Favorite place in Hawaii?
The Garden Isle, Kauai.
One thing you can't live without?
What are you doing when you aren't working?
Taking long walks on the beach, having candlelit dinners, reading novels aside a warm fire...
Favorite FITTED hat?
Teal Kamehameha
What inspires you?
Family and Friends


Friday, February 28th, 2014


Mondays are usually dreaded for anybody with a ’9-5′, but driving the opposite direction of traffic and being greeted with the lush green Ko‘olau mountains is what you would call, ‘a good start to the work week’. This past Monday was far from the typical workday we’re used to in the office at FITTED.
We teamed up with The Pili Group, O.H.A., and Kupu to serve Papahana Kualoa at the Lo‘i patches. Papahana Kualoa is located in the ahupuaʻa of Heʻeia in the ʻiliʻāina of Waipao.
Before we all dispersed to our designated working areas, Mark ‘Gooch’ Noguchi, a well known chef who much rather be known as a ‘cook’, made sure he gathered everyone together for an oli of protection and well-being, and to snap a photo before we got to work, as seen above.
I learned that these workdays were done at least once a month at various ahupua’a by The Pili Group. Gooch also mentioned that, “As a chef, its good to know where your ingredients come from.”
To me, this was a humbling experience, it put things to perspective about what we call work in our modern world in contrast to what work was back in the day. The labor that goes into working in the Lo’i takes a great deal of work and dedication.
On behalf of FITTED, we want to extend a Mahalo for the opportunity to serve and to those that were involved.












Tuesday, January 7th, 2014


Saturday, December 14th, 2013


Sunday, November 17th, 2013

“Once again, some faith has been restored in humanity.”
Make A Wish Foundation of Hawaii


Sunday, November 3rd, 2013


Tuesday, October 29th, 2013

‘it doesn’t matter if everyone is doing it, you just have to do it better.’


Tuesday, October 22nd, 2013

Releasing Saturday, October 26, 2013.


The deeper modern science delves into history, the more evidence is uncovered proving that the ancient Kanaka Maoli of Hawai‘i were far from primitive or unsophisticated civilization. Many of the Western world’s great navigators were using rudimentary navigational tools. However, despite the lack of such essential instruments, the Kanaka Maoli were able to circumnavigate the seas using a basic fundamental set of skills that involved the “altitude of stars passing overhead, a mental record of courses steered, the places on the horizon of rising and setting of familiar stars, ocean swells”, and their expert mastery of clouds.

With these superb capabilities, such highly distinguished men, such as the High Priest Pa‘ao, were able to sail back and forth between the Leeward islands of Tahiti and Hawai‘i, where he mustered the reinforcement of Pili, who was “a prince of the purest lineage.” With Pili on his side, Pa‘ao sailed back to Hawai‘i where he appointed Pili king, who would go on to develop the Kingdom, which Kamehameha would later succeed, as rightfully so, as Kamehameha is direct descendent of Pili.

We all know about such esteemed navigators which include Vespucci, Colombus, Vasco de Gama, and James Cook. However, our focus is on our hero’s such as Tupaia, Mau Pialug, Nainoa Thompson or Kaulu; the great Navigators of the Unknown.

The Navigators of the Unknown is our illustrative testimony to the celebrated navigational prowess of the great seafarers of the Pacific who were able to navigate by strict use of nature, sans any modern tools.
(Product shots featured soon.)
















Mauka scene models : Sal Alicio / Kurtis Loo / Logan Penz / Tyler Penz / Amber Pocock
w/ special thanks to Kelsey Jandoc of KxJKinis. Jake and Sheila Penz (Parents of Logan and Tyler Penz)

Makai scene models : Kalena Kealani Cueto / Kaleena Kwe / Robert Kapuni Patcho / Peter Valenti / Austin Zavala

Photos Courtesy of: Stephen Suzuki (@prototypical808)

(Product shots featured soon.)


Sunday, October 6th, 2013

Robert ‘Tony’ Sedillo, went on a hashtagging frenzy on Instagram(IG) as soon as he reached the most scenic view of a hike one day. He was accompanied by his better half, Kyla Vida. Little did Sedillo know, that after taking that picture, #VentureHawaii would take off and become a movement to inspire others to get up and explore our home, Hawai‘i.



For those that understand Instagram(IG) ettiquette, I’m sure we’ve gone on a hashtagging frenzy at least once or guilty of doing it to every photo we take, to gain a stronger ‘Follower’ base. Hashtagging is when you list every possible thing about a photo taken on IG with a hashtag in front of that word. The hashtag then places the picture taken on a separate page, with other IGers that have tagged their pictures with the same hashtag. For a humorous way to understanding what hashtagging is about, refer to the video below:

I had the honor of joining Sedillo on one of his excursions atop the Ko‘olau ridge, with an overview of the east side of Oahu. As we strolled along the ridge line, we stumbled upon an overgrown pillbox, spruced up with graffiti. Here, we cruised for a bit and asked him a few questions about himself, how the Venture Hawaii Movement began, what its become, and where he sees it going.

