SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 27th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 29th at 11am HST.

JC

JC

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOHANO MUA SNAPBACK
By Jose Caban III

I was born and raised in Ewa Beach, Oʻahu. Being an Ewa Beach native, I take pride in my passion, culture and where I come from. Basically it has shaped me to be the man that I am today. For several generations now, my family has lived in Ewa Beach and has attended at James Campbell high school. I call this place my home, and as a proud alumni I’m glad I got to spend four amazing and unforgettable years there—even more so knowing that my family attended the same school as well.

Bold black and orange are the iconic colors of our prestigious Saber, which provided the inspiration for my second hat. I know people have probably heard that Campbell High School (or Ewa Beach in general) was once known for being a rural, blighted area where multiple fights a day was a common occurrence and our education system was poor. But over the years, this school has been refined into one of the most driven schools on the island, accelerating in academics as well as sports—even making history last year by taking home the State Championship in softball and baseball.

I’ve met so many great people, shared the most unforgettable memories with them, and it has been the starting point for my passion in skateboarding. With that being said, there’s nothing more I could ever be thankful for in my life. Since I was 12 years old I started skating on Campbell’s campus and street skating in Ewa Beach just about every day to pursue my love for skateboarding. My tenure at Campbell has been a long journey but it was all worth it in the end when I finally got to use my cap and gown this past year, receiving my diploma and looking up in the stands at Aloha Stadium seeing my ʻohana who was so proud of me, and who supported me throughout my highest and lowest points in my life.

I named the hat “Hoʻohano” which means “to honor” in Hawaiian, honoring the years I spent at Campbell High School. The base of the hat is black, including the snap enclosure, while the top visor stitching, undervisor, back crest, and top button are orange to represent the iconic school colors. The front Mua is stitched in shades of orange along with gold and brown, while the eyelets are stitched in white and the New Era logo is stitched in tonal black.

 

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Along with the Hoʻohano Mua snapback, we’ll also be releasing our Hui design on a standard tee and long-sleeve tee, both in heather grey. The back features a large seal containing a handshake graphic and the words “Hawaiian Made” and “Registered” in the middle. The outer ring features the phrase “Ka Hui Ana O Na Mana” which roughly translates to “The Coalition of Forces” in Hawaiian, playing off the central theme of our Hui collection and the notion that we become stronger when we come together.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 24th, 2016 by

Releasing exclusively in-store and online this Saturday, March 26th at 11am HST.

JC

JC

JC
Model: @blakone (JC’s Dad)

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOMĀLAMA MUA SNAPBACK
By Jose Caban III

For my first hat, I have created a Mua snapback based on a colorway inspired by my family members and the passion that they share in hunting, paddling, and fishing.

Within my family I have two uncles, Ala and Mana, who live on the West Side of Oʻahu and share a passion for hunting. It’s a good way for them to bond and spend some quality time together. They have been hunting wild boars for quite some years now and have inspired me to create a hat for them when they are out on their journey hunting in the valley. I used woodland camouflage on the entire crown and visor to cloak them within the forest, while the black undervisor helps eliminate distracting colors near their eyes when worn forward.

And as much as it is built for hunters on the land, I also created this hat for those who have a deep love for the ocean. My ʻohana has been paddling for many years, not only as a recreational activity but even as a competitive sport all around the globe—like the Molokaʻi Channel Race from Molokaʻi to Oʻahu, which my father Jose has completed seven times and crossed five times. The hi-vis yellow stitching on the Mua logo and the back crest was strategically chosen for those in my ʻohana who paddle canoes and fish on their kayaks, because when they are out on the open water, they’ll be highly visible to anyone near and far. This provides a sense of security, knowing people are aware of their presence and can spot them in a time of need. The white eyelets, New Era logo, and back snap enclosure are inspired by the clouds above both land and sea, watching over everything below.

