CAMOUFLAGE ISLANDERS PACK

Thursday, July 24th, 2014

Releasing in-store and online this Saturday, July 26th (Islanders tee will also be available at Blue Hawaii Surf).

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Aloha kākou!

This Saturday we will be releasing a special Camouflage Islanders pack, consisting of two FITSTRIKE H Pride snapbacks and a new Islanders tee in black. The first H Pride features a scarlet red crown with brass embroidery around the front, side and back. The uppervisor is cloaked in woodland camo while the undervisor and top button are done in black. A white snap enclosure finishes the look. The second H Pride features a black crown with a visor dipped in woodland camo. The front H Pride logo is stitched in white to match the back snap enclosure. Also features black crest embroidery on the back and alpine green side New Era logo and eyelets. A black Islanders tee completes the set—a customer favorite that we’ve brought back in a new way. The front features “50” in white and the “Islanders” script with woodland camo fill and white/red outline. On the back we see “FITTED” above a large “50,” also filled with woodland camo and outlined in white/red. Our crest is displayed on the left sleeve and the crown with two of King Kalākaua’s crossed swords underneath are displayed on the right sleeve, both sides in white.

The entire Camouflage Islanders Pack will be available in-store and online, while Blue Hawaii Surf will be the exclusive retailer for Islander tees outside the shop.

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To go along with the Islanders pack, we’ve just released a new cap carrier by New Era in our store which will also release online shortly. This cap carrier falls in line with the pack above, sporting a full woodland camo neoprene body. It also features grommeted eyelets for breathability, zippered closure, removable shoulder strap, and rubber handle for easy carrying. The carrier holds 6 hats comfortably but has the room to fit several more.

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FITSTRIKE RELEASE: WTCF TEE

Monday, July 21st, 2014

Releasing in-store only this Tuesday, July 22nd.

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Aloha kākou!

Tomorrow we will be releasing a very limited amount of Who The Crown Fits tees at the shop, in a clean white on black colorway. Featuring our standard logo large across the front with a small crown on the back. An all-around staple for any collection.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Thursday, July 17th, 2014

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

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Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

Monday, July 14th, 2014

Releasing in-store and online this Tuesday, July 15th.

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Aloha kākou!

We will be releasing another hat from our FITSTRIKE program in the form of a Slaps Wind 59FIFTY. This clean colorway consists of a black crown with a kelly green undervisor and top button. The front flag features black, white, and gold raised embroidery. The side New Era logo and back crest are stitched in gold. Only 50 pieces of this Slaps Wind 59FIFTY were produced.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FIFTH RELEASE)

Thursday, July 10th, 2014

Releasing in-store, online, and at select stockists this Saturday, July 12th, 2014.

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Aloha kākou!

We present to you the fifth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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FITSTRIKE RELEASE: TWO MUA 59FIFTYS

Monday, July 7th, 2014

Releasing in-store and online this Tuesday, July 8th.

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Aloha kākou!

As part of our FITSTRIKE program, tomorrow we will be releasing two brand new Mua 59FIFTYs. The first Mua features an all black base with white embroidery around the left side and back. The front Mua logo contains a warm gradient from red to white. The second Mua has a scarlet crown with a visor dipped in woodland camo. The front Mua, side New Era, back crest, and top button are all contrasted in white. Both of these hats are limited to 50 pieces each.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FOURTH RELEASE)

Thursday, July 3rd, 2014

Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.

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Aloha kākou!

We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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#30daysofFITTED INSTAGRAM CONTEST WINNER

Wednesday, July 2nd, 2014

To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha!

MAHALO HUNTERS from FITTED on Vimeo.

FITSTRIKE RELEASE: KULĀIWI 59FIFTY

Monday, June 30th, 2014

Releasing in-store and online this Tuesday, July 1st.

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Aloha kākou!

This Tuesday, we will be releasing a Kulāiwi 59FIFTY under our FITSTRIKE program. This hat features a navy base with a black uppervisor, along with a gray undervisor and side New Era logo. The front “honolulu” logotype is embroidered in white along with the crest in the back. Only 50 pieces were produced.

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (THIRD RELEASE)

Thursday, June 26th, 2014

Releasing in-store and online this Saturday, June 28th, 2014.

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Aloha kākou!

We present to you the third release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

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