SPRING 2016 DELIVERY “HUI”

Thursday, April 28th, 2016 by

Releasing exclusively in-store and online this Saturday, April 30th at 11am HST.

PARKZ

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: J

AKA: @jjparkz

Title/Position: Production Manager | Senior Graphic Designer | Logistics Coordinator

Favorite place in Hawaii? In front of a nice meal with family and friends.

One thing you can’t live without? Love.

What are you doing when you aren’t working? Working.

Favorite FITTED hat? Blue crown, red button, white logo, green undervisor FITSTRIKE Kamehameha

What inspires you? Seeing others wearing FITTED proudly.

GKBT200 MUA SNAPBACK
By Parkz

So I guess I’ll start with a quick background for those of you whom I haven’t had the pleasure of personally meeting…I go by a few nicknames, primarily JJ and/or Parkz and I’ve been through just about every position here at FITTED since I started with the company around ten years ago. Born and raised on ʻOahu, I took any and every chance I had to travel or broaden my scope of life through various activities/opportunities. At a very young age, I was heavily eager to learn things I enjoyed such as music, fashion, art, sports, and anything mechanical. Somehow, through a long series of friendships and events, I was led to FITTED. I still remenisce often about my younger years and how I was so set on working in the fashion industry. Shortly after FITTED opened its doors, I was in the shop sweeping the floor and dusting the hat cubbies. Fast forward to a few years later, I found myself sitting at my very own office desk in the old Varsity Building FITTED office, where I would work and learn design while I wasn’t at the Kona Street shop. Somewhere along the way, Ola and Cuzzo felt I had earned my very own leather office chair and desktop computer. After many good and stressful memories, I have now had the opportunity to learn nearly every aspect of the business. Over this last third of my life, I have developed a deep respect and humble appreciation for Ola and Cuzzo allowing me to join them on this journey. My experiences at FITTED have shaped so much of my being and serving aloha daily will forever be carved within me.

“GKBT200” MUA | limited to 100 pcs

This hat is simply inspired by most of my personal favorite FITSTRIKES I’ve designed in the past decade; It embodies my personal growth and path to refinement while condensing my life at FITTED into a single tangible representation. For as long as I can remember, I’ve diligently tried to live my life by three simple reminders and these had a huge influence on the many opportunities I’ve experienced through FITTED…

(1) Grow Knowledge.
It is important to always be hungry for new teachings, for this is the only way we can grow as individuals. Learn something daily. Knowledge is power.

(2) Be True.
Being trustworthy is one of the most important things in life. Sharing trust is often one of the hardest things to do, yet can be so simple with understanding. When you’re true to yourself, you feel better and live with more positivity.

(3) 200.
Always give your absolute best at anything you do and it will pave a wide road to productive possibilities. When the person next to you gives their hundred percent, there’s no need to worry because you just gave double of that.

This will be the only hat for my “Hui” Collection release this Spring season. Deepest mahalo to all of you who have supported me along the way…

Grow Knowledge | Be True | 200
GKBT200.

Side Note:

It is a great honor for me to dedicate this release to my anonymous brother, one of the best people I’ve met in all of my relationships here at FITTED. Recent unfortunate events have taken him to a better place and I just want him and his family to know that he’s been at the forefront of my thoughts and prayers.

Brother, you were truly a gem in this often harsh world. I may have never mentioned this, but I always found you to be a great inspiration. Through every conversation with you, I found it refreshing to know people like you exist. Always smiling, always positive; You were truly the perfect model of GKBT200. It is unfortunate for me to express my true thoughts of you in this manner, but please know you have been so much more than a friend and loyal supporter. I have no doubts in my mind that The Universe has very special plans for you… This hat is for you, brother!

 

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Along with the GKBT200 Mua snapback, we’ll also be releasing a brand new long sleeve tee in both black and white. Titled Primary, this design features the words ALOHA, SERVED, and DAILY on the chest, right sleeve, and left sleeve, respectively. It also features a green crown on the back. The name comes from the use of primary colors red, yellow, and blue on the front and sleeves. For an added special effect, the words come together to complete our signature motto when the wearer’s arms are crossed.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, April 27th, 2016 by

The Maui Pack Mua Snapback (part 1 of 2) will release exclusively in-store only at One Eighty Maui this Saturday, April 30.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

First up to the plate is One Eighty Maui, who’s been around since 2004. For our Hui Collection, they’ve graced us with five designs and they’ll be releasing one every Saturday for five weeks. This Saturday, April 30, One Eighty Maui will be releasing their “Maui Pack” Mua Snapback—the first in a two-part mini capsule (the second will release later)—inspired by Maui’s official island color, pink, and the rich natural ʻāina that Maui provides. Please follow them on Instagram (@oneeightymaui) for any further release details.

