HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Thursday, March 5th, 2015

Releasing in-store, online, and at select stockists this Saturday, March 7th.

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Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

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Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

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Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

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Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

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Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & MILLER TIME TEE

Monday, March 2nd, 2015

Releasing in-store and online this Tuesday, March 3rd.

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Aloha kākou!

We have a new FITSTRIKE hat and brand new tee design coming out this Tuesday. The FITSTRIKE Kamehameha snapback features a scarlet crown with white embroidery on the front, cream embroidery on the side, and brown embroidery on the back. The visor and top button are brown while the undervisor is cream. It’s finished off with a white snap enclosure around the back. The new Miller Time tee is an ode to a popular band that started in the late 60’s. You’ll recognize the connection if you’re a joker, a smoker, or even a midnight toker. The new design is printed small on the front and large on the back with “Aloha Served Daily” and “Fitted Hawaii” underneath, all on a black tee.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & LIFE’S A BEACH TEE

Sunday, February 22nd, 2015

Releasing in-store and online this Tuesday, February 24th.

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Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Native Snapback and a new tee dubbed Life’s a Beach. The Native Snapback features a scarlet crown and tonal New Era logo with a black visor and top button. The front logo and back snap enclosure are done in white while the back crest and eyelets are stitched in black. The new Life’s a Beach design is a play on the magnum opus single “Life’s a Bitch” featured on arguably the greatest hip hop album ever penned. Nasir Jones’ “Illmatic” is a crease in time that vividly spoke of street tales and continues to be the blueprint for many of your favorite rappers’ careers. As much as the streets dictate most youths’ success or failure, we in Hawai‘i are very lucky to grow up trading the street life for the beach life. On the front of this heather gray tee we have “Life’s a Beach” outlined in black and filled with red, done in a font similar to the “Illmatic” cover font. A red and black crown is also printed on the back.

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HAWAIIAN DIET COLLECTION (SECOND COURSE)

Thursday, February 19th, 2015

Releasing in-store, online, and at select stockists this Saturday, February 21st.

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Aloha kākou!

This Saturday we’re bringing you the second course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Mua Snapback
Featuring a gray waxed linen base with a teal visor and top button, also in waxed linen. The Mua logo features white and shades of deep navy, while the side and back embroideries are all deep navy. A white snap enclosure completes the look.

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General Store Tee – White / Keiki Tee – Heather Gray
A new design that reminds us of the hanabata days, running to the crack seed store with whatever loose change we were able to find. Printed in black on either a white tee for adults or heather gray for the keiki.

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Aloha Served Daily Tee – Harbor Blue
Our classic ASD logo on a harbor blue tee, with both front and back prints in white.

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HAWAIIAN DIET COLLECTION LOOK BOOK

Thursday, February 19th, 2015

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Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY & FASI TEE

Sunday, February 15th, 2015

Releasing in-store only this Tuesday, February 17th.

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Aloha kākou!

We have a clean FITSTRIKE release for you this Tuesday. This Kulāiwi 59FIFTY is all black, featuring mesh panels around the back and tonal black embroidery throughout. Accompanying this release is a yellow Fasi tee featuring all black ink on the front and back.

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POW! WOW! HAWAII 2015

Friday, February 13th, 2015

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The annual art congregation POW! WOW! Hawaii is back this year, bringing all the best street artists from around the world. Our warehouse is located in the heart of Kakaʻako where all the action takes place, and the energy, synergy, and creativity surrounding us is always so inspiring. Visit POW! WOW! Hawaii’s website for more info and to see the calendar of events.

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HAWAIIAN DIET COLLECTION (FIRST COURSE)

Thursday, February 12th, 2015

Releasing in-store, online, and at select stockists this Saturday, February 14th.

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Aloha kākou!

Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.

This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling! Our go-to explanations are that we forgot the “R” because we were too hungry, or that the “R” is in our stomach because it’s Rumbling! We’re also putting our satirical twist on popular food brands and putting special emphasis on hat materials throughout this collection. Feeling hungry yet? Well then, come grind…it’s HUNGY TIME!

 

Hungy Time Aloha Snapback
Featuring a waxed linen crown in oatmeal, along with a full burlap visor and top button. The embroidery is black all around, while the back snap enclosure is white. The finishing touch is the inner satin liner that features the new Hungy Time pattern.

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Hungy Time H Pride Snapback
Features the Hungy Time pattern showcased all over the satin crown. The embroidery on all sides are white, along with the snap enclosure. The visor and top button are made of burlap, while the undervisor features white Tyvek for a nice material change-up.

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Hungy Time Hoodie – Black
A black hoodie featuring a Hungy Time filled Aloha logo on the front, outlined in white. Also features a white crown on the upper back.

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Enjoy Aloha Daily Tee – White
Features a refreshing take on a classic brand, with red block print on the front and small red crown on the back.

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Who The Crown Fits Tee – Silver
Our classic logo design printed in black on a silver tee.

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Who The Crown Fits Womenʻs Tee – Heather Charcoal
Our classic logo design printed in black on a heather charcoal tee.

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SPRING CLEANING

Tuesday, February 10th, 2015

In-store only this Thursday, February 12th.

Spring Cleaning

We’re cleaning house on Thursday, making way for some “local grinds” arriving in the coming weeks. Here’s the breakdown: $10 Tees, $10 Buckets, $20 Hoodies, and $20 Jackets. All day, one day only!