ESCAPE TO PARADISE x PRIDE (PURPLE/SILVER/BLACK)
Monday, September 6th, 2010 by FITTEDReleasing tomorrow, Sept. 7th
Tomorrow, we’re revisiting another classic from the FITTED vaults, Escape to Paradise, a phrase synonymous with classic films and Hawai’i. All black tee with the infamous expression uttered by Al Pacino’s character, Carlito in Carlito’s Way, in purple. Purple crown on the back. Accompanied by a purple Pride with silver ‘H’ and black brim. Stay tuned, as we’ll be making an announcement regarding a few changes to the website and online store, as we’ve been alluding to recently.
UPPER ECHELON x SLAPS WIND (‘OKALAKALA)
Friday, September 3rd, 2010 by FITTEDReleasing tomorrow, Sept. 4
Aloha kakou!
Tomorrow’s release marks the starting location for a turning point in FITTED’s legacy, with our fifth anniversary creeping right up. Five years is pretty significant, considering the current economic conditions pressed against us, and everyone else in the retail-business rat race. A huge mahalo to everyone who’s stood by our side through thick and thin; we’re truly grateful for your continued support! We have some insane, big things coming up in within the next few months! Stay tuned. The Slaps Wind (‘Okalakala) is all black upper with raised embroidered Hawaiian flag with a green top button and red brim.
NALU x KAMEHAMEHA (TEAL)
Monday, August 30th, 2010 by FITTEDReleasing tomorrow, August 31st
Aloha kakou!
Tomorrow we’re debuting another new tee: Nalu. It’s a salute to the world-acclaimed sport that our ancestors invented a couple of centuries ago, and the heart and soul that’s shown when one is looking at a twenty-foot face. The original culture of surfing is a spiritual one: looking for the perfect tree, digging up that tree placing a fish at the hole which was an offering to the Gods. Even the construction of the surfboards was extremely meticulous. The colorful graphic on the front is of the perfect wave in the perfect setting. Accompanying the shirt is a custom teal Kamehameha fitted with a purple brim and white Kamehameha logo.
PIMPER’S PARADISE x PRIDE (RED / TAN)
Thursday, August 26th, 2010 by FITTEDReleasing Saturday, August 28th.
Aloha kakou!
This Saturday we’re unleashing our Pimper’s Paradise tee plus a brand new, custom Pride. The inspiration is pretty straightforward: although we live in a beautiful city that nearly the entire World considers paradise, beneath the surface there is a darker, grittier side, as with every city. It’s a great contrast of good and bad, yin and yang; we do sort of need both to have it balanced. Pride cap is all red upper with a white logo and tan brim / top button.
BABYLON SYSTEM IS A VAMPIRE x SAN FRANCISCO GIANTS
Thursday, August 26th, 2010 by FITTEDAvailable in stores now.
Aloha kakou!
Quick update: We’ve released a new hat and tee combo which is available in stores now. All black tee titled Babylon Is A Vampire inspired from the late, great Robert Nesta Marley’s Babylon System (song can be found below).The term “Babylon Is A Vampire” refers to the blood thirsty politicians whom prey on those of us who are at the bottom of the capitalist totem pole. Our entire government is structured as a capitalist caste system: rich / wealth = power, and obviously it’s those with power who are at the top of this pyramid. This same “power” is carried by religious leaders whom force their religion on the unknowledgeable, other wise known as tricknology. Tricknology introduces ideals to the masses not based on scientific evidence; basically based on untruths. But Babylon will see it’s demise soon enough! Along with the tee is a custom San Francisco Giants MLB in matching rasta colors.
CRUSH KILL DESTROY STRESS x ATLANTA BRAVES
Monday, August 23rd, 2010 by FITTEDReleasing tomorrow, Tuesday, August 24th
Aloha kakou!
Tomorrow’s release is pretty straight-forward: the social issues we all deal with (whether in Hawai’i or abroad) that creates a great amount of stress. Here in Hawai’i we’re dealing with such issues as the overcrowding of prisons, gas prices via the recession, an influx of homelessness, and social & native unjust. As much as it effects us, we must prevail, and we’re doing a pretty great job at it. The tee features the famous quote from Organized Konfusion in red, white and blue printed on all black. Releasing alongside is an Atlanta Braves custom MLB: black upper with red eyelets, purple brim and button and Brave’s logo.
