CYBER MONDAY 2014

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Posted in Updates on November 30th, 2014 by

Releasing online only this Monday, December 1st, at 12:00am HST.

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Aloha kākou!

Mahalo to everyone for coming down and celebrating with us on Black Friday! It was another memorable event and we are extremely honored and humbled at the turn out every single year. To keep the momentum going, we’ve got a great Cyber Monday double-header for you at our online store.

Starting at 12:00am HST on Monday, December 1st, we will be offering FREE shipping on all online orders when you use the promo code NAPOMAHINA, good for one day only. Also dropping online only at midnight, we have a woven Aloha 59FIFTY—a special release just for Cyber Monday. Featuring a fully woven polyester crown and visor in black, with tonal front Aloha, back crest, and side New Era and crown embroidery. The undervisor is black while the inner satin lining features a print of the Hawaiʻi State Seal.

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BLACK FRIDAY 2014

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Posted in Updates on November 27th, 2014 by

Aloha kākou!

We proudly present to you two special collections that will be releasing on Black Friday this year.

 

NA PŌ MAHINA COLLECTION

“No ka poʻe kahiko. He mea nui ka pō mahina ia lakou.”

The quote above roughly translates to “For the people of old, the phases of the moon were incredibly special.” For this year’s Black Friday release, we chose to expand on the uncomplicated, yet meaningful lifestyle of our ancestors, and the important role the moon played in their daily lives. Thus, we are naming our collection “Na Pō Mahina” which translates to “The Days of the Moon.”

The Hawaiian month consisted of 30 days, broken up into three 10-day phases, known as “anahulu” that would guide the Hawaiians in their daily life. These anahulu also coincided with the cycle of the moon, which helped them determine the best times for tasks such as planting and fishing. We also took a more macro approach to these anahulu, drawing parallels between the traditional meanings and modern ideology.

Hoʻonui (enlarge), the phase that is represented by a half-moon, was known to the Hawaiians as the best time to plant. We perceive this as the basic concept of starting a new task—the initial seed that gets planted and nurtured.

Nui Poepoe (remain large), the phase that is represented by a full-moon, was the 10-day span where the Hawaiians kept nurturing and caring for their plants, watching it grow. This is the concept of patiently putting in the effort because you see the value in it, and the finish line is in sight.

Ho’ēmi (decrease), the phase that is represented by a crescent moon, was the time to reap the benefits of the harvest, relax, and nourish your body—to live. As the moon decreases, they look forward to the next cycle. To us, this represents the end goal, the celebration and the understanding that it was all worth it.

Although our lives in today’s society may not seem as clear or simple, maybe we could benefit from taking a step back and having a clearer outlook on the continuous cycles and processes within our own lives. The ancient Hawaiians lived simpler and within their means, never doing more than what was needed. We shouldn’t overdo it or overwork ourselves. We all have tasks that need to get done and issues we need to take care of on a daily basis, but we mustn’t forget to take a break, reap the benefits of our hardwork and LIVE.

For this collection, we are releasing four New Era snapbacks, all of which contain 3M reflective material with a half-tone print of the moon’s surface silkscreened on it. The Hoʻonui Mua features a white 3M reflective crown with black front embroidery and cool gray eyelets. The reflective side New Era logo, back crest, and Hoʻonui label feature a brand new high density print technique to fuse them to the crown of the hat. The visor is wrapped in the 3M moon print to represent the half moon. It also features a black snap enclosure with black crown tag. The Nui Poepoe Aloha features the 3M moon print all over the hat, which resembles a full moon. It features high density printed labels around the sides and back, along with black Aloha embroidery, back snap enclosure, and crown tag. The Hoʻēmi Kamehameha features the same material layout as the Mua, except the 3M moon print only covers the outer edge of the visor, meant to represent a crescent moon. The Na Pō Mahina snapback features for the first time ever, Tyvek material on the entire crown and visor. Tyvek a thin durable weather-resistant material, used to protect exposed drywall during construction of new buildings. The undervisor and inner lining feature the 3M moon print. It also features high density printed logos around the hat, this time in black and swapping the name label for the signature crown on the right side. A white snap enclosure is seen on the back. The front logo features all four names of the hats around a constellation shape, as it is the collection hat that ties them all together. (IN-STORE PRE-SALE ONLY)

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To round out the collection, we’re also releasing a tee, long sleeve tee, hoodie, coach’s jacket, and bucket (the long sleeve tee, coach’s jacket, and bucket can only be viewed and purchased in-store).

