FITSTRIKE RELEASE: KULĀIWI SNAPBACK & FIRECRACKER TEES

Monday, January 26th, 2015 by

Releasing in-store and online this Tuesday, January 27th.

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Aloha kākou!

We have an explosive release waiting for you all tomorrow at the shop and online. The Kulāiwi snapback features a bold teal crown with black visor and top button. It also features a white snap enclosure and neon colored embroidery and eyelets. We also have some new tee designs releasing, inspired by the activity we all grew up with and still enjoy to this day. Loud, dangerous, explosive, yet always fun—and we count the days until the next Independence Day, New Year’s Eve, or Chinese New Year (coming up on Feb. 19) where we can pop firecrackers all over again. The Duck Brand 100,000 Size tee is a play on one of the most well-known firecracker boxes in the biz. Nowadays we need a permit for these, but for lovers of fireworks it’s well worth it. The pattern printed on the firecrackers themselves are emphasized on the Duck Brand Print tee, showcased in reflective ink. On the other side of the spectrum we have the Pop Pop tee, inspired by the small paper-wrapped poppers that we started with as keiki—so of course we had to print them in keiki sizes as well.

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FITSTRIKE RELEASE: KANIKAPILA & TRIZ

Friday, January 23rd, 2015 by

Releasing in-store and online this Saturday, January 24th.

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Aloha kākou!

Remembering family gatherings that included beer, pupus, kids running around, and enough laughter to make your Opu sore is what this vibe is based on. Kanikapila jam sessions, games of pepito mixed with chase master and hide and seek is what it was all about! Music is such a huge part of our lives and our culture, deeply engrained in much of what we do and how we carry ourselves. From traditional hula to backyard jams with friends—music can tell a story, convey a mood, and bring friends and family together.

 

Kanikapila Bucket
Known as the Hawaiian version of plaid, the palaka (gingham) pattern was made popular during the old plantation days, because of its nature of being durable, yet cheap and plentiful. It was seen everywhere, from kids to adults, and was used for everything—play, school, going out, kanikapila, you name it. We decided to put our own FITTED twist on this local staple pattern by swapping out the solid and semi-opaque stripes with mini trilocks. From afar it looks just like the traditional palaka pattern, but when viewed up close, you see the intricate trilock pattern within, creating a subtle micro/macro design. The Kanikapila bucket features the trilock palaka printed in white across the navy outer shell. The underbrim features an enlarged checkered trilock pattern in navy and white.

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Kanikapila ʻAina Snapback
A new ‘Aina snapback featuring colors that would’ve fit perfectly in that time period. Featuring an oatmeal heather crown with navy visor and front and back embroidery. The eyelets and side New Era logo feature white stitching that match up with the white back snap enclosure. A classic green undervisor brings the look together. Only 50 pieces were produced.

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Kanikapila Tee – Black
A black tee featuring a large bold-lettered “KANIKAPILA” with a classic shot of some of our renown hometown musicians in a backyard jam sesh, giving off that old Hawaii feel-good vibe. Printed in black and white, with a small white crown on the upper back.

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Triz Tee – White or Red
Featuring a large front print of arguably the most recognized musician out of Hawaii, our very own Bruddah Iz. He introduced the world to the Hawaiian sound with “Somewhere Over the Rainbow/What a Wonderful World” and his songs are a mainstay in any quick kanikapila session. The design printed in grayscale using trilocks as the pixel base, creating the same type of micro/macro imagery as the Kanikapila bucket. The image is outlined in yellow, with a small black crown on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & WTCF CROP TOP/MUSCLE TEE

Monday, January 19th, 2015 by

Releasing in-store and online this Tuesday, January 20th.

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Aloha kākou!

Tomorrow’s release features a FITSTRIKE H Pride snapback along with two new women’s tees. The H Pride features a white base with tonal embroidery all around. The visor, top button, and back snap enclosure provide a pop of navy blue. The women’s Who The Crown Fits offerings include a heather charcoal crop top and a gray marble muscle tee featuring gray and black print, respectively.

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WAXED LINEN MUA 59FIFTY

Friday, January 16th, 2015 by

Releasing in-store and online this Saturday, January 17th.

