SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on July 28th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 30.

AHOLOA

AHOLOA

AHOLOA

AHOLOA

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Honolulu Edition Snapback
This bold new snapback features our Finish Line pattern printed all over the crown which is nicely contrasted by the black visor, eyelets, and top button. A Honolulu Edition patch is stitched on the front, first seen on last week’s t-shirt release as an ode to the Wolfsburg Edition Volkswagens. The side logos are stitched in red while the back crest is stitched in black and white. It also features an ASD Flag tag stitched next to the white snap enclosure in the back, as well as a DPICT Camo inner liner and red sweatband.

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High Point Short-Sleeve Button Shirt – Olive
Our next custom cut and sew piece this season is the High Point Short-Sleeve Button Shirt, crafted to our high specifications with unique signature details. This 100% cotton silhouette features a traditional buttoned collar and button-down front with contrasting red button holes and rubber-coated buttons that are soft to the touch. The bottom of the shirt features a scooped hem, along with two signature red triangular gussets sewn into the side seams. Another red triangle is seen on the inner back collar, with a branded spec label fused to the center. A large tonal triangular gusset is sewn into the back, higher than on the Basin Tee, to match up with the yoke stitching on traditional button shirts. To the left of the large gusset is a triangular morale label, which holds a yellow all-purpose detachable toggle cord. The High Point Button Shirt also features a left chest pocket with a sizing label sewn on the inside directly behind the pocket, and a FITTED spec label on the front near the wearer’s bottom left.

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Gold Coast 116 Tee – Yellow or White
We’re taking it back to old school lowriders with this Gold Coast 116 tee. It features a dropped BMW E23 burning rubber with Diamond Head in the background. FITTED is displayed above with Gold Coast 116 underneath, all in retro type styling and finished off with a tipped crown on the top left. That same type block is printed on the front left chest.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & TRILOCKS & KTWA TEES

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Posted in Updates on July 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, July 26 at 11am HST.

FITSTRIKE

Aloha kākou!

We have another clean FITSTRIKE H Pride snapback releasing this Tuesday, this time in all Khaki with white logo and snap enclosure. We’re also releasing a new Kill Them With Aloha design in khaki and white on a bold red tee, as well as a charcoal Trilocks tee featuring a white-to-grey gradient print on the front and white crown on the back.

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SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on July 21st, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 23 at 11am HST.

AHOLOA

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Split Logo Snapback
An incredibly unique offering this season, featuring a split DPICT Camo and black crown, with DPICT Camo visor, all in the new poly pique (quick drying) material. For the first time ever, we’re introducing a twist on the traditional embroidery by utilizing the top of the crown above the red eyelets: a letter is seen on the top of each panel, spelling out FITTED in white. As for our traditional embroidery, we have a green New Era logo on the left, red crown on the right, and a black and white crest on the back. Our new ASD Flag tag is sewn into the back next to the white snap enclosure, while our Finish Line pattern is printed on the inner liner.

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Plateau Technical Short – DPICT Camo
Our second release of the new Plateau Technical Short comes in DPICT Camo with a solid black waistband. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Honolulu Edition Tee – Black, Red, or White
A new tee inspired by the retro VW’s from back in the day, particularly the emblem used on the extra special Wolfsburg Editions. On the back it features a spin-off Honolulu Edition emblem with the ‘Iolani Palace showcased in the middle and a box logo underneath. A simplified emblem is printed on the front left chest, while a maile wreath FITTED crest is printed on the right sleeve. Comes in three colors: black, red, or white.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & BRIGANTE TEE

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Posted in Updates on July 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, July 19 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing an all-around clean FITSTRIKE H Pride snapback with a full olive green base. It features tonal embroidery on the side and back, with a pop of white on the front logo and back snap enclosure. We’re also releasing a matching Brigante tee to go along with the H Pride. The Brigante logo on the back is printed in white, olive green, and light brown, and our standard logo is printed in white on the front left chest.

