EASTER FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, H PRIDE 59FIFTY, NIHI 59FIFTY, & MUA 59FIFTY

Thursday, April 18th, 2019

Releasing exclusively in-store and online this Saturday, April 20 at 11am HST.

EASTER

Aloha kākou!

Just in time for Easter Sunday, we have a special pastel-colored FITSTRIKE Easter pack releasing this Saturday. The Kamehameha, H Pride, Nihi, and Mua 59FIFTYs show up dressed for the occasion in tonal Easter Yellow, tonal Easter Mint, tonal Easter Pink, and tonal Easter Lavender, respectively.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & LOCALS ONLY TEE

Sunday, April 14th, 2019

Releasing exclusively in-store and online this Tuesday, April 16 at 11am HST.

NATIVE

Aloha kākou!

We’re releasing a new Native snapback and new tee design this Tuesday under our FITSTRIKE program. The Native snapback features a black base with camel colored visor and top button, while the embroidery, eyelets, and snap enclosure are all white. The new Locals Only design is our ode and twist on a classic Hawaii surf logo, using a rainbow fill on the back and a white outline on the front, printed on a black tee.

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FITSTRIKE RELEASE: PALISADE SNAPBACK & BOXLOX TEES

Friday, April 12th, 2019

Releasing exclusively in-store and online this Saturday, April 13 at 11am HST.

PALISADE

Aloha kākou!

This Saturday, we’re releasing a new Palisade snapback in black with blue tint undervisor and white top button, eyelets, side logo, and snap enclosure. The front and back logos are stitched in hot pink and light orange. Along with the Palisade snapback, we’re releasing a brand new design called Boxlox, with FITTED split within a square, surrounded by multicolored trilocks. The new Boxlox design is releasing on white and black tees.

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TAKEHANDS FOR FITTED: PASS [NUKU] ADJUSTABLE SHOULDER/WAIST BAG

Thursday, April 11th, 2019

Releasing exclusively in-store and online today, April 11 at 11am HST.

PASS [NUKU]

PASS [NUKU]

PASS [NUKU]

Aloha kākou!

Mahalo for your continued support and rolling with us! If you have been engaged with us, you’ve probably noticed that we usually reserve Thursdays for any accessory releases. Today we have something extremely special—in fact, something that we have been working on for the past year. Throughout the years, we have been introducing technical garments under our TROPTECH™ division. The opportunity to provide you with thoughtful IP (intellectual property)-filled garments in our space fills us with pride.

TROPTECH™ provides solutions for our environment and we are constantly designing and testing new merchandise. Today we are very excited to present the PASS [NUKU] Adjustable Shoulder/Waist Bag in collaboration with designer and craftsman, Takehiko Hanafusa (TakeHands). Take has been hand-making bags and accessories in Japan with brilliant quality over the years and we are extremely honored to work with him. As with all TROPTECH™ pieces, we assign a name that relates to a characteristic description of mountain terrains. This is called PASS. A mountain pass is a navigable route through a mountain range or over a ridge. We have added the Hawaiian translation NUKU, passageway or trail, for further description.

The PASS [NUKU] bags are extremely limited and made from the highest quality materials with precise detail. Please note that there will be no holds or discounts. Mahalo for your understanding, and we hope you enjoy this piece as much as we did working with Take on them.

Details as follows:

Durable Shell Fabric
• X-Pac™ Ripstop Polyester, Hydro State waterproof construction technology, and 200 denier nylon fabric face provide an ideal balance of weight and durability.
• Made in the USA.
• Front FITTED label stitched in bottom right.

Breathable Back Panel
• Highly breathable spacer mesh back panel provides breathable comfort to keep you cool during hot weather.

YKK AquaGuard® Zippers
• High quality, water-repellent zippers created by laminating the reverse side of a coil zipper. 

Bottom Shock Cording
• Orange cording stretches to hold an extra sweater, jacket, or packable umbrella.

Versatile Side Panels
• Nylon webbing with spaced stitching provides additional points to add carabiners and other accessories.
• Takehiko Hanafusa’s signature TakeHands eye logo stitched on wearer’s right side.

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FITSTRIKE RELEASE: BRIGANTE 59FIFTY & BONES TEES

Monday, April 8th, 2019

Releasing exclusively in-store and online this Tuesday, April 9 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Brigante 59FIFTY and a brand new design printed on two tees. The black Brigante 59FIFTY features metallic gold embroidery along with a red undervisor and red eyelets, while both the red and heather grey Bones tees feature the new design printed small on the front left chest and large on the middle back below a black crown.

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FITSTRIKE RELEASE: MUA SNAPBACK & THE SECRET LONG-SLEEVE TEES

Thursday, April 4th, 2019

Releasing exclusively in-store and online this Saturday, April 6 at 11am HST.

MUA

Aloha kākou!

We’re releasing a new FITSTRIKE Mua snapback and two The Secret long-sleeve tees this Saturday. The Mua snapback features a blue tint base with black visor and top button, along with white eyelets, side logo, and snap enclosure. The back crest is stitched in yellow and dark maroon, while the front Mua is stitched in a dark maroon to yellow gradient. The two accompanying The Secret long-sleeve tees share the same blue tint, yellow, and white print on the front, with a yellow crown on the back and white print on the sleeves, on either a blonde or lead colored tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & PROTECT & SERVE HOODIES

Monday, April 1st, 2019

Releasing exclusively in-store and online this Tuesday, April 2 at 11am HST.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a bright Slaps Wind snapback with upright yellow as the base, black accents all around, and traditional flag colors on the front. There are two Protect & Serve pullover hoodies releasing as well, with the classic design printed on both black and safety green hoodies.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY & WTCF TEE

Friday, March 29th, 2019

Releasing exclusively in-store and online this Saturday, March 30 at 11am HST.

H PRIDE

Aloha kākou!

Saturday’s FITSTRIKE release includes an H Pride 59FIFTY and Who The Crown Fits tee. The H Pride 59FIFTY features a kelly green base with white front embroidery, orange side embroidery, and white/orange back embroidery. The special Who The Crown Fits tee features a haʻe Hawaiʻi fill with white crown on the back, printed on a black tee.

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FITSTRIKE RELEASE: ESCAPE TO PARADISE SNAPBACK & QUESTIONS TEE

Monday, March 25th, 2019

Releasing exclusively in-store and online this Tuesday, March 26 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Escape to Paradise snapback along with a new tee design this Tuesday under our FITSTRIKE program. The Escape to Paradise snapback features a woodland camouflage base with metallic gold embroidery, black eyelets, and white snap enclosure. The new Questions design draws some inspiration from the famous question mark brand made popular in the 90’s, and is printed in white and gold on a black tee.

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CHEEHUU SNAPBACK & OVERSIZED NATIVE TEE

Friday, March 22nd, 2019

Releasing exclusively in-store and online this Saturday, March 23 at 11am HST.

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Aloha kākou!

This Saturday, we‘re going bright and bold with a new 100% nylon ripstop Cheehuu snapback in volt, with dark metallic silver embroidery on the front and right sides, white embroidery on the left, and dark metallic silver and white on the back, above the white snap enclosure. Releasing alongside the Cheehuu is a black Oversized Native tee with matching volt print on the front and back.

Along with Saturday’s drop, we also have some The Secret Escape mugs still in stock from this past Thursday’s silent release. Printed in black on a yellow mug. Please note the mug is an in-store only release.

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