ALOHA SERVED DAILY LOGO

Wednesday, January 25th, 2012 by FITTED

Releasing Saturday, Jan. 28th.

Aloha kakou!

Light release for this Saturday. White t-shirt with the classic Aloha Served Daily logo on the back with black, yellow and white colors and black and white ASD logo on the front.

HONOLULU x ‘H’ PRIDE NEW ERA

Monday, January 23rd, 2012 by FITTED

Releasing Tuesday, Jan 24th

Aloha kakou!

New release tomorrow. All yellow pack: Honolulu tee with Brown print and crown hit on the back and an ‘H’ Pride New Era with black brim and white ‘H’. Please note, the New Era’s will not be available for sale online, in-store only.

ISLANDERS RAGLAN x FITTED Cu²⁹ LOGO

Friday, January 20th, 2012 by FITTED

Releasing Saturday, Jan. 21st

Aloha kakou!

New release for tomorrow, Jan. 21st: Pretty straight forward, black and white Islanders raglan tee with gold and burgundy print, and a black logo tee with reflective copper print (hence the Cu²⁹).

SURVIVAL OF THE FITTED x ASD ACG PULL OVER

Wednesday, January 18th, 2012 by FITTED

Available online and in-stores now.

Aloha kakou!

Another release available now, with two classics we’ve brought back: Survival of the FITTED (a personal and fan favorite) in brown, red and white and a nice pull over hoodie with gray tonal splatter, blue, orange, black and white.

DIMENSIONS x LEY LINES

Tuesday, January 17th, 2012 by FITTED

Available for sale in-stores and online now

Aloha kakou!

Two new shirts available for sale in-store and online now. Both of these shirts are inspired by higher mathematics, science and geometry, to be specific. The first tee, Dimensions, features FITTED in geometric shapes filled in camouflage, yellow and teal. Just an all around ill looking shirt. The next tee, Ley Lines pulls influence from ancient lines of sight used for navigation by the ancient people of the World. These navigational lines were believed to connect between ancient megalithic sites such as Stonehenge, the Egyptian pyramids and other sites believed to manifest energy generated from the Earth. In this day-and-age, it’s referenced in spiritual sciences like Feng Shui.

ALWAYS SUNNY x SINGLE SPEED

Friday, January 13th, 2012 by FITTED

Releasing Saturday, Jan. 14th

Aloha kakou!

For those who consume copious amounts of television, tomorrow’s t-shirt release should be instantly recognizable. It’s Always Sunny In Philadelphia is the influence, and so is the nearly-365-days of Sun that we soak up in Hawai’i. “Dayman, fighter of the Nightman!” (word to Charlie Day). The second piece in tomorrow’s release is our black Single Speed tanktop which features Air Max 95 neon yellow, white and gray reflective patterns. Shout out to all the fixies! See you all at the shop!

Air Max 95 neon yellow, white gray and reflective…

THE F x KAMEHAMEHA KHAKI SNAPBACK

Monday, January 9th, 2012 by FITTED

Releasing tomorrow, January 10th

Aloha kakou!

Yep, new release tomorrow. We just took a small break, but your favorite Hawai’i ohana can’t stop, won’t stop. First up, we have a khaki cotton Kamehameha snapback with white Kamehameha logo, white crest and snap and black New Era logo, with tonal crown on the side. This hat is fire, you have to see it in the physical. Super clean. Next up is our tee, The F: a gray tee with red F and a white stripe, white crown on the back. This tee pays homage to the God MC, Rakim Allah and his head-nodding masterpiece with Eric B, The R.

THE CABERNET PACK

Wednesday, December 28th, 2011 by FITTED

Releasing this Friday, 11 AM. Online and in-stores

Hauʻoli Makahiki Hou!

With the New Year days away, we decided we’d end the year with a bang(er). One of the most common ways to bring in the New Year is with a nice glass of wine, family, friends and great memories. While we’re not able to provide everybody with a bottle, let alone a glass of wine, we brought the closest thing to it. So may we present to you, our Cabernet Pack. Cabernet can denote both of the world renowned wines, Cabernet Franc (Italy) or Cabernet Sauvignon (France). The New Era features a burgundy melton wool (a mixture of red and purple, purple for the grapes that are then turned into wine, and red for red wine). The underside of the brim features real cork material. The sweatband is teal, with a satin lining of Hawaiʻi State coat-of-arms. White New Era hit, Kamehameha, crown and crest. The front of the tee features a “2004 Blend” graphic with a FITTED “Premier Cru Superieur” seal (in wine terminology, it denotes great first growth wines, such as Château d’Yquem).