FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, BRIGANTE SNAPBACK & RATIONS TEE

Monday, July 13th, 2020

Releasing exclusively in-store and online this Tuesday, July 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a Kamehameha snapback, Brigante snapback and our new Rations tee under our FITSTRIKE program. The Kamehameha snapback features a navy base with merit gold undervisor and top button, while the front logo, side logo, eyelets and snap enclosure are all white and the back crest is stitched in merit gold and white. The Brigante snapback features a cilantro base with white embroidery all around, finished off with a white snap enclosure. The new Rations tee features our FITTED twist on the Botan rice bag design, printed on a white tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK & AERON TEES

Friday, July 10th, 2020

Releasing exclusively in-store and online this Saturday, July 11 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a camouflage Mua family set releasing this Saturday along with two new Aeron tees. Both the keiki and adult Mua snapbacks feature woodland camouflage cloaking the entire crown and visor, with black side New Era logo, black eyelets and a white snap enclosure. The front Mua logo is stitched in white, orange, gold and two shades of pink, while the back crest is stitched in black and hot pink on the adult version and just hot pink on the keiki version. The Aeron design is printed on both black and turquoise tees, and features colors tying back to the Mua snapbacks.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & QUALITY CONTROL TEE

Monday, July 6th, 2020

Releasing exclusively in-store and online this Tuesday, July 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tomorrow we have a new Vanguard snapback and new tee design releasing under our FITSTRIKE program. The Vanguard snapback features a black base with hits of purple, pink, peach and white on the front embroidery, while the side logo and eyelets are white and the back crest is stitched in white and purple. It’s finished off with a purple undervisor, pink top button and white snap enclosure. The new Quality Control design is printed in matching colors on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & STRAPBACK & SLUSH FLOAT TEES

Friday, July 3rd, 2020

Releasing exclusively in-store and online this Saturday, July 4 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of two new H Pride hats and a brand new tee design entitled “Slush Float.” The H Pride snapback starts with a black base while the curved visor strapback sports a white base, and both hats feature saffron stitching on the front and back, navy stitching on the side and kelly green undervisors. The snapback also features a white snap enclosure. The Slush Float tee is an homage to the classic local diner staple, Byron’s Drive-In, which sadly shut its doors back in 2013. The design on the back is reminiscent of their logo, with our name and information swapped in. Peep the pre-pandemic days of operation on the top, something we hope to get back to soon! You’ll find this new design printed on both white and navy tees.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ALOHA BALL TEE

Monday, June 29th, 2020

Releasing exclusively in-store and online this Tuesday, June 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’re releasing a new summer-ready Kamehameha snapback and Aloha Ball tee under our FITSTRIKE program. The Kamehameha snapback sports a clean stone-colored cotton canvas base, with a subtle tan Kamehameha logo adorning the front. It also features a teal side New Era logo, a teal and tan back crest and a clear frosted snap enclosure. The matching Aloha Ball tee features cool colors printed on a celadon base.

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FITSTRIKE RELEASE: MUA 59FIFTY, SNAPBACK & STRAPBACK & NO AKU BIRDS TEE & TANK TOP

Friday, June 26th, 2020

Releasing exclusively in-store and online this Saturday, June 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

MUA

Aloha kākou!

We have something for everyone in Saturday’s FITSTRIKE release, which features a fiery red-to-yellow gradient Mua on three different New Era silhouettes—the original 59FIFTY fitted, 9FIFTY snapback, and 9TWENTY curved visor strapback. All three feature a black base, woodland camouflage undervisor, and red side and back embroidery. The snapback version also features a white snap enclosure. Along with the hats, we’re bringing back our No Aku Birds design, inspired by the neon lights of the old Aku Bone Lounge and Grill, on a black tee and black tank top.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & ENCHANTED TEE & TANK TOP

Monday, June 22nd, 2020

Releasing exclusively in-store and online this Tuesday, June 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

NATIVE

Aloha kākou!

After a long hiatus, we’re releasing a new Native snapback this Tuesday under our FITSTRIKE program, and this one doesn’t hold back—from the woodland camouflage front panels, top button and visor to the red trucker mesh on the sides and back. The front logo is stitched in white while the side New Era logo and back crest are both stitched in black and white, and a white snap enclosure finishes the look. Alongside the Native snapback, we’re releasing a new tee entitled Enchanted, which takes its inspiration from Tahiti Drink, the popular tropical cocktail drink that’s been made famous in Tahiti for over 30 years. This new design shows up on a heather grey tee and white tank top.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, BRIGANTE SNAPBACK, THE CHIPS TEE & LAHAINA WHALING CLUB TEE

Friday, June 19th, 2020

Releasing exclusively in-store and online this Saturday, June 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a bright and colorful pack that’s perfect for summer. Our Vanguard design, created in reverence to Piʻilani, the 15th Mōʻī of Maui, arrives on a black snapback with dark grey undervisor, white eyelets and white snap enclosure. The front logo is stitched in white, lime green, cyan, pink and yellow, while the side logo is stitched in tonal black and the back crest is stitched in cyan and pink. The Brigante snapback features a bold beetroot base with white embroidery all around and finished off with a white snap enclosure.

We also have two new matching tee designs releasing alongside the two snapbacks. The first is entitled The Chips, inspired by the old Maui & Sons circular logo, which was actually created as an homage to first venture as a cookie company. The chip shapes from their logo morph and combine to form FITTED, printed on a black tee. The second design printed on a white tee is called Lahaina Whaling Club, which acknowledges Lahaina on Maui at one point in history being the busiest whaling port in the Pacific Ocean. But through this refreshing design, we shine a positive light on the beauty and grandeur of the whales surrounding our islands, embracing them through our own visionary club. Looking closer, the pattern within the whaleʻs tail is our Maui Fly Over pattern, created from a topographical map of Maui.

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FITSTRIKE RELEASE: NIHI SNAPBACK & INTERSECTIONS TEE

Monday, June 15th, 2020

Releasing exclusively in-store and online this Tuesday, June 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

NIHI

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Nihi snapback and brand new tee design entitled “Intersections.” The Nihi snapback features a cotton canvas base in grey, along with a lava red logo on the front, dark grey eyelets and side logo, dark grey and lava red crest on the back and grey snap enclosure. The Intersections tee comes in silver and features a multicolored print on the back displaying large block letters with intersecting lines spelling out FITTED, with Aloha Served Daily and our coordinates in the upper right corner and our Glitch logo on the front left chest.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK, MUA SNAPBACK & MĀNOA MIST CHAMPION SHORTS

Friday, June 12th, 2020

Releasing exclusively in-store and online this Saturday, June 13 at 11am HST.
PLEASE NOTE: The Vanguard snapback will be in-store only.
Please abide by the new safety guidelines while shopping in-store.

VANGUARD

MUA

Aloha kākou!

We have two new snapbacks and a new Champion short releasing this Saturday under our FITSTRIKE program. First up is an in-store exclusive Vanguard New Era 9FIFTY snapback, featuring white embroidery and snap enclosure on a stone base. Next is a Mua snapback utilizing a Yupoong Classic silhouette in black, with red, yellow, green, blue and white Mua on the front, white crown on the side and white crest on the back, along with a black snap enclosure. Releasing alongside the both snapbacks is a new Champion athletic short in three colors—black, dark green and grey—all showcasing our Mānoa Mist design and small Champion patch on the front, while the back features a large crown and two crossed swords.

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