SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 30th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 1st.

blog image

blog image

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha 59FIFTY
Our next 59FIFTY this season features a black neoprene crown mixed with a black spacer mesh visor and top button. The front, side, and back embroideries are olive green, while our Koa Tree Camo floods the inner satin liner.

front

back

left

right

bottom

 

Jamo Rocks Tee – Black
An old favorite, the Jamo Rocks tee is a nod to the 80 proof spirit we all enjoy, with our signature FITTED twist. Triple distilled and served daily on the rocks.

front

back

 

Big Hunt Tee – Black
80’s and 90’s babies will relive fond memories of huffing and puffing on cartridges, snickering dogs, and bright orange plastic guns with this new design. The Big Hunt tee is a nostalgic ode to the Duck Hunt box art, flipped local style.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 23rd, 2015

Releasing exclusively at FITTED, in-store and online this Saturday, July 25th.

blog image

blog image
Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
This snapback features a breathable black mesh crown with a neoprene visor also in black. The front Aloha logo is beautifully sublimated with our colorful ʻIliahi Tree Camo pattern, while the top button, eyelets and side embroideries are done in a bright infrared color. It also features a infrared/white back crest and white snap enclosure to complete the look. This is a FITTED exclusive, found only at our brick at mortar location and our online store.

front

back

left

_82G3768

 

Smoke Hawaiian Cigars Tee – White
Inspired by classic cigar boxes and royal living, this tee is presented as an ode to King Kalākaua and his love for fine cigars. He was known to grow his own tobacco and crafted cigars as a hobby, some even said to have a slight sandalwood flavor. On the back of the tee, King Kalākaua’s portrait is proudly displayed with surrounding ʻiliahi and sandalwood, along with our regal crest making a comeback from our classic Duke shirt, and “Smoke Hawaiian Cigars” written below. The crest is also printed on the front left chest.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 20th, 2015

Releasing in-store and online at FittedHawaii.com this Tuesday, July 21st.

blog image
Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Kamehameha Snapback
Featuring a full mesh crown in black, with our ʻIliahi Tree Camo pattern sublimated on polyester poplin peeking through underneath. The infrared eyelets and top button provide a nice contrast to the all black visor. The front, side and back embroideries are white along with the snap enclosure.

front

back

left

right

 

ʻIliahi Quilt Tee – White
This design is based on traditional Hawaiian quilts and their beautiful, radially symmetric patterns. Printed in burgundy, we incorporated the ʻiliahi and enlarged it to the side for a unique look, wrapping from front to back.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, July 17th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, July 18th.

blog image
Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Slaps Wind 59FIFTY
A full neoprene 59FIFTY in black with our ʻIliahi Tree Camo pattern printed on the inner satin liner. It also features the Hawaiian flag embroidered on the front in dark red, military green, and black, while the side logos and back crest are stitched in matching colors.

front

back

left

right

bottom

 

Waikiki Tee – Heather Glacier
Featuring a faded photo of arguably our most famous beach, Waikiki, surrounded by all of its modern architecture. For contrasted juxtaposition, we have a Hawaiian surfer with one of the earliest surfboards, standing bold and proud, harking back to the days when Waikiki was home to much fewer people.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 13th, 2015

Releasing in-store and online at FittedHawaii.com this Tuesday, July 14th (The military green Fitted Hawaii Fishing Tournament tee will be released in-store only).

blog image

blog image
Models: Sal & Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Bucket
Featuring our ʻIliahi Tree Camo print sublimated on a polyester poplin bucket hat. The side panels are made of breathable black mesh, with tonal crown and New Era embroidery on both sides.

bucket

bucket

 

Fitted Hawaii Fishing Tournament Tee – Military Green (pictured above) / Tank Top – Black
Created in the style of the classic fishing tees from back in the day, this tee features a large fishing illustration on the back with “Fitted Hawaii Fishing Tournament” written on it. The front features a small crest along with the same branding as the back, while the tee’s right sleeve is branded with our crest in black. **Please note that the military green Fitted Hawaii Fishing Tournament tee will be an in-store exclusive.

front

back

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, July 10th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, July 11th.
Releasing at select stockists next week.

blog image
Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Bucket
A polyester poplin bucket hat featuring a sublimated Koa Tree Camo print on the brim and top panel. For the very first time, we’re featuring white mesh panels around the sides of the bucket for ultimate breathability. It also features a black New Era logo and crown embroidered on the left and right sides, respectively.

bucket

bucket

bucket

 

