FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (EIGHTH RELEASE)

Friday, December 19th, 2014

Releasing in-store, online, and at select stockists this Saturday, December 20th, 2014.

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Aloha kākou!

We present to you the eighth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

HIProfile Floral Preme 59FIFTY
Featuring rich cracked leather on the visor, with our HIProfile Floral pattern etched on both sides. The crown is made of black melton wool, while the embroidery on the front, sides and back are stitched in white. The Scottish landscape painting by Princess Kaʻiulani is featured on the inner satin liner.

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Forward Generation Tee – Navy
A brand new design, representing two Hawaiian leaders and a major change that occurred at the time. The left mahiole and kahili represent King Kaumualiʻi and his rule over Kauaʻi and Niʻihau, while the right mahiole and kahili represent Kamehameha the Great and his rule over the rest of the Hawaiian Islands. Rather than resort to bloodshed, Kaumualiʻi decided to make the smartest decision for himself and his people and negotiate a peaceful resolution. The islands then became united as one, moving forward as the Kingdom of Hawaiʻi, under one rule.

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Honoluluan Tank Top – Navy
One of our classic designs brought back on a navy tank top with colors that tie back to the Fall collection. From the original concept when it first released, “Honoluluan” is a term that was used in earlier tourist boom days, applied to urban Honolulu and its residents. A big change from the lush mountains and valleys of early Hawaiʻi.

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POʻO KŌNANE KAMEHAMEHA

Wednesday, December 17th, 2014

Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.

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Aloha kākou!

We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.

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EHU KAKAHIAKA KAMEHAMEHA

Wednesday, December 17th, 2014

Releasing in-store and online, and at select stockists this Thursday, December 18th, 2014.

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Aloha kākou!

Tomorrow’s release consists of a new Kamehameha strapback entitled Ehu Kakahiaka, which gets its name from the dusty color of the morning sunrise. It features a distressed burgundy linen on the crown, with cream suede on the visor, back strap, and top button. Jade embroidery is also featured all around.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

Monday, December 15th, 2014

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.

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Aloha kākou!

We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

HIProfile Floral Snapback
Featuring cracked leather covering the entire hat, along with our HIProfile Floral pattern etched into the leather, creating a unique depth and texture to the hat. The embroidery and back snap enclosure are dark brown, and it features the Scottish Landscape painting on the inner satin liner.

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HIProfile Floral Cheehu 59FIFTY
Featuring a gray linen crown and visor that has a unique weave, with black thread in certain areas that create a patchwork feel. The front and side crown embroidery are cream, the New Era logo and eyelets are black, and the back crest is black/white. It also features our HIProfile Floral pattern screen-printed on the undervisor.

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HIProfile Floral All-Over Tank Top – Black
A black tank top featuring our HIProfile Floral pattern printed all over. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.

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Native Tee – Heather Charcoal
Our classic Native logo printed on a heather charcoal tee with a small crown on the upper back.

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CLOSED DECEMBER 14TH

Sunday, December 14th, 2014

We will be closed all day Sunday (12/14) for a company meeting but we will be back to regular business hours on Monday. We apologize for any inconvenience. Have a great weekend!

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SIXTH RELEASE)

Friday, December 12th, 2014

Releasing in-store, online, and at select stockists this Saturday, December 13th, 2014.

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Aloha kākou!

We present to you the sixth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Aloha Strapback
Featuring raw indigo denim on the crown and visor, along with moss colored melton wool on the undervisor. The front logo and side crown are both embroidered in white, while the side New Era logo and back crest are embroidered in moss. It also features a leather strap and brass buckle. The ‘Aukai pattern is printed on the inner satin liner, which represents the ocean passageway surrounding our islands.

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HIProfile Floral A-Frame Snapback
A two-tone crown featuring our HIProfile pattern in white and navy, along with navy front panels featuring a white Mil-Spec patch. The entire visor is covered in a rich, cracked leather, which adds elegant character to the hat. The side logos match the color of the respective panel’s print, and the back crest is embroidered in navy/white. A white snap enclosure is seen around the back, while the Scottish Landscape painting by Princess Kaʻiulani printed on the inner satin liner completes the look.

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Influenced Tee – Cream
A new design that utilizes the word “Influenced,” and visually portrays the effect of influenced change over time. The back shows the crown in repetition as well, matching the front.

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Sons of Aloha Tee – Navy
One of our popular tees from the archive, brought back on a navy tee in white ink.

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FITSTRIKE RELEASE: MUA SNAPBACK, NATIVE 59FIFTY, & WTCF TANK TOP

Monday, December 8th, 2014

Releasing this Tuesday, December 9th. The Mua snapback will be online only, while the Native 59FIFTY and WTCF tank top will be in-store only.

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Aloha kākou!

