FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Sunday, January 22nd, 2017 by

Releasing exclusively in-store and online this Tuesday, January 24 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Kamehameha 59FIFTY will be releasing on Tuesday, featuring a woodland camouflage crown and visor, contrasted nicely by light teal on all embroideries, as well as the undervisor, top button, and eyelets.

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A/W TRADEWINDS COLLECTION

Thursday, January 19th, 2017 by

Releasing in-store and online this Saturday, January 21 at 11am HST.

TRADEWINDS

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Kamehameha 59FIFTY
A fitted Kamehameha hat featuring a black crown and TRDWND_BLACKNIGHT covering the visor and top button. The front Kamehameha logo is white, while the two side logos are tonal black and the back logo is red and white. The inside features a nice red satin lining to complete the look.

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Keiki Kamehameha Snapback
A new snapback made just for the keiki, in colors tying back to the collection. It features a dark green crown contrasted against a black visor with contrasting red stitching. The front logo is white, while the side New Era logo is gold and the back crest is white and gold. It also features a red top button, black eyelets, and a white snap enclosure.

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Plateau Technical Short – Black
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes completely cloaked in our TRDWND_BLACKNIGHT pattern. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, January 15th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Kulāiwi snapback, sporting a Real Tree Xtra Camouflage crown with black visor, eyelets, and snap enclosure. The front and side logos are stitched in neon yellow while the back crest is stitched in black and neon yellow.

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A/W TRADEWINDS COLLECTION

Thursday, January 12th, 2017 by

Releasing in-store and online this Saturday, January 14 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Gully Anorak – Navy
This brand new lightweight silhouette from our TropTech line is perfect for our cool Hawaiian winters. The high-quality 100% polyester construction features quick-drying, water-resistant properties and is versatilely crafted to be worn by itself or layered for colder environments. It borrows signature details from a few of our other cut & sew pieces like the tri-lock velcro adjustable wrist cuffs from the Ahu Laʻi Windbreaker, as well as the tri-lock label patch on the hood, raglan sleeves, and adjustable mil-spec drawstrings with heat-shrunk rubber aglets from the Peak Pullover Hoodie. New to this silhouette are the mesh hood liner printed with the TRDWND_BLACKNIGHT pattern, a half button closure, and buttoned side seams. The Gully Anorak also features a large yellow back tri-lock gusset for a nice contrast against the navy base, FITTED branding on the front and back, a kangaroo front pocket, and large nautical symbol flags printed down the left sleeve which read as “FITTED,” stylized with tri-lock fills.

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TransPac Tee – Black, Cream, Heather Grey, or Forest Green
A brand new logotype tee incorporating the Hawaiian flag flowing through the letters of FITTED on the front. A small white crown is also seen on the upper back.

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, January 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 10 at 11am HST.

FITSTRIKE

Aloha kākou!

We have an icy new Mua 59FIFTY releasing this Tuesday under our FITSTRIKE program. It features a light teal base with teal undervisor and eyelets. The front Mua logo is stitched in white and various shades of teal, with the side New Era logo and back crest sharing the same color palette.

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A/W TRADEWINDS COLLECTION

Thursday, January 5th, 2017 by

Releasing in-store, online, and at select stockists this Saturday, January 7 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua Snapback
This seasonal Mua snapback showcases the TRDWND_BLACKNIGHT pattern covering the entire crown and visor, with dark green side embroideries, red and gold back embroidery, and a white snap enclosure. The front Mua logo is stitched in red, gold, dark green, white, and black.

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High Point Long-Sleeve Button Shirt – Red
We revisit our High Point Button Long-Sleeve Button Shirt in classic red and black plaid. The High Point Button Shirt is crafted to high specifications with unique signature details, like the large off-set patterned tri-lock gusset on the back and smaller tri-lock side seam gussets at the contoured bottom hem. It’s made out of breathable 100% cotton woven jacquard and features a traditional buttoned collar and button-down front with soft-touch rubber-coated buttons which have Aloha Served Daily engraved on the edges. The High Point Button Shirt also features a left chest pocket with embroidered koaʻe artwork and a tri-lock spec patch below the pocket near the bottom hem.

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FITSTRIKE RELEASE: ‘ĀINA SNAPBACK

Sunday, January 1st, 2017 by

Releasing exclusively in-store and online this Tuesday, January 3 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new ʻĀina snapback, dressed in digital camouflage on a cotton ripstop base. The undervisor, eyelets, and top button are all black, in stark contrast with the white snap enclosure. The front, side, and back logos are all embroidered in metallic gold to stand out nicely against the camouflaged background.

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A/W TRADEWINDS COLLECTION

Friday, December 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, December 31 at 11am HST.

TRADEWINDS

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Fasi A-Frame Snapback
This new A-Frame snapback features the TRDWND_EARTHBLUE pattern across the entire crown, with black visor, top button, and eyelets. The front and back logos are stitched in white and black while the two side logos are stitched in yellow. It also features a white snap enclosure with an ASD Flag tag stitched to the left side.

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Keiki H Pride Snapback
An all-new H Pride was created just for the keiki, featuring a teal crown with contrasting black stitching, eyelets, top button, and visor. It also features a white front logo, red side New Era logo, black and white back crest, white snap enclosure, and kelly green undervisor.

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Basin Premium Tee – Heather Grey
Our next seasonal Basin Premium Tee is made in heather grey and features the TRDWND_EARTHBLUE pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, December 26th, 2016 by

Releasing exclusively in-store and online this Tuesday, December 27 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring an orange crown with contrasting dark red visor, top button, and eyelets. The front Mua logo features white and various shades of red, while the side New Era logo is stitched in dark red and the back crest is white and dark red. It also features a white snap enclosure.

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A/W TRADEWINDS COLLECTION

Wednesday, December 21st, 2016 by

Releasing in-store and online this Saturday, December 24 at 10am HST.

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Cheehuu Snapback
Our beloved shaka design makes a long-awaited return for the A/W Tradewinds Collection, with the TRDWND_BLACKNIGHT pattern covering the entire visor and top button, contrasted against the black crown. It also features a red front logo, green side logos, red and green back crest, and white snap enclosure.

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Peak Pullover Hoodie – Black
Reintroduced under our new TropTech division of our cut & sew catalog, this newly redefined Peak Pullover Hoodie contains the same premium dry-fit material that specializes in moisture management and the same crafted fit that was included in last year’s Black Friday release, but with a few enhancements—including a new tri-lock label patch on the back of the hood, mil-spec hood drawstring with heat-shrunk rubber aglets over knotted ends, and most notably the new breathable vented mesh seams down the arms and sides. It features the TRDWND_BLACKNIGHT pattern printed all over the entire hoodie, with the Breezy FITTED logo on the front left chest and our crest and Honolulu’s original latitude/longitude coordinates printed on the center back. Other details that carried over from the original Peak Pullover Hoodie include the large triangle gusset on the back, raglan-style sleeves, contoured bottom hem, ASD tri-lock tag stitched to the bottom left, and a kangaroo pocket on the front.

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Sailing Flags Tee – Black, Royal Blue, or Cream
This new tee features a small design on the front left chest, comprised of a koaʻe (tropic bird) soaring above the word FITTED, which sits above a solid red line, the words “Tradewind Runners,” and the coordinates for Kou, one of the original names for the city of Honolulu. The back features our signature crown above six large universal nautical sailing flags, each stylized with tri-locks and representing a different letter of the alphabet, spelling out the word “FITTED.” Below the flags is the same design from the front, without the koaʻe illustration.

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