MEMORIAL DAY WEEKEND SALE

Friday, May 24th, 2019

SALE

Aloha kākou!

We are having a big Memorial Day Weekend Sale starting tomorrow, Saturday, May 25 and ending on Monday, May 27. Select hats as low as $5, select tees as low as $15 and FREE SHIPPING for all online orders over $100 (no code necessary).

Have a safe and happy Memorial Day weekend!

FITSTRIKE RELEASE: VANGUARD SNAPBACK & OVERSIZED NATIVE TEE

Friday, May 24th, 2019

Releasing exclusively in-store and online this Saturday, May 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Vanguard snapback and Oversized Native tee this Saturday, under our FITSTRIKE program. The Vanguard features a black base with grey undervisor, white snap enclosure, and green top button. The side and back embroideries are white, while the front logo is stitched in true-to-life brown, white, red, and yellow. The black Oversized Native tee features a red Nihi on the front and large Waiʻaleʻale pattern-filled Native on the back bottom, with a small white crown near the top.

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RICH RUSH JAPAN-EXCLUSIVE FITSTRIKES

Wednesday, May 22nd, 2019

Available exclusively at Rich Rush in Japan on Saturday, May 25 at 12pm (Japan Standard Time) or online on Friday, May 24 at 5pm (Hawaii Standard Time).

RICH RUSH

A set of four new FITSTRIKES just landed on the shores of Japan exclusively for our friends at Rich Rush. Three 9FIFTY snapbacks and one 9TWENTY curved visor strapback will be available at their shop (3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011) on Saturday, May 25 at 12pm (JST) or online for everyone outside Japan through their international Yahoo! shopping portal on Friday, May 24 at 5pm (HST).

FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & VALLEY DWELLERS TEE

Monday, May 20th, 2019

Releasing exclusively in-store and online this Tuesday, May 21 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Kamehameha 59FIFTY and new tee design releasing this Tuesday under our FITSTRIKE program. The Kamehameha features a red base with black visor, white front and back logos, and royal blue undervisor, top button, eyelets, and side logo. The new Valley Dwellers tee pulls inspiration from the popular candies from hanabata days—White Rabbit—and adds an extra layer by way of the elusive rock wallabies that have made their home in Kalihi Valley, printed on a white tee.

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ORIGINAL ALOHA SNAPBACK & CROSSBONES TEES

Friday, May 17th, 2019

Releasing exclusively in-store and online this Saturday, May 18 at 11am HST.

Video: @kashakamu
Music: @humblesoul_official
Models: @kaschiee, @definealoha, & @rhydem

Aloha kākou!

We have another premium release coming your way this Saturday, along with two new tees. The Original Aloha snapback features woodland camouflage neoprene on the front panels, top button, and visor, with black nylon micro-ripstop on the undervisor and black trucker mesh around the back. It also features a black and white front patch, black side logos, white back logo, black metal eyelets, white snap enclosure, black and white crest tag, and a brilliant pop of neon yellow on the inner sweatband. Along with the Original Aloha snapback, we’re also releasing a new tee called Crossbones, switching up elements from the Kapu tee released a while back, printed in white on a black tee and a spider green tie-dyed tee. Due to the pre-shrunk nature of the tie-dyed tees, we recommend getting the next size up.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Monday, May 13th, 2019

Releasing exclusively in-store and online this Tuesday, May 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Kamehameha snapback and Who The Crown Fits tee under our FITSTRIKE program. The Kamehameha snapback features a dark graphite base with dark grey front and back embroidery, white top button, navy visor, and navy snap enclosure. The navy WTCF tee features Ka Haʻe Hawaiʻi (Flag of Hawaiʻi) fill on the front and a small white crown on the back.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & BRIGANTE TEE

Friday, May 10th, 2019

Releasing exclusively in-store and online this Saturday, May 11 at 11am HST.

VANGUARD

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Vanguard snapback and Brigante tee. The Vanguard features a rifle green base with black embroidery, undervisor, top button, eyelets, and snap enclosure. The Brigante tee will look very familiar to anyone who’s been by the shop and saw the neon Brigante sign in the window. The back logo features a bright neon glow to mimic the sign, while the front keeps it simple with a small white logo, all printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & MUA TANK TOP

Monday, May 6th, 2019

Releasing exclusively in-store and online this Tuesday, May 7 at 11am HST.

SLAPS WIND

Aloha kākou!

We’re releasing a new Slaps Wind 59FIFTY and Mua tank top this Tuesday under our FITSTRIKE program. The Slaps Wind features a black base with shades of athletic gold in the flag outlined by red, athletic gold on side and back logos, and kelly green on the undervisor. The Mua tank top features multi-color print on the back with a small white print on the front left chest of a black tank top.

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FITSTRIKE RELEASE: FASI SNAPBACK & HAWAIIAN GOLD TEE

Thursday, May 2nd, 2019

Releasing exclusively in-store and online this Saturday, May 4 at 11am HST.

FASI

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Fasi snapback, featuring a woodland camouflage base with black and white embroidery on the front, white embroidery on the back, and orange accents on the undervisor, side logo, eyelets, top button, and snap enclosure. Along with the Fasi, we’re releasing a new design inspired by a popular brand of caviar, but of course we had put our Hawaiʻi spin on it, with opihi being one of our local delicacies. The Hawaiian Gold design is printed in white and gold on a black tee.

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY & SCOOPED TEE

Monday, April 29th, 2019

Releasing exclusively in-store and online this Tuesday, April 30 at 11am HST.

KULĀIWI

Aloha kākou!

Tuesdayʻs FITSTRIKE release consists of a new Kulāiwi 59FIFTY and a brand new tee design called Scooped. The Kulāiwi 59FIFTY features a royal blue Shadow Tech fabric as the base—which is New Era’s proprietary performance fabric—and white embroidery all around. The new Scooped design is printed on a white tee, and features a FITTED homage to Dave’s Ice Cream, a cultural icon serving up delicious ice cream for over 35 years.

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