FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, ALOHA LOGO TEE, KEIKI ALOHA LOGO TEE, & KEIKI DREAMERS TEE

Monday, October 15th, 2018

Releasing exclusively in-store and online this Tuesday, October 16 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday’s FITSTRIKE offerings include items for both the keiki and the grown-ups. The matching adult and keiki Mua snapbacks feature a premium heather grey Shadow Tech base, with a front logo stitched in black-to-white gradient and light teal, white eyelets, black New Era logo, light teal crest, and black snap enclosure. The matching adult and keiki Aloha Logo tees feature teal print on a white tee, while the keiki Dreamers tee features white print on a heather grey tee. Both keiki tees come in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).

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ALOHA SNAPBACK & GREEN FLASH TANK TOP

Thursday, October 11th, 2018

Releasing exclusively in-store and online this Saturday, October 13 at 11am HST.

Video: @kashakamu
Model: @daveydizzle49, @kaulanakealoha85, @scotty_t34, & @kai.lima
Music: @slappsymphony

Aloha kākou!

We’re sending out even more ALOHA this Saturday with another premium Aloha 9FIFTY snapback, crafted out of 100% cotton ripstop in black on the crown and visor and dark grey on the undervisor. The front Aloha is stitched in yellow and outlined in white, while the side New Era logo is stitched in white, and the side crown and back shaka are stitched in yellow. It’s finished off with a black snap enclosure and a Hawaiian flag tag with Aloha Served Daily on the back. Releasing alongside the Aloha snapback is a matching tank top featuring a new design titled “Green Flash,” which captures the serene sunset before it falls behind the horizon and the famous split-second green flash appears.

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13 YEAR ANNIVERSARY & FITSTRIKE RELEASE: SHOCK VALUE TEE

Monday, October 8th, 2018

13 Year Anniversary

Aloha kākou!

As we get ready to celebrate our 13th anniversary, we’d like to extend a sincere mahalo for your continued love and support! To honor the occasion, we’ll be having a huge release event on Oct 20th with 25+ hats, tees, hoodies, accessories, etc., and unveiling a few brand new designs in the process. Stay tuned for more info in the coming weeks, and in the meantime, enjoy tomorrow’s FITSTRIKE release—a new Shock Value tee in black with 3M reflective clear ink.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, NIHI STRAPBACK, & LIFE’S A BEACH TEE

Thursday, October 4th, 2018

Releasing exclusively in-store and online this Saturday, October 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a Slaps Wind snapback, Nihi strapback, and a Life’s A Beach tee. The Slaps Wind snapback keeps the tiger camouflage pattern from Tuesday’s release, with traditional flag colors on the front outlined in yellow, along with a gold undervisor, red top button, and white side logo, back crest, and back snap enclosure. The Nihi 9TWENTY curved visor strapback features a gold base with black embroidery all around. The Life’s A Beach tee features the Nas-inspired line on the front in white along with a white crown on the back, printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & H PRIDE STRAPBACK

Monday, October 1st, 2018

Releasing exclusively in-store and online this Tuesday, October 2 at 11am HST.

FITSTRIKE

Aloha kākou!

Weʻre releasing a bold tiger camouflage FITSTRIKE pack this Tuesday, consisting of a Mua and H Pride. The Mua 9FIFTY snapback features white stitching on the side and back, with a white snap enclosure and a front logo stitched in black and a grey-to-white gradient. The H Pride 9TWENTY curved visor snapback features white stitching on all sides of the tiger camouflage base.

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ALOHA SNAPBACK

Thursday, September 27th, 2018

Releasing exclusively in-store and online this Saturday, September 29 at 11am HST.

Video: @kashakamu
Model: @leila.brooke
Music: @thegreen808

Aloha kākou!

