FITSTRIKE RELEASE: H PRIDE SNAPBACK, WTCF GROWN LOGO TEE, & ALOHA DECO TEE

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Posted in Updates on February 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 14 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a special Valentine’s Day FITSTRIKE H Pride snapback this Tuesday, featuring a black cotton canvas crown with hot pink visor and top button. The front, side, and back logos are stitched in white to match the white snap enclosure, while the woodland camouflage undervisor provides a nice contrast. Accompanying the H Pride are two new tees in black. The WTCF Grown Logo tee features our logo printed small on the front left chest and a small crown on the back, both in white. The Aloha Deco tee features a classic design from our archive printed on the front in hot pink, along with a small crown on the back in the same color.

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FITTED FOR PUNAHOU BASEBALL

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Posted in Updates on February 11th, 2017 by

Please note: The ʻAipuni snapback will be distributed exclusively by the Punahou School Baseball Program and will not be released to the public.

AIPUNI

Story and design by Ryan Auyoung (Punahou Alumnus)

We would like to give a nod to America’s Favorite Pastime, baseball or kinipopo as our ancestors called it. As some of you may know, our little island home played a big role in the modernization of the sport. ʻAipuni was a form of Baseball that was introduced in the mid 1800’s. Players back then used sandbags as bases and bats were made from Kukui and Hau branches from Manoa Valley. Dried-out coconut shells were often used as balls as well as anything else the Keiki could find to play.

In 1849, Alexander Cartwright, often recognized as the “father of modern baseball” moved to Oahu and modernized ʻAipuni to baseball. He is recognized for inventing the rules of modern baseball while living in New York. Cartwright’s sons would go on to attend Punahou School (named Oahu College at the time) where they presumably passed on their knowledge of the sport to fellow classmates. By 1852, he was credited as the architect of Hawaiʻi’s first baseball field, now known as Cartwright Field on Keʻeaumoku and Kinau Street. Being a couple blocks away from campus, Punahou student-athletes would frequent the park before school and during recess to play baseball. By the late 1880’s, baseball would eventually become Punahou’s first organized sport partly due to Daniel Dole, the school’s first principal who was also an avid player.

Cartwright was a friend to the Hawaiian Royal Family, King David Kalakaua and Queen Emma and encouraged the growth of baseball in the islands. He passed away in 1892 and was laid to rest in a granite monument in Oahu Cemetery where many baseball personalities, including Babe Ruth came to visit. Forty six years after his death, he was inducted to the national Hall of Fame. Since then baseball in Hawaiʻi has grown in popularity and has paved the way for local professional ball players such as Sid Fernandez, Kurt Suzuki, Benny Agbayani, Shane Victorino and Kolton Wong.

The ʻAipuni Snapback features a light heather grey entire crown and top brim, all utilizing a neoprene fabric for quick drying capabilities. The “P” is stitched in navy with a yellow outline. This logo was used in the 80’s by the Punahou baseball program which they’ve recently brought back for their current on-field hats. The “P” was designed by the Eldredge Family who play a prominent role in Hawaiʻi baseball, still to this day. Following in the footsteps of Alexander Cartwright, the Eldredge Family has also encouraged the growth of baseball in Hawaiʻi with over 125 years combined of coaching Hawaiʻi’s keiki. The underbrim is our Trilaka pattern in Punahou’s Buff n’ Blue colorway. The palaka pattern has become a staple design for Punahou apparel throughout the years so it was only fitting to include it in this snapback. The white snap enclosure features the Hawaiian flag label with Aloha Served Daily on the reverse side. The New Era logo, back FITTED crest and FITTED crown are all stitched in navy to compliment the navy button. Although the ʻAipuni Snapback will only be available to the Punahou School baseball program, it is a symbol of Hawaiʻi’s role in what the sport has become today.

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A/W TRADEWINDS COLLECTION

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Posted in Updates on February 9th, 2017 by

Releasing in-store and online this Saturday, February 11 at 11am HST.

