Aloha kakou!

Big release come this Saturday, seen? First up, we’ve brought back our Honolulu’s Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as well as our way of expressing how we, as an isolated island smack dab in the middle of the Pacific, are unique in our own way. This uniqueness can be a yin or a yang, sometimes we may be looked upon as an outcaste, and at other times, a leader. Hurry, hurry, step right up, and keep following!

For all the authentic skate heads, this ones for y’all. Respect to Sal Barbier.

New Quintin snapbacks in. Last time we had these, they were gone in a day. These are extremely limited so act accordingly. Details about these caps are below:

The Ludwig Van X QUINTIN “Scout Series” is the newest offering from Ludwig Van and Quintin Co. This time, a cache of decades-old US Military fabrics including WWII-era Army twill, Vietnam-era Mitchell camouflage, and vintage Duck Canvas make this current collaboration one for the ages. The 6-panel cap includes vintage Japanese broadcloth lining, a leather embossed patch, selvage denim stash pocket inside, and light-weight nylon fabric on the under side of the bill. This is a truly looks as good on the inside as it does on the outside!

Aloha kakou!

Hope everyone has a great Pro-Bowl weekend. FYI: We’re having some weird glitches on our site and are well aware of it. Thanks to those who emailed us with a heads up. We’re currently working on it but please note that despite the message, your computer is not in danger of being infected. Please ignore the message until we can have Google remove it. We’d highly recommend you use Google Chrome or Firefox to browse our site. Mahalo for your understanding.

For tomorrow’s release, we brought back another favorite: Aloha Means Hello & Goodbye in black with white shaka and camouflage fill. We’ve also added another dope design to our inventory: Sail Away, a black shirt which reads Aloha Served Daily in Sunset gradient. Come through tomorrow to check it out, it’s really a dope shirt if we may say so ourselves haha. Also, we’re holding a little contest for this shirt. First person to email us at info[at]fittedhawaii[dot]com with the name of the artist this new Aloha Served Daily shirt is inspired by will win a FITTED goodie pack! UPDATE: We’ve found a winner already. Mahalo to those who entered and tried!

The next episode (no Dr. Dre) in Rasheed’s Capture the Moment series, with appearances by PF Cuttin, DJ JS-1 and tales of DJ Premiere cosigning Rasheed. Ah, that Slaps Wind looks beautiful in contrast with the colors of the city!

Aloha kakou!

Just got these really dope accouterments in the office, which we’re planning to release this Saturday. We got a nice lanyard with our O.G., multi-color Kala print on one side, and yellow on the flipside with FITTED in black; yellow crown on the actual clip. Hang em in your pocket, in your rear-view mirror or wherever. Speaking of rear-vie mirror, we have a pineapple scented air freshener with the Aloha Served Daily logo on both sides.

Aloha kakou!

Light release for this Saturday. White t-shirt with the classic Aloha Served Daily logo on the back with black, yellow and white colors and black and white ASD logo on the front.