FITTED HAWAII GIFT CARD

Wednesday, April 8th, 2020 by

GIFT CARD

Aloha kākou!

Give the gift of ALOHA with our online gift cards! These online-only gift cards will be sent via email and will also be linked to your account when you sign in for quick and easy use. You can pass the code along if you’re feeling generous or just keep it for yourself and keep loading your account for quick transactions later! And don’t worry if the remaining gift card balance is less than the current transaction; you can easily pay the remaining balance with another payment method.

We currently are offering the online gift cards in denominations of $25, $50, and $100.

And as a special thank you to our customers, for a limited time we are offering the $100 gift card for just $95 at checkout.

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & E KAUA TEE

Monday, April 6th, 2020 by

Releasing exclusively online this Tuesday, April 7 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind snapback and E Kaua tee under our FITSTRIKE program. The Slaps Wind snapback features a black base with a front flag embroidered in white, pastel orange and mint, while the side logo is stitched in mint and the back crest is stitched in white and pastel orange. It also features a mint undervisor and white snap enclosure. The E Kaua tee features shades of white and grey printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, SLAPS WIND STRAPBACK, & GROPIUS TEES

Friday, April 3rd, 2020 by

Releasing exclusively online this Saturday, April 4 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

SLAPS WIND

Aloha kākou!

This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of modernist architecture. The design is printed on either a white or purple tee.

From Ola:

“The mind is like an umbrella—it functions best when open.“ – Walter Gropius

The Bauhaus movement began in 1919 when Walter Gropius founded a school with a vision of bridging the gap between art and industry by combining crafts and fine arts. Bauhaus, which means “Building a House,” included all disciplines of art, design, and architectural education and lead to inform and develop subsets of design such as typography, art, architecture, graphic design, interior design and industrial design. The Bauhaus style is embedded within and is the inspiration of this release, with our own tribute to cultural iconography, our trilock gets the Bauhaus treatment. While dipping into typography inspired by the great Dutch designer Wim Crouwel, Aloha Served Daily remains the mindset!

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PALISADE SNAPBACK, FLOURISHED BIRD TEE, & PLATEAU TECHNICAL SHORT

Monday, March 30th, 2020 by

Releasing exclusively online this Tuesday, March 31 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

PALISADE

Aloha kākou!

We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical Short features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. It also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two trilocks together as a diamond. Other details include a large trilock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a TropTech label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Monday, March 23rd, 2020 by

Releasing exclusively online this Tuesday, March 24 at 11am HST.
Please note our Kona Street location is closed for the time being.

BRIGANTE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee.

 

STORE CLOSURE
Due to the recent Stay-at-Home announcement by our local government to help slow down the spread of COVID-19 in our community, we have officially closed our Kona Street flagship location for the time being, and moved our entire stock online. The safety of our customers and staff is our top priority, and we thank you for your understanding. Our online store will continue to remain open for you all and our weekly releases will now be online-only exclusives. Please stay safe, stay healthy, and stay home! Mahalo!

 

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LETTER TO THE COMMUNITY / PROVISION PROGRAM / NEW HOURS

Friday, March 20th, 2020 by

A message to our FITTED ʻohana during these ever-changing and unprecedented times.

LETTER

Click the image above for a viewable PDF. See below for the full text.

 

He Pūkoʻa kani ʻāina.

A coral reef that grows into an island.

A person beginning in a small way gains steadily until he becomes firmly established.
Aloha e Na hoa a me FITTED ʻOhana,

Over the past 15 years we have been blessed with the unique opportunity of planting seeds; seeds that without water, would have never made it passed the germination stages. The community, culture, and individuals, have been the pillars and roof of which this house was built upon. I am writing this letter and sending it to “OUR” community that has supported and believed in the ideas and commentary we have been sharing for a decade and a half. Using this time to reflect and spend needed time with our loved ones as we cook together, eat meals together, laugh together, clean together and above all, love together, the world as well as us here at FITTED, are facing an uphill battle no one was equipped for but is in no way new to humanity. In fact, our ancestors dealt with disease and viruses, post-contact.  Although they faired much worse in those days, we are fortunate to have modern medicine, technology, communication and above all, “COMMUNITY.”  Hawaiʻi has a unique geographic advantage to combat many things. In fact, not being boarded next to any other state or landmass gives us control of containment. Relying on our community for labor, food, goods, and services, inspire us to look toward optimism rather than grim peril. Understanding the response on how to combat the COVID-19 virus that is making its rounds, we exercise the newly popular term of “social distancing:” washing hands every 30 min, taking care of the people we love by not passing this virus to our Kupuna, and most importantly, stay indoors if youʻre feeling sick!

