FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, KAMEHAMEHA SNAPBACK & AMH WTCF TEE

Friday, September 18th, 2020

Releasing exclusively online this Saturday, September 19 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing two new Kamehameha hats and a new colorway in the AMH WTCF mash-up tee. The Kamehameha 59FIFTY and Kamehameha snapback both feature red crowns with woodland camouflage visors, along with white side logo and top button, royal blue front logo and eyelets and a blue and white back crest. The snapback also features a white snap enclosure. The matching AMH WTCF tee features a white WTCF print and subtle red AMH print on a red tee.

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FITSTRIKE RELEASE: VANGUARD 59FIFTY, VANGUARD SNAPBACK & STICKER TEE

Monday, September 14th, 2020

Releasing exclusively online this Tuesday, September 15 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

We have a pair of Vanguard hats and a new Sticker tee releasing this Tuesday under our FITSTRIKE program. Both the Vanguard 59FIFTY and snapback feature black bases with red undervisors, along with white New Era logos and red and white crests on the back. The front Vanguard logo is stitched in white, red and earthy tones on both hats, while the snapback also features a white snap enclosure. The same red and earthy tones are present in the matching Sticker design, printed on a white tee.

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FITSTRIKE RELEASE: MUA 59FIFTY, MUA SNAPBACK, KEIKI MUA SNAPBACK, MUA STRAPBACK, STACKS TEE & SCRAMBLE TEE

Friday, September 11th, 2020

Releasing exclusively online this Saturday, September 12 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

It’s a family affair this Saturday, as we release a four-pack of FITSTRIKE Mua hats for the whole family, along with two new tees which experiment with letterforms. The Mua 59FIFTY, snapback, keiki snapback, and curved visor strapback all feature black bases with white eyelets and green top buttons and undervisors. On all four, the front logo is stitched in gold, orange, red, blue and white, while the side New Era logo is stitched in gold and the back crest is stitched in gold and red. Both snapbacks also feature white snap enclosures and the strapback features a white strap enclosure. The Stacks tee features colored letters of “Fitted” stacked on each other printed on a black tee, and the new Scrambled tee features the letters of “FITTED” scrambled and interlocking on the back, printed on a deep royal tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & T.R.O.Y. TEE

Monday, September 7th, 2020

Releasing exclusively online this Tuesday, September 8 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Brigante snapback and T.R.O.Y. tee. The Brigante snapback features woodland camouflage covering the front panels, top button and visor, while the undervisor is yellow and the remaining panels are black trucker mesh. The front logo is stitched in red, yellow and white, while the side logo is red and black and the back crest is red and yellow. It also features a yellow undervisor and white snap enclosure. The T.R.O.Y. tee features matching red, yellow and white print on a black tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & KILLHATE TEE

Friday, September 4th, 2020

Releasing exclusively online this Saturday, September 5 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

We have a new Vanguard snapback and matching KillHate tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features navy front panels surrounded by white trucker mesh and a teal visor with navy undervisor. The front logo is stitched in peach, white and shades of teal, while the side New Era logo is stitched in white and peach and the back crest is peach and teal. It also features a peach top button, white eyelets and a navy snap enclosure. The KillHate tee features a peach and teal print on a navy base, tying back perfectly to the Vanguard snapback.

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FITSTRIKE RELEASE: MUA SNAPBACK & T.R.O.Y. TEE

Monday, August 31st, 2020

Releasing exclusively online this Tuesday, September 1 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Mua snapback and brand new tee design under our FITSTRIKE program. The Mua features a cilantro base with red and white Mua on the front, red side logo, red and white back crest, red eyelets and a white snap enclosure. The new heather grey T.R.O.Y. tee features a design reminiscent of the logo used by the great Pete Rock and CL Smooth duo on their albums, while the illustration also pays homage to ancient Hawaiian kiʻi pōhaku (carved stone statues). For a full write-up of the moʻolelo behind this design, visit our Archive Series #0007.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KAMEHAMEHA STRAPBACK & ʻEKAHI TEE

Friday, August 28th, 2020

Releasing exclusively online this Saturday, August 29 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a Kamehameha snapback, Kamehameha curved visor strapback, and a new tee entitled ʻEkahi. Both the snapback and strapback sport denim bases with white embroidery all around, while the snapback also features white eyelets and a clear snap enclosure. The new ʻEkahi tee proudly showcases our revered King Kamehameha on the front in a black and white photo with a splash of yellow. It also features a small FITTED logo beneath the photo and a yellow crown on the back, printed on a black tee.

