FITTED + MULTICAM KAHAKAI WALK SHORT RESTOCK

Thursday, May 19th, 2016 by

Releasing exclusively in-store and online this Saturday, May 21 at 11am HST.

KAHAKAI

KAHAKAI

KAHAKAI
Photo: @jasonjko

Aloha kākou!

Due to the positive response we received from the first release, we are extremely fortunate to once again team up with the MultiCam brand to bring you a restock in our FITTED + MultiCam Kahakai Walk Short. This time around, we will be bringing back the MultiCam Black color while also introducing the original MultiCam pattern in khaki. See below for MultiCam’s descriptions on its proprietary patterns:

The MultiCam® pattern was developed to effectively limit the visual and near-IR signature of a person operating across a very wide range of physical environments and seasons. After many successful evaluations, after being proven in combat, and after becoming the officially issued pattern of the US Army for all Afghanistan operations in 2010, MultiCam® is the proven multi-environment concealment solution.

The MultiCam Black™ pattern was developed to meet the unique requirements of law enforcement officers operating in high-risk environments. It projects a distinctly authoritative presence appropriate for domestic operations. MultiCam Black™ is designed to complement an officer’s existing equipment and present a sharp, professional image for top-tier law enforcement units.

The Kahakai Walk Short is completely custom-built to the same specifications we used in our first release, but seeing as how we’re constantly evolving and always striving to perfect our product, we’ve in turn made several slight enhancements to the Kahakai silhouette. The button fly was swapped out for a completely sealed fly and a small crotch gusset was added for durability. The drawstring has been upgraded to a more sturdy polyester woven cord with heat-shrunk tube aglets covering the knotted ends to prevent fraying. The length of the Kahakai Walk short has been increased slightly as well.

Aside from those modifications, the core of the short remains the same, with signature MultiCam 50/50 NYCO rip-stop (50% nylon, 50% cotton) fabric, created and crafted here in the USA. The military-grade fabric was then cut and sewn here in Hawaiʻi to our exact specifications, including a variety of meticulously designed details like the dual care labels, one in English and one in Hawaiian, with a 10-kahili design on the back to denote our 10 years in the business. A sizing spec label is seen stitched to the back of the waistband, while a trilock tag with the FITTED crest, ʻio morale patch, and “ASD,” “04,” and “116” is stitched to the outer right seam, just below the front pocket. Above the back pocket we stitched a FITTED Mil-Spec label, and above that we placed a keyring loop in the same rip-stop material. An official MultiCam hangtag is attached to the keyring loop for authenticity.

The Kahakai Walk Short will be available in five sizes per color, Small (27–30), Medium (30–33), Large (33–36), X-Large (36–40), and 2X-Large (40–42).

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

ONE EIGHTY
Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI” – RICH RUSH

Wednesday, May 18th, 2016 by

Rich Rush’s H Pride Snapback will release exclusively at Rich Rush in Japan this Friday, May 20.

RICH RUSH

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our second Hui collaboration was brought to life by our friends at Rich Rush, a specialized hat boutique residing in Japan. They designed a clean black H Pride snapback with a woodland camo visor and metallic gunmetal front logo, releasing exclusively at their flagship shop in Nagoya.

 

Company: Rich Rush – Japan

Location: 3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011

Phone Number: 052-243-5188

Website: rich-rush.com

Social Media: @richrush_758 (IG)

Favorite FITTED hat? Any Slaps Wind logo

 

RICH RUSH

RICH RUSH

FITSTRIKE RELEASE: H PRIDE SNAPBACK

Monday, May 16th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 17 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new H Pride snapback under our FITSTRIKE program. This H Pride features a completely tonal look, with dark navy blue covering the entire hat. As with all FITSTRIKES, this H Pride was produced in very limited quantities.

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ESCAPE A-FRAME, SOUTH SIDE, & FITTED + CROOKS & CASTLES WOMEN’S TOPS

Thursday, May 12th, 2016 by

Releasing in-store and online this Saturday, May 14 at 11am HST. Escape to Paradise A-Frame snapback will also be released at Blue Hawaii Surf, Know1, Paradise Soccer Club, One Eighty Maui, and Rich Rush.


Video: @envol_skillet
Hawaii Glass Bottom Boat: @hawaiiglassbottomboat

Aloha kākou!

We’re keeping the 90’s surf vibe alive this Saturday with the release of our Escape to Paradise A-Frame Snapback and South Side tee and tank top. We’re also very excited to release our latest collaboration with Crooks & Castles, which consists of three tops just for the ladies.

