SUMMER 2014 “PERCEPTION” DELIVERY 2 (SECOND RELEASE)

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Posted in Updates on August 14th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.

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Aloha kākou!

We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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WAI‘ALE‘ALE ALOHA SNAPBACK & SKATE DECK

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Posted in Updates on August 11th, 2014 by

Releasing this Tuesday, August 12th. See below for release locations.

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Aloha kākou!

Starting tomorrow and going on throughout the month of August, we will be releasing pieces from our newest Waiʻaleʻale Collection, on which we were fortunate enough to team up with some of our great friends within the industry. The entire collection revolves around our much loved Waiʻaleʻale pattern, as an extension of our Spring Delivery 1 Collection from earlier this year.

For the first release from this collection, we teamed up with our friends at Blue Hawaii Surf on a special Waiʻaleʻale Aloha snapback. It features a full micro-ripstop crown and visor in black, along with raised Aloha embroidery on the front, fully sublimated with our Waiʻaleʻale pattern. It also features a white New Era logo on the left, tonal crown on the right, and a black/white crest on the back. A white snap enclosure is seen on the back, along with a special Blue Hawaii Surf logo tag. The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha Snapback will be released exclusively at FITTED (in-store and online) and at both Blue Hawaii Surf locations (Ala Moana and Pearlridge).

We also teamed up with Chinatown’s own APB on a special skate deck, featuring our Waiʻaleʻale pattern covering the entire underside with a large white Aloha logo in the center. It also features both brand logos small and to the right. The FITTED + APB Waiʻaleʻale Aloha Skate Deck will be released exclusively at FITTED (in-store only) and at APB.

Please stay tuned throughout August for more offerings from this special Waiʻaleʻale collection.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIRST RELEASE)

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Posted in Updates on August 8th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, August 9th, 2014.

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Aloha kākou!

We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 LOOK BOOK

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Posted in Updates on August 7th, 2014 by

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We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.

Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.

The entire Summer collection (Delivery 1 and 2) revolves around three patterns: Maiʻa, Vanquish, and Kala Pepa, with all three relating to either an outside perception or inside perception of Hawaii during this time period.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

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FITSTRIKE RELEASE: MUA SNAPBACK & KAMEHAMEHA 59FIFTY

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Posted in Updates on August 4th, 2014 by

Releasing this Tuesday, August 5th (Mua releasing in-store and online, Kamehameha releasing in-store only).

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Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of a Mua snapback and a Kamehameha 59FIFTY. The bright Mua features a beetroot crown with dark gray undervisor and black uppervisor, top button, eyelets, and side New Era logo. The front Mua logo consists of white, calypso green, inlet green, sea glass, and bridal turquoise in a smooth gradient. It also features a sea glass back crest and white snap enclosure. The Kamehameha features a rifle green crown, brown uppervisor, and mahogany eyelets. The undervisor, top button, and side New Era logo are red while the back crest and front logo are stitched in merit gold. Both hats are limited to only 50 pieces each.

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HELENA’S HAWAIIAN FOODS + FITTED

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Posted in Updates on August 1st, 2014 by

Releasing in-store and online this Saturday, August 2nd, 2014.

Aloha kākou!

We are extremely fortunate to team up with one of our favorite local spots, Helena’s Hawaiian Foods, on a strongly branded collection—and we’re excited to share the collection with everyone, along with a short video of our history together, going deeper than just great food. The collection consists of two New Era snapbacks, five tees, and one tank top, all showcasing Helena’s branding. The Helena’s logotype and visual collage of local food was originally hand drawn by Winnie Ing, cousin of current owner Craig Katsuyoshi. They’ve given us the unique privilege of taking the classic hand drawn style and giving it a modern make-over, while staying true to the original look.

Both snapbacks feature the Helena’s Hawaiian Foods logo across the front in white, along with a white crown on the right, white Cheehu shaka on the back, and tonal New Era logo on the left. The black snapback features white embroidery all-around with a white top button and snap enclosure. It also features a green undervisor, yellow sweatband, and red/yellow crest tag around the back. The red snapback features white embroidery all-around with a yellow top button and undervisor. It also features a green/white crest tag next to the white snap enclosure. Along with the two snapbacks, we are releasing five tees and one tank top, all featuring a small Helena’s Hawaiian Foods logo on the front left chest and the large logo with a collage of local delicacies on the back. The red and black tees also feature 3M reflective ink outlining the back design.

Since its inception in 1946, Helena’s has been providing the community with quality Hawaiian food and has earned every recognition its received over the past 68 years. Although their location has changed from their original spot on North King Street, the superb food and humble family environment has stayed the same. Now owned by Helen’s grandson Craig on North School Street, Helena’s has become the go-to spot for the best local Hawaiian food, for us at FITTED and for most of Oahu as well. From staples like squid luau, pork lau lau, and kalua pig, to specialties like pipikaula style short ribs and fried butterfish collar, every item on their menu is ONO. Make it a point to eat there if you haven’t yet. And if you have, make it a point to eat there often!

Helena’s Hawaiian Food
1240 North School Street
Honolulu, HI 96734

Phone: 808.845.8044
Hours: Tuesday thru Friday, 10:30am to 7:30pm

Video Credit: Kash Akamu

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CAMOUFLAGE ISLANDERS PACK

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Posted in Updates on July 24th, 2014 by

Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).

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Aloha kākou!

This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery on the back and alpine green side New Era logo and eyelets. A black Islanders tee completes the set—a customer favorite that we’ve brought back in a new way. The front features “50” in white and the “Islanders” script with woodland camo fill and white/red outline. On the back we see “FITTED” above a large “50,” also filled with woodland camo and outlined in white/red. Our crest is displayed on the left sleeve and the crown with two of King Kalākaua’s crossed swords underneath are displayed on the right sleeve, both sides in white.

The entire Camouflage Islanders Pack will be available in-store and online, while Blue Hawaii Surf will be the exclusive retailer for Islander tees outside the shop.

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To go along with the Islanders pack, we’ve just released a new cap carrier by New Era in our store which will also release online shortly. This cap carrier falls in line with the pack above, sporting a full woodland camo neoprene body. It also features grommeted eyelets for breathability, zippered closure, removable shoulder strap, and rubber handle for easy carrying. The carrier holds 6 hats comfortably but has the room to fit several more.

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FITSTRIKE RELEASE: WTCF TEE

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Posted in Updates on July 21st, 2014 by

Releasing in-store only this Tuesday, July 22nd.

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Aloha kākou!

Tomorrow we will be releasing a very limited amount of Who The Crown Fits tees at the shop, in a clean white on black colorway. Featuring our standard logo large across the front with a small crown on the back. An all-around staple for any collection.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

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Posted in Updates on July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

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Posted in Updates on July 14th, 2014 by

Releasing in-store and online this Tuesday, July 15th.

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Aloha kākou!

We will be releasing another hat from our FITSTRIKE program in the form of a Slaps Wind 59FIFTY. This clean colorway consists of a black crown with a kelly green undervisor and top button. The front flag features black, white, and gold raised embroidery. The side New Era logo and back crest are stitched in gold. Only 50 pieces of this Slaps Wind 59FIFTY were produced.

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