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FITTED FOR KOLTEN WONG & ST. LOUIS CARDINALS

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Posted in Updates on July 15th, 2016 by

Releasing this Saturday, July 16.
The Kolten Wong PE Home Snapback (red) will be available exclusively at FITTED (in-store and online).
The Kolten Wong PE Away Snapback (navy) will be available in-store, online, and at select stockists.

Kolten Wong

Kolten Wong

Kolten Wong

Aloha kākou!

It gives us great pleasure to announce a collaboration of major league proportions—we’ve teamed up with the St. Louis Cardinals, one of the most successful baseball franchises in history, and Hawaiʻi’s own Kolten Wong, a local boy making big headlines as part of the Cardinals team. We’re completely honored to have the opportunity to work with Kolten in order to create a piece of franchise history with an officially licensed Kolten Wong PE (Player Exclusive) St. Louis Cardinals New Era snapback, which comes in special Home and Away versions to be released exclusively through FITTED and select stockists around the globe.

As a Kamehameha Schools alumnus and college baseball standout with the University of Hawaiʻi Rainbow Warriors, Kolten Wong was drafted by the St. Louis Cardinals in the first round of the 2011 MLB draft, and was promoted to the major leagues two short years later. In May 2014, he was prestigiously named the National League Rookie of the Month, cementing his status as a force to be reckoned with on the field.

Some of you may recall that almost a month ago, FITTED co-owner Ola was invited to fly up to St. Louis on behalf of Kolten and the Cardinals with the distinct honor of throwing the first pitch at their June 17 home game. The first 30,000 attendees at that game also received a free limited edition Kolten Wong Cardinals replica jersey, which we had the privilege of designing especially for that event. The jersey featured a custom-made Hawaiian print pattern, reminiscent of vintage Hawaiian shirts, in place of the classic solid red. Those who received the jersey got a taste of our deep-rooted collaborative relationship, culminating in tomorrow’s release of Kolten’s Player Exclusive New Era snapbacks.

The Kolten Wong PE snapback comes in two colorways, red for “Home” and navy for “Away.” The Home version features a full red crown with a natural woven visor to tie back to his Hawaiian roots and the art of lauhala weaving, while the undervisor showcases the colorful pattern that was created especially for Kolten’s replica jersey. The St. Louis Cardinals’ official monogram logo is embroidered on the front in navy blue and outlined in white, while the side New Era logo, side crown, and eyelets are all stitched in white. On the back, Kolten’s last name is stitched in navy blue and outlined in white, with his jersey number 16 appearing in white and outlined in navy blue. It also features a white snap enclosure and Hawaiian flag/ASD tag, as well as navy blue inner sweatband and top button. The Away version is identical to the Home version except all the red and navy blue colors are swapped, inspired by the tradition in sports to have separate home and away jerseys.

The red Kolten Wong PE Home snapback will be exclusive to FITTED, releasing solely at our flagship store and online store this Saturday, July 16 at 11am HST.

The navy blue Kolten Wong PE Away snapback will be released both at FITTED (in-store and online) and at select stockists this Saturday, July 16.

As an added bonus, Kolten has been kind enough to autograph 32 Home and 32 Away hats, with 16 of each color releasing at our flagship store and 16 of each color releasing online. The first 16 orders of each color online will automatically receive a special autographed hat. The first group of people in line at our shop will have the opportunity to purchase an autographed hat.

To be able to combine our Hawaiian heritage with an internationally known and respected baseball club in the midwest is truly an honor, and we’d like to send a big mahalo to New Era, the St. Louis Cardinals, and the Major League Baseball organization for this tremendous opportunity.

 

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Along with the two Kolten Wong PE snapbacks, we’ll also be releasing two tees from our Summer 2016 Aholoa collection. The Night Bird tee features the ʻio hawk emblem on the back and our FITTED crest on the front left chest. The right sleeve features another emblem that is inspired by the center shield on the Hawaiʻi State Coat of Arms. The tee comes in either black or heather grey.

