FALL 2014 “WE FORWARD IN THIS GENERATION” DELIVERY ONE (FIRST RELEASE)

Friday, October 31st, 2014

Releasing in-store, online, and at select stockists this Saturday, November 1st, 2014.

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Aloha kākou!

“We forward in this generation.” These powerful words spoken by Bob Marley (Redemption Song), are the foundation for our Fall Delivery One collection. Although it can be interpreted in a number of ways, through our collection we perceive the meaning as “adaption through change,” and liken it to Hawaiʻi’s ability to assimilate and adapt to a variety of changes throughout its existence, and how we as a people keep moving forward. From the first settlers landing in Hawaiʻi, to Kamehameha’s unity of the islands, to the wave of western influence in Hawaiʻi, and to the present with Hawaiʻi’s ongoing environmental changes—we’ve pulled some of these moments in Hawaiʻi’s history and visually portrayed them within our Fall collection.

As a way to interpret our moʻolelo throughout, we built several new designs and patterns, as well as looked back to a few classics from our archives, all of which can be tied back to the collection’s theme. We also focused much of our energy on the material and textiles used, many even for the first time, resulting in a more refined and detailed capsule.

Through our Fall 2014 collection, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through all the changes it has faced. In addition, we also draw a parallel to our company on more of a microscopic level. Coming up on 10 years in this industry, we’ve witnessed many changes, trends, and even recessions. Through it all, we maintained and pushed forward, stronger and more knowledgeable than ever before. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Native Snapback
Featuring a stone colored cotton twill crown with white front logo and side crown embroidery, as well as tonal New Era logo and white/navy back crest embroidery. The eyelets and top button are navy, matching the navy visor made out of strong duck cotton fabric. A white snap enclosure is seen around the back. The highlight of this hat is the new ʻAukai design on the inner satin lining. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.

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Kill Them With Aloha Tee – Black
Our classic KTWA design on a black tee. An amalgamation of Hawaiʻi and western military involvement, this tee features a gray print on the front, a gray/white crown on the back, and white sleeve and lower left lau (leaf) hits.

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Thief’s Theme Crest Tee – Black / Women’s Muscle Tee – Black
Our classic Thief’s Theme pattern makes a return in our Fall collection in a muted colorway. This was our observation of the outside world pulling imagery from Hawaiʻi and flipping for personal gain. We created the Thief’s Theme pattern as our way of gripping the reins and pulling back that imagery in a time that we thought we were losing control of how Hawaiʻi was being used and portrayed. Based on a black tee and women’s muscle tee, our FITTED crest is printed in white and filled with the Thief’s Theme pattern, with a white crown on the upper back.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK

Monday, October 27th, 2014

Releasing in-store and online this Tuesday, October 28th.

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Aloha kākou!

We have a new ʻĀina snapback releasing tomorrow under our FITSTRIKE program. It features a black crown with brown visor and red undervisor. The front logo and back crest are stitched in gold, while the side New Era logo and top button are done in red. A white snap enclosure finishes the look. Only 50 pieces were produced.

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FITSTRIKE KULĀIWI 59FIFTY & WTCF TEE/WOMEN’S CROP TOP/KEIKI TEE

Friday, October 24th, 2014

Releasing this Saturday, October 25th. See below for release information.

Aloha kākou!

This Saturday we will be releasing a new FITSTRIKE hat and three Who The Crown Fits tops. The Kulāiwi 59FIFTY features a full melton wool base in black with tonal New Era logo, silver front logo and white top button. It also features contrasting white stitching on the top of the visor along with a purple undervisor and back crest. The WTCF tee features a silver front logo and back crown printed on a turquoise tee. The same tee also comes in a keiki version, with sizes running small through large. We also have a white WTCF women’s crop top featuring our logo and back crown printed in pink.

The Kulāiwi 59FIFTY and adult WTCF tee will be available in-store and online, while the keiki WTCF tee and women’s WTCF crop top will be available in-store only.

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FITSTRIKE RELEASE: ʻĀINA & NATIVE SNAPBACKS

Monday, October 20th, 2014

Releasing in-store and online this Tuesday, October 21st.

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Aloha kākou!

Tomorrow we will be releasing two new snapbacks under our FITSTRIKE program. The first is an ʻĀina snapback featuring a black crown base with green visor and orange undervisor. The front logo is stitched in white while the side New Era logo, back crest, and top button are done in orange. It also features a pop of yellow on the eyelets and a white snap enclosure. The second hat is a Native snapback, featuring an oatmeal crown with tonal New Era embroidery and white front and back embroidery. The visor and eyelets are brown while the undervisor, top button, and snap enclosure are red. Both hats are limited to just 50 pieces each.

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WTCF & FITSTRIKE RELEASES

Thursday, October 16th, 2014

Releasing this Saturday, October 18th. See below for release information.

Aloha kākou!

This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.

