SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

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Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

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FITSTRIKE RELEASE: NATIVE SNAPBACK

Sunday, May 24th, 2015 by

Releasing in-store and online this Tuesday, May 26th.

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Aloha kākou!

We’re releasing a new FITSTRIKE Native snapback this Tuesday, featuring a black crown and teal visor. The eyelets and top button are also teal, while the front, side, and back embroideries are done in a contrasting teal. It also features a cloud gray undervisor and a white snap enclosure around the back. Like all other FITSTRIKES, this one is limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 21st, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 23rd.
Releasing at select stockists next week.

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Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Kamehameha Snapback
This Kamehameha snapback utilizes the same special production technique we introduced on the ʻIliahi Tree Camo Cheehu earlier this season. The crown features a white mesh overlaid on polyester poplin which has been sublimated with our Koa Tree Camo pattern. The visor is made of black ripstop nylon, which matches nicely with the black snap enclosure around the back. It also features a white front Kamehameha and side crown, white/cerulean blue back crest, and cerulean blue side New Era logo, eyelets, and top button.

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Big Game Hunters Dri-Fit Long Sleeve Tee – Black
We brought back a classic design from the past and updated the colors as well as the material it’s printed on. Featuring a breathable and quick drying polyester fabric to keep you cool and dry in a variety of environments, we have a small double patch design on the front left chest along with a large print on the back, both sides printed in blue and white.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, May 17th, 2015 by

Releasing in-store and online this Tuesday, May 19th.

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Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Kulāiwi snapback featuring a full denim base. The front logo, side New Era logo, and back crest are stitched in olive, while the eyelets are stitched in navy blue. It also features a matching white top button and back snap enclosure. Limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 15th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.
Releasing at select stockists next week.

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Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Cheehu Snapback
Featuring our Koa Tree Camo print sublimated on polyester poplin material, covering the entire hat. White embroidery is seen on the front, while the side logos and eyelets are stitched in black. It also features black/white embroidery on the back crest as well as a black snap enclosure.

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Fish Hooks Tee – White
Before the introduction of metal, Hawaiians relied on nature and their knowledge of the ocean to create the perfect tools for catching iʻa. Using natural items like tortoise shells, boar tusks, mother-of-pearl, rope, wood, and even human bones, they created a wide variety of hooks and lures, each expertly crafted and designed to catch specific marine life. Several of them can be seen on our Fish Hooks tee, which places a variety of hooks to spell out “FITTED” on the front and create a crown shape on the back.

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FITSTRIKE RELEASE: MUA SNAPBACK

Sunday, May 10th, 2015 by

Releasing in-store and online this Tuesday, May 12th.

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Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring a heather oatmeal crown along with woodland camo visor and top button. The front logo features orange and shades of red, which continue throughout the eyelets, side crown, and back crest. It’s finished off with a white snap enclosure around the back. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL” & FITSTRIKE H PRIDE

Friday, May 8th, 2015 by

Releasing in-store and online this Saturday, May 9th. Select stockists will be releasing the seasonal items at a later date.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Mua Snapback
This clean Mua features black neoprene on the front two panels and visor, while the rest of the panels feature black spacer mesh. The undervisor and top button are sublimated with our Koa Tree Camo pattern on polyester poplin. Cerulean blue provides the perfect contrast, as seen on the front, sides, and back embroideries, as well as the stitching on the visor. The white snap enclosure completes the look.

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Vamp Tee – White
A nod to one of the best ukulele fabricators around, Kamaka, as they commonly use koa wood for its beautiful look and sound. The tee features a small logo on the front left chest and left sleeve, along with a large design on the back.

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Ala Waʻa Tee – White
Meaning “canoe course” in Hawaiian, the Ala Waʻa Tee features an illustration of a double-hull canoe on a journey across the Pacific, filled with men adorning makini helmets. The back of the tee features a small black crown.

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Along with the seasonal release, we also have a new FITSTRIKE H Pride snapback releasing in-store only. It features a deep navy base with tonal side and back embroidery, along with a white front logo and back snap enclosure.

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FITSTRIKE RELEASE: KEIKI H PRIDE SNAPBACK

Monday, May 4th, 2015 by

Releasing in-store and online this Tuesday, May 5th.

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Photos: Chris Fujimori (top) & Eric Arii (bottom)
Models: Haley (top) & Kingston (bottom)

Aloha kākou!

Tomorrow we have a brand new H Pride releasing just for the keiki, and what makes this hat even more special is the fact that it was also designed by a keiki. Little Haley was the creative genius behind this beautiful hat, which features a dark gray crown, black visor, and a great pop of red on the front logo, top button, and back snap enclosure. It also features black eyelets and contrast stitching on the crown, along with dark gray side and back embroidery. Like all FITSTRIKE releases, this H Pride snapback is limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 1st, 2015 by

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

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Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

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MSD FIST STRIKE MUA SNAPBACK & MSD TEES

Monday, April 27th, 2015 by

Releasing this Tuesday, April 28th. The black MSD tee will only be available online, while the white MSD tee will only be available in-store. The MSD FIST STRIKE Mua snapback will be available online and in-store.

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Aloha kākou!

After over five years of back and forth disagreements and negotiations, the matchup that’s been billed as “The Fight of the Century” is finally becoming a reality on May 2nd, and it’s expected to shatter current ticket and Pay-Per-View records, raking in hundreds of millions of dollars for the entertainment industry. For fans of The Destroyer, Manny “Pac-Man” Pacquiao, we’ve created a special “FIST STRIKE” Mua and brought back a classic tee in two new colorways.

The MSD FIST STRIKE Mua features a heather gray crown along with a black visor and snap enclosure. The front Mua logo features blue, yellow, red, and black stitching, tying back to the national flag of the Philippines. The blue New Era logo, yellow eyelets, and red crest and top button also help accentuate the flag’s colors.

Our Mabuhay Served Daily tee was originally released back in 2009 as a cultural play on our Aloha Served Daily logo and motto, as well as a respectful salute to the Filipino community here in Hawaii, which has greatly influenced local food, culture, language (pidgin), and work ethic ever since their arrival in the early 1900’s. Just in time for the fight, we’re bringing back the popular design on two new colors, black and white. The front design features “Mabuhay Served Daily” in blue, yellow, and red, while the back features a small blue crown. The black MSD tee will be an online exclusive while the white MSD tee will be an in-store exclusive.

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