FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ALOHA MEANS HELLO TEE

Posted in Updates on October 6th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 8 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Brigante snapback and Aloha Means Hello tee releasing this Tuesday under our FITSTRIKE program. The Brigante snapback features a black base with bright rose undervisor, teal top button, and frosted clear snap enclosure. The front logo is bright rose and white, while the side logo, back logo, and eyelets are all white. The Aloha Means Hello tee features the same bright rose, teal, and white colors printed on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & CROWN LANDS TEE

Posted in Updates on October 4th, 2019 by

Releasing exclusively in-store and online this Saturday, October 5 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release features a new H Pride snapback and Crown Lands tee. The H Pride sports a desert camouflage base with green visor, orange undervisor, and orange top button. The front logo is stitched in white, while the side logo is stitched in green, the back logo is stitched in green and orange, and a white snap enclosure finishes the look. The matching Crown Lands tee features white print on a sand base.

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OCTOBER DAILY PROGRAM

Posted in Updates on September 30th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 1 at 11am HST.

DAILY PROGRAM

Aloha kākou!

The next installment of our ongoing DAILY PROGRAM drops tomorrow, October 1. At 11am HST, we will be releasing a black Kamehameha 59FIFTY, black Kamehameha curved visor strapback, keiki black Kamehameha snapback, black EasyEasy snapback, cardinal Nihi snapback, and khaki H Pride snapback, all with white embroidery. We’ll also be releasing a silver/white Daily tee, navy/white Who The Crown Fits tee, cardinal/white Brigante tee, and a white/black Day Tripper tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & OUT OF MANY TEE

Posted in Updates on September 29th, 2019 by

Releasing exclusively in-store and online this Tuesday, October 1 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Slaps Wind snapback and Out of Many tee releasing this Tuesday. The Slaps Wind sports woodland camouflage on the visor, front panels, and top button. The other panels are white trucker mesh and the snap enclosure is black, while the embroidery comes in colors tying back to the camouflage base. The Out of Many tee features white, black, and orange print on a military green tee.

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FITTED + PAIʻEA PROJECTS: MĀNOA ALIʻI CAPSULE

Posted in Updates on September 26th, 2019 by

Releasing in-store and online this Saturday, September 28 at 11am HST.

PAIʻEA PROJECTS

PAIʻEA PROJECTS

PAIʻEA PROJECTS

 

MĀNOA ALIʻI
By Paiʻea Projects

Once again it’s on with the release of the Fitted + Pai‘ea Projects Mānoa Ali‘i Capsule ‪on Saturday, Sept. 28.‬ This is the first drop of a two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Projects Mānoa Ali‘i capsule features a 90′s throwback ʻBows basketball jersey and New Era 9FIFTY Ripstop Kamehameha Snapback. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Hawaiian Historian John Papa ‘Ī‘ī writes that from the time of Kamehameha’s unification of the islands to the overthrow of the monarchy, many royals favored the lands of Mānoa. According to ‘Ī‘ī,  Pai‘ea (Kamehameha the Great) farmed ‘uala and resided part-time in Mānoa near ‘Ualaka‘a (Round Top).  The high winds of Round Top would dislodge the sweet potatoes growing here and they would come rolling down the hill, hence the name, ʻUalakaʻa. Pai‘ea grew ‘uala (sweet potato) for his invading army as well as foreigners because he knew this crop was desired by the haole.

As the Pulitzer-prize winning emcee ‪Kendrick Lamar‬ once put it, “the yam is the power that be!”

According to Haole Historian Thomas G. Thrum, one of Kamehameha’s hale was near Pu‘u Pueo just below ‘Ualaka‘a. Thrum theorizes that this location was chosen to enable Pai‘ea to look mauka and makai to the patches of ʻuala. Kamehameha’s wife, Queen Kaʻahumanu, also had a house in Mānoa Ali‘i called Puka‘ōma‘oma‘o (The House of Green Shuttered Windows). Like her husband. Kaʻahumanu chose the site because of the view. Puka‘ōma‘oma‘o allowed the queen to see any ships that were sailing to and from Honolulu. This site also provided security and privacy because she could see anybody walking up the Mānoa trail.