For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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For the grown folk, we have a FITSTRIKE Mua snapback that features a black crown with purple visor and eyelets. The front embroidery contains white and shades of teal, while the side New Era logo and back crest are stitched in white and teal, respectively. The top button and snap enclosure are white. Along with the hat, we have a matching heather charcoal tank top that features our Who The Crown Fits design printed in purple, along with the crown on the upper back. These items will be released in-store only.

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For our virtual customers, we will be releasing a special FITSTRIKE H Pride 59FIFTY online only, which features a charcoal crown with denim visor and top button. The front and back embroideries are white, while the side New Era logo is a tonal charcoal.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Monday, October 13th, 2014

Releasing in-store and online this Tuesday, October 14th.

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Aloha kākou!

Each year, the month of October plays host to Breast Cancer Awareness Month. As evidenced by all things pink (the official color of the movement), it’s clear just how important and crucial the movement is. Breast cancer is one of the most commonly diagnosed cancers among women in America, with 1 in every 12 women being diagnosed during the course of their lifetime. It’s an issue that hits home for a large number of us unfortunately, but awareness on the topic is incredibly important, as early detection can help save countless lives.

In honor of Breast Cancer Awareness Month, and in an effort to increase awareness within the community, we are releasing a unique Kamehameha 59FIFTY. Featuring a black base, we’ve added a large splash of pink on the two back panels, as well as pink stitching around the hat. The front logo is embroidered in white, while the side New Era logo and back crest are stitched in mint and black, respectively. It also features black eyelets and mint undervisor and top button. As part of our FITSTRIKE program, only 50 pieces were produced.

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DAY TRIPPER SNAPBACK, TEE, & TANK TOP

Thursday, October 9th, 2014

Releasing in-store and online this Saturday, October 11th.

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Aloha kākou!

Building upon one of our library pieces, we will be releasing three new products that feature our Day Tripper design: a snapback (a first for this design), tee, and tank top. The Day Tripper snapback features a full neoprene base in black, with Day Tripper patch on the front in white. The side crown and New Era logo are tonal black, while the back shaka and snap enclosure are white. It also features a black and white crest tag near the snap enclosure and a woodland camo sweatband. The black Day Tripper tee features a small white Day Tripper hit on the front left chest, with a large version on the back in a smooth red/yellow/green gradient fill. The white Day Tripper tank top features the same large gradient design on the back, along with a small Day Tripper design on the front left chest in black.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & KEIKI KAMEHAMEHA SNAPBACK

Monday, October 6th, 2014

Releasing this Tuesday, October 7th. Native snapback will be released in-store only while the keiki Kamehameha snapback will be released online only.

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Aloha kākou!

This week we have two FITSTRIKE hats releasing, with one of them being a youth-sized snapback that’s perfect for the keiki. The colors featured on both of these hats were inspired by the national flag of the Philippines, in honor of Filipino American History Month celebrated in the United States during the month of October. The Native snapback features a full blue crown and visor, with white front/back embroidery and snap enclosure. The side New Era logo and top button are a bold red. The keiki Kamehameha snapback features a blue crown and red visor, with white front logo, tonal New Era logo, red back crest, yellow top button, and white snap enclosure. Both of these hats also feature a throwback baseball green undervisor. Only 50 were produced for each.

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WAIʻALEʻALE ʻAʻAMA HYBRID WALK SHORT

Thursday, October 2nd, 2014

Releasing this Saturday, October 4th, at FITTED (in-store and online) and Blue Hawaii Surf.

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Aloha kākou!

The final piece from our Waiʻaleʻale collection is set to drop this Saturday, and it marks a new milestone for us as our very first cut and sew bottom. Engineered from our own specifications, we’ve built this hybrid walk short with premium materials and scrutinized over every last detail. This custom silhouette is named ʻAʻama, inspired by the crabs you see along most rocky shorelines in Hawaii. The ʻaʻama lives both in and around the water, which perfectly mimics the functionality of our hybrid walk short, combining the look and style of an outdoor walk short but built with the ocean in mind.

The material used is a lightweight polyester/spandex blend, featuring 4-way stretch for maximum flexibility and comfort. For everyday use, we kept the standard four pockets (two front and two back) but we also added a mesh lining within the pockets for water and sand drainage as it transitions into the ocean. The back right pocket also features an elastic key loop, commonly found on boardshorts. Belt loops were added to keep the walk short functionality, and we’ve also added a drawstring waistline, which pulls from around the waist similar to sweatpant drawstrings, rather than the eyelet lacing style of traditional boardshorts. It also features a waterproof reverse zipper and velcro closure system. Small details are seen throughout, like the drawstring aglets which feature a black and white trilock print, metallic silver logo and custom care instructions on the inner waistline, and our Mil-Spec patch on the right seam.

The Waiʻaleʻale ʻAʻama Hybrid Walk Short will be available this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.

(Photos: Christina Shayne)

Please note, the Waiʻaleʻale ʻAʻama Hybrid Walk Short fits true to size but we recommend getting one size larger with the option of using the adjustable drawstring for a more personalized fit.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, September 29th, 2014

Releasing in-store and online this Tuesday, September 30th.

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Aloha kākou!

We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.

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