R.I.P. Oscar Grant.

Aloha kākou!

Brand new tanktop dropping tomorrow which is an acknowledgment to skate legend and architect of Alva Skateboards, Tony Alva. As most of you know, FITTED is a strong supporter of skate culture not just in Hawaiʻi, but worldwide. The tank is printed on gray, features an Aloha print which is printed in both forward and reverse in white and neon in an Alva-esque font and a white crown hit on the back.

“You see there’s leaders, and there’s followers. But I’d rather be a dick than a swallower.” June 18th!

Black Skinhead

Aloha kākou!

Tomorrow, along with our regular release, we’re dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke’ehi Lagoon. on Sunday The event goes down at 12 pm. You’ll be able to purchase them at our shop as well as online.

Keehi Lagoon Memorial
2685 N Nimitz Highway
Honolulu, HI 96819
Staging Roll-in: 9AM
Please arrive on time, but not earlier than 9AM.
Roads may be closed due to another event.
Gates open to the public at 12PM

Aloha kākou!

This week’s Moʻolelo / #tbt is a brief look into when we first opened our doors nearly 8 years ago now. We’re humbled and very thankful to you all for supporting us over the years. You have been by our side since the jump and witnessed our growth, and grew with us, stuck with us through thick and thin. We try not to beat a dead horse but we cannot stress enough how important your support is; you all are considered ohana and without you there really would be no “us.” We’ll have a more in-depth post about this as our 8 Year Anniversary approaches. For now, we’d like to say: MAHALO NUI LOA!

Aloha kākou!

Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.

My kinda song!

If you have ever stood on a skateboard you can’t help but admire DB’s style, speed and trick selection. The dude has it figured out.. just slightly wouldn’t you say?