SUMMER 2016 AHOLOA COLLECTION

Thursday, June 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 2 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the third release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Kākuhihewa Snapback
One of our personal favorite logos makes its return on this season’s next snapback. This 9FIFTY features a full, quick-drying Poly Pique crown and visor in black with a red undervisor. The Kākuhihewa logo is outlined in red on the front to match the eyelets and top button. The back crest is stitched in a royal red and yellow, while the side logos and snap enclosure are white. Our new tag is stitched into the back near the snap enclosure, featuring the Hawaiian flag on the front and Aloha Served Daily on the back. This snapback also showcases our new Finish Line pattern on the inner lining.

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Good Morning Long-Sleeve Tee – White or Yellow
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script.

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116 Aholoa Pin Set
Four brand new pins crafted especially for the Aholoa Summer collection. The set includes a Kaʻena Point FITTED logo, a stylized ʻio hawk crest with FITTED crown, a Brigante logo, and an upside-down Hawaiian flag with our logo in the top left corner. Each pin measures between 3/4–1” in diameter.

PIN SET

SUMMER 2016 AHOLOA COLLECTION

Friday, June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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MARK OBLOW’S “HAWAII, STUCK TO ME” ART SHOW & MARK OBLOW FOR FITTED COLLECTION

Tuesday, June 21st, 2016 by

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Photo: @kema808
Models: @helloashereee & @slexa

MARK OBLOW

We are proud to announce a solo art show by Hawaiʻi-born fine artist Mark Oblow being presented at FITTED’s Hale Niuhi Warehouse this Friday, June 24. His “Hawaii, Stuck To Me” show will continue with an installation at Treehouse on June 27 before a closing show at APB on July 3.

On June 24, we will also be releasing a collection curated specifically for this art show and designed in collaboration with Mark Oblow and his lifestyle brand, moblow. The Mark Oblow For FITTED Collection will be available exclusively in-store and online at 11am HST.

Please continue reading below for a biography on the talented Mark Oblow, his “Hawaii, Stuck To Me” event schedule, and the Mark Oblow For FITTED Collection information. We hope to see you all at the opening reception!

 

MARK OBLOW

MARK OBLOW

MARK OBLOW

MARK OBLOW

MARK OBLOW

 

MARK OBLOW BIOGRAPHY

Born and raised on Oʻahu, Hawaiʻi, Mark Oblow’s illustrious and creative career started as a sponsored surfer at a young age.

Turning full-steam towards his true passion for skateboarding at 12 years old, Oblow rode for prominent brands, Vision Skateboards, Independent Trucks and Jimmy-Z.

Relocating to California in 1990, he became an integral and influential leader with Color, Vita Shoes, Indian Ink, Prime, etc.

His ability to develop, inspire and manage people successfully is embedded into the history of brands like Think, Quiksilver, Analog and Gravis, (to name a few) as a team manager and creative director.

In addition to his influence over the past 20+ years helping to define the identity of what we call skateboarding today, his photography career, not surprisingly, has spanned from working with the likes of David Beckham, Snoop Dog, Ozzy Osbourne to Katy Perry.

His first photo ads were in Thrasher Magazine via Alva and Santa Cruz Skateboards when he was in high school.

Over the years, Oblow has been featured in countless publications and periodicals for his design, artwork, photography, and skateboarding.

Today, as a culmination of his life experiences within photography and art, Oblow captures, cuts, paints and immortalizes his subjects within his growing journal entries, mural installations and canvas’, all barreling towards what is identified as a true artist.

His “Stuck To Me” series for 2016 blends all of his various disciplines, combining them with finished polymer resin. Melding surfing and skateboarding into one, the outcome are pieces described as beautiful, personal and timeless.

Mark Oblow’s solo works have shown in California, Brazil and Japan with group shows in Antwerp and Tokyo.

“moblow” is his namesake DIY lifestyle brand supporting skateboarders and artists alike.

He currently resides in Costa Mesa, California.

PMA / Love More

@markoblow
www.markoblow.com
www.moblow.com
@equaldist

 

“HAWAII, STUCK TO ME” EVENT SCHEDULE

Friday, June 24, 2016 / 6-10pm
Opening Reception at FITTED Hale Niuhi Warehouse
746 Auahi St. Unit D, Honolulu, HI 96813

Saturday, June 25, 2016 / 2-6pm
Open House at FITTED Hale Niuhi Warehouse

Sunday, June 26, 2016 / Noon-4pm
Meet/Greet at Ala Moana Nordstrom, Presented By Electric

Monday, June 27, 2016 / 11-6pm
Special Installation at Treehouse
250 Ward Ave. #233, Honolulu, HI 96814

Sunday, July 3, 2016 / 6-10pm
Closing Show at APB
185 N. King St., Honolulu, HI 96817

Generous sponsorship by:
RVCA, WHAT YOUTH, THE SPEED MERCHANT, ROLLING DEATH MAUI, FITTED, ELECTRIC, STANCE, TREEHOUSE, APB, EQUAL DIST, and SHAKASxALOHAS

 

MARK OBLOW

 

MARK OBLOW FOR FITTED COLLECTION

In honor of his first solo art show here in his hometown, we teamed up with Mark Oblow on a specially curated collection of hats and tops in collaboration with his lifestyle brand, moblow. It will be released in-store and online on Friday, June 24 (the same day as his opening) at 11am HST.