 

Company: One Eighty Maui

Year Established: 2004

Location: 275 W. Kaʻahumanu Ave. Kahului, HI 96732 (Maui)

Phone Number: (808) 873-8838

Website: oneeightymaui.com

Social Media: @oneeightymaui (IG)

Favorite FITTED hat? Koa Kamehameha

 

MAUI PACK MUA SNAPBACK
By One Eighty Maui

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI”

Sunday, April 24th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 26th at 11am HST.

ISAIAH

ISAIAH

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaii? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

ISAIAH KEIKI KAMEHAMEHA SNAPBACK
By Sebastian Valdes

My 2nd for this collection is a keiki snapback, and I can’t take any of the credit because this design simply isn’t mine. It belongs to our young homie, Isaiah, and he actually designed it back in September 2012. This story is about how he made an everlasting impression in my life the day we first met.

Isaiah was a patient at Kapiolani Women & Children’s Hospital. We had the opportunity to go to the hospital one night and speak to some of the kids about what it is that we did at FITTED. We handed out some blank hat templates for the kids to color and we pretty much just talked the whole time, getting to know each other and answered any questions they had. And there was Isaiah, 9 years old, rubbing his chin in contemplation over what color crayon he should use for his design. I asked him, “What’s your favorite color?” And without hesitation, he replies, “Hot pink!” All of us at the table were surprised at how quick he answered and that hot pink was his favorite color. We all laughed and he was like, “Really, it is!” I tried talking him into splitting credit with me if we ever made the hat he designed, 80-20 was the offer, me taking 80 and him 20 naturally, and he basically looked at me and the rest of the team like, “This guy must be crazy!” Haha. I’m telling you, this kid so was full of life, you could have never guessed that he was sick.

Fast forward a week or two later to his 10th birthday. I didn’t get the chance to visit him, but I did get the chance to FaceTime with him because Kaiser and Tiffany went to visit him and dropped off his birthday present—a hot pink sketch pad, so he could design more hats for us. I asked him if he was sure he didn’t want to take me up on my 80-20 offer and of course, he laughed at me and politely declined.

This was the last time I spoke to him, because shortly after his birthday he passed away. Now, I may not have known him a long time but in the short time that I did know him and talk to him, he’s made such an impression that even to this day I think about him. I even have his drawing of the hat he colored.

This keiki Kamehameha snapback is full of bright, bold colors, just like Isaiah’s life. He designed the crown to be lime green with purple contrast stitching and red logos all around. It features a white snap enclosure, black visor with lime green contrast stitching, and purple eyelets and undervisor.

The hat is respectively named Isaiah, in honor of him and his life. We’ll always remember his smile, because his eyes would disappear when he did; his humor, because he had us cracking up that first day we met him; and his mind, because he wanted to design things truly, and now he has.

No 80-20 credit split on this one, kid. It’s all you…100%.

 

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We’ll be releasing three new keiki tees on Tuesday as well. All three feature our Aloha logo on the front and our crown on the upper back, in lime green on black, white on heather grey, and black on red. They all come in three sizes: Youth Extra-Small, Youth Small, and Youth Medium.

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SPRING 2016 DELIVERY “HUI”

Thursday, April 21st, 2016 by

Releasing exclusively in-store and online this Saturday, April 23rd at 11am HST.

SEBASTIAN

SEBASTIAN

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaiʻi? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

73-9: BAYWAII KULĀIWI SNAPBACK
By Sebastian Valdes

What’s good y’all?! For those who don’t know me, my name is Sebastian and for those who have been rocking with us since Day 1, it’s me, “the first kid on the team.” A young buck hired at the tender age of 19 and been riding this ride with my FITTED family ever since.

