KING KAMEHAMEHA DAY SALE

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Posted in Updates on June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!

EŌ SNAPBACK, EMB TEE, & EMB TANK TOP

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Posted in Updates on June 10th, 2016 by

Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.

EO

Aloha kākou!

This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.

The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.

In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.

The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.

The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean “The Life of the Land is Perpetuated in Righteousness.”

The Coat of Arms patch on the Eō snapback is perfectly complimented by the red corduroy on the front panels and visor, along with red mesh around the back, resulting in a very classic look. The sides feature tonal red embroidery while the back features a yellow and red crest. A yellow rope stands out along the top of the visor, and the yellow sweatband also pops through the mesh panels. Our newest tag is seen next to the white snap enclosure, featuring the Hawaiian flag facing out and our motto “Aloha Served Daily” when flipped over.

Releasing alongside the Eō snapback is a clean new design on two tops. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the white EMB tee featuring red embroidery and the black EMB tank top featuring yellow embroidery.

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SPRING 2016 DELIVERY “HUI” – HNRS

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Posted in Updates on June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

FITTED + PAIʻEA PROJECTS + HOMESTEADY “KŪHIŌ COLLECTION”

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Posted in Updates on June 2nd, 2016 by

Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, June 4.

KUHIO COLLECTION

KUHIO COLLECTION

KUHIO COLLECTION

KUHIO COLLECTION
Video and photos: @visionhorsemedia

Healing of the Nation: ‘Āina Ho‘opulapula ma Keaukaha
Pai‘ea Projects, Homesteady, and FITTED honor Prince Kūhiō
Words by Daniel Ikaika Ito of Pai‘ea Projects

Hilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871–January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.

In the early 1900s, the Hawaiian population was in a massive decline due to Western diseases like cholera and displaced in their homeland. Many kanaka were living in squalor amongst the urban sprawl of Honolulu, residing in multi-family tenements with inadequate sewage systems and shared bathrooms and kitchens where the spread of disease ran rampant. Kūhiō observed his people’s plight and it was his deep belief that the way to heal the lāhui was to allow the kanaka to become homeowners, work the ‘āina and provide for their ‘ohana in the process.

“The only method to rehabilitate the race is to place them back upon the soil,” stated Kūhiō.

As the Congressional delegate from the Territory of Hawai‘i, the Prince worked tirelessly and accommodatingly to get the Hawaiian Homes Commission Act passed. On July 9, 1921, with numerous concessions like the required 50% blood quantum, the U.S. Congress passed the Hawaiian Homes Commission Act, allowing “any descendant of the not less than one-half part of the of the races inhabiting the Hawaiian Islands previous to 1778 [could acquire homestead leases for] one dollar year for a term on ninety-nine years.”

Originally called the Kūhiō Settlement, Keaukaha on Hawai‘i Island, was the second Hawaiian Homestead project, behind Kalama‘ula on Moloka‘i. The significance of this ‘Āina Ho‘opulapula in Hilo was the success of the original homesteaders and how their ‘ohana was allowed to thrive on these lots with 99-year leases. Brandon Ahuna is one of their descendants, living on a Homestead lot in Keaukaha with his two daughters, working the ‘āina with community leaders like Malani Alameda and protecting beach-goers as a lifeguard. Raising mana wahine and the practice of building traditional wooden, finless Hawaiian surfboards is proof that Kūhiō’s dream is being realized today.

In appreciation of the Hawaiian Homes Commission Act passed by Congress in 1921, Paiʻea Projects, FITTED Hawaii, and Homesteady have come together to release a special “Kūhiō Collection” on Saturday, June 4. This limited edition release consists of three unique products: a basketball jersey, H Pride New Era snapback, and t-shirt.

The Kūhiō Collection Basketball Jersey features the number 21 (for 1921, the year the Act was passed) stitched on the front and back of a royal blue and gold jersey with white and black accents. The term HOMESTEAD is stitched across the front along with an NBA-inpsired Paiʻea logo above it, while the back features the name PAIEA and the FITTED crown near the top in white. The logos from all three brands are embroidered on the bottom left of the front side.

The Kūhiō Collection H Pride New Era 9FIFTY Snapback features the collection’s signature royal blue and gold colors, along with a kelly green undervisor for an added classic touch. A bonus Paiʻea Projects logo pin is included with every H Pride purchase.

The Kūhiō Collection T-shirt features an illustrated portrait of Prince Kūhiō with his trademark mustache wearing a Paiʻea Projects lapel pin on the front, with stacked logos and “Mahalo e Kuhio” printed on the back.

 

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SPRING 2016 DELIVERY “HUI” – HNRS

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Posted in Updates on June 1st, 2016 by

The Hnrs “United We Stand” Kamehameha Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 4. This is the second of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the second installment of their “United We Stand” Collection this Saturday, with a clean all-white Kamehameha New Era 9FIFTY snapback. The undervisor stays consistent with their first release, being cloaked in woodland camouflage. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

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Posted in Updates on May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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HNRS

FITTED + EBBETS FIELD FLANNELS

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Posted in Updates on May 26th, 2016 by

Releasing exclusively in-store and online this Saturday, May 28 at 11am HST.

EBBETS_FITTED_JERSEY_DOUBLE

EBBETS_KAKUHIHEWA_CAP

EBBETS_FITTED_JERSEY

EBBETS_HAT_TWOPhoto: @imuakino1
Models: @mistymaa / @haakeaulana
Creative Direction: @bailee_hmb / @hmbhnl
Styling: @hmb_Studios

Aloha kākou!