This hat was made with its specific print and colorway as an item that can help to ensure my ʻohana’s safety and safe return whether they are out hunting on land or paddling out in the ocean, which is why I gave this Mua the name “Hoʻomālama,” defined as the action of caring for, attending to, protecting, or being loyal to someone or something.

 

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We’ll also be releasing a matching Who The Crown Fits 2 tee on the same day, featuring hi-vis yellow front and back designs printed on a black tee.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 20th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 22nd at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @b_ryan & @therodmeister

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

HAFA ADAI ʻĀINA A-FRAME SNAPBACK
By Jonel Jugueta

This ‘Āina is dedicated to the 10 years my family and I lived on the island of Guam. My parents are from the Philippines—the Pearl of the Orient. When I was one, my parents and I moved to Guam because my father was offered a job as an engineer at a local construction company there. My father moved to Guam before we did; then my mom and I flew after and became residents there. In ’92 and ’94, my two younger brothers were born. I have so many childhood memories in Guam that I can’t let go of—those times were special to me.

I dedicate this hat to everyone who visited, lived, or was born in Guam. I also dedicate this to my friends and family that still live there and cherish the island of Guam.

This hat design was based on the Guam flag. I chose the ‘Āina design for this hat because it symbolizes the home I now have in Hawai‘i. The base color of the hat represents the light blue sky on the flag while the dark blue symbolizes the ocean. The red button is the red seal that surrounds the coat of arms, and the white lettering/visor stitching matches the color of the letters on the seal. The tan New Era logo and back crest on the hat represent the sandy beaches that we all love and enjoy. The green undervisor symbolizes the palm trees and the cliff on the flag called “Two Lovers Point.”

 

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Accompanying the Hafa Adai ʻĀina A-Frame snapback, we will be releasing a brand new tee for this season dubbed the Extra Flavor tee, developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is printed on the upper back of this heather grey tee.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 17th, 2016 by

Releasing exclusively in-store and online this Saturday, March 19th at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @toshiichi

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

KIʻI KULĀIWI A-FRAME SNAPBACK
By Jonel Jugueta

Some of you may know that I am a photographer. It has been my passion for almost seven years and during that time, I have done both digital and darkroom photography. I started out using my brother’s Canon Rebel XS. I had no idea how to use it so I watched YouTube videos on how to use DSLRs. I started out taking pictures of landscapes, which was simple to do. Over time, I began taking up portraiture, covering first birthdays, weddings, and graduation parties.

When I started attending the University of Hawaiʻi at Mānoa, I began studying darkroom (or analog) photography because it intrigued me. My passion for darkroom photography has taught me to be patient in creating a picture—from shooting a 35mm film camera, developing the film, and creating the print in the darkroom. When my first print started to dry and I finally started seeing the details, I began to appreciate the time I had put in the darkroom. Since then I have put in countless hours in the darkroom—from 9 a.m. to almost 5 a.m. the next day. Then, I repeat my routine. I have also used many types of cameras, which range from digital to 35mm film, medium- and large-format film.

This hat is dedicated to all aspiring darkroom photographers and those out in the world. Whether you’re a Canon, Nikon, or Leica user, and regardless of your preferences, this hat represents you. #filmisnotdead #FIND

This Kulāiwi is inspired by the Canon camera lenses, with the name “Kiʻi” meaning “image or photograph” in Hawaiian. The black base is the signature color of Canon’s luxury lenses called the L-glass. It also represents the absence of light in the darkroom. The leather all over represents the luxurious style of the lenses. It also boasts a red New Era flag which symbolizes the signature red ring on the high-end lenses, as well as the red light you see in the darkroom. The white “Honolulu” logo symbolizes the white Canon logo on each of their lenses. The undervisor, back crest, and snap enclosure are different shades of grey, characterizing the various grey tones of black-and-white photography.

