FITSTRIKE RELEASE: KEIKI H PRIDE SNAPBACK

Monday, May 4th, 2015 by

Releasing in-store and online this Tuesday, May 5th.

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Photos: Chris Fujimori (top) & Eric Arii (bottom)
Models: Haley (top) & Kingston (bottom)

Aloha kākou!

Tomorrow we have a brand new H Pride releasing just for the keiki, and what makes this hat even more special is the fact that it was also designed by a keiki. Little Haley was the creative genius behind this beautiful hat, which features a dark gray crown, black visor, and a great pop of red on the front logo, top button, and back snap enclosure. It also features black eyelets and contrast stitching on the crown, along with dark gray side and back embroidery. Like all FITSTRIKE releases, this H Pride snapback is limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, May 1st, 2015 by

Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind Snapback
Spacer mesh, sublimated polyester poplin, and neoprene make another combined appearance on this bold Slaps Wind snapback. The front panels feature our ʻIliahi Tree Camo along with an all black Hawaiian flag embroidery, leaving the stitching technique to distinguish between the shapes on the flag itself. The rest of the panels are made of black spacer mesh, while the visor is made of black neoprene. It also features black side crown and New Era logos, white back crest, and a black snap enclosure.

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Kālā Aloha Tee – Black / Women’s Tee – Pink
Making a welcomed comeback this Spring/Summer season is our popular Kālā pattern, filling our Aloha logo on the front of these two tees. A small white crown is seen on the upper back as well.

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MSD FIST STRIKE MUA SNAPBACK & MSD TEES

Monday, April 27th, 2015 by

Releasing this Tuesday, April 28th. The black MSD tee will only be available online, while the white MSD tee will only be available in-store. The MSD FIST STRIKE Mua snapback will be available online and in-store.

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Aloha kākou!

After over five years of back and forth disagreements and negotiations, the matchup that’s been billed as “The Fight of the Century” is finally becoming a reality on May 2nd, and it’s expected to shatter current ticket and Pay-Per-View records, raking in hundreds of millions of dollars for the entertainment industry. For fans of The Destroyer, Manny “Pac-Man” Pacquiao, we’ve created a special “FIST STRIKE” Mua and brought back a classic tee in two new colorways.

The MSD FIST STRIKE Mua features a heather gray crown along with a black visor and snap enclosure. The front Mua logo features blue, yellow, red, and black stitching, tying back to the national flag of the Philippines. The blue New Era logo, yellow eyelets, and red crest and top button also help accentuate the flag’s colors.

Our Mabuhay Served Daily tee was originally released back in 2009 as a cultural play on our Aloha Served Daily logo and motto, as well as a respectful salute to the Filipino community here in Hawaii, which has greatly influenced local food, culture, language (pidgin), and work ethic ever since their arrival in the early 1900’s. Just in time for the fight, we’re bringing back the popular design on two new colors, black and white. The front design features “Mabuhay Served Daily” in blue, yellow, and red, while the back features a small blue crown. The black MSD tee will be an online exclusive while the white MSD tee will be an in-store exclusive.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

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Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

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FITSTRIKE RELEASE: ‘AINA SNAPBACK

Sunday, April 19th, 2015 by

Releasing in-store and online this Tuesday, April 21st.

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Aloha kākou!

This Tuesday we have a new ‘Aina snapback releasing under our FITSTRIKE program. It features a dark green base with cream visor, top button, eyelets, and embroidery. A white snap enclosure around the back completes the look. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 16th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 18th. Please note that the ʻIliahi Tree Camo Cheehu snapback will not be available online.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Cheehu Snapback
Designed with a manufacturing technique we’re utilizing for the very first time, this Cheehu snapback features our ʻIliahi Tree Camo pattern sublimated on polyester poplin over the entire crown, which is then camouflaged by black mesh. It also features a full black visor and white embroidery all around which matches the white snap enclosure. Infrared provides a nice contrast in the eyelets and top button. Due to the limited number in stock, there will be no online release for this hat.

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Kalai Waʻa Tee – Black
This tee was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both sleeves is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

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Who The Crown Fits Tee – Red
A clean logo tee featuring black print on a red tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, April 12th, 2015 by

Releasing in-store and online this Tuesday, April 14th.

