Aloha.

These three words: Blood, Sweat, Tears. They’re more than just words around these parts, with a muted undertone that many may not directly grasp. Not too beat a dead horse here, but we focus the effort of all three words into each & every release. But it goes deeper than that; even the heralded greats who paved the way for us spilled blood, sweat and tears to build what we all have and embrace today. Blood was shed in battle / wars, sweat dripped from the pores of those who slaved in the rice fields & taro patches, and tears of happiness or sorrow trickled down the cheeks of our forefathers. Its the culmination of eminence in Hawaii history.

With that in mind, we’ve put together a pack that revisits our “Koko, Hou & Waimaka” (Blood, Sweat & Tears roughly translated in Hawaiian) graphic, in the form of two hoodies: navy blue and red with the graphic printed on the backside and the crest resting on the left breast area. Next, we teamed up with our friends over at Estate LA to produce another “Aloha” cap in all blue Navy wool with a red underbrim, Tonal eyelets, and “Aloha” stitched dead center on the front in Red with a white Stroke. The right features “Welcome To Honolulu” in white stitching, crown on the left and crest on the back. You should all know what to do!! 100 made and available @ 11am This Saturday at the store and 12pm phone orders for the remaining sizes.

Big Mahalo’s to Estate & Connor For the visuals…

As Always Aloha & Mahalo for all the support!

FITTED

After Christmas Re_up with an added colorway.. Enjoy! only 30 in each color..

Mele Kalikimaka Hau’oli Makahiki Hou!

FITTED

The end of the year is finally upon us and I think it’s agreeable that we are all ready to head into 2009. Fresh starts, resolutions to uphold and many more forthcoming blessings to look forward to. For us, this past has been highly productive, we’ve banged out so many new designs, it’s almost overwhelming. In a good way of course. Our work ethics and release regiments are quite unlike any other, and we’re proud of all our endeavors. Some say quality is better than quantity, but we think we’ve done a great job at holding up to both quality product and in good amounts without really flooding the market. This brings us to a brand new tee titled “Year In Review.” Printed on all black, this tee features all the classic graphics we’ve ran in the past that you’ve all grown to love, along with a few that we never got a chance to run, all neatly laid out into one design. These graphics include Aloha Served Daily, Hawaiian Time, Varsity Squad 116, Live At The BBQ, Exploited, One Step Dub among many other highly recognizable ones. The back sees a white crown. Also as a heads up, we have some really dope, brand new Fitted gift cards in, just in case you are unsure what to purchase as far as gifts are concerned. With that, we want to wish all of you a Happy Holidays, please be safe – eat lots and spend lots of quality time with your family / significant others. See you next year!!

Available now

Mahalo..

FITTED

We just received in yet another tee that you can add on to your Christmas wish list or simply pick one up for yourself. Standard Fitted logo tee on gray featuring teal on the front and back.

Available now..

Sat. Release.. 30 pieces.

ALOHA

Aloha Kakou,

Ladies, this one is for y’all!! We’d like to take a moment out to thank you all who have supported us throughout the past few years, whether you have stood in our lines for your man, for yourself or simply for a friend – you are an important element to our ever growing customer base. You all deserve the same dope treatment that we’ve been supplying for the dudes, so we decided to drop a few women’s tees which we are debuting tomorrow morning along with the Pua release. There are 3 tees for you to choose from: the infamous tri-locks using a girls favorite box color (tiffany blue) on the front and tiff blue crown on the back, a standard Fitted logo which uses pink and neon green (same colors utilized on the Ki’s hat) and the “Aunty Bangles” tee with a gold crown on the back. All 3 of these are hella dope!!! Dudes, this will make a perfect Christmas gift. See y’all on Saturday…

Aloha kakou,

Winter season is officially upon us, and although we may not be receiving as much of the cold, brisk weather as the rest of the United States is, it’s been proven that a nice, warm zip-up hoodie needs to be called in for action. Especially with the random down pouring of rain we’ve been getting, and the unpremeditated high wind gusts that appear out of nowhere at times. Luckily your boys at Fitted banged out a dope, all black zip-up hoodie which features the crest in white on the left breast area, two front pockets, pull strings for the hood and on the back is the infamous Aloha Served Daily in red, green, blue, brown and white. Immaculate, pristine, refined…. These are limited to exclusively 50 pieces so please head down as soon as you can to scoop yours before they’re gone.

As always,

Aloha&Mahalo,

FITTED