A quick little background story on me for those of you who don’t know me. I am originally from San Francisco, CA. I moved to Honolulu in August 2004 to attend Chaminade University on a tennis scholarship (yup, you read that right, tennis). It was January 2006, when I walked into FITTED with my 2XL tall tee, Girbaud jeans, SF hat and my gold fronts, which at that time was the SF and whole Bay Area dress code haha. Cuzzo was working the shop that day. We chopped it up for a bit, he sold me a SF hat and I was on my way. Now, growing up, I was all about New Era baseball hats—SF hats to be exact. It didn’t matter what color, as long as it had SF on it. It was a whole pride thing, repping for your city, your home. That pride of repping SF went with me everywhere I went, including Hawaiʻi. So, when I left the shop that day I thought to myself, “This is the perfect place for me to work!” The very next day, I went back to the shop and now Keola was working, so we chopped it up for a bit and I basically asked if they ever needed help at the shop, I would be more than down. That very next weekend, I got a call from Cuzzo to come in on a Saturday and it was a wrap ever since! Fast forward 10 years—which is like, a thousand-something Coors Lights later/rum and cokes later, infinite amount of BBQs at the beach/in front of the shop/at the warehouse, and countless amounts of Tuesday/Saturday releases—I am living back in the Bay Area, married, a father, and am bridging the gap between Hawaiʻi and the mainland by trying to build our wholesale program.

Now, to what you all have been waiting for, the background story of the hat! I mentioned that I was proud to be from SF, repped it everywhere I went and after living in Hawaiʻi for 9 years and working at FITTED, I developed that same amount of pride for Hawaiʻi that I have for SF—it’s home. So with my first hat, I tied together the color way of my NBA home team which is my favorite team (whom are the reigning NBA champs and about to repeat, by the way), the Golden State Warriors. The colorway is an ode to the throwback “City” logo colorway with its yellow crown along with blue featured on the visor, top button, eyelets, New Era logo, and snap enclosure. The front logo is stitched in white while the back crest combines both blue and white together. I also added the kelly green undervisor to add to the whole throwback feel, which represents the first 18 years of my life living in SF. To tie Hawaiʻi into the hat, I decided to use the Kulāiwi logo because like I said above, Honolulu is my second home. It is where my wife and I met (shoutout to Manifest), where I grew as an adult and as a man, lived on my own, met life-long friends who will forever be family to me, and it’s where I grew to learn, love, appreciate, and respect the culture and lifestyle of Hawaiʻi. So this hat is really my story, my life and the love I have for both my homes. San Francisco, Bay Area + Honolulu, Hawaiʻi = “Baywaii.” Oh yeah…and this hat is coming out after the Warriors finished at an NBA best 73-9 regular season record and it’s just in time for our playoff run and road to the repeat! So with all that said, I present to you the “73-9: Baywaii Kulāiwi” snapback. Go Dubs!

 

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Alongside Sebastian’s first release, we’ll also be releasing two matching Who The Crown Fits 2 tops. The first is a royal blue tee with white print, while the second is features blue print on a heather grey tank top.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 19th at 11am HST.

ERIC

ERIC

ERIC

MAKUA
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

MAKUA KAMEHAMEHA 59FIFTY
By Eric Newhouse

My first hat was based on the early stages in life, or the process of learning and growing. With both of my hats being directly connected as a two-part story, the second hat will focus on the natural evolution from the first—the culmination of growth and maturity into an adult, or Makua.

Bar mitzvahs, quinciñeras, turning 18, graduating high school, turning 21, graduating college, having children—all of these and more mark a significant change in our lives, a turning point and sign that we’ve grown and reached another level in this game of life. One of the biggest being the shift into adulthood, turning 18, which makes you an official adult in the eyes of the government. Those first 18 years of your life become the building blocks for the rest of your life. I created this Makua hat to represent that turning point—the monumental shift in time that signifies growth and maturity.

For FITTED—a brand I’ve admired since their beginning—it was their 10 year anniversary, celebrating their decade of growth through innovation and creativity, and cementing their place in Hawaiʻi’s burgeoning fashion industry. Realizing it was a momentous occasion, they realized they had to do something special, so they took on a huge rebranding effort with a new logo and color at the forefront. This was done to signify their graduation from one level to the next, showing they’ve matured and are ready to face their next 10 years with a renewed sense of knowledge and focus.

