Releasing Tuesday, June 18th. In-store and online.
Aloha kākou!
New release tomorrow: Native tee printed on olive green, white Native print on front and white crown print on back. 100% cotton, pre-shrunk.
NUI ʻAHI (ALL OVER) TANKTOP
Monday, June 17th, 2013 by FITTEDAvailable in-store and online now.
Aloha kākou!
‘Ahi is a term usually used worldwide which refers to two species of tuna: the prized yellowfin and bigeye, with the average weight reaching around the 200 lb. range, with some reportedly weighing in at nearly 400 lbs. In Hawaiʻi, ʻahi can be fished year round due to the species being fished sustainably, or in other words, not being over fished. Just like most species of fish, ʻahi travel in schools, sometimes traveling with smaller yellowfin and skipjack tuna. One theory put forth on why fish travel in schools is a greater sense of protection when moving in larger numbers, making it easier to track the movement patterns of the others in the school, and thus making it harder for predators to single out an individual; appearing as one giant entity instead of one or two isolated fish. Traveling in schools also makes it easier for the fish to hunt and find food. Our release for today is called Nui ʻAhi which roughly translates to “a group,” in this instance a school of ʻAhi. The tank is printed on turquoise heather with an all-over print of ʻahi in grey (hence: school of ʻahi) with a black crown hit on the back. The tank is made of 100% cotton, pre-shrunk and made in the U.S.A. Scoop one up and tuck it in for your Summer days.
PRE-SUMMER 13′ CAPSULE COLLECTION
Friday, June 14th, 2013 by FITTEDReleasing Saturday, June 15th. In-store and online.
Aloha kākou!
Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we’ll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our “Glassy” design (featured in a tee, racerback tank and raglan), “Native” (racerback tank and tee), “Aloha Means Love” which is a brand new design (racerback tank, tee and raglan), “Aloha Summer” and “Aloha Means Hello & Goodbye.” Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester, while the women’s raglan tees are 100% combed cotton.
Available this Saturday, in-store (FITTED), online with select items being offered at Blue Hawaii Surf.
Hair By: Holly Tomita
Makeup By: Bailee Nakaahiki
Model: Kaimiahu
SMALL KINE, LIL’ BIT.
Thursday, June 13th, 2013 by FITTEDHere’s a short teaser of our Summer D1 2013. capsule collection which will be dropping sooner than you think.
KAMEHAMEHA DAY CELEBRATION
Monday, June 10th, 2013 by FITTEDJune 11th, in-store and online.
With Kamehameha Day going down tomorrow, we’re offering 20% off EVERYTHING excluding the new release. Online please use discount code: KAMEHAMEHA
‘H’ PRIDE BLK/WHITE SNAPBACK x ALVA ALOHA TEE & TANK
Monday, June 10th, 2013 by FITTEDWill be available in-store and online Tuesday, June 11th.
Aloha kākou!
‘H’ Pride New Era snapback made of 100% wool, Pride logo in white stitching, black breathable eyelets, white stitching on the crest and red snap. One size fits all. FITTED is also a strong supporter of local skateboarding and we’ve brought back our Alva Aloha graphic in a pocket tee, all black; however this time we’ve added the claw marks as seen on the OG logo utilizing red, gold and green. The front side of the tee features a pocket with “Aloha” in white script. 100% cotton and pre-shrunk tees.
Being that it’s Summer, we have also have an option of the Alva Aloha in a black tanktop with the graphic in white with red, gold and green claw marks on the front, white crown hit on the back. 100% cotton.
SLAPS WIND BLACK/MULTI SNAPBACK
Friday, June 7th, 2013 by FITTEDReleasing Saturday, June 8th.
Aloha kākou!
Tomorrow is the annual celebration of Kamehameha Day; a day of observance in honor of Kamehameha the Great; unequivocally the greatest King of Hawaiʻi nei. Although information about when he was born is very scarce due to the fact that he was birthed surreptitiously, we do have accounts through written and oral history passed down over centuries. We do know, according to stories and first hand accounts that he was born at Kokoiki in Kohala on the Big Island. Alapaʻinui, whom was “the aliʻi nui of the island of Hawaiʻi” at the time was in a way, threatened by the birth of Kamehameha after being warned by a kahuna that Kamehameha would eventually grow up a mighty ruler and in due course, conquer him and his throne. In fear of what would happen to her child, Kekuʻiapoiwa (Kamehameha’s mother) was taken to her cousin, Kahaʻōpulani to a cave in Kohala by the chief, Naeʻole, and blanketed under olonā fibers. This protected Kamehameha from warriors who were ordered to find the child. As a child, he spent the remainder of the next five years in ʻĀwini with Kahaʻōpulani, his foster mother and given the name Paiʻea (hard-shelled crab). The rest, as they say, is HIStory. His Story which includes the lifting of the Naha stone, birthing the idea of the Splintered Paddle Law, the battle of Kepaniwai and of course, the unification of the islands of Hawaiʻi.
The Slaps Wind represents the idea Kamehameha brought forth for the Hawaiian flag, in-part influenced by the British flag presented to Kamehameha by Captain Vancouver, with the eight stripes representing the eight islands. If you’re in town tomorrow morning and are out and about for the Kamehameha Day festivities, make sure to stop by the Ali’i Aimoku Kamehameha Statue where the Kingdom of Hawaiʻi Royal Guards will be posted donned in malo, kīhei and paʻu. “Mea’ai; moa ko’a, kalua pua’a, kalo, rice, rabbit salad, desert of tapioca cake, juice and ice water and coffee will provided.”
ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK
Thursday, May 30th, 2013 by FITTEDReleasing Saturday, June 1st.
Aloha kākou!
Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.