We have two new FITSTRIKE hats releasing tomorrow, along with a new Who The Crown Fits tank top. The online only Mua features a blue crown and black visor, with green undervisor and white back snap enclosure. The front Mua logo features a gradient containing shades of orange. It also features a tonal side New Era logo, orange back crest, and white top button. The FITSTRIKE Mua will only be available online. The Native 59FIFTY features black mesh on the side and back panels, with woodland camo on the front two panels and visor. A pop of neon highlighter is seen on the undervisor, top button, and back crest. The white front logo and white/black side New Era logo finish the look. The matching Who The Crown Fits tank top is black with the front logo and back crown printed in a neon highlighter color. The FITSTRIKE Native and WTCF tank top will only be available in-store.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Friday, December 5th, 2014

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.

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Aloha kākou!

We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 

ʻAukai Kamehameha Snapback
Featuring a premium suede covering the entire crown and visor, with navy being the primary color and cloud being the accent on the undervisor. The front logo is embroidered in white, while the side New Era and side crown are embroidered in navy. Also features a white/navy back crest and white snap enclosure. The inner satin lining features our ʻAukai design that we featured on the Native in the first Fall release. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.

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H Pride Beanie
12″ cuffed black beanie with our H Pride logo stitched on the front.

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HIProfile Floral All-Over Tee – Cream
A cream tee featuring our new HIProfile Floral pattern printed all over the front and back in indigo, which further conveys the concept of these high profile plants creeping through and invading Hawaiian land.

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Who The Crown Fits Tee – Sand
A sand tee featuring our FITTED logo is printed in eggplant and outlined in lilac, with an eggplant crown on the upper back.

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Aloha Keiki Tee – Navy
A navy tee for the keiki, featuring our Aloha logo on the front and a crown on the back printed in white.

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Follow The Elephant Keiki Tee – Black
Featuring a new design for the keiki, the word FITTED made up of elephant shapes. Also features a white crown on the back.

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ALPHA SIERRA DELTA ‘ĀINA SNAPBACK & ISLANDERS TEE

Tuesday, December 2nd, 2014

Releasing this Wednesday, December 3rd. See below for release information.

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Aloha kākou!

Tomorrow we will be releasing a two-piece pack, which consists of an ‘Āina snapback and an Islanders tee. This is a Tier Zero release, which represents some of our most detailed and technical projects releasing at select retailers. Blue Hawaii Surf will be the exclusive carrier of this pack aside from our physical and online stores.

Dubbed the Alpha Sierra Delta ‘Āina, this snapback features a camouflage pattern printed on premium, water-resistant, Denier PVC fabric making up the entire crown and visor. This material is widely used in the military for its durability and heavy weather resistance. The front logo is embroidered in white, along with the visor leaves and back crest. The side New Era logo, side crown, and eyelets are all done in black. A red rope and inner sweatband add a nice contrast to the rest of the hat, as does the white snap enclosure around the back. The state seal is featured on the inner satin liner and completes the look.

The Islanders tee provides the perfect complement to the Alpha Sierra Delta ‘Āina. Printed on a black tee, the front “Islanders” type is seen in black with a white and red outline, along with a white “50” underneath. The back sees a large “FITTED” and “50” using the same outline treatment. The left and right sleeves feature the FITTED crest and crown/swords logo, respectively.

Both the hat and tee will be available at our physical shop, while our online shop will only have the hat. Blue Hawaii Surf will also carry both the hat and tee. Please contact them for their own detailed release information.

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FITSTRIKE RELEASE: MUA, SLAPS WIND, NATIVE, ʻĀINA, & H PRIDE

Monday, December 1st, 2014

Releasing this Tuesday, December 2nd. See below for release information.

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Aloha kākou!

Tomorrow we have a grip of FITSTRIKE products releasing, so we’ve decided to split them up. Some will be in-store only, and a few will be online only. Please make note of where each product will be releasing. For each FITSTRIKE release, only 50 pieces were produced.

 

FITSTRIKE Mua 59FIFTY
Features a full denim crown and topvisor, along with white top button, side New Era logo, and back crest. Also features a classic green undervisor and brown/yellow/red front embroidery. (IN-STORE ONLY)

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FITSTRIKE Slaps Wind Snapback
Features a black leather crown and topvisor, with black undervisor and white eyelets. The front embroidery features gold, black, white, and red, while the side New Era logo is tonal black and the back crest matches the gold on the front. A white snap enclosure finishes the look. Matches perfectly with the New Era leather backpack, now in-store. (IN-STORE ONLY)

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FITSTRIKE Native Snapback
Features a black crown with desert camo visor and top button. The side New Era logo, back crest, eyelets, and snap enclosure are white, while the front Native logo brings a pop of pink to the mix. (IN-STORE ONLY)

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Who The Crown Fits Tee – Black / Tank Top – White / Women’s Crop Top – White
Our classic logo tee, featuring yellow print on the black tee and pink print on the white tank top and crop top. (IN-STORE ONLY)

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FITSTRIKE ʻĀina Snapback
Featuring a teal base with full snakeskin visor and top button. White embroidery is seen on the front, while the side New Era logo is a tonal teal and the back crest and eyelets are black. Also features a white snap enclosure. (ONLINE ONLY)

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FITSTRIKE H Pride Snapback
Featuring a woodland camo base with red leather topvisor and top button. Also features red embroidery all around with a red snap enclosure and undervisor. (ONLINE ONLY)

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