FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & MILLER TIME TEE

Monday, March 2nd, 2015 by

Releasing in-store and online this Tuesday, March 3rd.

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Aloha kākou!

We have a new FITSTRIKE hat and brand new tee design coming out this Tuesday. The FITSTRIKE Kamehameha snapback features a scarlet crown with white embroidery on the front, cream embroidery on the side, and brown embroidery on the back. The visor and top button are brown while the undervisor is cream. It’s finished off with a white snap enclosure around the back. The new Miller Time tee is an ode to a popular band that started in the late 60’s. You’ll recognize the connection if you’re a joker, a smoker, or even a midnight toker. The new design is printed small on the front and large on the back with “Aloha Served Daily” and “Fitted Hawaii” underneath, all on a black tee.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & LIFE’S A BEACH TEE

Sunday, February 22nd, 2015 by

Releasing in-store and online this Tuesday, February 24th.

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Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Native Snapback and a new tee dubbed Life’s a Beach. The Native Snapback features a scarlet crown and tonal New Era logo with a black visor and top button. The front logo and back snap enclosure are done in white while the back crest and eyelets are stitched in black. The new Life’s a Beach design is a play on the magnum opus single “Life’s a Bitch” featured on arguably the greatest hip hop album ever penned. Nasir Jones’ “Illmatic” is a crease in time that vividly spoke of street tales and continues to be the blueprint for many of your favorite rappers’ careers. As much as the streets dictate most youths’ success or failure, we in Hawai‘i are very lucky to grow up trading the street life for the beach life. On the front of this heather gray tee we have “Life’s a Beach” outlined in black and filled with red, done in a font similar to the “Illmatic” cover font. A red and black crown is also printed on the back.

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HAWAIIAN DIET COLLECTION (SECOND COURSE)

Thursday, February 19th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 21st.

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Aloha kākou!

This Saturday we’re bringing you the second course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Mua Snapback
Featuring a gray waxed linen base with a teal visor and top button, also in waxed linen. The Mua logo features white and shades of deep navy, while the side and back embroideries are all deep navy. A white snap enclosure completes the look.

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General Store Tee – White / Keiki Tee – Heather Gray
A new design that reminds us of the hanabata days, running to the crack seed store with whatever loose change we were able to find. Printed in black on either a white tee for adults or heather gray for the keiki.

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Aloha Served Daily Tee – Harbor Blue
Our classic ASD logo on a harbor blue tee, with both front and back prints in white.

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HAWAIIAN DIET COLLECTION LOOK BOOK

Thursday, February 19th, 2015 by

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Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY & FASI TEE

Sunday, February 15th, 2015 by

Releasing in-store only this Tuesday, February 17th.

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Aloha kākou!

We have a clean FITSTRIKE release for you this Tuesday. This Kulāiwi 59FIFTY is all black, featuring mesh panels around the back and tonal black embroidery throughout. Accompanying this release is a yellow Fasi tee featuring all black ink on the front and back.

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HAWAIIAN DIET COLLECTION (FIRST COURSE)

Thursday, February 12th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 14th.

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Aloha kākou!

Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

 

Hungy Time Aloha Snapback
Featuring a waxed linen crown in oatmeal, along with a full burlap visor and top button. The embroidery is black all around, while the back snap enclosure is white. The finishing touch is the inner satin liner that features the new Hungy Time pattern.

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Hungy Time H Pride Snapback
Features the Hungy Time pattern showcased all over the satin crown. The embroidery on all sides are white, along with the snap enclosure. The visor and top button are made of burlap, while the undervisor features white Tyvek for a nice material change-up.

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Hungy Time Hoodie – Black
A black hoodie featuring a Hungy Time filled Aloha logo on the front, outlined in white. Also features a white crown on the upper back.

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Enjoy Aloha Daily Tee – White
Features a refreshing take on a classic brand, with red block print on the front and small red crown on the back.

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Who The Crown Fits Tee – Silver
Our classic logo design printed in black on a silver tee.

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Who The Crown Fits Womenʻs Tee – Heather Charcoal
Our classic logo design printed in black on a heather charcoal tee.

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SPRING CLEANING

Tuesday, February 10th, 2015 by

In-store only this Thursday, February 12th.

Spring Cleaning

We’re cleaning house on Thursday, making way for some “local grinds” arriving in the coming weeks. Here’s the breakdown: $10 Tees, $10 Buckets, $20 Hoodies, and $20 Jackets. All day, one day only!

FITSTRIKE RELEASE: MUA SNAPBACK & FASI TEE

Sunday, February 8th, 2015 by

Releasing in-store and online this Tuesday, February 10th.

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Aloha kākou!

This Tuesday we will be releasing a new FITSTRIKE Mua snapback and Fasi tee. The Mua snapback features a duck moss crown and a jalapeño visor. The front embroidery features a gradient from natural to black, while the eyelets and snap enclosure are done in black. It also features a natural back crest and a dark slate side New Era logo, which also tie back to the front Mua. The Fasi tee features a yellow and white print on a black tee, with a small hit on the front left chest and a large hit on the back.

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FITTED + PARADISE SOCCER CLUB ISLANDERS SC

Thursday, February 5th, 2015 by

Releasing this Saturday, February 7th. Islanders SC jersey and bucket will be available in-store, online, and at Paradise Soccer Club. FITSTRIKE Kulāiwi will be available in-store and online only.

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PHOTO: @thejoneljugueta
FILM: @cfujifilms
MUSIC: @wavsbeats
MODELS: @kelsiemegann @linzieghi

Aloha kākou!

We’ve teamed up with one of our stockists and good friends, Paradise Soccer Club, to create a special two-piece capsule. Centered around the idea of a fictitious soccer club located here in Hawaiʻi, we created the Islanders SC (Soccer Club) jersey and bucket hat, utilizing patterns and imagery that actively represents Hawaiʻi and our brands.

The Islanders SC jersey is made out of 100% polyester fabric with Wickguard moisture management technology—helping players perform under the most physical conditions. The cut and sew jersey also features fully sublimated prints on both sides, as well as a scooped bottom hem and a red v-neck collar. The front features an all-over trilocks pattern in black and dark gray, along with co-branding by way of our H Pride logo and Paradise Soccer Club’s logo over the top left and right chest areas, respectively. The Hawaiian flag is displayed proudly in the center with the team name “ISLANDERS” right above. The back showcases a bolder side to the jersey starting with a full island camo base, then featuring a large black “50” in the middle with white and red outline. It also features “FITTED” displayed above and our crown and swords emblem displayed below.

The Islanders SC bucket hat is made from a polyester poplin material, featuring full sublimation on all panels. The brim is all black, which rises up to the crown of the hat that also features a large FITTED logo in dark gray around the back. The front side features the Paradise Soccer Club logo, while the top of the bucket features an extra large, cropped-in Hawaiian flag print.

As an added bonus to this release, we have a FITSTRIKE Kulāiwi snapback featuring colors that blend cohesively with the capsule. The black base of this Kulāiwi is contrasted nicely by the cardinal visor and stone undervisor. It also features white front embroidery, cardinal New Era logo, camel back crest, blue eyelets, and lastly topped off with a white snap enclosure.

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