Let us remember that this land was inhabited by the Ali‘i, and honor Mānoa for being more than just Hawaiian ceded land where a university occupies.

 

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FITSTRIKE RELEASE: MUA SNAPBACK & WTCF LONG-SLEEVE TEES

Posted in Updates on September 23rd, 2019 by

Releasing exclusively in-store and online this Tuesday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Mua snapback, featuring a 100% black nylon base, with white eyelets, side New Era logo, and back crest. The snap enclosure is a frosty clear white, while the front logo is stitched in white and shades of pink and teal. Along with the Mua snapback, we’re releasing two matching Who The Crown Fits long-sleeve tees. The first has pink print on a shadow tee, while the second features teal print on a mineral grey tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ALOHA REPEAT TEE

Posted in Updates on September 20th, 2019 by

Releasing exclusively in-store and online this Saturday, September 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we‘ll be releasing a new Brigante snapback and matching Aloha Repeat tee under our FITSTRIKE program. The Brigante snapback features an athletic gold base with black accents all around, while the Aloha Repeat tee features a white-to-yellow gradient print on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & PORTLOCK TANK TOP

Posted in Updates on September 16th, 2019 by

Releasing exclusively in-store and online this Tuesday, September 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’re releasing a new H Pride snapback and Portlock tank top under our FITSTRIKE program. The H Pride snapback features a royal blue base with metallic gold embroidery on the front and back, while the side embroidery is tonal blue and the back snap enclosure is white. Our popular Portlock tank top makes a deserved comeback just in time for this summer heat, featuring royal blue print on a white tank top, along with a gold crest on the front and crown on the back. Please note that due to the full coverage print technique, each shirt is unique and features slight variations in ink coverage.

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FITSTRIKE RELEASE: NIHI SNAPBACK, BY THE BOTTLE TEE, & KEIKI KAKI MOCHI & MUSUBI TEE

Posted in Updates on September 13th, 2019 by

Releasing exclusively in-store and online this Saturday, September 14 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Nihi snapback, By the Bottle tee, and a brand new keiki tee design entitled Kaki Mochi & Musubi tee this Saturday under our FITSTRIKE program. The Nihi snapback features a red 100% nylon base with black front logo, back logo, and snap enclosure, along with a tonal red side logo. The By the Bottle tee features grey and white print on a black tee, and the new keiki Kaki Mochi & Musubi tee features white print on a black tee. The keiki tee comes in toddler through youth sizes.

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FITTED FOR IN THE SOUTHERN SUN

Posted in Updates on September 10th, 2019 by

Available now in-store and online.

ITSS

Moʻolelo by Ola:

There was a time not too long ago that taking a cruise in Waikīkī meant something very different. Before the Alawai, Kalākaua and Kūhiō Avenues, before the hotels and traffic lights. Waikīkī has long been a playground for kanaka, royalty and post-contact some of the most unique people in the world. ‪Princess Kaʻiulani‬ was raised on the shores and waterways of ʻĀpuakēhau and loved visitors to her home. A man by the name of Robert Louis Stevenson (the Steven Spielberg of those days) learned of this young impressionable princess. While on his stay here in the islands he would spend time walking the short distance from Kaneloa (stretches from the area where Kapiʻolani Park is to the waters of the famous surf break Kalehuawehe) to Ainahu with Kaʻiulani to sit under the banyan tree that was affectionately named “Kaʻiulanis Banyan.”  He gave her the name Island Rose.