Kalai Waʻa Raglan Tee – Heather Gray
Featuring a design we released earlier in the season, but this time printed in charcoal gray on a heather gray/heather denim raglan tee. The design was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is “Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both lower sides is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.

front

back

side

PADDLE FOR PAE ʻĀINA

Tuesday, July 7th, 2015

Paddle for Pae Aina

We want to give a special shout out to our brother Austin Kino for helping put together a race on the East Side for a great cause. Austin is currently an Apprentice Navigator with the Polynesian Voyaging Society and he proudly represents the next generation of hoʻokele (navigators). The Paddle for Pae ʻĀina event that he’s a part of will take place at Kualoa Regional Park and will be held at a different location every year in an effort to promote healthy living and environmental balance within the community. Their other event ʻĀina 2 Fork Throw-Down helps support the eating-local movement within the community, with a Hawaiian style cook-off between chefs using imu and Hawaiian ingredients. Check out the full press release and contact information below via the Paliuli Project for more information on both events.

Honolulu, Hawaii, July 2, 2015: In response to the ongoing situation happening atop Mauna Kea, the Paliuli Project was created to turn our awareness into action. To get on board with the many organizations in Hawaiʻi who see that there is an imbalance and disconnection between land and the communities that inhabit them, we too, want to help bridge some of that gap.

Our vision is to manifest a paradise that was only talked about in ancient Hawaiʻi when the land was abundant and thriving. This will be accomplished through community-based event projects that encompass the values of environmental balance (sustainability) and aloha ʻāina (love for land and sea).

On July 11, 2015, the first Paliuli Project event will be held at Kualoa Regional Park with the Paddle for Pae ‘Āina—a race featuring SUP, paddleboard and OC1 paddlers racing around Mokoliʻi island, commonly referred to as Chinaman’s Hat.

The event will also hold the ‘Āina 2 Fork Throw-Down—a Hawaiian style cook-off between selected chefs who are required to use an imu (Hawaiian underground oven) and Hawaiian ingredients. Purchasing a ticket into the event will get you access to all dishes prepared, an ʻawa garden, fresh hand-pounded paʻi ʻai and ultimately deciding which chef is crowned with creating the best dish.

This will be a celebration of the food and ocean we rely on and serve as a baseline and foundation for other Paliuli Project events in the future across our pae ʻāina (archipelago). Proceeds from the event will be donated to Hui Aloha ʻĀina Momona and E Ala Voyaging Academy—two non-profit organizations who exemplify the values of Paliuli Project.

For more information on how you can compete in the race or get tickets to the ‘Āina 2 Fork Throw-Down, please visit http://www.eventbrite.com/e/paddle-for-pae-aina-tickets-17131044415 or email paliuliproject@gmail.com.

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

Sunday, July 5th, 2015

Releasing in-store and online this Tuesday, July 7th.

blog image

Aloha kākou!

This Tuesday we will be releasing a new FITSTRIKE Slaps Wind snapback, featuring an olive crown along with a black visor and top button. The eyelets and side New Era logo are stitched in orange, while the back crest is stitched in white. It also features our state flag outlined in gold on the front, with a black snap enclosure around the back. Limited to only 50 pieces.

front

back

left

right

4TH OF JULY HOLIDAY HOURS

Friday, July 3rd, 2015

4th of July hours

Aloha kākou!

We will be closing early tomorrow in observance of Independence Day. Our flagship store will be open from 11am–3pm. Mahalo for your continued support and have a great 4th of July weekend!

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 2nd, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, July 4th (holiday hours: 11am–3pm).
Releasing at select stockists next week.

blog image
Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Nihi 5-Panel Camp
Featuring the Koa Tree Camo on the visor and front panel, along with white mesh on the side panels and black on the top panels. The back shaka and side crown are embroidered in black, while the New Era logo is stitched in black and white. The front Nihi logo is presented as a stitched-on, molded rubber patch. It’s finished off with a black strap and clip enclosure around the back.

front

back

left

right

 

Lawaiʻa Tee – Black
This tee’s name means “fisherman/to catch fish” in Hawaiian. The inspiration is clear on the back, which features a full sublimated print of a white fishing net, creating a surreal all-over pattern. The tee itself is a polyester blend fabric that is cut and sewn to our own standard-fit specifications. The front features a clean and simple FITTED crest on the upper left chest.

front

back

 

Fitted Hawaii Fishing & Hunting Lodge Tee – Heather Gray
Created as a nod to traditional fishing/lodge shirts, but with a local twist. On the large back design, you’ll notice the Koʻolau Mountain Range along the top with a fighting mahimahi below the words. A small black and white FITTED crest is seen on the upper left chest area.

front

back