This is some ingenious marketing right here. Land Rover initially made 5,000 of these for Land Rover drivers, but demand became so high, they decided to print 70,000 more. The survival book, created by ad agency Y&R Dubai, not only teaches you how to survive if you happen to find yourself stranded in the blistering desert, it also serves as an MRE (Meal Ready to Eat) of sorts. The book shows you which plants are edible and which are poisonous, how to find water, build a shelter and much more. To top it off, the metal binding can become undone to use as skewers for wild rabbit BBQ, the cover is made of a reflective material that can be used for emergency signaling and most importantly, all pages are edible. Made out of potato-based starch paper with glycerin based ink, making all of the pages edible. It’s said to have the same nutritional value as a cheeseburger. Brilliant! /British-voice.

Aloha kakou!

New release tomorrow: Cleveland Indians New Era in all camo with black Cleveland logo. Our new tee is an ode to the legendary Memphis, TN record label, Stax. During the 70s, Stax was a big player in the soul / funk demographic, almost rivaling Motown Records. While Motown’s in-house / session band was the Funk Brothers, Stax Records’ band were the acclaimed Booker T & The MGs, hence the name of the shirt. We flipped the celebrated Stax logo into a shaka with FITTED in a similar font. We keeps it funky around these parts!

New tee, Kodachrome on white tee with the Pacific Ocean, Diamond Head backdrop and sunrise graphic. Grey crown hit on the back.

Aloha kakou!

New release for Saturday: logo tee dubbed Don’s and a custom Minnesota Twins New Era. Don’s is inspired by the bars of yesteryear that featured tiki decor lining the walls, and giant glass balls encapsulated in coastal fishing nets that hang from koa wooden cross beams on the ceiling. These bars reflected life in the 50s and 60s, with wooden bars supported by bamboo and straw thatched roofs, private rooms lit only by candles and sounds of ukuleles and steel guitars resonating outward. The logo on the tee has a yellow fill with teal stroke.

History tells us the Spanish Conquistador Francisco Vasquez de Coronado failed in his search to find the mythical Seven Cities of Gold. Perhaps he should have explored the affluent city that bears his name,  Coronado is located a short drive over the Coronado Bridge from down town San Diego. Although the streets here are not paved with gold, it is reputed to be the most expensive place to reside in the United States. [‘Dunno, ever try to get an apartment in Manhattan?] At any rate, coming into Coronado over the bridge is almost like a final approach in a aircraft. Once you reach the peak of the bridge, throttle back, concentrate, reduce speed and don’t you dare  get distracted by the magnificent view for the railings are only 34 inches high and it’ll be another 200ft  to the waters of San Diego Bay. Your passengers however are treated to a panorama that is unequalled. From the promontory of Cabrillo Point on the right to the bullring in Tijuana on the left.

Coronado has many significant features. Beside the many mansions of the one percenters there is also North Island Naval Air Station and of course it is the home of the Navy Seal School. [Let’s take a moment to offer sincere gratitude to our warriors] The Hotel del Coronado located here since 1888, a spectacular Victorian structure with a guest list that includes many dozens that have ruled the world.When I wander the grounds with a martini in hand [ it would help if your first time out of town guests you are escorting are generous] I always think of that film shot here, you know, “Some Like It Hot” with Lemmon, Curtis and Monroe. Silly piece of cinema really, but then I’ve always been in love with Marilyn. The best part of Coronado is the long, wide beach. May I suggest that you leave your electronics at home, bring some beach chairs, an umbrella, a copy of that book you’ve been meaning to read, of course a cooler packed with refreshments, then build a sand castle with the young ones. I tell you the wealthy folks who live here could not have it any better. – POPS

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