For my favorite native Hawaiian bird, the ʻiʻiwi, their maturity is signaled by the molting of their juvenile golden feathers into radiant scarlet red plumage. Their adult feathers were so beautiful, Hawaiian aliʻi used them for their ʻahuʻula (feather cloaks) and mahiole (feather helmets). The ʻiʻiwi’s gorgeous plumage inspired the color-blocking for the Makua Kamehameha. Scarlet red graces the crown to represent the red feathers on the ʻiʻiwi, while the black visor, top button, and back FITTED crest are all nods to the ʻiʻiwi’s black wing and tail feathers. The orange Kamehameha logo, undervisor, and top visor stitching are inspired by the ʻiʻiwi’s orange bill. The Makua 59FIFTY also features black eyelets to represent the ʻiʻiwi’s strong maka (eyes), while the white New Era logo mimics the small patch of white feathers on both of the ʻiʻiwi’s wings.

There’s also another small layer of growth symbolism hidden across both of my hats: the choice of 9FIFTY snapback for the first hat and 59FIFTY fitted for the second. Growing up, I’ve always had an affinity for hats. Heck, I still remember the TMNT mesh trucker I used to wear all the time as a kid. My youth strictly consisted of snapbacks, from mesh truckers to Starters, until Flexfit came out during high school and introduced somewhat-fitted hats with their elastic bands. Those were cool until they started stretching out and didn’t fit right anymore. As I started college, I evolved to wearing New Era 59FIFTYs—the epitome of quality and fit in the hatter industry. So as a pack, this represents my growth in the hat game, from snapbacks in my childhood to 59FIFTYs in my adulthood. Now I know snapbacks are huge again, but to me the 59FIFTY will always be the flagship silhouette for New Era and also the core of what FITTED Hawaii started with (basically sealing my fate as a FITTED addict from the beginning, haha).

P.S. These lifestyle shots were taken at Kaniakapupu Ruins, formerly King Kamehameha III’s summer palace. This is a must-visit location for everyone, and with just a 5 minute walk from the road, there’s almost no reason not to go at least once in your life. The surreal feeling of being there, right where the Hawaiian aliʻi stepped through those doorways and lived, is just amazing. Old architecture is incredible to view anywhere in the world, but having it in our own back yard here in Hawaiʻi, and to be able to learn about it, makes it that much more special.

 

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Our new The Flock design will also be releasing this Saturday, printed on a black tee. It features the name Fitted across the chest, made up of yellow hulu (feathers) to represent the hulu used for ʻahu ʻula (feather capes) and mahiʻole (feather helmets) adorned by aliʻi. The backside of the tee features our crown printed in white.

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SPRING 2016 DELIVERY “HUI”

Thursday, April 14th, 2016 by

Releasing exclusively in-store and online this Saturday, April 16th at 11am HST.

HOUSE

HOUSE

OPIO
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

ʻŌPIO MUA SNAPBACK
By Eric Newhouse

Many of you may not know me since I’m primarily behind the scenes (actually, maybe “screen” would be a better word, haha). I sit behind the computer every week to write up the blogs for each upcoming release. I try to drop into the shop whenever I can, but unfortunately it isn’t very often. This Spring Hui Collection however, provides an amazing platform for the entire FITTED staff to send aloha to everyone and share a little bit of our personalities with you, strengthening the bond between the brand and its customers. I thought I should take this opportunity to introduce myself as well, before I get down to the real reason you’re all reading this—the hats! So with that said, ALOHA and mahalo for reading all of our stories!

Both of my releases relate to each other through several forms of inspiration, but all revolving around a central theme: GROWTH. The idea of evolving and maturing naturally paved the way for the names of my hats as well: ʻŌpio and Makua, with ʻōpio being the Hawaiian word for “youth” and makua being the Hawaiian word for “adult.” For my first release, I present the ʻŌpio Mua snapback, focusing on the early stages in life and the path to maturity.

I remember hearing about FITTED when they first opened. I was big into New Era fitteds at the time, so I was excited for another spot to pick up hats from. They started out by selling 59FIFTYs for sports teams and other streetwear brands, then in 2006 they released their own Kamehameha and H Pride 59FIFTYs. I knew instantly that it was a turning point in the hat game—finally, we could rep our own state! I was never a big baseball fan with diehard dedication to one team, so my collection consisted of random team hats from cities I’ve never visited, only because I liked the logo. So when they released Hawaiʻi-catered hats, it was a wrap. To me that was HUGE.