 

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To coincide with the above release, we’ll also be releasing our Pineapple design on a red tee. The back features a play on the classic Dole pineapple man, with historical ties to the island of Lānaʻi, the Pineapple Isle. The ʻulu he’s holding is a reference to Kauluāʻau, the prince who was banished to Lānaʻi as a consequence for his pranks of uprooting ʻulu trees on Maui. In the background are the island’s famous pine trees. To symbolize the historical turnover of the Lānaʻi’s owners and its rough-and-tumble past, the pineapple’s face is shown with some slight abrasions. To further personify the pineapple, he’s been decked out in our NoRep Alakaʻi Boardshort and original Red/Gold Kamehameha 59FIFTY.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 13th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 15th at 11am HST.

MARY

MARY

MARY

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Mary-Anne T. McMillin

AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl

Title/Position: Shop Girl

Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.

One thing you can’t live without? Family including my dog Allie

What are you doing when you aren’t working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend

Favorite FITTED hat? Black Day Tripper Snapback

What inspires you? Education & a child’s Imagination

PAPAKŪ KULĀIWI SNAPBACK
By Mary-Anne T. McMillin

Dedicated to one of my best friends, my Mom. <3

Circa 1992. I don’t know much of the story, but from what I heard…this is how my parents met.

My dad was in the military for about 8 or 10 years and stationed in Hawaii. He worked at Denny’s Restaurant in Waikiki with my mom’s uncle. At that time, my mom was living in the Philippines, but my dad saw a picture of my mom from her uncle and was interested. (Obviously this is another typical hookup back in the day, right? LOL, just kidding mom and dad.)

From Hawaii to the Philippines, my parents began sending pen pal letters to each other. Long story short; they talked for a while, my dad flew up to the Philippines, got married and brought both my mom and her dad down to live in Hawaii in 1993. Couple of months later…comes out @miss_prettygirl. Ever since ʻ93 my mom has been chilling in Honolulu, living the “American Dream.”

If you haven’t met my mom, she’s a cute tiny Filipino lady who is another strict parent that just wants the best for her daughter. My mom has been on my case every second of every day. She would text me and call me every 5 minutes during high school, after school events, and even in college just to check up on me and see where I was. I’ve always wondered why she was on my case and wouldn’t leave me alone, but after a while it didn’t bother me. I just thought that she never wanted me to grow up, but I’ve grown to understand that she always has good intentions for me. She will always have my back, will always be around for me when times get tough, and will always be around to have a good laugh with. She has shaped me to be the woman I am today and without her, I don’t know how my life would have turned out. Thanks mom, this one is for you!

papa.kū
n. Foundation or surface, as of the earth

kulā.iwi
nvs. Native land, homeland; native. My own homeland.

I named this hat “Papakū” because my mom is my foundation. I choose the Kulāiwi design because it’s one of my favorite designs, but to relate to my mom even better…Honolulu, Hawaii is her new home and mines forever. Royal blue is our favorite color and is used on the entire crown. The front logo and back crest are stitched in metallic silver, while the undervisor and snap enclosure are finished in light grey, with both colors reminding me that there is always a silver lining to everything.

 

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Along with the Papakū Kulāiwi snapback, we’ll also be releasing our new Hui design, printed in grey on a white tee. The back features a large seal containing a handshake graphic and the words “Hawaiian Made” and “Registered” in the middle. The outer ring features the phrase “Ka Hui Ana O Na Mana” which roughly translates to “The Coalition of Forces” in Hawaiian, playing off the central theme of our Hui collection and the notion that we become stronger when we come together.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 10th, 2016 by

Releasing exclusively in-store and online this Saturday, March 12th at 11am HST.

MARY

MARY

MARY

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Mary-Anne T. McMillin

AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl

Title/Position: Shop Girl

Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.

One thing you can’t live without? Family including my dog Allie

What are you doing when you aren’t working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend

Favorite FITTED hat? Black Day Tripper Snapback

What inspires you? Education & a child’s Imagination

KE KIAʻĀINA KAMEHAMEHA SNAPBACK
By Mary-Anne T. McMillin

Dedicated to my 2015 Farrington High School Junior Varsity Cheerleading Competition Squad.