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Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Aloha Snapback
This brand new Aloha snapback features sublimated stitching on the front and inner sweatband bearing the collection’s signature TRDWND_EARTHBLUE pattern, complementing the navy base. It also features a red undervisor, red top button, yellow side New Era logo, yellow crown, yellow and blue back crest, and a white snap enclosure.

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Tropic Bird Tee – Black, Heather Grey, Navy, or Yellow
The Tropic Bird design features a small koaʻe (tropic bird) illustration on the front left chest, while the back features the inspirational proverb from this collection: “ʻOlelo ke kupu, o ka ʻaina ua malie, ua au koaʻe” with the translation beneath, “The natives of the land declare that the weather is calm when the tropic bird travels afar.” Behind that are two koaʻe facing opposite directions, and near the bottom hem are six stylized nautical symbol flags representing each letter in the name FITTED.

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FITSTRIKE RELEASE: MUA SNAPBACK & RELAX TEE

Posted in Updates on February 6th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 7 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s FITSTRIKE release consists of a Mua snapback and our new Relax tee. The Mua features an orange crown with brown visor, top button, and snap enclosure. Front, side, and back embroideries are done in warm shades of orange and gold. The navy Relax tee features front and back designs printed in orange to match the Mua.

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FITTED + PAIʻEA PROJECTS “MILOLIʻI ʻŌPELU PROJECT” COLLECTION

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Posted in Updates on February 1st, 2017 by

Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, February 4.

MILOLIʻI ʻŌPELU PROJECT
Video: Adam Palumbo (@visionhorsemedia)
Photos: Adam Palumbo (@visionhorsemedia) & Paul Kema (@kema808)

 

Words by Paiʻea Projects

The FITTED + Paiʻea Projects “Miloliʻi ‘Ōpelu Project” pays homage to our creative director’s home away from home: The last Hawaiian fishing village. According to Paul Kema, going to Milolii is like traveling back in time. From the moment you hit the 89th mile marker and slowly descend the windy road to the village you are instantly taken back to an older Hawaii. Lacking the distractions of city life, the absence of electricity and running water, life is simple there. People hold strong to the cultural values and knowledge passed down through generations. It is the last Hawaiian fishing village. The ocean is their ice box and remains their kuleana to preserve, protect and mālama it for future generations.

As a city boy growing up on Oʻahu, Paul Kema would hear his dad talk about Miloliʻi often, telling stories of how his father and eldest brother would spend summers fishing down at Omokaʻa. As the twin of the youngest brother, Paul’s pops rarely got to Miloliʻi, but would always look forward to the five gallon tins of dried ‘ōpelu (mackerel scad) grandpa would bring home.

John Ana Puako Kema was born 1899 in Hoʻopuloa, a nearby fishing village, but moved to Miloliʻi with the rest of the family following the 1926 lava flow that covered the area. Grandpa spent most of his adolescent life there before later moving to Oʻahu. His sister Nancy remained and married into the Apo family. Grandpa would always return to spend time with her and the rest of the ‘ohana who still call Miloliʻi home today. Generations have passed since then and now uncle Sam Grace is entrusted with taking care of Omokaʻa. Paul and the FITTED Fam have spent many weekends camping there with Uncle Sam and remain grateful to spend time in the same waters the Kema ‘ohana has enjoyed for generations.

Paʻa Pono Miloliʻi is a non-profit community project dedicated to improving the quality of life of the residents of Miloliʻi. Through K-12 youth education in fishing practices and cultural traditions they continue to make a difference in protecting their unique way of life. One of their various community efforts is the “‘Ōpelu Project,” which utilizes innovative fishing methods that blend science, ocean knowledge, fish lifecycle patterns and traditional Hawaiian techniques. Inspired by the efforts of Paʻa Pono Miloliʻi, Paiʻea Projects and FITTED are honoring the “‘Ōpelu Project” with this collection. As they strive to strengthen the community’s stewardship of their critical marine and coastal resources we pay homage to their perpetuation of the Hawaiian culture with the “Miloliʻi ‘Ōpelu Project” collection. Our goal is to share their vision and give back to support their cause.

