FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ASD BLOCK TEE

Sunday, August 28th, 2016

Releasing exclusively in-store and online this Tuesday, August 30 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY releasing this Tuesday, featuring a black base with metallic copper stitching on the front and back logos and tonal black stitching on the side New Era logo. As an added detail, the undervisor is done in a soft black suede. Releasing alongside the Kamehameha 59FIFTY is our ASD Block tee in a new colorway—light orange printed on a black tee.

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SHIPPING STATEMENT

Friday, August 26th, 2016

Aloha,

Recently there’s been much concern about our shipping program dealing with online orders, primarily due to a temporary adjustment in shipping cost. We noticed that many orders started to go missing, which led us to move 100% of our shipping business to a service that seemed much more reliable. It is of the highest importance to us at FITTED that our product reaches all of our customers safely and in a timely manner. Thus, we felt it necessary to take no chances and offer the alternative shipping method until all issues with our usual shipping provider were solved.

Changing our complete shipping program was no easy task and it proved to have a few hiccups along the way. We greatly apologize for any inconveniences this has caused, and appreciate your patience while we work hard to smooth things out. We are well aware that this has been an ongoing problem and are happy to announce that shipping will soon resume.

As a gesture of our appreciation toward all of your concerns and support, we’re happy to provide a free shipping code for online purchases, as well as phone orders made through our Kona St. store.
•  Upon checking out online, please enter code FREESHIPPING and it will be applied to your order.
•  If you are making a phone order purchase that requires shipping through our Kona St. location, simply mention FREE SHIPPING and we will be glad to apply that to your purchase.

Please feel free to take advantage of this shipping special until Friday, September 2, 2016 at 7pm HST. If you place multiple orders within a short timeframe, please note that your orders may be consolidated when being sent. Free shipping applies to standard ground service (generally 1–10 business days). If you prefer a quicker method, please specify that in the ‘Notes’ section when placing your order and we will gladly quote the appropriate cost for the method you prefer.

Again, mahalo for all your patience and support!

SUMMER 2016 AHOLOA COLLECTION

Thursday, August 25th, 2016

Releasing in-store, online, and at select stockists this Saturday, August 27 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Dark to Dawn Unstructured Strapback
This new private-label strapback is perfect for any environment with its unstructured 100% polyester build. The entire hat showcases our DPICT Camo pattern, including the back strap, while the front Dark to Dawn FITTED logo, side crown, and ASD motto on the back are all stitched in white. The back also features a hide-away pocket to tuck in the excess strap for a seamless look.

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Overland Long-Sleeve Tee – Black or White
A brand new design this season, inspired by off-road racing in the early 90’s, with an old school color scheme and a variety of logos that mimic traditional sponsorship badges. On both sleeves we have FITTED and the same angled design behind it with trilocks at the top, along with a crown on the upper back.

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Aholoa Sticker Set
A pack of stickers relating to our Summer 2016 Aholoa releases, all printed in related colors.

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FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK TEE, & WTCF TEE

Monday, August 22nd, 2016

Releasing exclusively in-store and online this Tuesday, August 23 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a brand new Mua snapback under our FITSTRIKE program. This clean Mua features a black crown and visor with a splash of woodland camouflage on the undervisor. The front Mua logo is stitched in white and bold pink, with a white New Era logo on the left side and a pink crest and white snap enclosure on the back. We’re also releasing two new tees to go along with the FITSTRIKE Mua—our new ASD Block tee features a white ASD block logo on the left chest and a white crown on the back printed on a light pink tee, while our newest colorway in the Who The Crown Fits design showcases olive print on a pink tee.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 18th, 2016

Releasing in-store, online, and at select stockists this Saturday, August 20 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

EasyEasy A-Frame Snapback – Black, Red, or Yellow
The summer vibe encapsulated in one phrase: “Easy Easy.” The mood is chill and everyone’s relaxed—no stress, no worries, just cruise. That’s what summer meant for us growing up. Now as adults we look forward to those days off where we can enjoy the same feeling, so we created this hat as an ode to summer and that easy easy vibe. Made in three colors—black, red, and yellow—all hats feature the phrase “EasyEasy” showcased across the front in white, written in the style of the old school car logos we saw growing up. All three hats also feature a tonal New Era logo, white back crest, white snap enclosure, and kelly green undervisor.

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FITTED For TravelChair Beach Chair
For this summer season, we collaborated with TravelChair to bring you the perfect beach chair that can withstand the test of time. TravelChair only uses high-quality materials and their own extensively tested designs to create the best collapsable chairs on the market, outlasting common, cheaply-made camping chairs. The FITTED for TravelChair Beach Chair features lightweight aluminum poles and strong ripstop fabric with a unique frame configuration that’s designed for comfort and mobility without sacrificing durability. It can hold up to 275 lbs., yet can fold down to a mere 4”x4”x14” and weigh just over 2 lbs. when packed up. It also features oversized, solid nylon feet to prevent from sinking into sand and soft soil. A FITTED trilock label is stitched into the left side of the chair next to the TravelChair label, while FITTED branding is printed onto the back of the chair in white, and also printed on the toggled beach chair travel bag.

