FITTED FOR EL SEÑOR

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Posted in Updates on May 1st, 2020 by

Releasing exclusively online this Saturday, May 2 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

EL SENOR

EL SENOR

Photo: @definealoha
Model: @rhydem

Aloha kākou!

We’re extremely honored to team up with our friends at El Señor again after the successful first run of Kamehameha pendants. El Señor is a jewelry company out of New York, born out of skateboarding culture and specializing in high quality craftsmanship. This time around, we’re bringing our popular Brigante logo into the mix, creating a 1″ diameter 18K gold plated pendant, and comes with a 24″ 2.54mm Franco Link chain. Accompanying the pendant and chain is a FITTED for El Señor tee, featuring a Brigante logo on the back made entirely of gold rope chain, and both brands’ logos on the front left chest, printed on a black tee.

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FITTED DESIGN CONTEST

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Posted in Updates on April 28th, 2020 by

DESIGN CONTEST

Aloha kākou!

Instead of a physical release today, we thought we’d do something fun to pass the time while most of us are on lockdown.

Here’s your chance to create your own FITTED hat based on the parameters given on the form. Please attach a short story or explanation to accompany your design and email it to info@fittedhawaii.com. Please put “FITTED DESIGN CONTEST” as the subject of your email. Submissions will be accepted from now until Saturday, May 16 at 11:59pm HST. Only ONE of each design can be submitted per person.

The winner will be selected by the FITTED staff. Their hat will be produced and they will get one for free. We are excited to see what you guys come up with!

You can download the design templates below:

KAMEHAMEHA DESIGN TEMPLATE
MUA DESIGN TEMPLATE

Good luck!

FITTED FOR PIDGIN TO DA MAX

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Posted in Updates on April 24th, 2020 by

Releasing exclusively online this Saturday, April 25 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PTDM

Aloha kākou!

HOWZIT?! It’s hard to express how stoked we are to present this collaboration with BessPress on the 40th anniversary of their extremely popular Peppo’s Pidgin To Da Max book! Wait, actually, we can express it in one word: CHEEEEEHUUUUUU!

Ever since hanabata days, we’ve all learned that book from cover to cover, and like a true dictionary, it kept evolving over time, adding to our complex pidgin lexicon and spanning different generations. It became a staple in all local households, and we’re proud to team up with Bess Press on the release of the FITTED for Pidgin To Da Max New Era 9FIFTY Snapback and Limited Edition 40th Anniversary Box Set.

We also want to send a special MAHALO to the folks at Bess Press for 40 years of independent and locally owned publishing in Hawaiʻi!

Small kine moʻolelo by Ola:

For as long as I can remember it wasn’t uncommon to hear “Brah who when crack one fut” or “What like beef?! Ahhh whatevahs.” Phrases like “You know da kine liʻdat” became as synonymous as the word “awesome!” Verbal sparing sessions to crown the sharpest tongue on the playground was legitimately the quest. But some had a special weapon, that weapon was called Peppoʻs Pidgin To Da Max.

In 1981 it made its debut, a dictionary of pidgin language along with line work illustrations by Douglas Simonson and Ken Sakata that vividly hit a home run. These words and sketches became the host of garage gatherings and conversations that defined local culture in all of its glory.  Peering into the coolest conversation happening in different ethnicity circles here in Hawaiʻi. If Hawaiʻi is a true melting pot, then this slang would be the savory soup binding its parts, and Pidgin To Da Max is the cook book! So get the ingredients prepped cause we get small kine scoobie snacks coming in hot! SHOOTS!!

The FITTED for Pidgin To Da Max snapback features a revamped Brigante logo in the style of the illustrations in Pidgin To Da Max, with “Aloha Served Daily” hit with a pidgin twist, reading “Aloha Served Fo’ Days.” The left side features the number “40” covered with choke lei, with our signature crown right above. It also features a black and white back crest, white eyelets, white New Era logo, white snap enclosure, and light teal sweatband with Pidgin To Da Max branded tag.

The Limited Edition FITTED for Pidgin To Da Max 40th Anniversary Box Set includes the co-branded snapback along with a bunch of goodies: a FITTED for Pidgin To Da Max tee in black, a Peppo’s Pidgin To Da Max book, a set of FITTED for Pidgin To Da Max pogs/Podagee horseshoes, and the box itself turns into a mini Podagee horseshoe box to use with the pogs!