So while we’re all staying paʻa in our homes, we must remind ourselves to look out the window at this beautiful place we are so lucky to call home. It is the color of the sand, the trees, the mountains, the ocean, the rivers, the sky, moments before the sun hits the ocean, the smell as the rain lifts over the mountains. It is our past that inspires us; our present so we make Pono choices so finally the future can live on. Thus, the cycle remains unbroken, and together as one community will prevail.

To our valued community, we have the power to survive because we have the hands to plant seeds! Letʻs continue this connection by supporting the backbone of this community in Hawai`i. Tourism is currently our main source of income but with that on hold for the time being, letʻs participate when we can to the connective tissue that holds the muscles around the bones. Itʻs your local coffee shop, restaurant, grocery store, barbershop, salon, local butcher, local retail, local online retail, construction company, local bank, delivery service, farm, farmersʻ market, laundry service, and any other local mom and pops businesses struggling to survive.  I strongly believe that with this mindset of Aloha and Kokua we take in our own hands the ability to be sustainable and keep as many people employed and off the system as possible. Aloha served daily is the commentary of this time, the answer has always been ALOHA!!!!

From our ‘Ohana to yours, stay safe and healthy.
Aloha I kekahi e kekahi, Mālamā ʻāina, Malama Pono
Mahalo, Mahalo, Mahalo

FITTED

 

PROVISION PRESALE PROGRAM

From day one, our main goal was to always provide you with the best customer experience and quality product we could, and we still strive to do so under the current circumstances. Our vendors have started implementing new business models to adjust to the changing economic climate, and to adapt ourselves, starting today, we are implementing a new program we are excited about—our PROVISION Presale Program. Through this program, we will release small capsules for online presale, with the purchase window open for only a few days. Once the purchase window closes, we will begin the production process and will ship out once the product arrives at our warehouse. Due to the uncertainty of production and shipping times from overseas, we will provide an expected shipping date on the product page in the online store. Please use this as a hopeful, yet slightly flexible date.

Our first PROVISION capsule is available NOW in our online store.

 

NEW TEMPORARY SHOP HOURS

The health and well-being of our customers and employees remain our top priority. To help ensure the safety of everyone, we will be implementing shortened business hours until further notice. However, our online store will continue to stay open and serve aloha 24 hours a day, 365 days a year. We apologize for any inconvenience this causes, and appreciate your understanding while we all navigate this road together.

New Store Hours:
Tuesday & Saturday: 11am–7pm
All other days: Closed

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & E KAUA TEE

Friday, March 20th, 2020 by

Releasing exclusively in-store and online this Saturday, March 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback and brand new tee design under our FITSTRIKE program. The Kamehameha snapback features a concrete patterned base made of 100% polyester, with a black undervisor and black snap enclosure. The front logo is also stitched in black, while the side New Era logo and eyelets are stitched in white, and the back crest is stitched in black and white. E Kaua, which translates to war or battle, becomes the inspiration behind the new design of the same name. The design features ancient Hawaiian petroglyph-inspired illustrations depicting a large battle, complete with weapons and bloodshed, printed in light grey and black on a cardinal tee.

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ARCHIVE SERIES #0010: ASD [NOW MORE THAN EVER]

Thursday, March 19th, 2020 by

ASD

“He aliʻi ke aloha, he kilohana e paʻa ai.”

Love is like a chief: the best prize to hold fast to.

“ALOHA SERVED DAILY.” Itʻs an adage we have been expressing since the very inception of FITTEDʻs existence, dating all the way back to 2007 and has since become ubiquitous, weaving itself into the fabric of the local culture of Hawaiʻi. Although we may have organically envisioned the concept of Aloha Served Daily, we in no way claim to own it. Just as it is with the words “love” or “aloha,” the motto is not something that can be simply possessed.

Aloha Served Daily is intangible; itʻs a way of life, the way one behaves, how one conducts themselves.

An early blueprint of this lifestyle can be found in an old ʻōlelo: “Ko koā aka, ko koā kai,” meaning those of the upland, those of the shore. In ancient Hawaiʻi, family and friends would exchange goods, with denizens of the uplands bringing items such as poi and taro to those who made their homes near the sea. Shore dwellers in turn gave them fish from the sea. “Visits were never made empty-handed but always something from oneʻs home to give.”

