Tuesday, August 28th, 2018 by

Caprizzle and Relly


Monday, August 20th, 2018 by

New APB video!


Sunday, August 19th, 2018 by

To say you’re born and raised here is a special classification, adversely though the idea of going away to build your resumé and skillset is an all to often trade off. ”Go learn the world, but my heart is here” plays at every of life’s toughest intersections. Ok, let’s reel this back from the ledge of seriousness. What I see happening in Hawaiʻi is fantastic. Creatives are finding their way through an alternative path of dream chasing while their wawae remain planted on this ʻaina. Take braddah Sheldon Simeon, the Hilo-born, Maui-living, father, husband, Top Chef, host of an online show, and continent-jumping entrepreneur! That’s what it takes in modern day Hawaiʻi to follow your dreams. With locals like this pursueing what they love and repping Hawaiʻi Ko paeʻaina to the fullest, it’s safe to say that the next generation will have great mentors to look up to!

Mahalo Braddah Sheldon!


Monday, August 6th, 2018 by


Tuesday, July 31st, 2018 by


Monday, July 23rd, 2018 by



Friday, July 6th, 2018 by



Wednesday, June 27th, 2018 by


Finally broke the Ahi curse with Uncle this weekend. I spent most trips under his tutelage soaking in as much as I could and we were blessed with many a fine catch but never an Ahi. Uncle made it no secret that every time I was on board the ultimate game fish failed to materialize and I was beginning to feel like the dreaded banana on board. That all changed this past weekend as the curse was finally broke… you have no idea of the monkey that was lifted off my back when that fish was finally bleeding out on the deck. The morning started out smoothly with a perfect launch and an hour long run out to the grounds in the dark. My friend Sky was invited and brought along a few of his favorite lures that Uncle uncharacteristically decided to run, this came as a surprise since Uncle runs a tight ship and maintains control over all things on his vessel at all times… Captain’s rules! Once we hit the desired coordinates the lures were deployed and the fishing began which translates into “beer time”.

After a couple hours sloshing around in the sloppy seas of the Kauai channel we decided to try our luck in the familiar territory of the 40 fathom area off Kaena point. This decision proved to be a wise one as we were soon hooked up to the curse breaking Ahi and I was on the reel cranking away. Sky cleared lines and gave me moral support as Uncle’s eyes peered into the back of my head searching for any sign that I might fuck this up! Everyone on board including myself was on high stress alert as this fish made a initial run which peeled off more than 3/4′s of the line on the gold Penn 130 and that’s never a good thing. I did not want to fuck this up and straightened up my back and got down to the tedious job of cranking the fish to leader inch by inch. I was sweating and was still feeling the intense glare of Uncles eyes hitting the back of my head like infrared lasers as I continued to slowly and calmly bring in the fish. 30 mins later we saw color and Sky had the leader in hand and I was leaning over the side of the boat with gaf in hand ready to finish the job. My first gaf shot bounced off the gill plate and everyone on board let out a “ohhhh shit” like I just missed a game winning free throw in the NBA finals or something. Next shot went straight into the belly, not ideal but appropriate considering the circumstances. Sky came in with perfect back up shot after and we heaved the Yellowfin into the boat and began to celebrate. Hugs and Hi-5′s and beer all around!!! Cheers – RM



Friday, June 22nd, 2018 by

96 degrees in the shade


Thursday, June 14th, 2018 by