FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, March 19th, 2017

Releasing exclusively in-store and online this Tuesday, March 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s release consists of a new Kamehameha snapback under our FITSTRIKE program. The snapback features a full denim crown with a white visor, top button, and snap enclosure. The undervisor is green while all the embroidery is red.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FITSTRIKE RELEASE: MUA SNAPBACK & ROCKERS TEE

Thursday, March 16th, 2017

Releasing exclusively in-store and online this Saturday, March 18 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new FITSTRIKE Mua snapback this Saturday, featuring a deep navy base with red undervisor, white top button, and white snap enclosure. The front Mua logo is stitched in white and shades of grey, while the side New Era logo is white and the back crest is white and red. Accompanying the Mua is our Rockers tee with white and grey print on a red tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: MUA 59FIFTY & ESCAPE TO PARADISE TEE

Sunday, March 12th, 2017

Releasing exclusively in-store and online this Tuesday, March 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Mua 59FIFTY and a new Escape to Paradise tee. The Mua features a dark green crown with a teal visor and top button, along with a white New Era logo and shades of white and coral on the front and back embroideries. The tee features our Escape to Paradise design printed on a squash-colored tee with a white crown printed on the back.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HOME GROWN OBAMA TEE

Friday, March 10th, 2017

Releasing exclusively in-store and online this Saturday, March 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, comprised of a bold new ʻĀina and a classic from our archives making a much needed return. The ʻĀina snapback is covered in desert camouflage with the exception of a red undervisor, which matches the embroidery on all sides and the back snap enclosure. Releasing alongside the ʻĀina is our heavily-requested Home Grown Obama design. The first release marked the beginning of a great era, with Hawaiʻi-born-and-raised Barack Obama rightfully earning his place as the President of the United States—a role in which he’d proudly serve the American people for the maximum-allowed eight years. This Saturday’s release is printed in reversed colors from the original, and serves as more of a farewell song as we bid a fond ALOHA to our 44th Commander-in-Chief, as well as send a huge MAHALO for all that he’s pioneered and accomplished during his tenure in the White House.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & WTCF TEE

Friday, March 3rd, 2017

Releasing exclusively in-store and online this Saturday, March 4 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha 59FIFTY and Who The Crown Fits tee releasing this Saturday. The Kamehameha 59FIFTY features a heather charcoal crown, light grey visor and top button, and bright neon sunset embroidery all around. The WTCF tee features a white and grey logo on the front and a white crown on the back, printed on a sunset-colored tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK & ALOHA DECO TEE

Monday, February 27th, 2017

Releasing exclusively in-store and online this Tuesday, February 28 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Mua snapback featuring an olive crown and visor, with dark green undervisor, eyelets, top button, and snap enclosure. The Mua logo is stitched in greyscale colors, while the back crest is stitched in black and ivory, and the side New Era logo is stitched in a light orange. Releasing alongside the Mua snapback is a new Aloha Deco tee, featuring a white design printed on a dark green base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: H PRIDE SNAPBACK & ESCAPE TO PARADISE TEE

Friday, February 24th, 2017

Releasing exclusively in-store and online this Saturday, February 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE set this Saturday, featuring an H Pride snapback and an Escape to Paradise tee. The H Pride base is constructed out of full denim, with the exception of the digital camouflage cotton ripstop on the undervisor. It also features tonal navy stitching and a white snap enclosure. The Escape to Paradise tee features the classic design printed on the front of an ocean-colored tee, along with a white crown on the upper back.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, WTCF GROWN LOGO TEE, & ROCKERS TEE

Monday, February 20th, 2017

Releasing exclusively in-store and online this Tuesday, February 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a FITSTRIKE Kamehameha snapback along with a WTCF Grown Logo tee and Rockers tee. The Kamehameha snapback features a white crown, denim visor and top button, navy undervisor and snap enclosure, and light grey embroidery. The WTCF Grown Logo tee features white print on a charcoal tee, while our Rockers classic from 2012 receives a well-deserved update with a white and grey print on a navy tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

A/W TRADEWINDS COLLECTION

Friday, February 17th, 2017

Releasing in-store and online this Saturday, February 18 at 11am HST.

A/W TRADEWINDS
Photo: @jasonjko
Model: @badmckinney

 

Aloha kākou!

This Saturday, we celebrate our seasonal delivery run with the final release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Kamahele Day Pack – Black DPICT Camo
For the final release of our A/W Tradewinds Collection, we’re releasing a limited version of our Kamahele Day Pack in Black DPICT Camo. Starting with the design, it features a large 30-liter main drawstring compartment, two side zippered compartments, small front zippered compartment with organizer and front zippered stash pocket, inner mesh zippered compartment, and a hidden compartment in the back padding, which is made from tri-lock-stitched breathable mesh padding. The straps also have the same mesh padding for extra comfort, as well as four multipurpose D-rings and a cross-chest harness for added support. The elastic top lid secures the contents with two buckles, while two more buckled straps are seen underneath the bag for additional storage. We used premium construction throughout, with 1000 denier oxford nylon upper covered in black DPICT Camo and red tarpeline covering the bottom for maximum durability in all seasons. We also used high quality YKK zippers with mil-spec paracord pull-tabs and Duraflex side-release buckles for premium strength. FITTED branding details include the new mil-spec label on the right compartment, black tri-lock bike light loop with ASD tri-lock tag on the front compartment, and the Aloha Served Daily motto printed on the inside base.

FRONT

BACK

DETAIL

DETAIL

DETAIL

DETAIL

 

Basin Premium Tee – Black
Our last seasonal Basin Premium Tee is made in black and features the TRDWND_BLACKNIGHT pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.

FRONT

BACK