Releasing Tuesday, November 5th, 2013.
For tomorrows release we have a brand new Kamehameha made out of 100% polyester in grey with maroon embroidery, a teal visor and button. Come this Tuesday and grab yours!
Releasing Saturday, October 26th. In-store, online and at these fine retailers.
Update: Releasing this Saturday is FALL 2013 wholesale line “Navigators of the Unknown.” Here are the detailed images of all of our product from the fall look book.
FITTED “Logo” Tee – Black – Military Green / Infrared
Click for more images
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Releasing Saturday, October 26, 2013.
The deeper modern science delves into history, the more evidence is uncovered proving that the ancient Kanaka Maoli of Hawai‘i were far from primitive or unsophisticated civilization. Many of the Western world’s great navigators were using rudimentary navigational tools. However, despite the lack of such essential instruments, the Kanaka Maoli were able to circumnavigate the seas using a basic fundamental set of skills that involved the “altitude of stars passing overhead, a mental record of courses steered, the places on the horizon of rising and setting of familiar stars, ocean swells”, and their expert mastery of clouds.
With these superb capabilities, such highly distinguished men, such as the High Priest Pa‘ao, were able to sail back and forth between the Leeward islands of Tahiti and Hawai‘i, where he mustered the reinforcement of Pili, who was “a prince of the purest lineage.” With Pili on his side, Pa‘ao sailed back to Hawai‘i where he appointed Pili king, who would go on to develop the Kingdom, which Kamehameha would later succeed, as rightfully so, as Kamehameha is direct descendent of Pili.
We all know about such esteemed navigators which include Vespucci, Colombus, Vasco de Gama, and James Cook. However, our focus is on our hero’s such as Tupaia, Mau Pialug, Nainoa Thompson or Kaulu; the great Navigators of the Unknown.
The Navigators of the Unknown is our illustrative testimony to the celebrated navigational prowess of the great seafarers of the Pacific who were able to navigate by strict use of nature, sans any modern tools.
(Product shots featured soon.)
Mauka scene models : Sal Alicio / Kurtis Loo / Logan Penz / Tyler Penz / Amber Pocock
w/ special thanks to Kelsey Jandoc of KxJKinis. Jake and Sheila Penz (Parents of Logan and Tyler Penz)
Makai scene models : Kalena Kealani Cueto / Kaleena Kwe / Robert Kapuni Patcho / Peter Valenti / Austin Zavala
Photos Courtesy of: Stephen Suzuki (@prototypical808)
(Product shots featured soon.)
Releasing Tuesday, October 22nd.
This week we have an updated throwback for Tuesdays release. We’re bringing back the “Manoa Mist” on a grey tee with a vintage Hawaiʻi look and rainbow graphic. This tee would go perfectly with any of our Les Murakami inspired University of Hawaiʻi caps. Also dropping is an H pride hat in yellow and black. Be sure to stop by and grab a set! See you guys at the shop!
Releasing Saturday, Oct. 19th.
This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the “Hawaii” (top center), “Aloha State” (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.
Releasing Saturday, Oct. 12th.
We couldn’t be more STOKED to drop this weeks Saturday release. We have been waiting forever to get these hats made and we think they came out dope! When we first found the fabric, we knew we had to do something awesome with it, so we decided to make one of a kind snap backs and 5 panel campers for you guys. These hats are made out of VINTAGE dead stock 1970 print fabric and made in the U.S.A. Each hat was carefully hand sewn meaning they are all unique and different. These hats will be sold in store ONLY and super LIMITED to 20 pieces each so make sure to come early and grab yours! no phone orders. no holds. First come first serve!
5 PANEL CAMPER
Releasing Saturday, Oct. 5th.
For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.
Releasing Tuesday, October 1st.
AHUPUA’A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua’a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua’a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, “FITTED” representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.