The collection consists of four pieces—a 9FIFTY snapback, a 5-panel camp hat, a pocket tee, and a tank top—all featuring original artwork by Mark Oblow.

Both hats feature his signature moblow logo on the front and are made out of nylon micro-ripstop. The snapback utilizes a black crown with his artwork covering the visor and top button. The front logo is stitched in white, while the side and back logos are stitched in pink. It also features mint eyelets, a teal sweatband, and a white snap enclosure. The 5-panel camp hat showcases Mark’s artwork across the entire hat, which also includes white eyelets and pink embroidery on the front, sides, and back. A black clip enclosure and white/pink crest tag are seen in the back.

The Kai pocket tee features an illustration from one of Mark’s pieces of the same name printed on the pocket, with a yellow crown and moblow logo on the back, printed on a black tee. The white WTCF tank top highlights his artwork by filling it within our FITTED logo on the front, while placing a pink crown and moblow logo on the back.

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SUMMER 2016 AHOLOA COLLECTION

Friday, June 17th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 18 at 11am HST.

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Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

Summer is almost here—the brighter sun, warm nights, and longer days. Known as “kau wela” in Hawaiian, summer is a time we all remember fondly growing up. The season when we’re off from school and the fun never ends. The season that provides the perfect weather for any outdoor activity. Growing up, we never wanted summer to end, and we played off this feeling for our new Summer 2016 Aholoa Collection. Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun, and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life.

In the past we’ve celebrated the beach life of our youth, so this summer we wanted to take it to the roads and the street car culture we admired growing up. Old school Datsuns, VWs, and lifted Toyotas, all ready to bomb it down Tantilus, shoot a run to Ka‘ena, or just cruise in a random secret parking lot with 50 other people — either way it’s always a party. This era brings back great summer memories, and we wanted to capture that moment in time for our Aholoa Collection.

SU16 PATTERNS

For this summer season, we’re introducing two brand new patterns, with one being inspired by the old school car culture, and one being an amalgamation of two of our original patterns.

The new Finish Line pattern is our version of a checkered flag, with niho niuhi (shark teeth simplified as tri-lock shapes) making up the contrasting black squares. The triangle has been a staple for our company since its inception due to its importance in Hawaiian culture, and we enjoy incorporating it into various designs.

Our second all-new pattern is called DPICT, short for Disruptive Pattern Island Camouflage Triangle. It’s a smooth melding of our two proprietary camouflage patterns: Island Camo and Tri-Camo. The Island Camo pattern featured all eight Hawaiian islands in various sizes and colors evenly spaced, in a style loosely based on duck camouflage. The Tri-Camo was our take on the standard digi-camo pattern, but using our tri-lock niho niuhi shapes instead. This new DPICT pattern is our version of woodland camouflage utilizing both of our patterns, with highly abstracted and stylized island shapes in the foreground, and subtle Tri-Camo underneath to give it dimension.

CUT & SEW

This collection also marks a very special milestone for us. Although we’ve slowly released new cut and sew silhouettes in the past, this season we are opening the doors on our first full collection of timeless cut and sew silhouettes, which we have spent countless hours researching and developing to our exact specifications. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

We’re incredibly blessed to be able to show our passion through our craft, from the storytelling to design and production, and being able to transfer that onto new medium where we’re now able to tell stories through the product construction itself rather than what’s printed on it opens the doors to a whole new set of possibilities. All of our cut and sew silhouettes were crafted to ensure versatility in all climates and environments, and to help showcase this we took inspiration from the mountain terrain when naming each silhouette. They were built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards.

Take a ride with us as we breathe in the beautiful summer air and introduce the first release of our 2016 Summer Aholoa Collection.

 

DPICT Camo H Pride Snapback
Featuring our new DPICT Camo covering the entire crown with a black visor and red undervisor, all utilizing Poly Pique fabric, a brand new material for our hats containing great quick drying capabilities. The H Pride and New Era logos are stitched in white, while the eyelets are stitched in red and the back crest is stitched in black and white. The white snap enclosure features our new Hawaiian flag label with Aloha Served Daily on the reverse side. Unique to this season, the wearer’s right side features a classic car-inspired ʻio (Hawaiian hawk) emblem with our ASD motto below it. Our new Finish Line pattern makes its debut on the inner lining.

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Keiki H Pride Snapback
A new snapback for the Keikis featuring a split colored crown, with black on the front two panels and visor, and red on the back four panels. It also features a white front logo, black New Era logo and eyelets, black and white back crest, and a black button on top. The undervisor is classic green while the back snap enclosure is white.