As soon as I heard that FITTED was allowing us to design hats of our own, I was stoked and automatically thought of Farrington High School, where I graduated from. I knew that I had to make a maroon and white hat to represent my old high school and my current cheerleaders. Maroon faux leather with a white Kamehameha, undervisor, button, and snap is what I went for. It is named Ke Kiaʻāina Kamehameha because Ke Kiaʻāina means The Governor in Hawaiian and the Governor is our school mascot.

I started cheerleading during my sophomore year in high school, eventually becoming the captain of the Varsity team as a senior. After graduating high school, I worked as an assistant coach for the JV team for a couple of years with my old head coach, Brandy. Today, I am one of the head coaches of the JV team, with the help of Kara (our other head coach), Aljay, Jonah, and Dylan, all of whom are former Farrington High School cheerleaders. We also have a new coach from the mainland named Holly who helps out with our team as well. Although I’ve been around cheerleading for a while and should know what I’m doing, I can never do it all on my own—I will always have the other coaches to count on for help and vice versa.

High School cheerleading is broken down into two parts: Sideline Cheerleading and Competitive Cheerleading. Competitive High School Cheerleading happens every year for a few months. Cheerleaders work hard for a 2-minute-and-30-second routine that consists of many aspects to represent how skilled and creative they are. There are only four competitions per year: Preseason, Easterns/Westerns, OIA, and State Competitions. That is, if you are lucky to make it through each one. This past year, we as coaches had to choose cheerleaders from our team with skills that could prove valuable in competition. We chose nine junior varsity cheerleaders consisting of six girls and three boys as our squad for the season.

As competition season went by, we saw these girls and boys work incredibly hard for what they wanted. They persisted and made history for the Farrington JV cheer team twice—by placing first during our Easterns competition and placing second at our OIA competition, thus earning them a spot to perform as an exhibition performance at the State Competition. The nine competitors did an amazing job this past season, so I thought it would be great to give them recognition in some way. Although some may think they’re just JV cheerleaders and that the Varsity level is harder, they are still competitive athletes and they represented our team and Farrington High School in the greatest way possible. I’d like to thank the cheerleaders and all of the other coaches for all the hard work they put into another amazing season. Now onto the next season…Good luck Govs!!

#FarringtonGSquad #NoFearAllCheer #OneTeamOneFamily

 

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We’ll also be releasing a new colorway of our Who The Crown Fits 2 tee, printed in maroon on a sand colored tee. The perfect compliment to the Ke Kiaʻāina Kamehameha snapback.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 6th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 8th at 11am HST.

fuj

fuj

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAULELE MUA SNAPBACK
By Chris Fujimori

First of all, mahalo to those of you that read my first story! I talked about my past with FITTED, how it shaped me into who I am today, and how it was the inspiration behind the conception of my first hat. This next hat is geared toward the future, and the adventures in store. In the past year, I have been extremely fortunate to land a job as a flight attendant for Hawaiian Airlines. I had never thought about becoming a flight attendant before, but if it wasn’t for JG telling me to apply the day that the hiring process started, my life would have been very different. This job has given me an opportunity like no other—the chance to see the world, and as a photographer, it gives me a chance to capture it in my own perspective.

Now I know what you’re thinking, Kamehameha graduate = Hawaiian Airlines employee huh? Pretty much. Except I think there’s more to it than that. I’d like to think that in life, timing is everything. It has the ability to transform bad times into incredible opportunities. As I was starting my inflight training at Hawaiian, I took a leave of absence from my current job at the Aliʻi Kai Catamaran, where I had worked for six years. Then, midway through training, due to Coast Guard issues, the boat shut down and laid off all of its employees, as you may have seen in the news. Thankfully, most of my coworkers had secondary jobs and were only working there part-time, except for me. How crazy was it that I got hired when I did?! Like I said, timing is everything. Now, as I look back to a year ago, I realize what a blessing it’s been to have landed this job. I have just started my career here and have already been to such amazing places as New York, Sydney, Brisbane, Tokyo, and Beijing. Working at Hawaiian has also allowed me to be a frequent visitor to one of my most favorite places, Disneyland. I can only imagine what amazing adventures and destinations my future holds.

