HELENA’S HAWAIIAN FOODS + FITTED

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Posted in Updates on August 1st, 2014 by

Releasing in-store and online this Saturday, August 2nd, 2014.

Aloha kākou!

We are extremely fortunate to team up with one of our favorite local spots, Helena’s Hawaiian Foods, on a strongly branded collection—and we’re excited to share the collection with everyone, along with a short video of our history together, going deeper than just great food. The collection consists of two New Era snapbacks, five tees, and one tank top, all showcasing Helena’s branding. The Helena’s logotype and visual collage of local food was originally hand drawn by Winnie Ing, cousin of current owner Craig Katsuyoshi. They’ve given us the unique privilege of taking the classic hand drawn style and giving it a modern make-over, while staying true to the original look.

Both snapbacks feature the Helena’s Hawaiian Foods logo across the front in white, along with a white crown on the right, white Cheehu shaka on the back, and tonal New Era logo on the left. The black snapback features white embroidery all-around with a white top button and snap enclosure. It also features a green undervisor, yellow sweatband, and red/yellow crest tag around the back. The red snapback features white embroidery all-around with a yellow top button and undervisor. It also features a green/white crest tag next to the white snap enclosure. Along with the two snapbacks, we are releasing five tees and one tank top, all featuring a small Helena’s Hawaiian Foods logo on the front left chest and the large logo with a collage of local delicacies on the back. The red and black tees also feature 3M reflective ink outlining the back design.

Since its inception in 1946, Helena’s has been providing the community with quality Hawaiian food and has earned every recognition its received over the past 68 years. Although their location has changed from their original spot on North King Street, the superb food and humble family environment has stayed the same. Now owned by Helen’s grandson Craig on North School Street, Helena’s has become the go-to spot for the best local Hawaiian food, for us at FITTED and for most of Oahu as well. From staples like squid luau, pork lau lau, and kalua pig, to specialties like pipikaula style short ribs and fried butterfish collar, every item on their menu is ONO. Make it a point to eat there if you haven’t yet. And if you have, make it a point to eat there often!

Helena’s Hawaiian Food
1240 North School Street
Honolulu, HI 96734

Phone: 808.845.8044
Hours: Tuesday thru Friday, 10:30am to 7:30pm

Video Credit: Kash Akamu

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CAMOUFLAGE ISLANDERS PACK

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Posted in Updates on July 24th, 2014 by

Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).

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Aloha kākou!

This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery on the back and alpine green side New Era logo and eyelets. A black Islanders tee completes the set—a customer favorite that we’ve brought back in a new way. The front features “50” in white and the “Islanders” script with woodland camo fill and white/red outline. On the back we see “FITTED” above a large “50,” also filled with woodland camo and outlined in white/red. Our crest is displayed on the left sleeve and the crown with two of King Kalākaua’s crossed swords underneath are displayed on the right sleeve, both sides in white.

The entire Camouflage Islanders Pack will be available in-store and online, while Blue Hawaii Surf will be the exclusive retailer for Islander tees outside the shop.

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To go along with the Islanders pack, we’ve just released a new cap carrier by New Era in our store which will also release online shortly. This cap carrier falls in line with the pack above, sporting a full woodland camo neoprene body. It also features grommeted eyelets for breathability, zippered closure, removable shoulder strap, and rubber handle for easy carrying. The carrier holds 6 hats comfortably but has the room to fit several more.

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FITSTRIKE RELEASE: WTCF TEE

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Posted in Updates on July 21st, 2014 by

Releasing in-store only this Tuesday, July 22nd.

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Aloha kākou!

Tomorrow we will be releasing a very limited amount of Who The Crown Fits tees at the shop, in a clean white on black colorway. Featuring our standard logo large across the front with a small crown on the back. An all-around staple for any collection.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

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Posted in Updates on July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

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Posted in Updates on July 14th, 2014 by

Releasing in-store and online this Tuesday, July 15th.

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Aloha kākou!

We will be releasing another hat from our FITSTRIKE program in the form of a Slaps Wind 59FIFTY. This clean colorway consists of a black crown with a kelly green undervisor and top button. The front flag features black, white, and gold raised embroidery. The side New Era logo and back crest are stitched in gold. Only 50 pieces of this Slaps Wind 59FIFTY were produced.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIFTH RELEASE)

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Posted in Updates on July 10th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 12th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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FITSTRIKE RELEASE: TWO MUA 59FIFTYS

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Posted in Updates on July 7th, 2014 by

Releasing in-store and online this Tuesday, July 8th.

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Aloha kākou!

As part of our FITSTRIKE program, tomorrow we will be releasing two brand new Mua 59FIFTYs. The first Mua features an all black base with white embroidery around the left side and back. The front Mua logo contains a warm gradient from red to white. The second Mua has a scarlet crown with a visor dipped in woodland camo. The front Mua, side New Era, back crest, and top button are all contrasted in white. Both of these hats are limited to 50 pieces each.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FOURTH RELEASE)

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Posted in Updates on July 3rd, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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#30daysofFITTED INSTAGRAM CONTEST WINNER

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Posted in Updates on July 2nd, 2014 by

To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha!

MAHALO HUNTERS from FITTED on Vimeo.

FITSTRIKE RELEASE: KULĀIWI 59FIFTY

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Posted in Updates on June 30th, 2014 by

Releasing in-store and online this Tuesday, July 1st.

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Aloha kākou!

This Tuesday, we will be releasing a Kulāiwi 59FIFTY under our FITSTRIKE program. This hat features a navy base with a black uppervisor, along with a gray undervisor and side New Era logo. The front “honolulu” logotype is embroidered in white along with the crest in the back. Only 50 pieces were produced.

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