Releasing in-store and online Tuesday, December 17th, 2013.
In Holiday D1, we took it to the sky as we showcased our ʻio inspiration and our airborne creed “We Donʻt Fly Half Fast.” That unique hawk eye perspective is what we focused on for our theme and carried the message across the entire collection.
For Holiday D2, we chose to flip the perspective and show you another view that we idealize. In keeping with our military theme, we switch from Air Force to Navy as we embark on the vast blue sea. As humans, it is a natural instinct to want to explore what’s around us. We’ve discovered new lands, traveled to the moon, identified new stars in the heavens, yet the unknown will forever remain. We’re willing to take that risk and lead the path untraveled. This is our perspective. We chose the niuhi (any shark over 10 ft. long) as our morale patch to portray our Naval creed “We Swim Where The Sea Is Deep,” which signifies our desire to keep innovating and pushing forward into new territories.
Instead of splitting this delivery into multiple parts, we decided to switch it up and drop the entire collection at one time for you. Check out the extensive D2 collection below, which includes hats, tees, sweaters, womenʻs tops, and kidʻs tees as well. Most clothing pieces feature our special mil-spec label.
“Swim Deep” Snapback
Features our new niuhi on the front, with our tri-camo pattern printed all over, done up in black, niuhi gray, off white, and infrared. The snap enclosure, New Era logo, and side crown are black while the back crest is black and white.
An all navy nylon ripstop 59FIFTY with the Aloha, eyelets, and back crest in white embroidery. The side crown and New Era logo are black, while the undervisor and top button feature the tri-camo pattern.
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