IVXX COLLECTION

Friday, April 18th, 2014 by

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

While most of today’s youth know what the code word “420″ refers to, many aren’t aware of the term’s exact origins. Back in 1971, a group of teens known as the Waldos would frequently meet at 4:20pm near a statue on their high school grounds, up in San Rafael, California. After meeting up, they would head out in search of a secret abandoned cannabis field they heard stories about, but could never find. From there the term grew to be associated with pot-smoking in general. The term gained widespread popularity largely through Grateful Dead fans, also known as Dead Heads, who were linked to the city of San Rafael. Steven Hagar also helped bring the term to the masses as the editor of High Times magazine.

This Saturday, along with the items from Spring D2, we will be releasing several pieces based on the foundation of the term “420.” The men’s tees are limited to only 30 pieces each and the women’s tees are limited to only 18 pieces each. The bucket hat is limited to only 38 pieces. Along with the designs below, we will also feature a men’s logo tee in white on white.

Unique to this release, we will be having a tie-dye station situated outside the shop. For a small additional fee, you may tie-dye any of the white tees. We will be on hand to assist in the dyeing process, with both red and black colors to choose from. This table will only be set up on Saturday, so please stop by on release day if you’d like to tie-dye your IVXX tees.

Mahalo goes out to Kila and Kahoku Productions for putting together the teaser video!

PLEASE NOTE: The white men’s and women’s tees will only be sold in-store. The bucket hat and black tees will be sold online as well as in-store.

 

“IVXX Honolulu Rose” Bucket Hat
Features our classic “Honolulu Rose” design (a reference to a local strain of pakalolo) in an all-over pattern throughout the bucket hat, with a white base underneath.

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“IVXX Honolulu Rose” Tee – Black or White
Features our “Honolulu Rose” design printed tonally across the entire front of the shirt. The back features a small crown as well. The white version features white ink while the black tee features gel ink.

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“IVXX Greatful Dead” Tee – Black or White
A nod to the band Grateful Dead, who helped bring the term to a widespread audience. This tee features “IVXX COLLECTION” on the front left chest, with “HONOLULU, HAWAII” and our crest underneath. The back features our twist on the Grateful Dead skull, along with our Honolulu Roses surrounding it. “WHERE THE WEED GROWS GREEN” is written in script below while “FITTED” is showcased above in the style of Grateful Dead.

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“IVXX” Women’s Crop Top
A white crop top featuring a small white crown on the back

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“IVXX” Women’s Muscle Tee
A white muscle tee featuring a small white crown on the back.

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SPRING 2014 D2 “LEGACY” (FOURTH RELEASE)

Thursday, April 17th, 2014 by

Releasing in-store and online this Saturday, April 19th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Island Camo Leopard” Aloha Snapback
Back in 2008 we created a cotton burlap hat using the H Pride logo, but it was never released — instead it remained as a rare sample that we were always fond of. Now through our Legacy collection, we have a chance to revive the look and feel in a new way. Featuring a cotton burlap base, we’ve modified the leopard print by utilizing our Island Camo pattern for the structure. It also features white embroidery on the front “Aloha” and back crest, along with gold eyelets, New Era logo, and side crown. Bold red on the undervisor, top button, and snap enclosure perfectly contrasts the Island Camo leopard print. The Hawaiʻi State Seal is displayed on the satin inside liner.

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Aloha Beanie
A clean 12” cuffed beanie in bold red with white “Aloha” embroidered on the front.

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“Tools of the Trade” Tee – Black
We’re bringing back this classic from 2008 on a black tee. Featuring a skull on the back made up of traditional Hawaiian weapons, surrounded by a floral collage. The front left chest features some of the flora from the back, along with a banner across reading “FITTED.”

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“Kill Them With Aloha” Tank Top – Black
Our military-inspired “Kill Them With Aloha” design from 2009, this time on a black tank top. Features dark 3M reflective print all around the tank, with our “116th Battalion Hawaii” insignia moving from the sleeve to the bottom right on the front.

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“Native Pride” Pullover Hoodie – Black
Our classic Native Pride hoodie is coming back with a reflective twist. This black hoodie features 3M reflective print all around. Our “Native” logo is proudly displayed on the front, along with our “Pride of the Pacific” pattern adorning the front pocket. A small crown is seen on the back to finish the look.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 14th, 2014 by

Releasing in-store and online this Tuesday, April 15th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014 by

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Monday, April 7th, 2014 by

Releasing in-store and online today, April 8th, 2014.