Proceeds of the “Miloliʻi ‘Ōpelu Project” will benefit Paʻa Pono Miloliʻi and their educational initiatives. This limited-edition, three-piece collection is anchored by “The Camo Mackerel” neoprene New Era snapback and accentuated with “The Scad” tank and “The Last Village” tee. The “Miloliʻi ‘Ōpelu Project” launches on Saturday, February 4 on paieaprojects.com, fittedhawaii.com and at the FITTED shop on Kona Street.

 

MILOLIʻI ʻŌPELU PROJECT

MILOLIʻI ʻŌPELU PROJECT

MILOLIʻI ʻŌPELU PROJECT

MILOLIʻI ʻŌPELU PROJECT

MILOLIʻI ʻŌPELU PROJECT

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Posted in Updates on January 30th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 31 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a FITSTRIKE Kamehameha snapback this Tuesday, featuring a dark red crown and visor with contrasting spot camouflage on the undervisor and top button. The logos on the front, side, and back are stitched in white, matching the white snap enclosure.

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A/W TRADEWINDS COLLECTION

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Posted in Updates on January 27th, 2017 by

Releasing in-store and online this Saturday, January 28 at 11am HST.

TRADEWINDS
Photo: @aglobalstroll

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Prominence Bomber Jacket – Navy
This brand new silhouette is based on the popular MA-1 bomber style but crafted to our own specifications and built with high performance material, earning it a rightful spot within our TropTech apparel line. The Prominence Bomber is made from 100% lightweight micro-ripstop polyester and features a microporous membrane for heavy climate control, resulting in a waterproof and windproof outer shell. The technical nature of the fabric allows the jacket to repel water and wind while retaining the wearer’s body warmth securely within the jacket. The TRDWND_EARTHBLUE pattern is seen on the sublimated mesh upper back and pocket lining, while the entire outer shell remains a clean navy blue. Custom tri-lock details include large gussets on the front and back, a mil-spec label on the lower left front panel, a tonal patch on the upper back, and a crest tag sewn into the back yoke. It also features two-way YKK zippers on the front with one-way zippers on the pockets, as well as a seamed yoke running along the back shoulder line and around the front, which is a subtle nod to the way traditional ʻahu ʻula draped over the shoulders of aliʻi.

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We’re also releasing a new FITSTRIKE Mua Snapback to coincide with our seasonal release. It features a rifle green crown with woodland camouflage visor and top button. The front Mua is embroidered in dark green, while the back crest is stitched in black and rifle green. It also features black eyelets, side New Era logo, and snap enclosure.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

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Posted in Updates on January 22nd, 2017 by

Releasing exclusively in-store and online this Tuesday, January 24 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Kamehameha 59FIFTY will be releasing on Tuesday, featuring a woodland camouflage crown and visor, contrasted nicely by light teal on all embroideries, as well as the undervisor, top button, and eyelets.

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A/W TRADEWINDS COLLECTION

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Posted in Updates on January 19th, 2017 by

Releasing in-store and online this Saturday, January 21 at 11am HST.

TRADEWINDS

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Kamehameha 59FIFTY
A fitted Kamehameha hat featuring a black crown and TRDWND_BLACKNIGHT covering the visor and top button. The front Kamehameha logo is white, while the two side logos are tonal black and the back logo is red and white. The inside features a nice red satin lining to complete the look.

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Keiki Kamehameha Snapback
A new snapback made just for the keiki, in colors tying back to the collection. It features a dark green crown contrasted against a black visor with contrasting red stitching. The front logo is white, while the side New Era logo is gold and the back crest is white and gold. It also features a red top button, black eyelets, and a white snap enclosure.

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Plateau Technical Short – Black
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes completely cloaked in our TRDWND_BLACKNIGHT pattern. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

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Posted in Updates on January 15th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Kulāiwi snapback, sporting a Real Tree Xtra Camouflage crown with black visor, eyelets, and snap enclosure. The front and side logos are stitched in neon yellow while the back crest is stitched in black and neon yellow.

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