Enter “In the Southern Sun,” the first time a concert has been allowed on these shores. We were honored when asked to partner with our long-time friends at NMG Network and Kimo Kennedy to develop an experience for the next generation of Aloha Festivals patrons. Our first thoughts were, how can we activate stories of old and place reverence back on the land we are occupying. The event name is a nod to a line from “Island Rose,” a poem about Princess Ka‘iulani by the famed novelist Robert Louis Stevenson. While recovering from a bout of tuberculosis, Stevenson stayed as a guest of the princess in her family’s cottage at Sans Souci. Moved by her gracious hospitality and spirit of aloha, he penned “Island Rose,” which speaks of Ka‘iulani’s journey to Scotland, away from her beloved islands “in Southern sun.” Moreover, In The Southern Sun celebrates the rich history of the South Shore of O‘ahu, from the uplands of Mānoa and Pālolo to the lowlands of Kāneloa and Kapua.

Island Rose

“Forth from her land to mine she goes,
The island maid, the Island Rose,
Light of heart and bright of face,
The daughter of a double race.

Her islands here, in Southern sun,
Shall mourn their Kaʻiulani gone,
And I, in her dear banyan shade,
Look vainly for my little maid.

But our Scots islands far away
Shall glitter with unwonted day,
And cast for once their tempests by
To smile in Kaʻiulani’s eye.”

It is with this we base our moʻolelo and building of this new experience for the next generation. But there is more, along with the uniqueness of the area we also have to mālama our watershed and our inspiration of our branding. We honor wind and rain as evidence in our naming and mele. Rain is necessary for things to ola and when its wela days the wind brings much-needed comfort and relief. So it felt right to follow the waters of this ahupuaʻa up to the watershed. We were also inspired by Kahalaopuna (Keiki o ke Ānuenue; the Rainbow Maiden):

Kahalaopuna was born of the Haukani wind and the Tuahine rain of Mānoa Valley. Both of whom were born to Akāka and Nālehuaoakāka. For centuries, Mānoa valley has been regarded as the royal palace of rainbows where the beautiful Kahalaopuna can be seen playing wherever the light of sun or moon touches the misty rain. Natives of the valley often called Kahalaopuna by the name of Keiki o ke Ānuenue; the Rainbow Maiden.

Kahalaopuna was promised at a young age to a chief of Kailua, Koʻolaupoko, Kauhi. Growing up in Mānoa, close to Waiakeakua, on the Waʻahila side of the valley, people would come up to the fence of her house just to see her astounding beauty. Some of these men would bedeck themselves in lei and head down to the famous surf break in Waikīkī, Kalehuawehe. In times of good surf, people would gather from near and far to witness and partake in the fun of surfing at Kalehuawehe. While there and surrounded by crowds these men, bedecked in lei, boasted of their conquests of the beauty of Mānoa, Kahalaopuna. One of the men in this crowd was Kahalaopunas betrothed, Kauhi. Upon repeatedly hearing these lascivious accounts, Kauhi came to believe the stories and was filled with rage for his betrothed of which he had yet to even meet. 

Kauhi headed inland, intent on exercising his rage. On the way, he rested under a hala tree and broke off an ahui hala as he continued. Upon reaching Kahalaopunaʻs house, she was on her way to bathe in the spring. After finishing, Kauhi took Kahalaopuna on a walk away from her house. Angry with Kahalaopuna, he killed her and buried her where no one would find her. However, Kahala’s guardian spirit, an owl, scratched at the earth until her body was uncovered and once again joined her body with her spirit. Upon coming back to life, Kahalaopuna began singing a song of sorrow and asking her betrothed to believe her and not the accounts of others. Kauhi had not advanced very far away and turned around to see her alive. Filled again with rage, Kauhi took Kahalaopuna away again. Kauhi killed Kahala again and buried her. Again, the owl restored her to life. This happened several times, finally Kauhi buried Kahalaopuna under the intact roots of a Koa tree. These roots made it impossible for the owl to dig her up and revive her. The owl decided that so much time had passed, that Kahala’s spirit surely must have descended to the underworld, and thus he abandoned his task.

