MOʻOLELO: KILLHATE

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Posted in Updates on May 2nd, 2013 by

KillHate

Aloha kākou!

This week’s Moʻolelo / #tbt goes waaaay back. Back into time. Back when it was still semi-cool if you had a Myspace account. Nearly six years ago (May 5th, 2007 to be exact) we introduced our black Kala New Era.. The theme of that pack from 2007 was KILLHATE, and our goal was (and still is to this day) to spread Aloha. The fall of great men is Greed, which, along with Envy, play a big part in the Hate of another man or woman. We don’t practice hatred around these parts. Strictly Aloha, and as the old ʻOlelo Noʻeau reads: “Aloha mai no, aloha aku; o ka huhu ka mea e ola ʻole ai” which translates to “When love is given, love should be returned. Anger is the thing that gives no life.”

‘H’ PRIDE GRAY / CARMINE (NEW ERA SNAPBACK)

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Posted in Updates on April 30th, 2013 by

Releasing today at 11 AM.

H_PRIDE

Aloha kākou!

New release for today. Brand new ‘H’ Pride New Era snapback, all gray with carmine H logo and black snap.

DUNKXCHANGE x FITTED

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Posted in Updates on April 26th, 2013 by

Releasing Saturday, April 27th.

DXC_CAMP_1

Aloha kākou!

We’re proud to announce our official collaboration with DunkXchange for this year’s sneaker convention which goes down tomorrow at Blaisdell. We have two caps: a strapback and a 5-panel camper strap, both feature a suede brim and strap and feature the DXC logo on the front and crest on the back. This run of hats are extremely limited and rare. Although these hats won’t be featured in the VIP pack, you will be able to purchase it exclusively at the DunkXchange event as well at FITTED. This hat is also a nod to our friends over at KICKSHI who smashed it with their Hawaii dunks.

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MOʻOLELO: MAHALO

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Posted in Updates on April 25th, 2013 by

Mahalo

Aloha kākou!

This week’s Moʻolelo / #tbt is our Mahalo snapback which was never commercially released in-store or online. This specific hat was mailed out around Christmas a few years ago as a gift to our most loyal customers, family and friends who were with us since near day one, and stuck with us through thick-and-thin, stood in some of our most insane lines and continuously spent large amounts of money both in our shop and on our online store. This hat was our way of saying Mahalo for the many years of support and tied in all the main colors we used on our very first hat releases.

FITTED STICKER PACK GIVEAWAY

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Posted in Updates on April 24th, 2013 by

photo copy

Go! Go! Go!

MOʻOLELO: REPRESENT

Posted in Updates on April 19th, 2013 by

represent-blog

Aloha kākou!

This week’s Moʻolelo / #FBF (Flashback Friday) is our Represent tee which we originally released back in April of 2009. We decided to run this week’s Moʻolelo today as this date marks the 19th anniversary of the release of Nas’ magnum opus, Illmatic. Aloha is one of those defining, contagious words we practice, preach & sermonize; whereas Hawai’i is the groundation for “Aloha” which we REPRESENT and embody on a daily basis. Our island conjures up a sense of dignity, honor, gratification and pride in oneself. It’s THE GENESIS of what makes our State so riveting. Whether you’re a local living abroad in Vegas or in a N.Y. STATE OF MIND, IT AIN’T HARD TO TELL that we here at FITTED try to epitomize the Aloha spirit with our own informal twist. Our common goal would be to have everyone become an advocate of Aloha ʻāina somehow, spreading an infectious dosage of ONE LOVE, whether you’re tilting a cold brew while sitting at a HALFTIME show during a UH game or just SITTIN’ IN DA PARK. “Spread Aloha, it’s the Hawaii way.”

STILL AVAILABLE: SPRING D. 2

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Posted in Updates on April 18th, 2013 by

Just a reminder that we still have very limited pieces left of our Spring D. 2 available in the shop, along with a few hats available online now. They’re moving fairly quick so act accordingly! Check out the collection here!

KALAKOA RED & BLACK TANKTOPS

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Posted in Updates on April 18th, 2013 by

Available today online and in-store (for shop release, the tanktops may be available a little later).

KALAKOA_RED1

Aloha kākou!

Today we’re releasing two new Kalakoa (which means: variegated in color) tanktops. Perfect timing too, as our dear trade winds are reportedly departing the islands again tomorrow. Back to the depressing, voggy humid weather, but you can still enjoy it at the beach in our tanktops. Both tanktops come with the Kalakoa print on each side: Black version features reflective print with tonal crown, the red features a multitude of colors with a black crown. Online stock will be available at 11 AM, shop should be getting theres in a little later during the day!

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KALAKOA_BLACK1

KALAKOA_BLACK2

KALAKOA_BLACK3

KALAKOA_BLACK4