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SHORE STRONG

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Posted in Updates on July 8th, 2016 by

SHORE STRONG

In efforts to support young Shore Hong in her ongoing battle with Burkitt Lymphoma, we’ve donated two unreleased New Era 9FIFTY snapbacks to her online Instagram auction to help raise money for the medical costs and treatments this terrible cancer brings.

The first hat is a Mua featuring a black base, a bold pink and white logo on the front, and contrasting woodland camouflage on the undervisor. The back crest is stitched in pink while the side New Era logo is stitched in white to match the white snap enclosure.

The next hat is crafted out of full neoprene dipped in woodland camo, something we’ve never done before. This was made as a special collaboration with our friends at Paiʻea Projects, dubbed the ʻŌpelu Project snapback. The front of the hat features an illustration of an ʻōpelu, which is a mackerel scad—an ʻaumakua to some people—found in abundance in Miloliʻi on the Big Island, the most traditional native Hawaiian community in Hawaiʻi. It also features black metal eyelets, black embroidery on the sides, orange sweatband, white snap enclosure with crest tag, and the name Miloliʻi stitched on the back in orange.

To place a bid on either of these hats, simply go to @auctionforshore on Instagram, scroll down and leave a comment with your bid under the hat(s) you are interested in. Bids for the hats will be accepted from July 9 at 9am HST to July 10 at 11am HST (26 hours). They will comment to close bidding promptly at 11am. Please be sure to also check out all the other great items being auctioned off for this amazing cause. Our thoughts and prayers go out to Shore and her ohana! Stay strong. Shore Strong.

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OPELU

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OPELU

SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on July 7th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 9 at 11am HST.

AHOLOA

AHOLOA

AHOLOA

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the fourth release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Fasi Snapback & Keiki Fasi Snapback
We’re releasing a matching pair of Fasi snapbacks—one for the keiki and one for the adults. Both Fasi hats share colorblocking that ties back to our summer theme, with a red crown and contrasting yellow gold visor and top button. They feature black and white embroidery on the front and back, with tonal embroidery on the wearer’s left side. It also contains a white snap enclosure.

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Basin Premium Tee – DPICT Camo
The Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Dark to Dawn Tee – Black or White
This new tee features Fitted written out in script reminiscent of fonts used on classic cars. The script is filled with the same retro floral pattern that was seen in our Good Morning design. The black tee uses cooler colors on the front with a blue crown on the back, while the white tee uses warmer colors on the front with a yellow crown on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

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Posted in Updates on July 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, July 5 at 11am HST.

BLOG
Model: @taylora47

Aloha kākou!

We have a new FITSTRIKE H Pride snapback releasing this Tuesday. It features a navy blue crown and visor with a green undervisor. The front logo is stitched in yellow, while the side New Era logo is stitched in green and the back crest is a tonal navy. White eyelets and a white snap enclosure complete the look.

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SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on June 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 2 at 11am HST.

BLOG

BLOG

BLOG

BLOG
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the third release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Kākuhihewa Snapback
One of our personal favorite logos makes its return on this season’s next snapback. This 9FIFTY features a full, quick-drying Poly Pique crown and visor in black with a red undervisor. The Kākuhihewa logo is outlined in red on the front to match the eyelets and top button. The back crest is stitched in a royal red and yellow, while the side logos and snap enclosure are white. Our new tag is stitched into the back near the snap enclosure, featuring the Hawaiian flag on the front and Aloha Served Daily on the back. This snapback also showcases our new Finish Line pattern on the inner lining.

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Good Morning Long-Sleeve Tee – White or Yellow
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script.

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116 Aholoa Pin Set
Four brand new pins crafted especially for the Aholoa Summer collection. The set includes a Kaʻena Point FITTED logo, a stylized ʻio hawk crest with FITTED crown, a Brigante logo, and an upside-down Hawaiian flag with our logo in the top left corner. Each pin measures between 3/4–1” in diameter.

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SUMMER 2016 AHOLOA COLLECTION

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Posted in Updates on June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

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BLOG IMAGE
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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