Watching their growth as a company has been nothing short of amazing, so I wanted to create my two hats as a fan, for the fans, and as a thank you to the brand for not only providing dope products, but more importantly being our kupuna for Hawaiian moʻolelo and instilling the Aloha Served Daily mentality in all of us. Last year, FITTED reached a milestone with their 10-year anniversary, and they visually celebrated their evolution by shedding the yellow signature color they’ve used for a decade and proudly revealing their new signature red color, representing the next stage of maturity. This transformation laid the foundation for my little two-part collection.

As FITTED matures from yellow to red, so too does my favorite native Hawaiian bird—the beautiful ʻiʻiwi. The similarities in color evolution sparked the inspiration for the color-blocking on both hats. Most people will instantly recognize the brilliant red color of the ʻiʻiwi’s plumage, but much less will recognize the ʻiʻiwi in its keiki stage. That’s because the colors of a young ʻiʻiwi are completely different, only keeping the black wing feathers and curved orange bill as it ages. Gold, grey, and off-white plumage graces the body of a keiki ʻiʻiwi, which molts as it matures with a bold red color. The crown of the ʻŌpio Mua snapback is gold to represent the golden feathers of the keiki ʻiʻiwi, while the metallic copper, metallic charcoal grey, orange, and white stitching on the Mua logo, as well as the white snap enclosure were made to represent the other colors mixed into the plumage. The orange stitching on the Mua and side New Era logo also match the orange of the ʻiʻiwi’s iconic curved bill. The undervisor and back crest are black to coincide with the black feathers along the wings, while the black eyelets represent the ʻiʻiwi’s maka (eyes).

 

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Releasing alongside the ʻŌpio Mua snapback is our new Extra Flavor design printed on a black tee, which was developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is also printed on the upper back.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 10th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 12th at 11am HST.

KAUWILA

KAUWILA

BACK

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

ʻULA SLAPS WIND 59FIFTY
By Kauwila Mahi

In Hawaiʻi, it is hard to evade falling in love with being outdoors. Our lush forests, our deep shimmering oceans, our many waterfalls and rivers, our ability to watch the sun rise from one end of the island and to set on the other…all unparalleled anywhere else in the world. Being enveloped in these places allows for the opportunity to energize ourselves. Knowing the story of these places does the same as well. For many, being in and around nature helps cleanse the mind, body, and soul. All of these things lend to the creative process especially in Hawaiʻi.

One place many people draw inspiration from is our volcanoes in Hawaiʻi. One volcano in particular, the Kīlauea Volcano, always called to me. Kīlauea has gone on to inspire many people—designers, architects, photographers, singers, chanters, ʻōlapa, and many, many more. Kīlauea is a sacred place to many, because it serves as a visual manifestation of birthing the islands. Being able to visualize this as where you come from is unbelievable and it has the ability to change and challenge everything. By viewing and seeing lava, I can literally say I know where I come from, and my potential for growth.

A lot of people have an identity crisis at some point in their lives, where they feel disconnected from their environment. I found that for myself, being an urban native in the hub of urbanization in Hawaiʻi, I sometimes felt disconnected from my environment and from nature. That is until I realized that nature is everywhere, waiting to be discovered. This clash of cultures shaped and molded me to be confrontational culturally to many people.

Although I seldom have the opportunity to head to Kīlauea, I found a symbolic active volcano on Oʻahu, the State Capital Building, which was modeled after the volcanoes throughout Hawaiʻi. For me this place always represented a space for growth, rebirth, and change. The political chambers function like that of a volcano, the intensity of which oppression was met with a sea of red shirts in protests. The aspiration of young and old to be in and around this volcano to overflow change in the middle of this urban hub. The pit in the middle of the volcano is where this sea of red meets, and is open to all the elements. All of these things inspire me, and has inspired others, to seek to build a new life, through change and politics.

The name of this hat is ʻUla Slaps Wind to represent the colors of the volcanoes which inspired me. The metallic red flag and red top button represent the red shimmer of lava as it coasts down mountain sides. The white eyelets and flag outline, along with the yellow undervisor, New Era logo, and back crest all represent the brightly glowing undercurrent of lava as it flows. The black crown represents the hardening of lava as it lays to rest from instilling change, creating the foundation of new ʻāina.

