FITSTRIKE RELEASE: MUA SNAPBACK

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Posted in Updates on June 23rd, 2014 by

Releasing in-store and online this Tuesday, June 24th.

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Aloha kākou!

We will be releasing a new Mua snapback tomorrow under our FITSTRIKE program. It features a gray base with black uppervisor, side New Era logo, and back crest. The undervisor, eyelets, and top button are purple, which match the various shades of purple that appear alongside black and white on the front Mua logo. It also features a white snap enclosure around the back. This release is limited to only 50 pieces.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (SECOND RELEASE)

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Posted in Updates on June 20th, 2014 by

Releasing in-store and online this Saturday, June 21st, 2014.

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Aloha kākou!

We present to you the second release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY

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Posted in Updates on June 18th, 2014 by

Releasing in-store and online this Thursday, June 19th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a 59FIFTY H Pride. It features a moss base with a navy visor and top button. The front H Pride logo, side New Era logo, and back crest are stitched in white. Limited to only 50 pieces.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

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Posted in Updates on June 16th, 2014 by

Releasing in-store and online this Tuesday, June 17th.

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Aloha kākou!

On Tuesday, we will be releasing a Kulāiwi snapback under our FITSTRIKE program. This hat features a cardinal base with black undervisor, side New Era logo, eyelets, and top button. The front “honolulu” logotype is embroidered in white along with the crest in the back. The white snap enclosure completes the look. Only 50 pieces were produced.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIRST RELEASE)

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Posted in Updates on June 12th, 2014 by

Releasing in-store and online this Saturday, June 14th, 2014.

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Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 LOOK BOOK

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Posted in Updates on June 11th, 2014 by

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For our Summer 2014 collection, we’re taking it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.

The entire collection revolves around three patterns: Maiʻa, Vanquish, and Kālā Pepa, with all three relating to either an outside or inside perception of Hawaii during this time period. Please stay tuned as we bring you pieces of our Summer “Perception” collection over the coming weeks.

MAIʻA
A bright floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiiʻs lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation, representing the basic principle: cash rules everything around us. Before paper money, Hawaiians mostly bartered with sandalwood and handmade crafts and tools. Monetary value was not placed on things until the western world influenced the printing of bank notes. Thus spawned the root of all evil: money.

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KAMEHAMEHA DAY FITSTRIKES

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Posted in Updates on June 10th, 2014 by

Releasing in-store and online this Wednesday, June 11th.

Aloha kākou!

To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback is up next, featuring a full dark navy base with gold front embroidery and top button. White embroidery is seen around the side and back, which matches the white snap enclosure. Then we have a Mua snapback, featuring a gray base and black visor. The side New Era logo is black, while the back crest and snap enclosure are white. The front Mua logo is stitched in white along with various shades of green, while a lime green top button finishes the look. Finally we will be releasing an H Pride 59FIFTY, featuring an olive drab base with woodland camo undervisor. The front logo is embroidered in tan, while the side New Era logo and back crest are stitched in hunter orange. A rare white crown is also seen on the side of this FITSTRIKE hat. Only 50 of each hat was produced, and as a reminder, the $34.99 price point will be good for one day only. On Thursday, each hat will go back to its original price point.

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MUA, H PRIDE, & HUBBA HUBBA TEE/TANK TOP

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Posted in Updates on June 5th, 2014 by

Releasing in-store and online this Saturday, June 7th.

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Aloha kākou!

This Saturday, we will be releasing two limited FITSTRIKES along with a classic design brought back on a tee and tank top. First up, we have a Mua snapback featuring a camel base with a dark navy visor. The front Mua logo is stitched in white, ivory, pebble, dark teal, and dark navy. It also features dark navy eyelets and top button with black side New Era logo and white back crest, finished off with a white snap enclosure. Second, we have an H Pride snapback featuring a black base with dark navy visor and top button. The front H Pride logo is stitched in peach while the side New Era logo, back crest, and snap enclosure are contrasted in white. Both FITSTRIKE hats are limited to just 50 pieces each. Finally, we are bringing back our Hubba Hubba design on a black tee and turquoise tank top. A tribute to the well-known, now defunct adult entertainment bar on Hotel Street, both the tee and tank top feature a large Club Hubba Hubba design on the back with matching smaller front chest print, all in bold magenta.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

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Posted in Updates on June 4th, 2014 by

Releasing in-store and online this Thursday, June 5th.

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Aloha kākou!

Tomorrow we will be releasing a Kamehameha snapback under our FITSTRIKE program. This hat features a stone crown with dark navy visor, eyelets, and top button. The front, side and back embroideries are white, along with the snap enclosure. Only 50 pieces were produced.

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FITSTRIKE RELEASE: MUA SNAPBACK

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Posted in Updates on June 2nd, 2014 by

Releasing in-store and online this Tuesday, June 3rd.

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Aloha kākou!

We will be releasing a FITSTRIKE Mua snapback tomorrow, both in-store and online. This hat features a duck moss crown with dark navy uppervisor and black undervisor. The eyelets and top button are black, along with the side New Era logo and back crest. The Mua logo appears in an assortment of colors, starting with white and leading into green oak, alpine green, cloud gray, and dark navy. A white snap enclosure provides a nice contrast around the back. This release is limited to only 50 pieces.

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