FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 14th, 2014

Releasing in-store and online this Tuesday, April 15th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.

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SPRING 2014 D2 “LEGACY” (THIRD RELEASE)

Thursday, April 10th, 2014

Releasing in-store and online this Saturday, April 12th, 2014.

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

Kamehameha 59FIFTY
Our first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like the H Pride it’s modeled after, and it also marks the first time we’ve ever had a Kamehameha with an outline. And of course, it wouldn’t be complete without the black and gold satin “Tools of the Trade” lining underneath.

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Home Grown Snapback
Based off our original release from 2009, this remake favors a black base instead of the original white. Utilizing micro rip stop nylon material, this snapback features white front and back embroidery as well as green/black embroidery on the sides. The inner tri-lock lining and sweatband perfectly match the original, while the white snap enclosure provides a new variation from the original 59FIFTY version.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Monday, April 7th, 2014

Releasing in-store and online today, April 8th, 2014.

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Aloha kākou!

Today we continue with one of our occasional quickstrike releases, moving forward under a new name, FITSTRIKE, where every release contains only 50 pieces and will not be made again. This H Pride New Era snapback features a black crown base with white H Pride logo, side New Era logo, and crest embroidery on the back. The uppervisor is cloaked in woodland camo while the undervisor features a burst of hunter orange. A white snap enclosure on the back completes the look.

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TORI RICHARD + FITTED RAFFLE WINNERS

Monday, April 7th, 2014

We would like to thank everyone that participated in our raffle. Fitted Hawaii wouldn’t be where it is today without every single one of you. We appreciate all of your continued support! Stay tuned for more releases coming your way.

Congratulations to Uilani Ishihara on winning the Tori Richard + Fitted Thai Batik Teal New Era 5 Panel Sample!

Congratulations to Adam Aipoalani on winning the Tori Richard + Fitted Taliesin Peacock New Era Snap Back!

SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Thursday, April 3rd, 2014

Releasing in-store and online this Saturday, April 5th, 2014.

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Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Home Grown” Bucket Hat
Originally released in 2009 with a white base, we are bringing the “Home Grown” pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977.

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“Home Grown” Tee – Banana
Like the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a proud statement for those that are loyal to their soil. The back features a large crown filled with the same floral pattern.

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“Kill Them With Aloha” Tee – Black
To round out this week’s release, we are bringing back our military-inspired “Kill Them With Aloha” tee, which was also originally released in 2009. The front features the “Kill Them With Aloha” slogan in white, with a large white crown on the back outlined in red. The left sleeve features our kahili logo in red, while the right sleeve features “116th Battalion Hawaii” also in red, as a military-inspired moniker. The “116” is also a nod to our official yellow Pantone color. Yellow kalo (taro) lau (leaves) adorn the bottom left of the tee, acting as achievement insignia.

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SPRING 2014 D2 “LEGACY” (FIRST RELEASE)

Friday, March 28th, 2014

Releasing in-store and online this Saturday, March 29th, 2014.

Aloha kākou!

Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.

As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood the test of time and reminded us that we arenʻt just a fad that comes and goes; and of course you — our ʻohana — that have grown with us.

Our Spring 2014 Delivery 2 Collection is a look at our lineage and the humbling experiences we’ve gained along the way. These are some of our favorite FITTED stories and designs from the past nine years. This is our legacy.

 

“Pride of the Pacific” 5-Panel Camper
Features an all white linen base with our Pacific Standard label on the front and embroidered crest on the back. The left and right panels feature our classic “Pride of the Pacific” pattern printed inside out in red for a light, muted look. A black snap enclosure finishes the look.

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“Aloha Means Hello” Tee – Black
Features our “Aloha Means Hello” design on a black tee, with white and red “Pride of the Pacific” pattern fill.

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“Aunty Bangles” Tee – Red
As a nod to our legacy, we’re bringing back a tee that is sure to turn heads. Our Aunty Bangles design was definitely outside-the-box, and thus became an instant classic. Also features the return of our big crown logo on the back in black.

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TORI RICHARD + FITTED RAFFLE & SPRING SALE

Tuesday, March 25th, 2014

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Aloha kākou!

With the incredible amount of support and aloha we received for the Tori Richard + FITTED collection, we thought it would be only right to show you our grateful appreciation. Starting today at 11:00am HST and ending on Monday, April 7th, we’ll be having a huge sale on most items online and in-store (excluding Spring D1 items).

We’ll be featuring:
$20 Hats
$15 Tees
$10 Box of Tees (in-store only)

To make it even more special, we’ll also be holding a raffle for two never-before-released Tori Richard + FITTED hats. One is an unreleased snapback featuring a brand new pattern, the “Taliesen Peacock.” The second is a 1-of-1 sample 5-panel camper featuring the teal “Thai Batik” pattern. Every $100 spent online and in-store until April 7th will get you one entry into the raffle, with unlimited entries accepted. Mahalo to everyone for all the support and good luck to all the entrants!

TORI RICHARD + FITTED

Friday, March 21st, 2014

Releasing in-store and online Saturday, March 22nd.

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Aloha kākou!

As we bring our Tori Richard + FITTED collection to a close, we’d like to give a huge mahalo to all of you for the continued support with each week’s release. The aloha shared between everyone in line is truly amazing to see.

We’d also like to send a very special aloha and Mahalo nui loa to the Tori Richard family for allowing us to collaborate with them, and for giving us access to their archive of premium cotton lawn fabrics. It was an honor to be able to bring their extraordinary fabrics and patterns to a new medium. Tori Richard was where I started my career many years ago and without the high quality and discerning taste that was taught to me we may have a very different FITTED today.

With all that being said, we are incredibly proud to announce the final piece from the Tori Richard + FITTED collection: the “Party Line” New Era snapback in black. To celebrate the culmination of all these great pieces, we decided to also bring one of our classic designs out of the vault. Our “Birds of Paradise” tee will drop on Saturday as well, utilizing colors inspired by the entire Tori Richard + FITTED capsule.

 

“Party Line” Snapback in Black

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“Birds of Paradise” Tee in Burgundy

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TORI RICHARD + FITTED

Thursday, March 13th, 2014

Releasing in-store and online Saturday, March 15th.

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Aloha kākou!

The response to our Tori Richard + FITTED collection has been overwhelming, and we can’t thank you enough for the support. Last weekend’s release sold out immediately, and we expect a similar outcome for this Saturday’s release. By now you’re all familiar with the “Party Line” and “Thai Batik” fabrics that we’ve used in the last two weeks. Now we’re introducing a Tori Richard staple pattern called “Marquesas,” chosen especially for this release. Their “Marquesas” design is richly sophisticated, with detailed elements on a colorful yet muted palette — making it one of their most popular and recognizable designs. Only made in the 5-panel camper style, the “Marquesas” will drop alongside the teal “Thai Batik” snapback in very limited quantities this Saturday, March 15th.

 

“Thai Batik” Snapback in Teal

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“Marquesas” 5-Panel Camper

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TORI RICHARD + FITTED

Wednesday, March 5th, 2014

Releasing in-store and online Saturday, March 8th.

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Aloha kākou!

Mahalo to everyone that stopped by last Saturday for the first round of our special collaboration with Tori Richard. Continuing with our month-long capsule release, we’re excited to announce the next two pieces from the collection. The “Thai Batik” snapback and the “Party Line” 5-panel camper, both in navy, will be released in very limited quantities this Saturday, March 8th.

 

“Thai Batik” Snapback in Navy

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“Party Line” 5-Panel Camper in Navy

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