 

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We’ll also be releasing our new All In design printed on a black tee to coincide with the ʻUla 59FIFTY. This new tee features “Fitted” on the front and “All in the Ohana” written large on the back, as a nod to the local comedy classic of the same name starring the great Andy Bumatai. The lettering on the front and back is filled with our 10-year X pattern, and the back also features a FITTED block logo and our 10-year logo.

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SPRING 2016 DELIVERY “HUI”

Thursday, April 7th, 2016 by

Releasing exclusively in-store and online this Saturday, April 9th at 11am HST.

KAUWILA

KAUWILA

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

TUAHINE SLAPS WIND 59FIFTY
By Kauwila Mahi

When my mom gave birth to me, she had just entered college at University of Hawaiʻi and began taking Hawaiian Language and Hawaiian Studies classes. When I was young, she started me at Pūnana Leo ʻo Kawaihaʻo, a Hawaiian-Language-only preschool. After leaving Pūnana Leo, I attended a Hawaiian Immersion School nestled in the back of Palolo Valley, called Kula Kaiapuni o Ānuenue. My household grew up speaking primarily in ʻŌlelo Hawaiʻi (Hawaiian), so I often had a hard time speaking to people outside of my household because I didn’t know much English, or even Pidgin. As the years passed, my family began to speak less and less ‘Ōlelo Hawaiʻi because we had left for California, everyone except my mother.

Although, she didn’t have a lot of time to raise me by herself between working late putting food on the table, she made time to take me to and from school. We lived with my grandfather, and grandmother as well. My grandmother couldn’t speak much Hawaiian, and my grandfather resented the Hawaiian Language because he was often punished, through detention, or beatings for speaking ʻŌlelo Hawaiʻi in school even though he grew up with ʻŌlelo Hawaiʻi as well. Every time my mother was around me, she only spoke in ʻŌlelo Hawaiʻi. I slowly learned English while in California, but it was almost pointless because all of my classmates spoke primarily in Spanish, Vietnamese, or Chinese which made me feel like an outcast. Throughout the years, I never forgot the effort my mom put into keeping me fluent in ʻŌlelo Hawaiʻi despite all of this.

Life sometimes just has a way of making you believe in some higher cause. After almost flunking out of high school, I made the decision to move back to Hawaiʻi (with the moral support of my mom) by myself and to enter Hawaiian Studies at Maui Community College. After being in college for a little while, I got kicked out of an aunt’s house I was staying at, and became homeless. I secretly struggled without really revealing it to anybody. Eventually, I told a classmate of mine, and his family ended up taking me in as hānai.

With the little faith I had in myself to continue my education, I ended up having the same teachers my mom had when she was in college. The teachers immediately recognized me, and said I was kolohe when I sat in on their classes, but in a good way. These teachers, alongside my hānai family, inspired me to believe in my culture, and to use ʻŌlelo Hawaiʻi and gave me the opportunity to interact with others who are like-minded. Going to class with these people made me feel at home. Eventually, I moved back to Oʻahu (my birthplace) to continue my education. Now, I am in Graduate School at University of Hawaiʻi at Mānoa doing Hawaiian Studies, and am happy to be in school and feel like I can be myself around others.

This hat is made in the colors of vintage University of Hawaiʻi gear—with its green crown, along with orange undervisor, top button, and side New Era logo, as well as white eyelets and back crest—to honor the school my mom, my lady, and I attended, and perhaps even my soon-to-be-born child will attend. Tuahine which can be interpreted as “elder sister” is the name of a rain in half of Mānoa. I gave this name to my Slaps Wind snapback because of the positive influence my mom has had in my life through understanding the complexity of each area in Hawaiʻi through our mother tongue, ʻŌlelo Hawaiʻi. The front Hawaiian flag is made up of metallic red, metallic blue, and white thread, surrounded by yellow. Altogether, the colors are made to reflect the plethora of hues, and shades that make up ʻŌlelo Hawaiʻi, and because rain gives life.