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Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Kamehameha snapback. It features a rich black suede over the entire crown and visor, along with a black cotton twill undervisor. Fresh mint is used for the front, back, and side embroidery, while a matching black snap enclosure is seen around the back. Only 50 pieces were produced.

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MULTICAM® KAHAKAI WALK SHORT

Saturday, April 11th, 2015 by

Releasing in-store only this Saturday, April 11th.

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Aloha kākou!

After many months of design and production, we are proud to announce our brand new Kahakai Walk Short, utilizing official MultiCam® camouflage. The name “Kahakai” means “beach” or “shore” in Hawaiian—significant as it’s the place where land and sea meet and overlap, which speaks to the versatility of the walk short as it can be used in wet or dry environments.

Custom engineered from the ground up, we developed the Kahakai Walk Short with premium materials and built them to our exact speficiations, down to the very last detail. We sought out two specific MultiCam® patterns—the MultiCam Tropic™ and MultiCam Black™—to help bring our vision to life. See below for MultiCam®’s descriptions on its proprietary patterns:

The MultiCam Tropic™ pattern was developed to effectively reduce the visual and near-IR signature of a person operating in dense jungle environments, areas that predominantly consist of lush vegetation that remains relatively unaffected by seasonal changes. The MultiCam Tropic™ palette compliments and overlaps portions of the main MultiCam® pattern; so pairing MultiCam® gear with MultiCam Tropic™ apparel results in a well-coordinated concealment system.

The MultiCam Black™ pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam Black™ is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units.

The material of the Kahakai Walk Short is a high-quality, military-grade 50/50 NYCO rip-stop (50% nylon, 50% cotton) sourced from Duro Textiles, a Boston-based company that prides itself on their USA-grown and USA-woven textiles. The fabric was then cut and sewn together here in Hawaiʻi using our own sizing specifications, and a bevy of details were added as a final touch. Starting from the top we have an elastic waistband and drawstring for a snug fit. Attached to the inside waistband are two care labels, one in English and one in Hawaiian, with a 10-kahili design on the back to denote our 10 years in the business. A sizing spec label is seen stitched to the back of the waistband as well. On the front we went with a button fly, which is standard issue in the military. Two traditional side pockets are also seen on the front, while one right side pocket is seen on the back. On the right seam, just below the front pocket opening, we placed our new trilock tag with the FITTED crest, ʻio morale patch, and “ASD,” “04,” and “116” stitched on. Above the back pocket we stitched a Mil-Spec label, and above that we placed a keyring loop in the same rip-stop material.

The Kahakai Walk Short will be available in four sizes per color, Small (27–30), Medium (30–33), Large (33–36), and X-Large (36–40). Because the fabric we sourced was discontinued soon after we acquired the first batch, we were only able to produce a small amount and they’ll only be available in-store. They will be strictly distributed on a first come, first served basis. No holds or discounts.

The MultiCam Tropic Kahakai Walk Short is seen in the first photo above. The MultiCam Black Kahakai Walk Short is shown below.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, April 10th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.

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Photos: Chris Fujimori (@cfujifilms)
Model: Kelsie Megan (@kelsiemegann)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
One of the cleaner, all-around hats from the collection. Featuring a burgundy crown with a black visor, along with our new ʻIliahi Tree Camo sublimated on a polyester poplin undervisor and top button. White embroidery is seen all around, which matches the white eyelets and snap enclosure. Due to the limited quantities produced and the large number of stockist fulfillments, we will not be releasing this hat in our flagship store or online. Please check with our stockists regarding their own release information.

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Le Fitted Tee – Military Green
Inspired by the art of Alphonse Mucha, whose style became the trademark for the Art Nouveau movement. Many artists within the movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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ʻIliahi Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee with ʻIliahi Tree Camo fill and white outline, along with an infrared crown on the back.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 6th, 2015 by

Releasing in-store and online this Tuesday, April 7th.

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Aloha kākou!

Tomorrow we will be releasing a new FITSTRIKE Kulāiwi snapback. It features a white crown as the base and is accented with a leather visor and top button in a bold scarlet red, which is also seen on the back crest embroidery. The undervisor and back snap enclosure share a silver color, which matches nicely with the metallic pewter front logo, eyelets, and side New Era embroidery. Limited to only 50 pieces.

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