After a long hiatus, we’re extremely excited to introduce our newest Aloha 9FIFTY snapback, which we kicked up a notch with quick-drying 100% nylon micro-ripstop material and unique color-blocking. The crown features a teal crown with black visor, top button, and eyelets. The side logos and back crest are stitched in a vibrant hot pink color, with the white Aloha logo outlined in the same color. A clear back snap enclosure finishes the look on this Summer-ready snapback. Releasing alongside the Aloha are two matching tees—a new long sleeve tee design called Cache with distorted lettering down the sleeves and in the pink block on the front, printed on a black tee, and a Who The Crown Fits tee in pink with white print.

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FITSTRIKE RELEASE: H PRIDE GROWN SNAPBACK, KAMEHAMEHA SNAPBACK, KAMEHAMEHA STRAPBACK, WTCF TEE, & HULU TANK TOP

Sunday, September 23rd, 2018

Releasing exclusively in-store and online this Tuesday, September 25 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing three new hats, a tee, and a tank top under our FITSTRIKE program. The H Pride Grown snapback features a smaller H logo on the front—hence the “Grown” moniker—in white, along with the side logo, back crest, eyelets, and snap enclosure, on a black base with a dark grey undervisor. The Kamehameha snapback features an orange crown and black visor with a kelly green undervisor, yellow front and back logos, black eyelets, and white top button, side logo, and back snap enclosure. The Kamehameha 9TWENTY curved visor strapback sports an all-orange base with tonal side logo and white front and back logos. The black Who The Crown Fits tee features an orange-filled front logo with white outline and white crown on the back. Lastly, the Hulu design makes a comeback on a black tank top, printed in white on the front and back.

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FITSTRIKE RELEASE: MUA LOW PROFILE 59FIFTY, SLAPS WIND 59FIFTY, KAMEHAMEHA STRAPBACK, SHOCK VALUE TEE, & H FEATHER TANK TOP

Friday, September 21st, 2018

Releasing exclusively in-store and online this Saturday, September 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing three new hats and two new tees this Saturday under our FITSTRIKE program. The Mua Low Profile 59FIFTY features a new birdseye color for the base with white embroidery all around, while the royal blue Slaps Wind 59FIFTY features traditional flag colors on the front and white embroidery on the side and back, and the Kamehameha 9TWENTY curved visor strapback features a royal blue base white white embroidery. The brand new Shock Value tee features a zapped FITTED logotype with Hawaii underneath, in red and gold on a white tee, while the classic H Feather design returns on a navy tank top.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KEIKI SNAPBACK, NATIVE SNAPBACK, & ALOHA LOGO TEE & KEIKI TEE

Monday, September 17th, 2018

Releasing exclusively in-store and online this Tuesday, September 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a matching adult and keiki Kamehameha snapback, a Native snapback, and matching adult and keiki Aloha Logo tees. The two Kamehameha snapbacks feature a black base with woodland camouflage visor and top button, with yellow front and back logos, and white side logo and snap enclosure. Both snapbacks also feature the throwback crest logo on the back. The Native snapback features yellow embroidery on a black base, finished off with a white snap enclosure. Both Aloha Logo tees feature black print on a yellow base.

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FITSTRIKE RELEASE: BRIGANTE LOW PROFILE 59FIFTY, KAMEHAMEHA SNAPBACK, MUA STRAPBACK, BY THE BOTTLE TEE, & RELAX TEE

Friday, September 14th, 2018

Releasing exclusively in-store and online this Saturday, September 15 at 11am HST.

FITSTRIKES

Aloha kākou!

This Saturday, we’ll be releasing three new hats and two tees under our FITSTRIKE program. The Brigante Low Profile 59FIFTY features a red base with white embroidery, while the Kamehameha snapback features a dark green base with white embroidery and snap enclosure, along with a bold tiger camouflage pattern on the undervisor. The Mua 9TWENTY curved visor strapback features a black base with white embroidery on the side and back, while the front logo is stitched in a white and fiery yellow-to-red gradient. The By The Bottle tee features white, red, and grey print on a black tee, while the Relax tee features red, brown, and green print on a white tee.

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