Itʻs the way we selflessly help others, with no expectations in return. Itʻs the random acts of kindness, such as when we offer up our seat on the bus to kupuna, the way we console friends, family, and even strangers after a tragedy, helping Aunty with that shopping cart full of groceries into their cars or homes, itʻs love and compassion impetuously being dispensed without thought, and expands across generations.

FITTED FOR ZIPPY’S

Monday, March 16th, 2020 by

Releasing in-store and online this Tuesday, March 17 at 11am HST.

ZIPPY’S

ZIPPY’S

ZIPPY’S

Models: @crystal.walsh & @jennymakesaloha

Aloha kākou!

When you think of a local restaurant with ono grinds any time of the day, 24/7, only one place comes to mind—Zippy’s! Chili, oxtail soup, saimin, fried chicken, you name it, can’t beat it. And when you can’t choose, you get the ultimate assortment in their signature Zip Pac!

We were incredibly honored to team up with Zippy’s over three years ago to celebrate their 50th anniversary with a capsule of limited edition hats and tees. And now we’re extremely excited to team up with them again to celebrate their new rebranding venture, and his time around we’re going even bigger! Along with a hat and tee, we’ve expanded the capsule to include a hoodie, premium large umbrella, and lightweight TravelChair beach chair. We came together and chose our original Island Camo pattern as the base of this collaboration, showing off the pride that both of our brands share for our home here in Hawaiʻi.

To kick start the collaboration, Zippy’s released new soft drink cups sporting a co-branded Island Camo design a few months ago, which you can receive after ordering a fountain drink at any of their locations. Now, to tie it all together we’re releasing the rest of the FITTED for Zippy’s collection, with all the items needed for a chill day at the beach—just gotta bring the Zippyʻs platters!

The FITTED for Zippyʻs collection includes the Zippy’s New Era 9FIFTY Snapback, Heraldry Tee, Next Stop Hoodie, ʻAoʻao Moe TravelChair Beach Chair, and Summit Umbrella.

NOTE: Due to recent circumstances surrounding COVID-19, we’ve implemented the enhanced safety procedures below to ensure the safety of our customers and staff. Please expect delays while shopping in-store.

• Customers to distance themselves while in line.
• Allowing only two parties/customers in the shop at a time.
• Stool with hand sanitizer at entrance of building. Mandatory use for all customers to enter shop.
• Hand sanitizer at register. Mandatory use before signing iPad.
• Shakas > handshakes/fist bumps.
• Cashiers will use disinfecting wipes to wipe ipad periodically.
• Cashiers to use hand sanitizer when dealing with cash transactions.

 

FITTED FOR ZIPPY’S NEW ERA 9FIFTY SNAPBACK
100% nylon ripstop snapback with Island Camo pattern over the entire base, along with the new Zippy’s logo stitched in orange on the front. The side New Era logo and crown are stitched in white, while the back crest is stitched in orange and white, above a white snap enclosure and ASD/Hae Hawaiʻi tag. Inner lining features the Zippy’s all-over pattern featured on their new packaging materials.

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FITTED FOR ZIPPY’S HERALDRY TEE – BLACK
Black Heraldry tee featuring co-branding on the front left chest, and large crest and logotype on the back with Island Camo fill and outlined in orange.

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FITTED FOR ZIPPY’S NEXT STOP HOODIE – BLACK
Black hoodie featuring Zippy’s’ signature motto large on the front, filled with Island Camo and outlined in orange. Co-branded logo below “Next Stop” and a flipped co-branded logo large down both sleeves.

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FITTED FOR ZIPPY’S ʻAOʻAO MOE BEACH CHAIR
Collaboration with both Zippy’s and TravelChair, utilizing their durable and lightweight signature beach chair. Crafted out of high-quality materials and features a unique frame design to allow for a 4”x4”x14” folded compact size and a 275 lb. weight limit, with a product weight of just over 2 lbs. Also features lightweight aluminum poles and strong ripstop fabric, along with oversized nylon feet to prevent sinking into sand and soft soil. Chair and carrying bag are both wrapped in Island Camo and feature branded labels.

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FITTED FOR ZIPPY’S SUMMIT UMBRELLA
Large and durable Summit umbrella featuring high-quality materials and construction to endure the elements. Features a 52” diameter Island Camo canopy made from 90% cotton/10% polyester pongee fabric which is known for its quick-dry, anti-tear characteristics, with FITTED and Zippy’s logos on opposite sides. Folds to 40” length when fully closed and includes a black co-branded sleeve for storage. Also features durable fiberglass ribs and shaft, manual opening with safety release, and SENO rubber-coated handle with retractable tip cup and pistol grip.

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