I’ve dubbed this hat “Kaulele” which means “to take flight,” referencing the start of an incredible journey at my new job. Starting with a black base, the Mua consists of purple, pink, orange, grey, and white—inspired by the Hawaiian Airlines logo. The lime green side New Era logo, pink back crest, and white eyelets take inspiration from the famed Pualani snapback that previously released directly through Hawaiian Airlines. A white snap enclosure around back finishes off the look. It’s also quite fitting that my hats drop on March 5th and 8th, because it marks the dates that I was invited to become a flight attendant at Hawaiian. Like I said, timing is everything.

 

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Releasing alongside the Kaulele Mua is our new Greetings tee and tank top, both in heather grey. The design is based on the idyllic Hawaiian postcard, flipping it on its end. It features a scene from the movie “North Shore” as the postcard photo, with the words “Greetings from the North Shore” written on it. This is a tongue-in-cheek play on the “greeting” Rick receives from the local boys who regulate the breaks up north in the movie. In real life, the pride and respect on the north shore is second to none, and it’s all about earning your keep. The back features a crown seal and “Bumbai you learn,” reminding everyone that both respect and knowledge come in due time.

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SPRING 2016 DELIVERY “HUI”

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Posted in Updates on March 3rd, 2016 by

Releasing exclusively in-store and online this Saturday, March 5th at 11am HST.

fuj
Photo: @thejaycid

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAPĀLAMA KAMEHAMEHA SNAPBACK
By Chris Fujimori

If you’ve ever met me, you’d never guess that I went to Kamehameha Schools. No one would’ve guessed that I spent 13 years of my life up on The Hill. I guess I don’t really look the part of a Kamehameha Schools graduate, but that’s why I embrace it so much. It creates a sort of camaraderie with anyone else who graduates from there, like we’re part of an exclusive club and can relate to each other like few others can. It’s part of this culture that first drew me to the brand FITTED in the first place. Jared (or @jjparkz as you all know him) had reached out to me and told me to check out this new shop he worked at, that sold only hats. Because he was a good friend and fellow graduate of KS, I told him I’d stop by. I was skeptical at first (as I’m sure we all were). “What kind of store sells only hats?!” was all I could think while trying to find the place. I went with my buddy Pono, and when we got there we thought the place was pretty cool, a small shop selling a bunch of New Era MLB custom hats that were just starting to gain popularity. We thought they were pretty cool so we each grabbed one. I copped a few every now and then, grabbing the sick colorways and the dope UH customs. Then in 2006, I saw that they started to release their own designs on hats, some with the Kamehameha silhouette on them. It was at this time that I fell in love with the brand. My connection with Kamehameha made it easily my favorite design. Ever since then, I have been steadily collecting FITTED products, the Kamehameha design remaining my favorite to this day.

For those who may not know, photography has been a big passion of mine for many years. I got into it just capturing pictures whenever I took a trip somewhere, and it only grew from there. It was reinvigorated when I started getting into shoe photography, meeting many new people along the way (s/o Sniper Six, ISX, HSH, and SGHI), and it eventually led me into landscape and lifestyle photography. As my passion for photography developed, Jared approached me to become one of the lifestyle photographers for FITTED. What could I say? It was a dream come true, and this hat is a tribute to that. My past has helped shape me into who I am today, which I think many of you can relate to. I’ve dubbed this hat the Kapālama Kamehameha because of the 13 years I spent up on that hill. The Kamehameha silhouette was chosen for obvious reasons, and the infamous Bred colorway comes from my love for sneakers and fashion. I started with black pebbled leather as the base and added tonal embroidery all around. Bold hits of red are used on the undervisor and snap enclosure. My good friend @thejaycid shot the lifestyle you see here, capturing two things I can’t live without: my camera and FITTED. Enjoy.

