FITTED + PAIʻEA PROJECTS NUʻUANU CAPSULE

Thursday, August 27th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 29th.


Video: Luke Aguinaldo (@loksi) & Skillet (@envol_skillet)
Photos: Paiʻea Projects (@paieaprojects)
Music: Curtis Helm (@mistah83)
Models: Ezekiel Lau (@haynsupahman), Race Skelton (@raceskelton), & Moani Hara (@moanihara)

 

The Path to Nu‘uanu
By Daniel Ikaika ito

The Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army had the O‘ahu warriors on the run and flanked.

Kalanikūpule’s forces retreated into Nu‘uanu because reinforcements awaited them at La‘imi. The O‘ahu army had cannons hidden on the Pu‘u Konahuanui ridgeline, and when Pai‘ea learns of this artillery he sends a division of invading warriors to flank Kalanikūpule’s army. As the battle ensued, Pai‘e’a’s superior training and artillery eventually had their enemies outmatched. Kalanikūpule’s forces fled to the fortified heiau of Pu‘uiwa and Ahipu‘u. After the loss of Kalanikūpule, the O‘ahu warriors are driven further up the valley in retreat. Eventually, Pai‘ea and his forces push the O‘ahu army off the Pali. Instead of living under the rule of Pai‘ea, many of Kalanikūpule’s defeated warriors choose to leap off he 500-foot cliff to their death.

This epic battle is immortalized in Hawaiian history as “Kaleleka‘anae,” or “the leaping mullet” in English to describe the O‘ahu army’s defeat off the Pali. This was a pivotal victory for Pai‘ea because it solidified his unification of the Hawaiian Islands, earning him rule of O‘ahu, Maui and Hawai‘i.

We honor this battle and the victory of Pai‘ea with the Nu‘uanu capsule: basketball jersey, t-shirt, tank top and three different New Era hats. The number “4” on the jersey and the design of the “Many Moons” t-shirt and tank top honor the multitude of warriors fighting for Pai‘ea and acknowledge the ancient Hawaiian “Kahului” battle formation. Warriors formed themselves into a “Kahului,” a crescent-shaped formation where the horns pointed toward the enemy. The number “4” is significant to this battle formation because ancient Hawaiians’ counting system was based on multiples of four: “Kauna” equals four, “ka‘au” equals 40, “lau” equals 400 and “mano” equals 4,000. It is said that when Pai‘ea’s army invaded O‘ahu his forces were up to 16,000 warriors or four “mano.”

FITTED team rider, Ezekiel Lau, is sporting the FITTED + Pai‘ea Projects Nu‘uanu basketball jersey and New Era spacer mesh logo snapback as he tears apart his homebreak on the South Shore. This hat features a unique spacer mesh that’s unlike what we’ve used in the past. The Paiʻea Projects logo is prominently displayed on the front of the hat in white, which matches the crown and crest embroideries as well as the snap enclosure. The red New Era logo ties in nicely to the red sweatband featured on the inside of the hat.

Contrast Magazine Publisher Race Skelton scans the cityscape from Punchbowl, rocking the FITTED + Pai‘ea Projects “Many Moons” t-shirt and Kamehameha New Era A-Frame snapback. This all-around clean snapback features a classic fit with a narrow visor and A-Frame five-panel setup. The front Kamehameha logo, side Paiʻea Projects logo and back crest are stitched in white, while the New Era logo and snap enclosure are seen in a tonal black. The kelly green undervisor is another nod to classic baseball hats.

The enchanting 2014 Miss Hawai‘i, Moani Hara, models the FITTED + Pai‘ea Projects “Many Moons” tank top and the “Path to Nu‘uanu” New Era five-panel. The artwork depicted on this five-panel camp hat is a map of Oʻahu along with the path that Paiʻea and his men took to their victory at Nuʻuanu. An all black rubber Nihi logo patch is stitched to the front panel, along with black embroidery and a black/white Paiʻea Projects logo tag around the sides and back.

A special mahalo to Curtis Helm for laying down the track “Champion Song” from Kalamaʻula, Molokaʻi. Performed with Ooklah the Moc, Father Psalms Studio & Inna Vision, as well as several solo projects under the name “Mr. 83.” Brother of Raiatea Helm, nephew of George Helm, music and Hawaiian culture run deep in his family’s roots.

The FITTED + Pai‘ea Projects Nu‘uanu capsule releases in-store and online this Saturday, August 29.

 

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Race

Moani

NuuanuMap

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 23rd, 2015

Releasing in-store and online this Tuesday, August 25th.

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Aloha kākou!

This Tuesday’s FITSTRIKE release consists of a navy Kamehameha snapback with tonal side and back embroideries. It also features a classic green undervisor, yellow front logo, and white back snap enclosure. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 20th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.

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Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.

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Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 16th, 2015

Releasing in-store and online this Tuesday, August 18th.