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DPICT Camo Basin Premium Tee – Black
The first of this season’s cut and sew offerings, the Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back, featuring our new DPICT camo pattern. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Qualifier Tee – Black or White
This classic car-inspired tee features a stylized ʻio (Hawaiian hawk) large on the back above our ASD motto and our new Finish Line checker pattern underneath. The ASD motto is also seen small on the wearer’s left chest.

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KING KAMEHAMEHA DAY SALE

Friday, June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!

EŌ SNAPBACK, EMB TEE, & EMB TANK TOP

Friday, June 10th, 2016 by

Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.

EO

Aloha kākou!

This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.

The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.

In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.

The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.

The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean “The Life of the Land is Perpetuated in Righteousness.”

The Coat of Arms patch on the Eō snapback is perfectly complimented by the red corduroy on the front panels and visor, along with red mesh around the back, resulting in a very classic look. The sides feature tonal red embroidery while the back features a yellow and red crest. A yellow rope stands out along the top of the visor, and the yellow sweatband also pops through the mesh panels. Our newest tag is seen next to the white snap enclosure, featuring the Hawaiian flag facing out and our motto “Aloha Served Daily” when flipped over.

Releasing alongside the Eō snapback is a clean new design on two tops. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the white EMB tee featuring red embroidery and the black EMB tank top featuring yellow embroidery.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

FITTED + PAIʻEA PROJECTS + HOMESTEADY “KŪHIŌ COLLECTION”

Thursday, June 2nd, 2016 by

Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, June 4.

KUHIO COLLECTION

KUHIO COLLECTION

KUHIO COLLECTION

KUHIO COLLECTION
Video and photos: @visionhorsemedia

Healing of the Nation: ‘Āina Ho‘opulapula ma Keaukaha
Pai‘ea Projects, Homesteady, and FITTED honor Prince Kūhiō
Words by Daniel Ikaika Ito of Pai‘ea Projects

Hilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871–January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.

In the early 1900s, the Hawaiian population was in a massive decline due to Western diseases like cholera and displaced in their homeland. Many kanaka were living in squalor amongst the urban sprawl of Honolulu, residing in multi-family tenements with inadequate sewage systems and shared bathrooms and kitchens where the spread of disease ran rampant. Kūhiō observed his people’s plight and it was his deep belief that the way to heal the lāhui was to allow the kanaka to become homeowners, work the ‘āina and provide for their ‘ohana in the process.

“The only method to rehabilitate the race is to place them back upon the soil,” stated Kūhiō.

As the Congressional delegate from the Territory of Hawai‘i, the Prince worked tirelessly and accommodatingly to get the Hawaiian Homes Commission Act passed. On July 9, 1921, with numerous concessions like the required 50% blood quantum, the U.S. Congress passed the Hawaiian Homes Commission Act, allowing “any descendant of the not less than one-half part of the of the races inhabiting the Hawaiian Islands previous to 1778 [could acquire homestead leases for] one dollar year for a term on ninety-nine years.”

Originally called the Kūhiō Settlement, Keaukaha on Hawai‘i Island, was the second Hawaiian Homestead project, behind Kalama‘ula on Moloka‘i. The significance of this ‘Āina Ho‘opulapula in Hilo was the success of the original homesteaders and how their ‘ohana was allowed to thrive on these lots with 99-year leases. Brandon Ahuna is one of their descendants, living on a Homestead lot in Keaukaha with his two daughters, working the ‘āina with community leaders like Malani Alameda and protecting beach-goers as a lifeguard. Raising mana wahine and the practice of building traditional wooden, finless Hawaiian surfboards is proof that Kūhiō’s dream is being realized today.

In appreciation of the Hawaiian Homes Commission Act passed by Congress in 1921, Paiʻea Projects, FITTED Hawaii, and Homesteady have come together to release a special “Kūhiō Collection” on Saturday, June 4. This limited edition release consists of three unique products: a basketball jersey, H Pride New Era snapback, and t-shirt.

The Kūhiō Collection Basketball Jersey features the number 21 (for 1921, the year the Act was passed) stitched on the front and back of a royal blue and gold jersey with white and black accents. The term HOMESTEAD is stitched across the front along with an NBA-inpsired Paiʻea logo above it, while the back features the name PAIEA and the FITTED crown near the top in white. The logos from all three brands are embroidered on the bottom left of the front side.

The Kūhiō Collection H Pride New Era 9FIFTY Snapback features the collection’s signature royal blue and gold colors, along with a kelly green undervisor for an added classic touch. A bonus Paiʻea Projects logo pin is included with every H Pride purchase.

The Kūhiō Collection T-shirt features an illustrated portrait of Prince Kūhiō with his trademark mustache wearing a Paiʻea Projects lapel pin on the front, with stacked logos and “Mahalo e Kuhio” printed on the back.

 

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 1st, 2016 by

The Hnrs “United We Stand” Kamehameha Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 4. This is the second of three hats for the “United We Stand” Collection.

HNRS

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Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the second installment of their “United We Stand” Collection this Saturday, with a clean all-white Kamehameha New Era 9FIFTY snapback. The undervisor stays consistent with their first release, being cloaked in woodland camouflage. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

hat

HNRS