The vibrant colors of paradise come to play on our newest A-Frame snapback utilizing our classic Escape to Paradise design, which is inspired by the poster in the film Carlito’s Way, yet switched up to describe paradise we find here in Hawaiʻi. The entire hat is made out of 100% nylon polyester, which is perfect for all-weather activities. The front features the Escape to Paradise design printed in a rainbow of bright colors as a nod to the beauty we see every day in Hawai’i, and it stands out boldly on the black base of the hat. The side crown, New Era logo, back shaka, and eyelets are all stitched in white. It also features a white snap enclosure, black crest tag, and a white rope across the front panels for a classic look. A brilliant pop of color shows up underneath, in the form of a hot pink sweatband.

To go along with the Escape to Paradise A-Frame Snapback, we’ll be releasing a new South Side tee and tank top. For locals and tourists alike, the south side of any Hawaiian island is a prime example of a paradise to escape to. Laid out in colors matching the hat, the tee features white and black ink printed on a hot pink base, while the tank top features white and hot pink ink printed on a black base.

**As an added bonus, the first five people in our in-store line that purchase the Escape to Paradise A-Frame Snapback will also receive a free voucher from Hawaii Glass Bottom Boat, good for two people on any one cruise of their choice! Please check out their website for more information on the cruises they offer.

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Can’t stop the aloha! We’re not finished yet…

We’re also very proud to release a strictly-for-the-women (sorry, fellas) collaboration with LA streetwear powerhouse, Crooks & Castles. We’ve had the very fortunate pleasure of collaborating with them a few times in the past, so it seemed only natural that we come together for another fluid partnership this time around. Our first collaboration was a fusion of our Kālā pattern and their classic Toy Gun design, resulting in cut and sewn all-over print tees that featured real pattern stitching. This formed the basis for our newest collaboration, with our Kālā pattern making a return on two women’s tees—the Kālā tee in white and 38 Special tee in black—fused with Crooks & Castles branding, including small sleeve patches. The heather grey Can’t Stop racerback tank top features their signature motto “Can’t Stop The Crooks” remixed Hawaiian-style to say “Can’t Stop The Aloha.” All tops feature our crown logo atop Crooks & Castle’s logo on the upper backs.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 11th, 2016 by

One Eighty Maui’s Warriors Kamehameha Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 14.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

One Eighty Maui’s next Hui release is dubbed the Warriors Kamehameha snapback, named after the defending NBA champs and current best season record holder at 73–9, the Golden State Warriors. The Warriors’ signature blue and yellow are prominently used, with woodland camouflage providing a nice contrast on the visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI

FITSTRIKE RELEASE: MUA 59FIFTY & SOUNDS OF ALOHA TEE

Sunday, May 8th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 10 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Mua 59FIFTY and Sounds of Aloha tee. The Mua 59FIFTY shows off an extra clean look with its full denim build and white embroidery on all sides. The Sounds of Aloha tee features classic stereophonic banners and logos stacked on one another (also known as a “stereo stack”), flipped with FITTED branding, printed on a black tee. It acts as a visual representation of what our brand is known for—using our voice to share stories alongside our releases to help provide a deeper understanding beyond the visual surface.

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ORIGINAL ALOHA 5-PANEL CAMP, TEE, & TANK TOP

Thursday, May 5th, 2016 by

Releasing exclusively in-store and online this Saturday, May 7 at 11am HST.

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Photos: @kema808
Model: @helloashereee

Aloha kākou!

This Saturday we’re taking it back to early 90’s surf culture, complete with sunny beaches, neon colors, and radical style. To honor that era we’re bringing back a design we created a while back, which perfectly captures that classic surf vibe as it’s inspired by arguably the most iconic wax company in surfing’s history.

To keep the old school style intact, we retained the hand-lettered feel of Mr. Zog’s original, but flipped it with FITTED’s motto and locale. We’ll be releasing three pieces that showcase the aptly titled Original Aloha design, with the headliner being the Original Aloha 5-Panel Camp hat.

A first for our company, this New Era 5-panel features a full black neoprene body, with Original Aloha patch displayed on the front in lime green, black, and white. The side New Era logo and crown are stitched in tonal black, while the back shaka is stitched in lime green to match the front. It also features a black clip enclosure and matching lime green crest tag around back.