FITTED : So what’s your name?
Robert ‘Tony’ Sedillo : Wait…Do you want me go like ‘Robert is my real name’? or should i go ‘Tony’?…My real name it Robert Keoki Anthony Sedillo, which is where i got ‘Tony’ from.

FITTED : What got you into hiking?
Tony : Being born and raised out here in Hawaii…You know, In high school it was all about going out and after high school it was more about appreciating home after moving away. When i came back i appreciated home so much more, and i wanted to, you know, see the island from all over, north, south, east, west.


FITTED : How did #VentureHawaii start?
Tony : #VentureHawaii started a hashtag on IG, It was mainly for Me and Kyla to have all the adventures we go on in one place. And then, as it kinda got popular, you know, a lot of people using the hashtag #VentureHawaii made an IG where it developed into a community of hikers that share the same thing, but not only hikers, but divers as well, and you know people that just go on adventures around the island.


FITTED : Where do you see #VentureHawaii going?
Tony : We kinda blew up a lot faster than we expected, we actually didn’t expect it or turn into, you know, an IG and a website. We’re not too sure where we’re going right now, but the more we grow, the more we link up with other people its really just to share knowledge and share experiences with people not only from our islands, but from all over the world. WHen they come here, wanna visit and see the island how we see it, you know, thats what we try to share.

For now we are only hiking and experiencing the island that we live on, Oahu, but we want to start expanding more, visiting neighbor islands, to enjoy what they have. Such as, the Na Pali coast on Kauai. Our Dive team actually went on a trip to the Big Island where we met up with a few friends and they took us to some beautiful reefs and caught many fish to take home with us. So that experience was, you know…It was different, It was a blessing, just to experience what spearfishing and diving is like on another island and sharing the same stories and memories back home with friends and family, is what we wanna do and expand to not just our islands exclusively, but to whole island chain cause it is #VentureHawaii.


Closing the interview Tony wanted to add : My website and IG was created for entertainment purposes only, everything that you do, you should be cautious, do the right research, and be safe.

Venture Hawaii Movement


Friday, September 27th, 2013

A short featuring John John Florence titled, “AGAIN”. Documenting the travels from Fiji to Bali.

Spinner Dolphins

Thursday, September 19th, 2013

This experience is on the top of my ‘Craziest things i’ve ever experienced list’, or Buckets list, if you prefer. To see wild Spinner Dolphins in its natural habitat, swimming freely, as cliché as this may sound, was an unreal experience. As i swam out, thoughts of the worst case scenarios played uncontrollably in my head, pretty much the feeling you get while watching The Discovery Channel on Shark Week.

Just like any other new experiences in life, first step is always the hardest, in this case, it was swimming out into the deep blue with a few of my friends. On this adventure, i joined some of a few friends i would trust if a zombie apocalypse were to go down. The people i go on excursions with, Lynn Honda, Nina Kim, Nari Song, Stephen Suzuki, and Cory Yap.

The night before, we got a tip from Nina that they’d be out, who also happens to be a chemist, but who knows what relation they have to Spinner Dolphins being out in their natural habitat. All i knew is, we trusted her and believed her, as if she had these mammals on speed dial. With a little bit of luck and experience in swimming, that morning we swam with a friendly pod of these beautiful creatures.

While editing this piece, i let the dolphins do the swimming as i recorded. I left the clips to play as long as I could, in raw and uncut form. I wanted to give off the feeling as if you viewers were there as well. But as the age old saying goes, “You had to be there…” Cory expressed his experience, as our excursion came to a close like this, “These Dolphins pretty much ruined my day! Anything else that happens after this is gonna suck!”

Speaking of age old sayings, “Do our summers ever really end?’ is a question always thrown out with sarcasm living here in Hawai‘i. Technically, according to science, summer season ends when the Autumnal Equinox begins, which is in a couple days.

For many, summer ends once school starts, or coming back from a long awaited planned vacation. But you must realize, we live in a place where people pay to be here. The access to a beach is only a drive away, or if you’re lucky enough, its your backyard or even a walk away. I’d like to strongly suggest doing something you’ve never done before. It can be anything from hiking into the mountains, swimming in ocean, to venturing into town and trying that new food spot, possibilities are endless. So, i encourage you, to get out and do something. My mother always told me whenever I would say, “I’m Bored!”, she would reply with her sarcasm and whit, “Only boring people get bored.”.

As the Aloha Summer series comes to a close, it doesn’t mean the adventuring stops. Stay tuned for more. Never Stop Exploring.