360 Tee – White
This is an abstract representation of the Na Pō Mahina and the Hawaiian calendar year. Each purple block of shapes represents one month, and staggered across in a zig-zag pattern are 12 blocks, with a reflective line across them representing one year. Above the shapes, “30×12” which is 30 days multiplied by 12 months to give you the days in a Hawaiian calendar: 360. On the bottom sits “5+” which continues with “5=10” on the back, signifying the amount of years FITTED has been around. Also on the bottom of the back, a 360° circle featuring “Plant-Grow-Live” and “Hoʻonui-Nui Poepoe-Hoʻēmi” which is the basis of this collection. (IN-STORE ONLY)

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30×12 Hoodie – Heather Gray
Featuring the same abstract one-year design on the back along with a crown at the top in white. The sleeves feature “30” near the shoulder and “12” near the sleeve, along with a line and reflective moon print between the two numbers, showing a linear representation of a year. The hood design features the three anahulu and their underlaying concepts on the left side. (IN-STORE ONLY)

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STARTER COLLECTION

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We are extremely honored and excited to bring to you our first ever FITTED Starter snapbacks. Many of you will remember Starter as the premier athletic company from the 90’s, bringing sportswear to the masses due to their popular satin team jackets and of course, their hats. They’ve steadily expanded their reach over the years, going outside the sports box and making huge strides in the fashion community. We’ve always loved and admired the Starter brand for their products and history, not just for nostalgic reasons, but for their quality and deep heritage as well. With a company as prestigious as Starter, with roots dating back to 1971, we felt it was only right to go big—and we did.

Utilizing five of our designs (Kamehameha, Mua, H Pride, Kulāiwi, and Native) we made each one available in red, black, or gray, for a total of 15 hats spanning the entire collection. And because this is special release to us, being the first time we’ve teamed up with Starter, we didn’t want to release it on just any day. We are going to be releasing the entire collection on our most popular night of the year, Black Friday.

All of our Starter snapbacks feature white embroidery throughout, from front logo and side crown to Starter’s signature back logo. They also feature classic green undervisors, tonal snap enclosures, and a Starter Black Label hang tag. Each hat was produced in limited quantities. (IN-STORE ONLY)

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Along with the collections above, we will also have a huge sale in-store, via the $10 t-shirt rack and $15 hat wall. As always, our Black Friday event is one of our favorite times of the year, so we love to bring out great entertainment for you. Check out the flyer below for entertainment and event details. Doors open at midnight!

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FOURTH RELEASE)

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Posted in Updates on November 21st, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 22nd, 2014.

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Aloha kākou!

We present to you the fourth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

HIProfile Floral 5 Panel Camper
Introducing our newest pattern, HIProfile Floral. This pattern features a collection of plants that we may see as local or iconic to Hawaiʻi, yet upon further inspection, it’s realized that these plants were actually introduced during colonization. The name of the pattern comes from their classification as “high profile” plants, which puts them under close watch as they are invasive and dangerous to the real indigenous plants of Hawaiʻi. This camper utilizes a unique split-color look, with navy along the left side and white along the right. It features our Mil-Spec label stitched on the front navy panel, along with white side crown and back crest embroidery. A leather visor and back strap provide a nice finishing touch.

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HIProfile Floral Reversible Bucket
A reversible polyester bucket hat featuring our new HIProfile Floral pattern fully sublimated on both sides, one side navy and the other side white.

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Scottish Landscape Tee – Navy
This tee features a photo print of Princess Kaʻiulani’s impressive oil painting, entitled “Scottish Landscape.” Chosen because it represents a significant turning point in Hawaiian history, where western culture was being accepted and embraced by many of the Hawaiian people, including royalty. Printed on navy, this tee also features a white crown on the upper back.

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Who The Crown Fits Tee – Heather Gray
Our standard logo printed in eggplant with a white outline on the front along with a white crown on the back, all on a heather gray tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

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Posted in Updates on November 17th, 2014 by

Releasing in-store and online this Tuesday, November 18th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE Kamehameha snapback featuring a material we’re utilizing for the first time ever: snakeskin. Starting with a clean black base, we added a pop of snakeskin to the entire visor and top button. White embroidery is seen on the front and back logos, while the New Era side logo is a tonal black. It’s finished off with a red snap enclosure. As a FITSTRIKE release, only 50 pieces were produced.

Also available in-store, we have a black New Era snakeskin belt, featuring a black buckle and red New Era branding. The perfect compliment to tomorrow’s FITSTRIKE offering.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (THIRD RELEASE)

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Posted in Updates on November 13th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 15th, 2014.

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Aloha kākou!

We present to you the third release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

Thief’s Theme Mua Strapback
Featuring our classic Thief’s Theme pattern in darker, subdued colors printed with water-based ink on a black cotton canvas strapback. White embroidery is seen all around, including the Port of Honolulu logo on the right side and the “We Forward In This Generation” type around the back. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap.

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Thief’s Theme Bucket
Featuring a dark, muted Thief’s Theme pattern fully sublimated on a polyester bucket hat.

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Well-Established Tee – Heather Gray / Hoodie – Black
After withstanding the test of time through a multitude of changes and trends, we present our new Well-Established design, which conveys a classic, everlasting feel. The heather gray tee features a black crown on the back. The black hoodie features our Birds of Paradise pattern from our second release printed on the front pockets, along with a small crown on the back, both printed in tonal black. It also features “We Forward In This Generation” printed in white along the hood.

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50 Fill Women’s Muscle Tank – White
Our athletic inspired 50 Fill design featuring the Thief’s Theme pattern within the “50” and a perforated jersey look in the black “FITTED” above. Also features a black crown on the upper back.

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FITSTRIKE RELEASE: ʻĀINA 59FIFTY

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Posted in Updates on November 10th, 2014 by

Releasing in-store and online this Tuesday, November 11th.

