FITSTRIKE RELEASE: MUA SNAPBACK

Monday, June 29th, 2015

Releasing in-store and online this Tuesday, June 30th.

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Aloha kākou!

Tuesday’s release consists of a FITSTRIKE Mua snapback featuring a forest green crown, white snap enclosure, and black visor and top button. A balanced mix of colors are stitched throughout to give the Mua some well-deserved character, with light green eyelets, volt green New Era logo, red back crest, and a warm white-to-red gradient on the front Mua logo. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 25th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, June 27th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo ʻAina Snapback
This ‘Aina stands out with our ʻIliahi Tree Camo print covering the entire front of the hat, from the top button to the front two panels and down to the visor. The rest of the hat features black mesh with tonal side logos and black/white back crest. The front logo is stitched in black along with the leaves on the visor. A black rope provides a nice accent to the front of the hat and matches the back snap enclosure.

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Big Game Hunters Tee – Black
The Big Game Hunters design makes a quick comeback on a black tee similar to the release from several weeks ago, only this time the blue is swapped out for a blood red.

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FITTED + HOT RAIN FLAMINGEAUX TEE

Tuesday, June 23rd, 2015

Releasing this Tuesday, June 23rd. Teal Flamingeaux tee will be released online only while the heather gray Flamingeaux tee will be released in-store only.

Aloha kākou!

The talented brothers at Hot Rain have been our ʻohana for many years, so when the idea for a collaborative project popped up, there was no question that we had to get together and let the Good Vibes flow. The result is this limited edition t-shirt featuring a stylized “flamingeaux” designed by April Gaxiola on the front along with our FITTED crown and Hot Rain’s logo on the back in white.

The term “flamingeaux” is one that Hot Rain coined about a year and a half ago, when describing the elation and excitement of the moment. It started as a playful spin-off of the popular saying “we on one” and grew into an expression they continue to embrace to this day. Whether they’re being passionate, focused, excited, or just acting a fool, you’ll continuously hear them shout “we’re so flamingeaux right now!” And if you’re still wondering how the two phrases connect, think about how a flamingo stands…ON ONE!

The FITTED + Hot Rain Flamingeaux tee will be released in two colors—teal and heather gray. The teal version will be an online exclusive, while the heather gray version will be an in-store exclusive.

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FITSTRIKE RELEASE: ʻAINA SNAPBACK

Sunday, June 21st, 2015

Releasing in-store and online this Tuesday, June 23rd.

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Aloha kākou!

We will be releasing an all-around clean FITSTRIKE ʻAina snapback this Tuesday. It features a black crown and visor along with a red top button and green undervisor. The front ʻAina logo and back crest are embroidered in graphite while the white New Era logo matches the snap enclosure around the back. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 18th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, June 20th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Big Game Hunters Snapback
We’re bringing back the Big Game Hunters patch seen on our classic Naʻa snapback from 2011, and reviving it with a new look for this Spring/Summer season. It features a full black mesh crown with our ʻIliahi Tree Camo covering the visor and top button. The front patch and back crest are red/white, while the eyelets and side logos are stitched in white. Around the back, a white snap enclosure finishes the look.

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ʻIliahi Tree Camo Aloha Served Daily Tee – Military Green / Keiki Tee – Military Green
Featuring our popular ASD logo printed in white, small on the front and large on the back. The back print also features an ʻIliahi Tree Camo fill. On the keiki version, the large print is featured on the front while a black crown is seen on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, June 14th, 2015

Releasing in-store and online this Tuesday, June 16th.

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Aloha kākou!

This Tuesday we will be releasing a FITSTRIKE H Pride snapback, featuring a teal crown along with a white tumbled leather visor and top button. It also features a cloud colored poly twill undervisor, white snap enclosure, and graphite embroidery all around the hat. Limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 11th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, June 13th.
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Nihi 5-Panel Camp
A new camp hat featuring the ʻIliahi Tree Camo on the visor and front panel, black mesh on the side panels, and black on the top panels. Subtle black tonal embroidery is seen on the sides and back for a clean look, along with a black/white crest tag and all black strap and clip enclosure. It also features a custom-molded rubber Nihi patch stitched to the front panel.

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1 Picul Tee – White
Featuring an illustration of men carrying sandalwood measured by the picul and placing them into a dug-out pit for storage. Being that sandalwood was a valuable trade commodity in the early days, it was common for people to stash their precious cargo away…something like a picul jar. Printed in black on a white tee with a black crown on the upper back.

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FITSTRIKE RELEASE: KING KAMEHAMEHA DAY SNAPBACK

Wednesday, June 10th, 2015

Releasing in-store and online on King Kamehameha Day, this Thursday, June 11th.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

To celebrate King Kamehameha Day tomorrow, we will be releasing a specially made FITSTRIKE Kamehameha snapback inspired by one of the King Kamehameha Day annual traditions. Every year, the State of Hawaiʻi holds a Lei Draping Ceremony at the famous King Kamehameha Statue, which is prominently displayed in front of the Aliʻiolani Hale. During the ceremony, hundreds of yards of beautiful lei—hand-sewn by the wonderful women of ʻAhahui Kaʻahumanu—are elegantly adorned over the arms of the great king.

The colors and beauty of the lei inspired tomorrow’s FITSTRIKE release, with bright plumeria pink as the base color on this snapback. The addition of lime green, dark pink, and white help emphasize the variety of bright, natural colors seen among the lei. As always with our FITSTRIKE hats, only 50 pieces were produced.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, June 8th, 2015

Releasing in-store and online this Tuesday, June 9th.

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Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday featuring another material that’s new to our stable—perforated leather—seen in red covering the entire crown. The visor and top button are made of black tumbled leather while the undervisor is made of black poly twill. It also features a front Mua logo stitched in a black-to-white gradient along with black eyelets, New Era logo, back crest, and snap enclosure. Limited to only 50 pieces.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, June 4th, 2015

Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.
Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Cheehu 59FIFTY
Our first 59FIFTY of the season, which also happens to be the first neoprene 59FIFTY we’ve ever released. Featuring a royal blue neoprene visor and crown, along with white contrast stitching throughout. The front and side embroideries are white while the back crest is stitched in white and blue. Another striking feature of this 59FIFTY is the use of white painted metal eyelets rather than the traditional embroidered eyelets.

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Big Game Hunters Tee – Black
Featuring the same design used on the recently released Dri-Fit long sleeve tee, but printed on a traditional short sleeve tee this time around. A small double patch design is seen on the front left chest with a large Big Game Hunters design on the back, printed in blue and white.

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