 

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Releasing alongside the Tuahine Slaps Wind snapback is our newest design, Sounds of Aloha, printed on a heather grey tee. Throughout the years FITTED has strived to produce our own unique language though products. Our goal was to add to the rich tapestry of our ever-evolving culture by expressing our voice from a place that hasn’t been heard from. We learned that presenting our manaʻo (thoughts) visually only satisfied one part of our goal—the other manifested itself in the form of auditory immersion. When we close our eyes, our pepeiao (ears) become the gateway to our naʻau (heart and mind). This mentality helped shape the aesthetic of what FITTED is today—sharing stories alongside our releases to help provide a deeper understanding beyond the visual surface. Using classic stereophonic banners and logos in a famous collage process called a “stereo stack,” we aim to create a visual nod to the language we express through our products.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, April 5th at 11am HST.

IMI

IMI

IMI

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Kaimiloa Yoshida

AKA: Imi, Imi Yo, Eemz

Title/Position: Title? #SOTY. Position? Shop-Rat-Turned-Shop-Girl.

Favorite place in Hawaii? Punaluʻu, Kaʻu, Hawaiʻi

One thing you can’t live without? Laughter

What are you doing when you aren’t working? Homework. Reading. Sleeping. Running the line.

Favorite FITTED hat? Teal Thai Batik Tori Richards X FITTED Hawaii Snapback

What inspires you? The creative energy of others

ĀPAʻA PRIDE SNAPBACK
By Kaimiloa Yoshida

This hat is for my Uncle “B,” Uncle Don, Uncle Roland, and cousin Jesse, my Uncle Tony, Uncle Pat and my most favorite person in the world, my Mama. I miss you and love you.

One hānau. In literal translation it means birthing sands, or one’s birthplace. Metaphorically speaking, it’s the piko or connection to this world. One’s birthplace isn’t necessarily where someone is born physically but more where they come from, from a cultural aspect or from a community where they feel at home. Many people who’ve met me think that I’m from Puna. I could argue that although I may have lived there all my life, I don’t have roots there. No family other than my immediate. No true connection aside from the acre lot I live on. My sense of community comes from Kaʻu where my dad grew up and my sense of my culture came from Kauaʻi where my mom grew up.

My dad and his siblings grew up very country. Anything from hunting to surfing, my dad did and enjoyed. Pahala, a small, once close-knit town in Kaʻu was the community that I called home. Growing up in Pahala I became a country girl who sleeps better without streetlights and always had a pet goat growing up. The earliest memory that I can recall was me around the age of 3 or 4 being with my dad in Kaʻu at a chicken fight. And yes, my mom allowed it! Everyone knew everyone in Pahala. Going to the post office or to Mizuno store, I’d always run into someone who’d ask, “Ho, you Jay’s daughter?!” or how my “faddah,” “maddah,” “grandfaddah,” “grandmaddah,” “braddah,” or “sistah” was doing. Just having the Yoshida last name, people knew who my dad was, who my uncles were and I would always get asked if I was related to some other Yoshida that I probably wasn’t related to but I would ask my dad about them anyway. And no, I have no relation to the Yoshida Sauce guy.

My sense of culture comes from Makaweli and Hanapēpē on Kauaʻi. My papa’s side comes from a line of kalo farmers and salt harvesters. My mama’s side emigrated from the Philippines to work in the sugar plantation. Growing up my mom instilled a strong sense of culture in me. She guided me to appreciate being Hawaiian whether it is embracing the language or understanding the significance to my name. She made sure I knew that even though I’m Hawaiian by blood, I’m also Hawaiian in mind and spirit. My mom also made sure I appreciated my other ethnicities. Being married to a Japanese it was essential that you were early to mochi-pounding days and you never stuck your hashi in your rice. She never let us forget to put black beans in our ozoni during New Years. Growing up with Filipino grandparents she has a palette for just about anything. Literally. From tripe to fish head soup to chicken feet she will just about try anything and everything! Side story: my mom is a teacher and at the beginning of every year she would tell her students that she would give extra credit to anyone who brought her something she’d never eaten before (which you had to figure out on your own), or anyone who brought pig, cow, or goat parts (yes, parts!). My palette isn’t as crazy as hers but she made sure Filipino food was in my top 3 favorite ethnic foods and I shouldn’t be ashamed to say that pig intestines—deep fried of course—is one of my favorite foods ever.