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Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback releasing on Tuesday. This time around, the crown is dark red with tonal side and back embroideries. The front logo is in a contrasting yellow, with a white snap enclosure finishing the look.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 13th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Slaps Wind 59FIFTY
An extra clean, all-black neoprene 59FIFTY with a blacked out Hawaiian flag on the front and white embroidery around the sides and back. Our Koa Tree Camo pattern finds its way to the satin inner liner and the undervisor, creating a nice contrast.

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FITTED + NOREP ALAKAʻI BOARDSHORT

Tuesday, August 11th, 2015

Releasing in-store only this Saturday, August 15th.


Filmed and edited by: Skillet (@envol_skillet)
Models: Nelson Ahina & Kainoa Haas

Aloha kākou!

We’re excited to formally introduce our latest collaboration with the good dudes at noRep Boardshorts, a local business that’s picking up a lot of steam in their 5 years in the business. We dug deep into our archives and pulled out a classic pattern that we’ve only ever used on tank tops, patiently waiting for a perfect opportunity like this to resurface. This time the pattern is executed beautifully on our newest bottom, the FITTED + noRep Alakaʻi Boardshort.

With noRep’s help, we set out to create the perfect traditional boardshort. No frills, no gimmicks—just a solid, well-made product that can be worn for Hawaiʻi’s everyday lifestyle. It’s made from the same thicker, durable, non-stretch fabric used in traditional boardshorts, which makes it perfect for any activity in and out of the water.

Our Alakaʻi pattern is boldly featured in green and black, with the waistband and right-side velcro pocket subdued in black. The drawstring offers a nice contrast in our signature 116 Pantone color, and also features repeating noRep branding in clear gel to keep your knot secure. The 116 color travels to the inner waistline, which also proudly displays the “noRep x FITTED” cobranding. We added our Lēʻahi patch to the lower left side along with our Pacific Standard label centered on the back waist band. Other details include a lycra fly, noRep branding on the eyelets and pocket flap, and an elastic key loop within the pocket. The fit is true to size, and will be available in sizes 28–40.

The FITTED + noRep Alakaʻi Boardshort is limited to only 150 pieces, and will be released exclusively at our Kona Street location. noRep will also be releasing a very limited amount on their website at a later date.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 9th, 2015

Releasing in-store and online this Tuesday, August 11th.

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Aloha kākou!

This Tuesday we’ll be releasing a clean new Kamehameha snapback under our FITSTRIKE program. It features a brown crown with matching side and back embroideries, along with a kelly green undervisor as a respectful nod to classic baseball hats. It also features a white back snap enclosure while the yellow Kamehameha logo adds a nice pop of color to the front.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 6th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 8th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Big Game Hunters 59FIFTY
Featuring breathable black spacer mesh on the side and back panels while the front two panels are polyester sublimated with our Koa Tree Camo pattern. The visor and top button are made of black neoprene. A blue and white Big Game Hunters patch is stitched onto the front panels, while tonal crown and New Era logos are embroidered on the sides and a black/white crest is seen on the back.

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Le Fitted Tee – White
Released earlier this season, this design is inspired by Art Nouveau painter Alphonse Mucha. The Art Nouveau movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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Koa Tree Camo Aloha Served Daily Hoodie – Black
An all black hoodie featuring a small white ASD logo on the front left chest and a large version on the back filled with our Koa Tree Camo pattern.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 30th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, August 1st.

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Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha 59FIFTY
Our next 59FIFTY this season features a black neoprene crown mixed with a black spacer mesh visor and top button. The front, side, and back embroideries are olive green, while our Koa Tree Camo floods the inner satin liner.

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Jamo Rocks Tee – Black
An old favorite, the Jamo Rocks tee is a nod to the 80 proof spirit we all enjoy, with our signature FITTED twist. Triple distilled and served daily on the rocks.

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Big Hunt Tee – Black
80’s and 90’s babies will relive fond memories of huffing and puffing on cartridges, snickering dogs, and bright orange plastic guns with this new design. The Big Hunt tee is a nostalgic ode to the Duck Hunt box art, flipped local style.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 23rd, 2015

Releasing exclusively at FITTED, in-store and online this Saturday, July 25th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
This snapback features a breathable black mesh crown with a neoprene visor also in black. The front Aloha logo is beautifully sublimated with our colorful ʻIliahi Tree Camo pattern, while the top button, eyelets and side embroideries are done in a bright infrared color. It also features a infrared/white back crest and white snap enclosure to complete the look. This is a FITTED exclusive, found only at our brick at mortar location and our online store.

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Smoke Hawaiian Cigars Tee – White
Inspired by classic cigar boxes and royal living, this tee is presented as an ode to King Kalākaua and his love for fine cigars. He was known to grow his own tobacco and crafted cigars as a hobby, some even said to have a slight sandalwood flavor. On the back of the tee, King Kalākaua’s portrait is proudly displayed with surrounding ʻiliahi and sandalwood, along with our regal crest making a comeback from our classic Duke shirt, and “Smoke Hawaiian Cigars” written below. The crest is also printed on the front left chest.

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