Along with the 5-Panel Camp, we’ll be releasing an Original Aloha tee and tank top. The tee features the Original Aloha logo large on the back in black, white, and green, with a smaller black logo on the front left chest, printed on a lime green tee. The white tank top features a black, white, and grey logo on the back with a smaller black logo on the front left chest.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 4th, 2016 by

One Eighty Maui’s 180 Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 7.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

Just a reminder that One Eighty Maui’s Hui collection continues this Saturday with the 180 Mua snapback, designed by Brandon Ortiz and inspired by their shop’s signature colors—teal and black. It features a bold teal crown with contrasting black accents throughout, including a rich black leather visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI”

Thursday, April 28th, 2016 by

Releasing exclusively in-store and online this Saturday, April 30th at 11am HST.

PARKZ

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: J

AKA: @jjparkz

Title/Position: Production Manager | Senior Graphic Designer | Logistics Coordinator

Favorite place in Hawaii? In front of a nice meal with family and friends.

One thing you can’t live without? Love.

What are you doing when you aren’t working? Working.

Favorite FITTED hat? Blue crown, red button, white logo, green undervisor FITSTRIKE Kamehameha

What inspires you? Seeing others wearing FITTED proudly.

GKBT200 MUA SNAPBACK
By Parkz

So I guess I’ll start with a quick background for those of you whom I haven’t had the pleasure of personally meeting…I go by a few nicknames, primarily JJ and/or Parkz and I’ve been through just about every position here at FITTED since I started with the company around ten years ago. Born and raised on ʻOahu, I took any and every chance I had to travel or broaden my scope of life through various activities/opportunities. At a very young age, I was heavily eager to learn things I enjoyed such as music, fashion, art, sports, and anything mechanical. Somehow, through a long series of friendships and events, I was led to FITTED. I still remenisce often about my younger years and how I was so set on working in the fashion industry. Shortly after FITTED opened its doors, I was in the shop sweeping the floor and dusting the hat cubbies. Fast forward to a few years later, I found myself sitting at my very own office desk in the old Varsity Building FITTED office, where I would work and learn design while I wasn’t at the Kona Street shop. Somewhere along the way, Ola and Cuzzo felt I had earned my very own leather office chair and desktop computer. After many good and stressful memories, I have now had the opportunity to learn nearly every aspect of the business. Over this last third of my life, I have developed a deep respect and humble appreciation for Ola and Cuzzo allowing me to join them on this journey. My experiences at FITTED have shaped so much of my being and serving aloha daily will forever be carved within me.

“GKBT200” MUA | limited to 100 pcs

This hat is simply inspired by most of my personal favorite FITSTRIKES I’ve designed in the past decade; It embodies my personal growth and path to refinement while condensing my life at FITTED into a single tangible representation. For as long as I can remember, I’ve diligently tried to live my life by three simple reminders and these had a huge influence on the many opportunities I’ve experienced through FITTED…

(1) Grow Knowledge.
It is important to always be hungry for new teachings, for this is the only way we can grow as individuals. Learn something daily. Knowledge is power.

(2) Be True.
Being trustworthy is one of the most important things in life. Sharing trust is often one of the hardest things to do, yet can be so simple with understanding. When you’re true to yourself, you feel better and live with more positivity.

(3) 200.
Always give your absolute best at anything you do and it will pave a wide road to productive possibilities. When the person next to you gives their hundred percent, there’s no need to worry because you just gave double of that.

This will be the only hat for my “Hui” Collection release this Spring season. Deepest mahalo to all of you who have supported me along the way…

Grow Knowledge | Be True | 200
GKBT200.

Side Note:

It is a great honor for me to dedicate this release to my anonymous brother, one of the best people I’ve met in all of my relationships here at FITTED. Recent unfortunate events have taken him to a better place and I just want him and his family to know that he’s been at the forefront of my thoughts and prayers.

Brother, you were truly a gem in this often harsh world. I may have never mentioned this, but I always found you to be a great inspiration. Through every conversation with you, I found it refreshing to know people like you exist. Always smiling, always positive; You were truly the perfect model of GKBT200. It is unfortunate for me to express my true thoughts of you in this manner, but please know you have been so much more than a friend and loyal supporter. I have no doubts in my mind that The Universe has very special plans for you… This hat is for you, brother!

 

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Along with the GKBT200 Mua snapback, we’ll also be releasing a brand new long sleeve tee in both black and white. Titled Primary, this design features the words ALOHA, SERVED, and DAILY on the chest, right sleeve, and left sleeve, respectively. It also features a green crown on the back. The name comes from the use of primary colors red, yellow, and blue on the front and sleeves. For an added special effect, the words come together to complete our signature motto when the wearer’s arms are crossed.

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