Āpaʻa is a term used to describe the wao ʻilima or a section of an ahupuaʻa a little inland from the shore. It can also be used to describe the land one has lived on for a very long time. This H Pride is for my roots, my piko. The woodland camo crown represents my country-raised foundation, giving respect to my family who shaped me into the person I am today. I’m proud of my foundation, and where I come from. The front logo and top button are purple for a simple reason: it’s my favorite color. You can ask anyone who knows me well; purple is the best color ever. The all-black visor, snap enclosure, side New Era logo, back FITTED crest, and eyelets help add subtle character while accentuating the purple and woodland camo.

 

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Accompanying Imi’s Āpaʻa H Pride snapback on Saturday is our new Endless design printed in green on a heather grey tee. It features an aliʻi illustration on the back, surrounded by our Nihi logo, the words FITTED HAWAII, and a saying in both English and Hawaiian: “Endless is the good that I have given you to enjoy.” The design is also featured as a small left chest print on the front.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 31st, 2016 by

Releasing exclusively in-store and online this Saturday, April 2nd at 11am HST.

IMI

IMI

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Kaimiloa Yoshida

AKA: Imi, Imi Yo, Eemz

Title/Position: Title? #SOTY. Position? Shop-Rat-Turned-Shop-Girl.

Favorite place in Hawaii? Punaluʻu, Kaʻu, Hawaiʻi

One thing you can’t live without? Laughter

What are you doing when you aren’t working? Homework. Reading. Sleeping. Running the line.

Favorite FITTED hat? Teal Thai Batik Tori Richards X FITTED Hawaii Snapback

What inspires you? The creative energy of others

UA MUA SNAPBACK
By Kaimiloa Yoshida

When we were given the opportunity to design a hat, I knew that I wanted to do something that represented my favorite…but my favorite what? My favorite place? My favorite memory? When I finally decided what I wanted to design a few of the team members joked around, “typical Big Island, Imi.” Typical, because I used the rainy weather as my inspiration for this hat. As true as that is, it’s almost cliche to say this Big Island girl loves the rain.

The rain has always been my favorite weather. I grew up playing in the rain, always hoping that it would pour so that my driveway would flood and my brother and I could go outside and make cinder pies (because Puna doesn’t have dirt). Really bad storms would mean no school and who can complain about that?! I even remember a few years ago, a huge storm was hanging over my subdivision and it got so cold that it started to hail, something that never happens there! Another time, we were visiting my family here on Oʻahu and it poured so my brother, my cousin, my papa and I played in the rain gutter on the street in front of my papa’s house. The ironic thing about loving the rain, though, is that growing up I had the world’s biggest fear of thunder and lightning. I remember my brother and I playing in the rain and as soon as we heard the first crack of thunder we’d be screaming like little girls full sprinting back into the house. Even now, I still get a little jumpy.

Rainy weather back home always meant sweaters, lots of blankets, and the guaranteed phone call from my grandma (R.I.P. Mama) asking if we had our flashlights and extra batteries just in case the electricity went out. My mom would make us saimin from George’s Meat Market on rainy nights because somehow the rain made her too lazy to cook (but again, who can complain?). When I got my drivers permit I was the DD after a family party, and you guessed it, it was pouring! Barely a new driver, driving in the dark while it was pouring, with a passenger who wasn’t any help. Not the most ideal way to get those behind-the-wheel hours. Thankfully we got home in one piece! To me, rain brings about a happy nostalgia, reminding me of great stories that I enjoy sharing.

To materialize all of this into a hat was a welcome challenge. The gradient grayscale Mua is my representation of all forms of rain—whether it’s misty in the morning or coming down like crazy, rain in all its forms is a beautiful thing. Grey is carried over to the top button, while black covers the front two panels and visor. Clean black and white is used on the side New Era logo and back crest. Put together with the white trucker mesh and snap enclosure, it’s a perfect hat to take with you on your rainy day adventures.

 

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Releasing alongside the Ua Mua is our new Greetings design printed on a black tee. The design is based on the idyllic Hawaiian postcard, flipping it on its end. It features a scene from the movie “North Shore” as the postcard photo, with the words “Greetings from the North Shore” written on it. This is a tongue-in-cheek play on the “greeting” Rick receives from the local boys who regulate the breaks up north in the movie. In real life, the pride and respect on the north shore is second to none, and it’s all about earning your keep. The back features a crown seal and “Bumbai you learn,” reminding everyone that both respect and knowledge come in due time.

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