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Aloha kākou!

Introducing our newest FITSTRIKE hat releasing tomorrow, an ʻĀina 59FIFTY featuring white mesh around the crown of the hat and scarlet red front panels. The front logo is stitched in white, while the side New Era logo is stitched in black/white and the back crest is stitched in black/red. A black visor and top button complete the look. Limited to only 50 pieces.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SECOND RELEASE)

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Posted in Updates on November 7th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 8th, 2014.

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Aloha kākou!

We present to you the second release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

Lēʻahi Snapback
A design brought back from our archives. Lēʻahi (brow of the ʻahi fish) is the Hawaiian name for Diamond Head, which is prominently displayed in a design that fuses both modern style and classic Hawaiʻi imagery. The base of this hat is all black, with our multi-color Lēʻahi patch on the front and black embroidery around the sides and back. Our Pacific Standard label is stitched to the left of the black snap enclosure.

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Lēʻahi Long Sleeve Tee – Black
Featuring the same Lēʻahi design mentioned above on a black long sleeve tee. This time the design is featured in grayscale, small on the front left chest and big on the middle back.

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Birds of Paradise Tee – White or Black
This new design features our Aloha script on the front left chest and our crown on the upper back. On both sides we also feature a large block on the bottom, filled with silhouettes of various sized bird of paradise plants, as a different take on the time in Hawaiʻi’s history that saw a flood of outside solicitation of its beauty and imagery. Both white and black tees feature black print.

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Boxed In Women’s Crop Top – White
A new design made for this season as a result of a literal take on a figurative feeling. It features a square outline with “FITTED” broken up and spaced out within, along with our signature small crown on the upper back. Both sides are printed in lilac, a color that ties back to the collection.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

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Posted in Updates on November 3rd, 2014 by

Releasing in-store and online this Tuesday, November 4th.

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Aloha kākou!

Tomorrow we will be releasing a FITSTRIKE H Pride snapback, featuring a graphite base. The eyelets and visor feature a pop of teal, while the undervisor, top button, and all-around embroidery are a subtle cloud color. A gray snap enclosure finishes the look. Only 50 pieces were produced.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIRST RELEASE)

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Posted in Updates on October 31st, 2014 by

Releasing in-store, online, and at select stockists this Saturday, November 1st, 2014.

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Aloha kākou!

“We forward in this generation.” These powerful words spoken by Bob Marley (Redemption Song), are the foundation for our Fall Delivery One collection. Although it can be interpreted in a number of ways, through our collection we perceive the meaning as “adaptation through change,” and liken it to Hawaiʻi’s ability to assimilate and adapt to a variety of changes throughout its existence, and how we as a people keep moving forward. From the first settlers landing in Hawaiʻi, to Kamehameha’s unity of the islands, to the wave of western influence in Hawaiʻi, and to the present with Hawaiʻi’s ongoing environmental changes—we’ve pulled some of these moments in Hawaiʻi’s history and visually portrayed them within our Fall collection.

As a way to interpret our moʻolelo throughout, we built several new designs and patterns, as well as looked back to a few classics from our archives, all of which can be tied back to the collection’s theme. We also focused much of our energy on the material and textiles used, many even for the first time, resulting in a more refined and detailed capsule.

Through our Fall 2014 collection, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through all the changes it has faced. In addition, we also draw a parallel to our company on more of a microscopic level. Coming up on 10 years in this industry, we’ve witnessed many changes, trends, and even recessions. Through it all, we maintained and pushed forward, stronger and more knowledgeable than ever before. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Native Snapback
Featuring a stone colored cotton twill crown with white front logo and side crown embroidery, as well as tonal New Era logo and white/navy back crest embroidery. The eyelets and top button are navy, matching the navy visor made out of strong duck cotton fabric. A white snap enclosure is seen around the back. The highlight of this hat is the new ʻAukai design on the inner satin lining. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.

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Kill Them With Aloha Tee – Black
Our classic KTWA design on a black tee. An amalgamation of Hawaiʻi and western military involvement, this tee features a gray print on the front, a gray/white crown on the back, and white sleeve and lower left lau (leaf) hits.

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Thief’s Theme Crest Tee – Black / Women’s Muscle Tee – Black
Our classic Thief’s Theme pattern makes a return in our Fall collection in a muted colorway. This was our observation of the outside world pulling imagery from Hawaiʻi and flipping for personal gain. We created the Thief’s Theme pattern as our way of gripping the reins and pulling back that imagery in a time that we thought we were losing control of how Hawaiʻi was being used and portrayed. Based on a black tee and women’s muscle tee, our FITTED crest is printed in white and filled with the Thief’s Theme pattern, with a white crown on the upper back.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK

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Posted in Updates on October 27th, 2014 by

Releasing in-store and online this Tuesday, October 28th.

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Aloha kākou!

We have a new ʻĀina snapback releasing tomorrow under our FITSTRIKE program. It features a black crown with brown visor and red undervisor. The front logo and back crest are stitched in gold, while the side New Era logo and top button are done in red. A white snap enclosure finishes the look. Only 50 pieces were produced.

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