We are incredibly honored to present our collaboration with one of the most highly regarded names in sports apparel: Ebbets Field Flannels. The brand was born in the late 80’s but its heart and soul are rooted in the mid-1900’s, with its hand-crafted and high-quality vintage athletic wear.

Their attention to detail and commitment to authenticity are second to none, so to be able to team up with them for this collection is definitely a proud moment for us. And knowing their history and expertise, we felt confident that our vintage sports inspired Kākuhihewa Chiefs theme from our 2015 Holiday collection would be the perfect match.

The story of Kākuhihewa is one of great prestige and honor among the people of O’ahu. As the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu, he was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population.

This partnership provided the perfect opportunity to do Kākuhihewa’s great story justice by presenting it with a company that’s as passionate about their product as we are about the stories behind it. For over 25 years, Ebbets Field Flannels has continuously raised the bar with their authentic wool flannel baseball jerseys, with each one expertly hand-crafted using real 1950′s era wool blend baseball cloth.

The FITTED + Ebbets Field Flannels Kākuhihewa Chiefs Baseball Jersey and Cap are created with the same detail and care, down to the last stitch. Both items in the collection are handmade with authentic historical fabric here in the U.S. in limited quantities.

The Kākuhihewa Chiefs Baseball Jersey is comprised of three main colors: red, brown, and yellow. The red represents the koko (blood) giving us life, while brown represents the earth or ʻāina, and the yellow represents the feathers of the ʻōʻō bird, used for 
aliʻi ʻahu ʻula (feather cloaks) and mahiʻole (feather helmets). Built with a slightly longer body for a traditional baseball fit, the jersey features a red wool body with dark brown wool sleeves and pearl buttons down the front. A side profile illustration of Kākuhihewa adorns the left chest right above a layered “Chiefs” script appliqué, while a 10 Year patch is sewn on the bottom left area on the front, high enough to be seen when tucked in for an authentic baseball look. The back features “Kākuhihewa” in script and a large number 10 as a nod to our years in business, with both being yellow and brown stitched appliqués. The wearer’s right sleeve features our Umi A Ola maile wreath patch, while the left sleeve is home to the KC logo (for Kākuhihewa Chiefs, the fictional team name) that we introduced in our holiday collection, stitched in red, brown, yellow, and white.

The Kākuhihewa Chiefs Cap features the same authentic 1950′s-era wool construction in all black. It also stays true to the same build as the baseball caps made during that time, forgoing the buckram that’s common in today’s caps for an unstructured, traditional look. The cap features the Kākuhihewa side profile appliqué on the front, with “Chiefs” stitched in red script on the back. It also features a premium leather clasp enclosure which adds to the quality and craftsmanship of both pieces.

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FITTED + MULTICAM KAHAKAI WALK SHORT RESTOCK

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Posted in Updates on May 19th, 2016 by

Releasing exclusively in-store and online this Saturday, May 21 at 11am HST.

KAHAKAI

KAHAKAI

KAHAKAI
Photo: @jasonjko

Aloha kākou!

Due to the positive response we received from the first release, we are extremely fortunate to once again team up with the MultiCam brand to bring you a restock in our FITTED + MultiCam Kahakai Walk Short. This time around, we will be bringing back the MultiCam Black color while also introducing the original MultiCam pattern in khaki. See below for MultiCam’s descriptions on its proprietary patterns:

The MultiCam® pattern was developed to effectively limit the visual and near-IR signature of a person operating across a very wide range of physical environments and seasons. After many successful evaluations, after being proven in combat, and after becoming the officially issued pattern of the US Army for all Afghanistan operations in 2010, MultiCam® is the proven multi-environment concealment solution.

The MultiCam Black™ pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam Black™ is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units.

The Kahakai Walk Short is completely custom-built to the same specifications we used in our first release, but seeing as how we’re constantly evolving and always striving to perfect our product, we’ve in turn made several slight enhancements to the Kahakai silhouette. The button fly was swapped out for a completely sealed fly and a small crotch gusset was added for durability. The drawstring has been upgraded to a more sturdy polyester woven cord with heat-shrunk tube aglets covering the knotted ends to prevent fraying. The length of the Kahakai Walk short has been increased slightly as well.

Aside from those modifications, the core of the short remains the same, with signature MultiCam 50/50 NYCO rip-stop (50% nylon, 50% cotton) fabric, created and crafted here in the USA. The military-grade fabric was then cut and sewn here in Hawaiʻi to our exact specifications, including a variety of meticulously designed details like the dual care labels, one in English and one in Hawaiian, with a 10-kahili design on the back to denote our 10 years in the business. A sizing spec label is seen stitched to the back of the waistband, while a trilock tag with the FITTED crest, ʻio morale patch, and “ASD,” “04,” and “116” is stitched to the outer right seam, just below the front pocket. Above the back pocket we stitched a FITTED Mil-Spec label, and above that we placed a keyring loop in the same rip-stop material. An official MultiCam hangtag is attached to the keyring loop for authenticity.

The Kahakai Walk Short will be available in five sizes per color, Small (27–30), Medium (30–33), Large (33–36), X-Large (36–40), and 2X-Large (40–42).

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

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Posted in Updates on May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

ONE EIGHTY
Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI” – RICH RUSH

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Posted in Updates on May 18th, 2016 by

Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.

RICH RUSH

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with a woodland camo visor and metallic gunmetal front logo, releasing exclusively at their flagship shop in Nagoya.

 

Company: Rich Rush – Japan

Location: 3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011

Phone Number: 052-243-5188

Website: rich-rush.com

Social Media: @richrush_758 (IG)

Favorite FITTED hat? Any Slaps Wind logo

 

RICH RUSH

RICH RUSH