 

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Our new The Flock tee will also be releasing alongside the Kapālama Kamehameha snapback this Saturday. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of this red tee features our crown printed in white.

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SPRING 2016 DELIVERY “HUI”

Tags: , , , , ,
Posted in Updates on February 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 1st at 11am HST.

haylee

haylee

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Haylee Watson

AKA: hele_wats

Title/Position: Shop Girl

Favorite place in Hawaii? Waipoli Rd., Kula, Maui

One thing you can’t live without? THREE things I canʻt live without. Family, friends and bread.

What are you doing when you aren’t working? Creating and thinking about the future.

Favorite FITTED hat? H Pride and 5 panels

What inspires you? “He ʻaʻaliʻi ku makani mai au; ʻaʻohe makani nana e kulaʻi.” The ʻaʻaliʻi bush can stand the worst of gales, twisting and bending but seldom breaking off or falling over.

BLUE ROOM SLAPS WIND SNAPBACK
By Haylee Watson

When I get a chance to visit ʻIolani Palace I always end up lingering in the “Blue Room.” It’s my favorite room in the entire palace. The colors, the paintings, the architecture are all very stunning and elegant. It’s crazy to think that almost all the original pieces within the room are still intact. In the Blue Room there are many portraits of the aliʻi. This room is also where the palace would entertain guests. Most of the dignitaries who visited the Palace spent majority of their leisurely time in the Blue Room. It is equally amazing to think that ʻIolani Palace had electricity before the White House.

Although the history of ʻIolani Palace is awe-striking and many dignitaries visited the palace, there is one event in the history of the palace that will live forever in infamy. On January 17, 1893, the overthrow and imprisonment of Queen Liliʻuokalani occurred. This event was met with much discourse and discontent. On January 16, 1895, Liliʻuokalani was imprisoned in the palace under the impression she had constructed the Kaua Kuloko (Counter Revolution in Hawaiʻi) which occurred a few days earlier and was led by Robert William Wilcox. She became imprisoned and confined to one of the upper rooms of the palace. There were petitions in opposition of the attempted annexation which would occur later. This was known as the Kūʻē Petition, which garnered over 40,000 signatures. This perhaps inspired the Leka Hoʻōle o Liliʻuokalani (Liliʻuokalani Letter of Protest) which was crafted in the Blue Room. It was eventually shown to the U.S. House of Representatives protesting the U.S. assertion of ownership of Hawaiʻi on December 19, 1898. It was a direct opposition to the supposed annexation of the Hawaiian Kingdom.

I chose to pay homage to the room, the palace, and the Hae Hawaiʻi—the flag that slaps the wind proudly and independently above any other. The blue, gold, and white colors on this hat resemble the Blue Room within the palace, along with the rich history and artistry which provide the foundation of the palace.

 

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Along with the Blue Room Slaps Wind, we’ll be releasing a new WTCF 2 tee featuring gold print on a white tee.

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SPRING 2016 DELIVERY “HUI”

Tags: , , , ,
Posted in Updates on February 25th, 2016 by

Releasing exclusively in-store and online this Saturday, February 27th at 11am HST.

haylee

haylee

haylee

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Haylee Watson

AKA: hele_wats

Title/Position: Shop Girl

Favorite place in Hawaii? Waipoli Rd., Kula, Maui

One thing you can’t live without? THREE things I canʻt live without. Family, friends and bread.

What are you doing when you aren’t working? Creating and thinking about the future.

Favorite FITTED hat? H Pride and 5 panels

What inspires you? “He ʻaʻaliʻi ku makani mai au; ʻaʻohe makani nana e kulaʻi.” The ʻaʻaliʻi bush can stand the worst of gales, twisting and bending but seldom breaking off or falling over.