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FITSTRIKE RELEASE: MUA SNAPBACK & COLORS OF FITTED TEES

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Posted in Updates on April 20th, 2020 by

Releasing exclusively online this Tuesday, April 21 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

We’re releasing a new Mua snapback and new tee design entitled “Colors of FITTED” releasing this Tuesday under our FITSTRIKE program. The Mua snapback features a royal blue base with a colorful Mua logo stitched on the front, made up of red, orange, yellow, green, and white. It also features a green undervisor, red top button, white eyelets, yellow side logo, red and white back logo, and white snap enclosure. The new Colors of FITTED tee is inspired by United Colors of Benetton, known for their unique and sometimes controversial advertisements. Below the title is a list of all the original districts throughout each island in Hawaiʻi. The Colors of FITTED design is presented on either a black or white tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & PUNA BUTTER TEE

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Posted in Updates on April 17th, 2020 by

Releasing exclusively online this Saturday, April 18 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we will be releasing a new FITSTRIKE Slaps Wind 59FIFTY alongside a new Puna Butter tee. The Slaps Wind features a full woodland camouflage base with an all-red flag on the front outlined in metallic gold, matching the crest on the back, while the side New Era logo and eyelets are stitched in black. And just in time for 4/20, we’re bringing back a crowd favorite—our Puna Butter design printed on a forest green tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, MUA STRAPBACK, ALA ULA TEES, & PLATEAU TECHNICAL SHORT

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Posted in Updates on April 13th, 2020 by

Releasing exclusively online this Tuesday, April 14 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

FITSTRIKE

Aloha kākou!

We’re releasing new set of matching FITSTRIKE Muas this Tuesday, accompanied by a brand new tee design and a new Plateau Technical Short. All three Muas feature a black base with multi-colored front logo, teal visor stitching and side logo, and teal and purple back logo, and finished with a white snap enclosure for the snapbacks. The Ala Ula tee design features a large, colorful motion fade on the back with solid FITTED shield on the front left chest, printed on black or tropical blue. The blush Plateau Technical Short features high quality craftsmanship under our TropTech Division. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, DIAMOND CLUB TEES, & KEIKI GROPIUS TEE

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Posted in Updates on April 10th, 2020 by

Releasing exclusively online this Saturday, April 11 at 11am HST.
Keiki Gropius tee is available now online.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Vanguard snapback and a new tee design named Diamond Club. The Vanguard snapback features a black base with kelly green undervisor, orange top button, white eyelets, and white snap enclosure. The front logo is stitched in white and shades of orange and green, while the side logo is stitched in white and the back crest is stitched in orange and green. The new Diamond Club design is inspired by the Upper Deck logo and named after their exclusive Diamond Club—an elite membership consisting of the top 100 collectors from around the world. The design is printed in matching orange and green on either a black or white tee.

Along with the Saturday release above, we also have a white keiki Gropius tee, matching the tees released last Saturday, available now online.

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APRIL DAILY PROGRAM

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Posted in Updates on April 10th, 2020 by

Available now online only.

DAILY PROGRAM

Aloha kākou!

As we all stay safe at home, we’d like to offer up our April Daily Program offerings—perfect for everyday lounging and cruising, six feet apart of course! Available now in our online store, for April we’ve released a black Mua snapback, white Nihi trucker snapback, grey H Pride Low Profile 59FIFTY, and yellow Nihi strapback, all with white embroidery. We’ll also be releasing a white/clear gel Who The Crown Fits tee and yellow/white Fasi tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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FRIDAY ONE DAY SALE

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Posted in Updates on April 9th, 2020 by

ONE DAY SALE

Aloha kākou!

Tonight at midnight HST, we are having a huge sale on all t-shirts in our online store—for just 24 hours, all tees will be 50% off!* No code necessary, as the discount will be applied automatically at checkout. Sale ends on Saturday at 12am HST.

So far we’ve seen some amazing homemade masks being made with FITTED products so we decided to offer a one day sale on tees for anyone who may need more fabric! Let’s see what you can do!

Mahalo for your continued support!

*Some exclusions apply.

FITTED HAWAII GIFT CARD

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Posted in Updates on April 8th, 2020 by

GIFT CARD

Aloha kākou!

Give the gift of ALOHA with our online gift cards! These online-only gift cards will be sent via email and will also be linked to your account when you sign in for quick and easy use. You can pass the code along if you’re feeling generous or just keep it for yourself and keep loading your account for quick transactions later! And don’t worry if the remaining gift card balance is less than the current transaction; you can easily pay the remaining balance with another payment method.

We currently are offering the online gift cards in denominations of $25, $50, and $100.

And as a special thank you to our customers, for a limited time we are offering the $100 gift card for just $95 at checkout.