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LAKERS MUA INSTAGRAM CONTEST

Monday, August 24th, 2020

CONTEST

Aloha kākou!

With nearly every release, we see your comments on how quick items sell out. We see how upset and disappointed people are that releases are gone in seconds. We wanted to let you all know that your comments are not being ignored. For months now, we’ve been pro-actively battling “bots” which is basically a software with auto-checkout capabilities. People running bots can checkout in seconds which basically leaves people manually trying to checkout almost no chance. Often times these bots can make purchases for several people in seconds, wiping out the majority of our inventory. We’re never going to catch them all, but now we have a good idea on who is using them and how they are using them.

We have always strived to make releases fair for everyone, in-store and online. We used to give the benefit of the doubt and allow them to keep one hat/order cause we couldn’t prove they were using one for sure. Now we have a better idea with the help of a new Fraud Analysis tool that we’ve implemented. Another way to combat the bots is to simply make more hats, so we’ve increased our numbers to help supply the demand. Moving forward, we’re going to cancel every order that our Fraud Analysis tool catches and we will find a fair way to resell them.

We’re starting with the Lakers Mua! We have a bunch of hats available from cancelled orders that our Fraud Analysis tool detected. Here is your chance to fairly buy one at retail (shipping charges may apply). This contest starts now and will end 09/11/20 at 11:59p. We will do a live drawing and select the winners at the shop on Saturday 09/12/20.

To Enter:
- Follow @fitted on Instagram (your page must be public)
- Repost this image to your IG
- Tag and mention @fitted in your caption
- Hashtag #FITTEDLakersMua
- Tag three Lakers fans in your post

Good luck!

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & STRETCH TEE

Monday, August 24th, 2020

Releasing exclusively in-store and online this Tuesday, August 25 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new FITSTRIKE Kamehameha snapback and Stretch tee this Tuesday. The Kamehameha snapback features a black cotton canvas base, while the front logo is stitched in pink glow, the side logo is stitched in tonal black, and the back crest is stitched in black and white. It also features a pink snap enclosure white top button. The accompanying Stretch tee features matching pink and black print on a white base.

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FITSTRIKE RELEASE: MUA SNAPBACK & STRETCH TEE

Friday, August 21st, 2020

Releasing exclusively in-store and online this Saturday, August 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

In honor of the late and all-time great Kobe Bryant’s birthday on Sunday, we have a special Lakers-themed set releasing tomorrow under our FITSTRIKE program. The Mua sports a purple, gold and white front logo on a black base, along with purple undervisor, gold top button, white eyelets, purple side New Era logo, purple and gold back crest, and white snap enclosure. Alongside the Mua, we’re releasing a brand new design entitled “Stretch,” with stretched typography printed in white and yellow on the back of a black tee, with a solid yellow crest logo on the front. Join us in sending a huge HAUʻOLI LĀ HĀNAU to the Black Mamba for what would be his 42nd birthday!

 

A message from the FITTED staff about reopening tomorrow:

Aloha Hunters,

We are excited to finally reopen our doors! Along with the same “New Rules” we implemented after the first lockdown, we’re also taking bold measures to keep you, our staff and the community safe. Here are some of the added safety measures we are taking:

• Customers will now be helped from the doorway to provide a more contactless shopping experience. Only staff will be allowed in the shop and we will gladly show you any product that you are interested in.
• If you absolutely have to try something on, if you end up not buying it, our staff will be applying a UV light over it so it is safer for the next customer.
• We would appreciate it if customers pay with Credit Card, Debit Card or Gift Card. The less cash transactions we do, the safer it is for everyone.
• Starting today, our store days and hours will be every Tuesday 11am-7pm, Wednesday 11am-5pm and Saturday 11am-7pm. Once case counts go down in Honolulu and we feel we can safely open more days/hours, we will. Be advised that this can change at any time, depending on the case counts.
• We will only be allowing one customer in the main door at a time. Once that customer leaves, the next customer can come in.

For BIG releases:
• Please maintain social distancing while waiting in line. Please follow the arrows when lining up to ensure that we can safely fit all of our customers into our lot. We can’t overflow onto Kona Street and block Manichi’s door.
• Please DO NOT PARK in our parking lot. In order to maintain proper social distancing, and provide spaces to H&R’s customers, we kindly ask that you park in the Ala Moana Center parking lot.

We thank you for your patience and understanding. We have a lot of big releases coming up and we need to ensure the safety of everyone. Mahalo for your continued support!

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