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Aloha kākou!

Today we continue with one of our occasional quickstrike releases, moving forward under a new name, FITSTRIKE, where every release contains only 50 pieces and will not be made again. This H Pride New Era snapback features a black crown base with white H Pride logo, side New Era logo, and crest embroidery on the back. The uppervisor is cloaked in woodland camo while the undervisor features a burst of hunter orange. A white snap enclosure on the back completes the look.

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TORI RICHARD + FITTED RAFFLE WINNERS

Monday, April 7th, 2014 by

We would like to thank everyone that participated in our raffle. Fitted Hawaii wouldn’t be where it is today without every single one of you. We appreciate all of your continued support! Stay tuned for more releases coming your way.

Congratulations to Uilani Ishihara on winning the Tori Richard + Fitted Thai Batik Teal New Era 5 Panel Sample!

Congratulations to Adam Aipoalani on winning the Tori Richard + Fitted Taliesin Peacock New Era Snap Back!

SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Thursday, April 3rd, 2014 by

Releasing in-store and online this Saturday, April 5th, 2014.

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Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.

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“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.

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“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.

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SPRING 2014 D2 “LEGACY” (FIRST RELEASE)

Friday, March 28th, 2014 by

Releasing in-store and online this Saturday, March 29th, 2014.

Aloha kākou!

Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.

As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood the test of time and reminded us that we arenʻt just a fad that comes and goes; and of course you — our ʻohana — that have grown with us.

Our Spring 2014 Delivery 2 Collection is a look at our lineage and the humbling experiences we’ve gained along the way. These are some of our favorite FITTED stories and designs from the past nine years. This is our legacy.

 

“Pride of the Pacific” 5-Panel Camper
Features an all white linen base with our Pacific Standard label on the front and embroidered crest on the back. The left and right panels feature our classic “Pride of the Pacific” pattern printed inside out in red for a light, muted look. A black snap enclosure finishes the look.

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“Aloha Means Hello” Tee – Black
Features our “Aloha Means Hello” design on a black tee, with white and red “Pride of the Pacific” pattern fill.

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“Aunty Bangles” Tee – Red
As a nod to our legacy, we’re bringing back a tee that is sure to turn heads. Our Aunty Bangles design was definitely outside-the-box, and thus became an instant classic. Also features the return of our big crown logo on the back in black.

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TORI RICHARD + FITTED RAFFLE & SPRING SALE

Tuesday, March 25th, 2014 by

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Aloha kākou!

With the incredible amount of support and aloha we received for the Tori Richard + FITTED collection, we thought it would be only right to show you our grateful appreciation. Starting today at 11:00am HST and ending on Monday, April 7th, we’ll be having a huge sale on most items online and in-store (excluding Spring D1 items).

We’ll be featuring:
$20 Hats
$15 Tees
$10 Box of Tees (in-store only)

To make it even more special, we’ll also be holding a raffle for two never-before-released Tori Richard + FITTED hats. One is an unreleased snapback featuring a brand new pattern, the “Taliesen Peacock.” The second is a 1-of-1 sample 5-panel camper featuring the teal “Thai Batik” pattern. Every $100 spent online and in-store until April 7th will get you one entry into the raffle, with unlimited entries accepted. Mahalo to everyone for all the support and good luck to all the entrants!

TORI RICHARD + FITTED

Friday, March 21st, 2014 by

Releasing in-store and online Saturday, March 22nd.

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Aloha kākou!

As we bring our Tori Richard + FITTED collection to a close, we’d like to give a huge mahalo to all of you for the continued support with each week’s release. The aloha shared between everyone in line is truly amazing to see.

We’d also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high quality and discerning taste that was taught to me we may have a very different FITTED today.

With all that being said, we are incredibly proud to announce the final piece from the Tori Richard + FITTED collection: the “Party Line” New Era snapback in black. To celebrate the culmination of all these great pieces, we decided to also bring one of our classic designs out of the vault. Our “Birds of Paradise” tee will drop on Saturday as well, utilizing colors inspired by the entire Tori Richard + FITTED capsule.

 

“Party Line” Snapback in Black

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“Birds of Paradise” Tee in Burgundy

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