FITSTRIKE RELEASE: MUA SNAPBACK

Sunday, March 29th, 2015 by

Releasing in-store and online this Tuesday, March 31st.

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Aloha kākou!

This Tuesday we are releasing a new FITSTRIKE Mua snapback, featuring a gray Melton wool crown along with a heather oatmeal visor and top button. The front Mua logo is stitched in white and various shades of champagne, which trickles into the side New Era logo and back crest as well. A white snap enclosure completes the look. Only 50 pieces were produced.

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HAWAIIAN DIET COLLECTION (FINAL COURSE)

Friday, March 27th, 2015 by

Releasing in-store, online,* and at select stockists this Saturday, March 28th. *Please note that the Hungy Time Bucket will not be available online.

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Aloha kākou!

This Saturday we’re bringing you the sixth and final course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. As we bring out the last course, we’d also like to thank you all for sitting down and eating with us over the past several weeks. We hope we satisfied your Hungy Time cravings!

 

Hungy Time Bucket
A polyester poplin bucket featuring a full sublimation print of our Hungy Time pattern. It also features a new trilock tag on the side seam, with our FITTED crest stitched on top and our ‘io morale patch (from Holiday ‘13) stitched underneath along with “ASD,” “04,” and “116.” The Hungy Time Bucket will only be available in-store and at select stockists.

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Hungy Time 5-Panel Camp
Features the Hungy Time pattern printed on polyester poplin 5-panel hat with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure.

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Hungy Time Aloha Tee – Navy
Our Aloha tee with a Hungy Time fill, outlined in white. It also features a brown crown on the back.

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Enjoy Aloha Daily Long Sleeve Tee – Black
Featuring our Enjoy Aloha Daily box logo repeated down both sleeves. “Honolulu – Hawaii” is seen on the front along with our Pantone color, motto, name, and crest logo. A white crown is printed on the back.

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Who The Crown Fits Tee – Red
Our classic logo tee printed in white on a red tee. It also features a white crown on the back.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

Sunday, March 22nd, 2015 by

Releasing in-store and online this Tuesday, March 24th.

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Aloha kākou!

We have a new FITSTRIKE Slaps Wind snapback releasing this Tuesday. It features the Hawaiian flag in traditional red, white, and navy colors surrounded by a gold outline, all on a bold red base. It also features a white side New Era logo and back crest, complimented by a navy snap enclosure. As usual, this FITSTRIKE release is limited to only 50 pieces.

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FITTED + PROJECT ALOHA & FITTED + BLUE HAWAII SURF + VANS RESTOCK

Thursday, March 19th, 2015 by

Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store.

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FITSTRIKE RELEASE: ‘AINA SNAPBACK & HO‘OKELE TEE

Monday, March 16th, 2015 by

Releasing in-store and online this Tuesday, March 17th.

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Aloha kākou!

This Tuesday we have a new ‘Aina FITSTRIKE and a new tee design entitled Ho‘okele (Navigator). The ‘Aina features a cream crown with navy visor and top button. The front logo and side New Era embroideries are white, which matches the white snap enclosure, while the eyelets and back crest are navy. The Ho‘okele tee features an old sailor tattoo-style graphic of a wa‘akaulua (double-hulled canoe) sailing the open waters as an ‘io (Hawaiian hawk) keeps a watchful eye above, all surrounded by two Hawaiian flags. The anchor below is also seen on the front of the tee.

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HAWAIIAN DIET COLLECTION (FIFTH COURSE)

Friday, March 13th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 14th.

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Aloha kākou!

This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Aloha Snapback
Featuring the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure.

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Hungy Time Cheehu 59FIFTY
This 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing technique on a linen/viscose blend, resulting in a thicker material that’s also waterproof. The visor and top button are made of brown waxed linen, which matches the brown eyelets seen on the crown. It also features a white Cheehu logo, white side crown, black side New Era logo, and white/black back crest.

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Fiya Wata Tee – Black / Women’s Tee – Black
A new design featuring a drawn depiction of another favorite local condiment: Chili Peppah Water. It’s the perfect sidekick (emphasis on “kick”) to any local dish; just pour it on your food or dip your food in it. Printed on a black tee for men and women, it also features a small white crown on the upper back.

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Hungy Time Crest Tee – Silver / Women’s Tee – Black
Featuring our classic crest logo in white, filled with the Hungy Time pattern. A small white crown is seen on the back.

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VRG FITSTRIKE KAMEHAMEHA SNAPBACK & ROCKET MAN TEE

Monday, March 9th, 2015 by

Releasing this Tuesday, March 10th. The VRG FITSTRIKE Kamehameha snapback will be available in-store and at Volcanic Rock Gym’s Kailua location. The Rocket Man Tee will be available in-store and online.

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Aloha kākou!

We recently teamed up with our friends in Kailua and created a FITTED for Volcanic Rock Gym project, releasing this Tuesday. Dubbed the VRG FITSTRIKE Kamehameha Snapback, this hat is limited to 50 pieces and will only be available at our flagship store and Volcanic Rock Gym in Kailua (no online release for this limited run). As a special bonus, each hat purchased will come with a FREE one month pass ($55 value). It’s an experience you won’t forget!

You can find Volcanic Rock Gym’s new and larger facility at:
201 Kapaa Quarry Place, Bldg 25
Kailua, HI 96734.
Mon–Fri: 3pm–10pm, Sat–Sun: 12pm–8pm

The VRG FITSTRIKE Kamehameha snapback features a hunter orange crown with woodland camo covering the visor and top button. The front and back embroideries are black, along with the eyelets and back snap enclosure, while the side New Era logo is stitched in orange.

Also releasing at the store and online is a new tee design inspired by one of the most influential skaters of the ‘80s and early ‘90s, Christian Hosoi. He was a force to be reckoned with on the vert ramp and he was also known for his skate graphics that were inspired by his Japanese roots. The Rocket Man tee features an old skate graphic flipped with “FITTED HAWAII” across the top and bottom, small on the front left chest and large on the back, all on a black tee.

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HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Thursday, March 5th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 7th.

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Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

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Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

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Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

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Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

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Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & MILLER TIME TEE

Monday, March 2nd, 2015 by

Releasing in-store and online this Tuesday, March 3rd.

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Aloha kākou!

We have a new FITSTRIKE hat and brand new tee design coming out this Tuesday. The FITSTRIKE Kamehameha snapback features a scarlet crown with white embroidery on the front, cream embroidery on the side, and brown embroidery on the back. The visor and top button are brown while the undervisor is cream. It’s finished off with a white snap enclosure around the back. The new Miller Time tee is an ode to a popular band that started in the late 60’s. You’ll recognize the connection if you’re a joker, a smoker, or even a midnight toker. The new design is printed small on the front and large on the back with “Aloha Served Daily” and “Fitted Hawaii” underneath, all on a black tee.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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