An ‘elepaio witnessed the murder and flew to tell Kahaukani and Tuahine of what took place. During this time, a man passing by let the ghost guide him to the great koa tree where he found the earth disturbed amidst the roots of the tree. He tore the roots away and dug until he uncovered the battered body of Kahalaopuna. Although lifeless, the man hoped that Kahala’s spirit may still be restored to her body and he took her to his elder brother who was a renowned kahuna (priest). The powerful kahuna chanted and prayed. Long into the night, he called upon all his skill and experience to restore Kahalaopuna, but utterly failed. In desperation, he called upon two spirit sisters who were family guardians. The sisters found Kahalaopuna spirit and guided it back into her body through her feet while the kahuna performed the chants to restore life.

With the help of the spirit sisters, Kahalaopuna was nursed back to her original beauty and health and their love grew deep and strong. However, Kahalaopuna would never be safe while Kauhi still lived, so the man devised a plan to entice Kauhi into combat. He began to visit the areas that Kauhi played sports and gambled. He taunted Kauhi until finally, Kauhi admitted that he had killed the rainbow maiden. He declared that Kahalaopuna was alive and in his home. To this, Kauhi insisted that the woman in his home was an imposter. Kauhi was so sure that Kahala was dead, that Kauhi challenged him to present her to the chiefs of the district including Kahalaopuna’s grandfather, Akāka. If Kauhi was proven wrong, he would be baked alive in an imu (oven). If he was proven right, the man would be the one to be baked alive.

The man decided that the proposition was much more favorable than combat, in which he had a chance of losing his own life, so he quickly agreed. He was so agreeable, that Kauhi became suspicious and consulted with kahuna of his family. To prevent deception, it was decided that there would be a test to detect ghosts. The kahuna would be prepared to invoke spirits from the Underworld to come and fetch any wayward ghosts and deliver them to the Underworld, for punishment.
Kauhi followed the instructions of his family kahuna and spread the delicate leaves of the ape plant over the ground where Kahalaopuna was to walk and sit before the chiefs for judgment. It was said that a human walking over the leaves would bruise and tear them, while a spirit would leave them undisturbed.

The day of judgment arrived and the imu was prepared for the sacrifice. The king and chiefs were all assembled including Akāka, and Kauhi sat nearby where he could watch the maiden’s arrival closely. As Kahalaopuna made her way towards that path strewn with ape leaves, the spirit sisters, who walked beside her, recognized the test. They could not leave Kahalaopuna for fear that it would arouse suspicion, so they whispered to her instructions to bruise as many leaves on either side of her so that the sisters would not be discovered as spirits.

Slowly and regally, Kahalaopuna approached the chiefs leaving a wide trail of broken and bruised leaves. Kauhi’s chief sorcerer declared that he could detect ghosts nonetheless and demanded that a second test be implemented. As it was believed that a reflection of a face in water was the face of a spirit, the sorcerer demanded that a calabash of water be brought forth. In his eagerness to catch a spirit face in the water, he leaned over the calabash, presenting his own spirit face. Before he could lean back and restore his spirit to his body, Akāka sprang forward and grasped the reflected face in his hands, destroying the spirit.

The sorcerer fell dead beside the calabash and Kauhi was seized. As agreed, he was baked alive in the imu as punishment for his crimes along with the men who had spread the rumors which birthed Kauhi’s rage, and his lands and retainers were given over to Kahalaopuna who lived long with the man who saved her, and with a rainbow over their roof.

The FITTED for In The Southern Sun capsule not only celebrates reverence of Land, Water and People, but it also fills the ʻeke for this monumental event, which took place this past Saturday at Queen’s Surf Beach. It was the first of its kind, making these commemorative pieces incredibly important to us, and we’re extremely proud to have been a part in such a momentous and inspiring event.

ITSS