ALAKAʻINA KAMEHAMEHA SNAPBACK
By Haylee Watson

Hi everyone! If I haven’t met you yet, I’m Haylee. Some of you may not know me because I’m new-ish to the Fitted ʻOhana so if you don’t recognize me, it’s okay but don’t be scared to say Hi! I work in the shop and pop in sometimes every now and then, but enough about me, you wanna know about the hat! That’s why you’re here!

Ever since I was 5 years old I played soccer and my dad was always there for me when I had games, needed water, or aided me when I was dying on the field from heat. I remember, in 7th grade during a summer tournament my team made it to the finals fighting for a first place position and a chance to brag about it all summer long. After 60 minutes of warfare we were still at a 0–0 standoff. We then went into overtime and still no goals. The game ended up in a penalty shoot-out and this was my very first time being part of a real shoot-out! I was a nervous as hell, but I wasn’t part of the first group to shoot, I was in the second group. The first group shot and we ended up losing the game. I cried, my friends cried—the whole team cried! We played our hearts out; blood, sweat, and now tears, all from this penalty shoot-out. I was so bummed. Of course, our coach gave us kind words of encouragement, a pat on the back and high-fives but my teammates and I were still upset. After leaving my team, the first person I see is my mom, and being the mom that she is she gave me hugs and kisses on the head, even though I was supah stink and dirty. She also gave me the “good job spiel.” The next person I see is my dad, and the first thing I hear from him is “Why you crying?!!” A little stunned I thought to myself, “Did this guy really just ask why I was crying?! Dad, we just lost! Hello!” He asked me again, “Why you crying?” I was still in sniffle mode and didnʻt answer. I ended up riding with my dad home. Still teary-eyed and in sniffle mode my dad gave me a talk and reminded me that it was just a game, I played the best that I could, and that’s all that matters. After hearing that talk, I instantly thought to myself, yeah it was just a game, life goes on. We did our best and played our hearts out and we got to the finals which was pretty sick! Afterwards he ended up taking me to Minute Stop to get a Blue Vanilla Icee and an eggroll (ACTION!) and life was good again.

Everyone has someone in their life that they look up to for guidance or for direction whenever they feel lost. For me, the person that has guided me in a positive direction is my dad, AKA my fada. Whether it occurred through a good conversation or through ear-throbbing yells/scoldings, my dad has always been a person who keeps me on track. He’s been my backbone through some of the toughest times in my life. Even though my dad seems like a tough/grumpy guy, he always has a soft spot in his heart for me. Special das why! He also supported me in my decision to attend college to study art. He kept me going and helped me graduate. As a soon-to-be parent (yes, I’m the pregnant one that works in the shop) I hope to gain these traits and characteristics to help guide my daughter on a good path, the same way I was raised. The greatest lesson I learned from my dad is that, through every rough patch in life, in the end, everything is going to be okay.

I chose the Kamehameha logo because it represents a leader who is strong minded, tough, and smart, just like my dad. Oh! And because my dad just constantly thinks he’s “The King” all the time. ALL. THE. TIME. Starting with a black crown and visor, I chose to do yellow embroidery and crown stitching because yellow is a vibrant color, which is how I visualize my relationship with my father—vibrant. I also decided to do a camo undervisor because my dad enjoys hunting.

 

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To coincide with Haylee’s Alakaʻina Kamehameha snapback, we’ll also be releasing our brand new Pineapple t-shirt and tank top. The back features a play on the classic Dole pineapple man, with historical ties to the island of Lānaʻi, also known as the Pineapple Isle. The ʻulu he’s holding is a reference to Kauluāʻau, the prince who was banished to Lānaʻi as a consequence for his pranks of uprooting ʻulu trees on Maui. In the background are the island’s famous pine trees. To symbolize the historical turnover of the Lānaʻi’s owners and its rough-and-tumble past, the pineapple’s face is shown with some slight abrasions. To further personify the pineapple, he’s been decked out in our NoRep Alakaʻi Boardshort and original Red/Gold Kamehameha 59FIFTY. The front of the tee features our updated logotype in white on the upper left chest.

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