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Along with the bold pink colors releasing tomorrow, we have one more hat releasing in a clean and simple colorway, made to stand on its own. Utilizing a smooth waxed linen, this Mua features a cool gray crown with black visor, eyelets, and top button. It also features black embroidery around the sides and back, as well as black contrast stitching on the crown panels. The front Mua logo brings it all together with a mix of monochromatic colors.

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FITSTRIKE RELEASE: ‘AINA & MUA SNAPBACKS & FASI TEE

Thursday, January 15th, 2015 by

Releasing in-store and online this Saturday, January 17th.

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Aloha kākou!

This Saturday we have two new FITSTRIKES releasing along with a new Fasi tee. The ʻAina snapback features a buttery black suede covering the entire crown, along with a hot pink visor and top button. The front ʻAina logo and back crest are stitched in black pearl, while the side New Era logo, eyelets, and snap enclosure are contrasted in white. The Mua snapback features a bright rose crown with a heather black visor and top button. The white snap enclosure matches the white embroidery all around. The Fasi tee features a blue and purple design printed on a hot pink tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & GROWN MAN LOGO TEES

Monday, January 12th, 2015 by

Releasing in-store and online this Tuesday, January 13th.

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Aloha kākou!

We will be releasing a new FITSTRIKE snapback tomorrow, alongside two new Grown Man Logo tees. The Mua snapback features a navy crown with a wheat visor and white snap enclosure. The front logo is stitched in a terracotta color, while the side New Era logo is white and the back crest is blue. The Grown Man Logo tees keep it clean and simple with the small FITTED logo on the front left chest and our crown on the upper back. Printed in black on the slate blue tee, and gray on the white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KAPU TEE

Thursday, January 8th, 2015 by

Releasing in-store and online this Saturday, January 10th.

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Aloha kākou!

This Saturday, we will be releasing a FITSTRIKE Kamehameha snapback alongside a new tee design, dubbed “Kapu.” The snapback features woodland camouflage cloaked over the front two panels and entire visor. The side and back panels are comprised of white mesh, while the embroidery, top button, and back snap enclosure are done in black. The Kapu design features tagged up helmet and crossbones artwork on the back, along with “KAPU KULAIWI” (meaning “sacred/forbidden native land”) written underneath, all enclosed in a circle. The black Kapu tee features the design on both sides, small on the front and large on the back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & VIBES TEE/TANK TOP

Monday, January 5th, 2015 by

Releasing in-store and online this Tuesday, January 6th.

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Aloha kākou!

Tomorrow we will be releasing a new FITSTRIKE snapback along with a brand new design spanning a tee and tank top. The Native snapback features a duck moss crown with black embroidery all around. The visor is black while the undervisor is cardinal red. It also features a black snap enclosure and scarlet red top button. Our new Vibes design is a melodic mix of typography and flowing shapes. Featuring a large shaka on the front with the words “Vibes” and “Fitted Hawaii” drawn within on a black tee and yellow tank top. The back features our small crown logo.

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FITSTRIKE RELEASE: ROMAN CANDLE MUA 59FIFTY & FASI TEE

Thursday, January 1st, 2015 by

Releasing in-store and online this Saturday, January 3rd.

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Hauʻoli Makahiki Hou!

As we say goodbye to 2014, we’d like to wish you all a happy and prosperous new year in 2015! To help celebrate this occasion we will be releasing a new FITSTRIKE 59FIFTY, dubbed the Roman Candle Mua. Featuring a seafoam crown with tonal side New Era logo and white back crest. It also features a black undervisor with a rich black suede uppervisor. The colors on the front Mua logo are inspired by the Roman Candle fireworks in action. To go along with the Roman Candle Mua, we’re also releasing a Fasi tee in white, with a small design on the front left chest and a large design on the back, printed in seafoam and metallic silver foil.

Black Friday Pick-Up Update: All pre-ordered hats have been relocated to our shop at 1438 Kona St. Please come down during normal business hours to pick up your hat(s), and remember to bring your receipt and I.D.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

Monday, December 29th, 2014 by

Releasing online only this Tuesday, December 30th.

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Aloha kākou!

We’ve set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here’s one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.

We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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