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No Aku Birds Tee – Black / Tank Top – Black
This new tee design is inspired by the summer bar nightlife with the neon lights emblazoned on the front and back. The large design on the back features our motto and brand name surrounding a silhouette of a fish and its bones, with the bones and design name serving as a nod to the popular local spot Aku Bone Lounge & Grill which closed down several years ago. “Fitted” is printed on the front left chest of both the tee and tank top.

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EŌ SNAPBACK, EMB TEE, & EMB TANK TOP

Sunday, August 14th, 2016

Releasing exclusively in-store and online this Tuesday, August 16 at 11am HST.

EO
Photo: @ujfmaphotos

Aloha kākou!

This Tuesday we’ll be releasing the second part of our Eō pack, which we first released back in June on King Kamehameha Day. Eō translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian, and the pack was created in honor of Kamehameha the Great. The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.

In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.

The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.

The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean “The Life of the Land is Perpetuated in Righteousness.”

The Coat of Arms patch on the Eō snapback is perfectly complimented by the black corduroy on the front panels and visor, along with black mesh around the back, resulting in a clean and classic look. The sides feature tonal black embroidery while the back features a yellow and black crest. A yellow rope stands out along the top of the visor, and our new ASD Flag tag appears next to the white snap enclosure.

Releasing alongside the black Eō snapback are new colorways in our EMB tee and tank top. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the black EMB tee featuring white embroidery and the yellow EMB tank top featuring black embroidery.

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SHORESTRONG KEIKI KAMEHAMEHA SNAPBACK

Saturday, August 13th, 2016

SHORESTRONG

Aloha kākou!

Releasing tomorrow at 4pm EXCLUSIVELY for the ShoreStrong benefit concert at The Republik, this Keiki Kamehameha Snapback features an all black base with light green embroidery and black snap enclosure. It was made in limited quantities specifically for Shore’s benefit concert and will retail for $45. All the proceeds will be put toward young Shore’s ongoing battle against cancer.

Presale tickets for this event are on sale now at the shop for $30 (cash only). Tickets will be $35 at the door. This event runs from 4pm–8pm on Sunday, August 14 at The Republik to support Shore’s cancer journey. See you there! Mahalo!

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 11th, 2016

Releasing in-store, online, and at select stockists this Saturday, August 13 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

DPICT Camo Kamehameha Snapback
A bold red Kamehameha snapback featuring a DPICT Camo visor and black undervisor, all in quick-drying polyester pique fabric. Front, back and side embroideries are all stitched in white, while the eyelets and top button are done in black. It also features a white snap enclosure and ASD Flag tag in the back, and our Finish Line pattern makes a subtle appearance on the inner liner.

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High Point Short-Sleeve Button Shirt – DPICT Camo
Our next High Point Button Shirt, cloaked entirely in DPICT Camo, is crafted to high specifications with unique signature details. This 100% cotton silhouette features a traditional buttoned collar and button-down front with contrasting red button holes and rubber-coated buttons that are soft to the touch. The bottom of the shirt features a scooped hem, along with two signature red triangular gussets sewn into the side seams. Another red triangle is seen on the inner back collar, with a branded spec label fused to the center. A large tonal triangular gusset is sewn into the back, higher than on the Basin Tee, to match up with the yoke stitching on traditional button shirts. To the left of the large gusset is a triangular morale label, which holds a yellow all-purpose detachable toggle cord. The High Point Button Shirt also features a left chest pocket with a sizing label sewn on the inside directly behind the pocket, and a FITTED spec label on the front near the wearer’s bottom left.

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Night Crawler Tee – Black or Heather Grey
This new race-inspired design takes its cues from the original 1975 Volkswagen Golf, which was marketed in the United States as the Volkswagen Rabbit. Giving it a local twist, we used our resident quick rodent, the mongoose, for the featured illustration on the back. It also features a Finish Line pattern banner underneath as well as ASD, FITTED Hawaii, and our crown to complete the look. The front features a simplified version of the back along with a FITTED crest on the left chest.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, August 7th, 2016

Releasing exclusively in-store and online this Tuesday, August 9 at 11am HST.

H PRIDE

Aloha kākou!

We’re releasing a new FITSTRIKE H Pride snapback this Tuesday, featuring a black crown and visor with a green undervisor. The front logo is stitched in yellow, while the side New Era logo is green and the back crest is tonal black. It also features white eyelets and a white snap enclosure. Limited to only 50 pieces.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, August 4th, 2016

Releasing in-store, online, and at select stockists this Saturday, August 6 at 11am HST.


Video: @kashakamu
Model: @verifiedtayali

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Catch Dust Snapback
A new design for this season, featuring a FITTED Racing patch on the front, inspired by team sponsor patches on racing uniforms. The all black snapback also features blue side logos and a red/white back crest, along with a white snap enclosure and ASD Flag tag. Our new Finish Line pattern lines the inside along with a blue sweatband.

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Basin Premium Tee – Heather Grey
The Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Good Night Long-Sleeve Tee – Black or Heather Grey
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script. This design is called Good Night due to the cooler tones in the print, which contrasts the warm tones in the Good Morning design from earlier this season.

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