Releasing in-store and online this Saturday, December 24 at 10am HST.
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
Tradewinds Cheehuu Snapback
Our beloved shaka design makes a long-awaited return for the A/W Tradewinds Collection, with the TRDWND_BLACKNIGHT pattern covering the entire visor and top button, contrasted against the black crown. It also features a red front logo, green side logos, red and green back crest, and white snap enclosure.
Peak Pullover Hoodie – Black
Reintroduced under our new TropTech division of our cut & sew catalog, this newly redefined Peak Pullover Hoodie contains the same premium dry-fit material that specializes in moisture management and the same crafted fit that was included in last year’s Black Friday release, but with a few enhancements—including a new tri-lock label patch on the back of the hood, mil-spec hood drawstring with heat-shrunk rubber aglets over knotted ends, and most notably the new breathable vented mesh seams down the arms and sides. It features the TRDWND_BLACKNIGHT pattern printed all over the entire hoodie, with the Breezy FITTED logo on the front left chest and our crest and Honolulu’s original latitude/longitude coordinates printed on the center back. Other details that carried over from the original Peak Pullover Hoodie include the large triangle gusset on the back, raglan-style sleeves, contoured bottom hem, ASD tri-lock tag stitched to the bottom left, and a kangaroo pocket on the front.
Sailing Flags Tee – Black, Royal Blue, or Cream
This new tee features a small design on the front left chest, comprised of a koaʻe (tropic bird) soaring above the word FITTED, which sits above a solid red line, the words “Tradewind Runners,” and the coordinates for Kou, one of the original names for the city of Honolulu. The back features our signature crown above six large universal nautical sailing flags, each stylized with tri-locks and representing a different letter of the alphabet, spelling out the word “FITTED.” Below the flags is the same design from the front, without the koaʻe illustration.