11am HST.

NIHI

Aloha kākou!

We’re bringing out a new FITSTRIKE Nihi snapback and two tees this Tuesday. The Nihi snapback features Real Tree camouflage on the front two panels and white trucker mesh on the other four panels, while the top button and visor are black. It also features a white front logo, white and black back logo, and black side logo and snap enclosure. The union-inspired Local 116 tee features an aqua print on a black tee, and the big crown Who The Crown Fits tee features black print on a white tee.

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MEMORIAL DAY WEEKEND SALE

Posted in Updates on May 25th, 2018 by

MEMORIAL DAY SALE

Aloha kākou!

We’re celebrating the big holiday weekend with an extended Memorial Day Weekend Sale, starting tonight at midnight, and running until Tuesday, May 29, at midnight. All OUTFITTED items are 50% off in-store and online (no discount code needed), and all online orders over $100 can take advantage of the FREE domestic shipping option at checkout.

FITSTRIKE RELEASE: MUA 59FIFTY, BRIGANTE HOODIE, BRIGANTE CREW NECK, & WTCF TEE

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Posted in Updates on May 25th, 2018 by

Releasing exclusively in-store and online this Saturday, May 26 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 59FIFTY, two Brigante outerwear choices, and a Who The Crown Fits tee. The Mua 59FIFTY sports a camel base with tonal front logo and white stitching on the side and back. The Brigante zip-up hoodie and crew neck sweater both feature the same multi-color logo on a black base, while the WTCF tee features white print on a navy tee, along with a big crown making an appearance on the back.

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK

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Posted in Updates on May 21st, 2018 by

Releasing exclusively in-store and online this Tuesday, May 22 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Kamehameha 9TWENTY curved visor strapback, featuring a teal base with tonal embroidery on the side and white embroidery on the front and back.

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FITSTRIKE RELEASE: ʻĀINA STRAPBACK, KAMEHAMEHA STRAPBACK, CHECK ‘EM TEE, & WTCF TEE

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Posted in Updates on May 18th, 2018 by

Releasing exclusively in-store and online this Saturday, May 19 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing two new 9TWENTY curved visor strapbacks along with two new tees this Saturday under our FITSTRIKE program. The ʻĀina strapback features an black base with yellow embroidery, and the Kamehameha strapback features a navy base with white embroidery. The Check ‘Em tee, which was first released all the way back in 2010, features a funny comic panel printed on the front of a black tee in white (a little smaller than the first print from 2010), along with a small white crown on the back. The Who The Crown Fits tee is printed in white on a red tee, and also brings back the much-beloved big crown.

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FITSTRIKE RELEASE: ALPHA SNAPBACK

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Posted in Updates on May 14th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 15 at 11am HST.

ALPHA

Aloha kākou!

Tomorrow’s FITSTRIKE release is a bold military-inspired snapback, both in the design and color-blocking. The Alpha snapback carries over its minimalist white front logo from previous iterations, with woodland camouflage making a statement on the visor and top button of the forest green base. It also features a bold pop of red on the undervisor, eyelets, and side logo, along with a red and white back logo and white snap enclosure.

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