TORI RICHARD + FITTED RAFFLE & SPRING SALE

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Posted in Updates on March 25th, 2014 by

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Aloha kākou!

With the incredible amount of support and aloha we received for the Tori Richard + FITTED collection, we thought it would be only right to show you our grateful appreciation. Starting today at 11:00am HST and ending on Monday, April 7th, we’ll be having a huge sale on most items online and in-store (excluding Spring D1 items).

We’ll be featuring:
$20 Hats
$15 Tees
$10 Box of Tees (in-store only)

To make it even more special, we’ll also be holding a raffle for two never-before-released Tori Richard + FITTED hats. One is an unreleased snapback featuring a brand new pattern, the “Taliesen Peacock.” The second is a 1-of-1 sample 5-panel camper featuring the teal “Thai Batik” pattern. Every $100 spent online and in-store until April 7th will get you one entry into the raffle, with unlimited entries accepted. Mahalo to everyone for all the support and good luck to all the entrants!

TORI RICHARD + FITTED

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Posted in Updates on March 21st, 2014 by

Releasing in-store and online Saturday, March 22nd.

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Aloha kākou!

As we bring our Tori Richard + FITTED collection to a close, we’d like to give a huge mahalo to all of you for the continued support with each week’s release. The aloha shared between everyone in line is truly amazing to see.

We’d also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high quality and discerning taste that was taught to me we may have a very different FITTED today.

With all that being said, we are incredibly proud to announce the final piece from the Tori Richard + FITTED collection: the “Party Line” New Era snapback in black. To celebrate the culmination of all these great pieces, we decided to also bring one of our classic designs out of the vault. Our “Birds of Paradise” tee will drop on Saturday as well, utilizing colors inspired by the entire Tori Richard + FITTED capsule.

 

“Party Line” Snapback in Black

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“Birds of Paradise” Tee in Burgundy

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TORI RICHARD + FITTED

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Posted in Updates on March 13th, 2014 by

Releasing in-store and online Saturday, March 15th.

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Aloha kākou!

The response to our Tori Richard + FITTED collection has been overwhelming, and we can’t thank you enough for the support. Last weekend’s release sold out immediately, and we expect a similar outcome for this Saturday’s release. By now you’re all familiar with the “Party Line” and “Thai Batik” fabrics that we’ve used in the last two weeks. Now we’re introducing a Tori Richard staple pattern called “Marquesas,” chosen especially for this release. Their “Marquesas” design is richly sophisticated, with detailed elements on a colorful yet muted palette — making it one of their most popular and recognizable designs. Only made in the 5-panel camper style, the “Marquesas” will drop alongside the teal “Thai Batik” snapback in very limited quantities this Saturday, March 15th.

 

“Thai Batik” Snapback in Teal

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“Marquesas” 5-Panel Camper

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TORI RICHARD + FITTED

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Posted in Updates on March 5th, 2014 by

Releasing in-store and online Saturday, March 8th.

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Aloha kākou!

Mahalo to everyone that stopped by last Saturday for the first round of our special collaboration with Tori Richard. Continuing with our month-long capsule release, we’re excited to announce the next two pieces from the collection. The “Thai Batik” snapback and the “Party Line” 5-panel camper, both in navy, will be released in very limited quantities this Saturday, March 8th.

 

“Thai Batik” Snapback in Navy

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“Party Line” 5-Panel Camper in Navy

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TORI RICHARD + FITTED

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Posted in Updates on February 27th, 2014 by

Releasing in-store and online this Saturday, March 1st.

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“I have a soft spot in my heart for the 58-year-old iconic resort wear company, Tori Richard. The prestigious brand is known for their discerning taste, amazing color, and intricate art design on every garment they produce. I could not have asked for a more ideal opportunity to start my professional career fresh out of design school. Over the years I’ve kept in contact with the good folks at Tori Richard, visiting often to catch up with everyone and talking with Josh Feldman about everything from kids to cars. When we finally figured out a program that we could execute, we got the green light and went browsing through their archives for a handful of designs that we wanted to work with. I’m a huge fan of all of Tori Richardʻs proprietary fabrics so it was very difficult to narrow it down, but in the end we found some great pieces from their Cotton Lawn program.”
– Keola Naka‘ahiki Rapozo, FITTED co-founder and former Tori Richard designer

This weekend we kick off a month-long capsule release for a special collaboration with Tori Richard, one of Hawaii’s premier resort wear companies. We had the distinct honor of teaming up with them on a collection of New Era snapbacks and 5-panel campers utilizing specially picked out fabrics from Tori Richard’s archives. Because each fabric sheet was unique in design and limited in length, all hats were made in extremely low quantities—some more limited than others. Also, due to the cut-and-sew process in which the hats were made, no two hats are alike.

All fabrics were picked from Tori Richard’s special Cotton Lawn program. Cotton Lawn is made of luxurious, smooth, and crease-resistant fibers, enhanced by a finish developed exclusively at Tori Richard over 25 years ago. It was developed to withstand high temperature and humidity—perfect for Hawaii’s tropical climate.

Every hat in this special collection has a white embroidered crown and crest on the side and back, respectively, as well as our Pacific Standard label on the back, to the left of the snap/strap enclosure. The snapbacks include a white New Era logo embroidered on the side along with a white snap enclosure, while the 5-panel campers have a tonal New Era logo stitched on the side with a brown leather strap and buckle enclosure. All hats contain a Tori Richard label stitched on the sweatband next to our FITTED label, to signify each as an authentic piece in our Tori Richard and FITTED collaboration.

This week we are releasing one snapback and one 5-panel camper from the collection. Please stay tuned in the coming weeks for the rest of the collection.

 

“Party Line” Snapback in Red

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“Thai Batik” 5-Panel Camper in Black

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SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

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Posted in Updates on February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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Read the rest of this entry »

SPRING 2014 D1 VIDEO LOOK BOOK

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Posted in Updates on February 13th, 2014 by

Photographer/Videographer : Andrew Tran / Shaneika Aguilar

Hair & Make Up : Bailee Nakaahiki / Holly Tomita

Female Models : Megan Atwood / Ocean Hay / Haylee Hoku

Male Models : Kainoa Haas / Kyle Oswalt / Christian Pendleton / Mitchel Viernes

Special thanks to Blaine, RS, Rusty, Rylen, Waikane Store and Waikane Fruit Stand

(Product shots featured soon.)

SPRING 2014 D1 “WATER IS LIFE”

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Posted in Updates on February 11th, 2014 by

Releasing in-store and online this Saturday, February 15th.

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“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).

Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.

Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i’s most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: “Water is Life.”

Stay tuned for product shots of all the pieces in the collection.

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HIS & HERS VALENTINE’S TEES

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Posted in Updates on February 10th, 2014 by

Releasing in-store and online this Tuesday, February 11th, 2014.

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Aloha kākou!

Just in time for Valentine’s Day, we’re releasing a special His & Hers Valentine’s pack. Our new “Aloha to Everyone” men’s tee comes in black while the women’s sleeveless tee comes in assorted colors. Both tees feature our crown on the upper back. Releasing in very limited quantities.

(Photos by Andrew Tran)

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SPRING CLEANING SALE

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Posted in Updates on January 31st, 2014 by

Aloha! To kick off Super Bowl weekend (no pun intended), we present to you our Spring Cleaning sale! We begin Saturday at the shop from 11am–7pm HST and continue on Sunday at our online store from 12am–11:59pm HST! Most items will be on sale for 40% off! Start your spring fresh!

Spring Cleaning Sale