FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

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Posted in Updates on December 29th, 2014 by

Releasing online only this Tuesday, December 30th.

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Aloha kākou!

We’ve set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here’s one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.

We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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BLACK FRIDAY PRE-ORDER PICK UP INFORMATION

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Posted in Updates on December 24th, 2014 by

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We’d like to first send a big mahalo to everyone for their patience while waiting for their Black Friday purchases to arrive. For those that pre-ordered any or all of the Na Pō Mahina collection at our Black Friday event, we have some great news for you. You’ll be able to pick up your hats on Friday, December 26th, at our warehouse in Kakaʻako. See below for the address, along with the hours of availability. If you cannot make it to the warehouse on Friday, you can stop by all next week starting on Monday within the same hours, as the warehouse will be closed on the weekend.

As a special gift for everyone that purchased the entire four-hat collection, we have saved a limited edition Black Friday poster for you. Hand printed with water-based ink on 11”x14” drawing paper, each poster features artwork from the collection in light gray and charcoal gray, and is individually numbered out of 150. All remaining posters will be handed out on a first come, first served basis at the warehouse to anyone else picking up individual hats.

We also have a limited number of remaining stock in all hats, which we will be selling at the shop and online starting Saturday, December 27th, for those of you that missed out the first time around. Please refer to the original Black Friday blog for the detailed story behind our Na Pō Mahina collection.

Warehouse address:
746 Pohukaina St., Honolulu, HI 96813 (Look for the FITTED tent next to the BJ Penn Gym)

Pick up hours:
9:00am–7:00pm

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BLACK MARLIN ʻAINA SNAPBACK

Posted in Updates on December 23rd, 2014 by

Releasing in-store and online this Wednesday, December 24th.

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Aloha kākou!

Tomorrow we will be releasing a new ʻAina snapback inspired by the black marlin, a prized game fish rarely found in Hawaiian waters. Known for its size and physique, catching one of these beauties is a feat in itself. Our Black Marlin ʻAina is a blacked out snapback, utilizing some of our most popular materials all on one hat. Featuring black neoprene front panels and visor, along with black spacer mesh around the sides and back. The undervisor is made from black ripstop nylon, and it also features a black snap enclosure around the back with a black crest tag next to it. Tonal black embroidery is seen on the front ʻAina logo, visor leaves, side New Era logo, side crown, and back shaka. It also features a tonal rope across the front panels.

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CUZZO LIGHT SNAPBACK & FINEST QUALITY TEE

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Posted in Updates on December 22nd, 2014 by

Releasing in-store and online this Tuesday, December 23rd.

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Aloha kākou!

Brewed just for tomorrow, we have some product inspired by a couple of our favorite chilled beverages—one in a silver can and the other in a brown bottle. The Cuzzo Light snapback features a classic design from our archives on a private label snapback. The Cuzzo Light design is featured on the front along with a white shaka and snap enclosure around the back. The Finest Quality tee features an ode to another favorite drink, hailing from Tahiti. It features a small graphic on the front left chest and a large graphic on the back, all on a gray tee. Okole maluna!

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & EAST SIDE TANK TOP

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Posted in Updates on December 21st, 2014 by

Releasing in-store and online this Monday, December 22nd.

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Aloha kākou!

We have a special Monday release for you all, by way of a Kamehameha snapback and an East Side tank top. The snapback features a black crown and visor, with mesh paneling around the sides and back. The front embroidery is white, while the side New Era logo is tonal black and the back crest is turquoise/black. A white snap enclosure finishes the look. The turquoise East Side tank top features a small, white “The East Side” print on the front left chest along with a large print of the same design on the back, also in white.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (EIGHTH RELEASE)

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Posted in Updates on December 19th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, December 20th, 2014.

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Aloha kākou!

We present to you the eighth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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POʻO KŌNANE KAMEHAMEHA

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Posted in Updates on December 17th, 2014 by

Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.

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Aloha kākou!

We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.

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EHU KAKAHIAKA KAMEHAMEHA

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Posted in Updates on December 17th, 2014 by

Releasing in-store and online, and at select stockists this Thursday, December 18th, 2014.

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Aloha kākou!

Tomorrow’s release consists of a new Kamehameha strapback entitled Ehu Kakahiaka, which gets its name from the dusty color of the morning sunrise. It features a distressed burgundy linen on the crown, with cream suede on the visor, back strap, and top button. Jade embroidery is also featured all around.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

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Posted in Updates on December 15th, 2014 by

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.

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Aloha kākou!

We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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CLOSED DECEMBER 14TH

Posted in Updates on December 14th, 2014 by

We will be closed all day Sunday (12/14) for a company meeting but we will be back to regular business hours on Monday. We apologize for any inconvenience. Have a great weekend!