FITSTRIKE RELEASE: CHEEHUU STRAPBACK & ALOHA CRUZ TEE

Monday, March 28th, 2022 by

Releasing exclusively in-store and online this Tuesday, March 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new Cheehuu unstructured strapback and Aloha Cruz tee under our FITSTRIKE program. The Cheehuu strapback features a cardinal base with white embroidery, while the Aloha Cruz tee features a cardinal, orange, yellow, and black print on a white base.

FITTED + PAIʻEA PROJECTS: PUʻUKOHOLĀ 2.0 COLLECTION

Saturday, March 26th, 2022 by

Releasing in-store and online today, March 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Music and Model: @olapakauwila.wilz
Cinematographer: @lukeaguinaldo
Editor: @ahardflipproduction
Director: @ka_ito
Producer: @ponosher
Art: @kema808

Words by Pai‘ea Projects

In the days of our ali‘i, Kōnane was used to test battle strategies. This Hawaiian two-player game was played on a rectangular board with black and white pieces similar to chess. Kōnane was an intellectual training for a warrior, which measured their ability to strategize an attack, foresee their opponentsʻ next move, and plan their defenses. Pai‘ea learned from some of the best at Kōnane: Kekuhaupi‘o (his guardian) was revered as a Kōnane master and Kahekili (some believed to be his father) notably used Kōnane to illustrate his battle plan to his chiefs.

“Because your next move gotta be your best move.” – Kauwila. “Konane.” Lehua. Daniel Kauwila Mahi, 2020.

One of Pai‘ea’s most important moves to uniting the Hawaiian Islands was activating Kūka‘ilimoku (snatcher of lands) by constructing Pu‘ukoholā. This heiau was 250 feet long, 100 feet wide, with surrounding walls 12 feet thick, rising up 8 feet in height on the upper side, and 20 feet on the lower side. This maneuver elevated Pai‘ea in the chiefly ranks, granting him the mana to defeat his rivals in battle and conquering the islands.

“If you’re plottin’ your next move, I suggest you move into the pō so remote that you lose control to be in tune with the moon, plot your ʻaha now, the time is comin’ soon.” – Kauwila. “Konane.” Lehua. Daniel Kauwila Mahi, 2020.

The Pu‘ukoholā 2.0 collection celebrates the epic architectural achievement of the heiau. The vertical red stripes of the basketball jersey and basketball shorts tell the story of the ‘aha‘ula: Pai‘ea’s council of ali‘i and the red chord that guided Kamehameha to make his next move his best move after the completion of Pu‘ukoholā., and the right leg features the signature FITTED Kamehameha and the Pai‘ea Projects silhouette.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY, LOOSE JUICE TEE, & BRIGANTE TEE

Monday, March 21st, 2022 by

Releasing exclusively in-store and online this Tuesday, March 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of a new H Pride 59FIFTY, Loose Juice tee, and Brigante tee. The H Pride 59FIFTY features a cilantro base with white embroidery all around, while the Loose Juice tee features a multi-colored retro print on a white base, and the Brigante tee features a sunset gradient print on the back and a white print on the front of a heather gray tee.

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FITSTRIKE RELEASE: ALOHA SNAPBACK & MUA LONG-SLEEVE TEE

Friday, March 18th, 2022 by

Releasing exclusively in-store and online this Saturday, March 19 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new FITSTRIKE Aloha private label snapback this Saturday, along with a new Mua long-sleeve tee. The custom-fit Aloha snapback features a royal blue base, kelly green undervisor, red top button, white eyelets, white snap closure, yellow front logo, red side logo, and yellow and red back logo. The accompanying Mua long-sleeve tee features a white, gray, and black print on a heather gray base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ALOHA CRUZ TEE

Monday, March 14th, 2022 by

Releasing exclusively in-store and online this Tuesday, March 15 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new Kamehameha private label snapback and Aloha Cruz tee under our FITSTRIKE program. The Kamehameha snapback is built off our own specifications and features an all black colorway, with a pop of woodland camouflage on the undervisor and a white snap closure on the back. The Aloha Cruz tee is an homage to one of the OG skate brands, Santa Cruz, and features pink, cyan, yellow, and gray print on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, HERALDRY TEE, & PLATEAU SHORT

Friday, March 11th, 2022 by

Releasing exclusively in-store and online this Saturday, March 12 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new Mua snapback, Heraldry tee, and Plateau technical short this Saturday under our FITSTRIKE program. The Mua snapback features a dark gray base with white snap closure and khaki undervisor, top button, and side New Era logo. The front Mua is stitched in white, khaki, and shades of teal, while the eyelets are stitched in teal and the back crest is stitched in teal and white. The Heraldry tee features an Island Camo-filled print on the back and a black print on the front of a cream tee.

Lastly, we have our Plateau technical walking short from our premium TROPTECH Division releasing in a blue colorway. It features a premium blend of 98% polyester and 2% spandex, adhering to the TROPTECH line’s high craftsmanship standards. The front left side features a white FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the backside of the same pocket, along with a TROPTECH label above the back right pocket. Technical details include a double-stitched elastic waistband, lengthened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: CHEEHUU STRAPBACK & WTCF TEE

Monday, March 7th, 2022 by

Releasing exclusively in-store and online this Tuesday, March 8 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Cheehuu unstructured strapback and a bold Who The Crown Fits tee. The Cheehuu strapback features an olive base with white embroidery all around, while the WTCF tee features the FITTED logo filled with our signature Island Camouflage pattern on the front, along with a dark green crown on the back, printed on a yellow tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, SLIDE TEE, & LOOSE JUICE TEE

Friday, March 4th, 2022 by

Releasing exclusively in-store and online this Saturday, March 5 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we have a new Mua snapback and two tees releasing under our FITSTRIKE program. The Mua snapback features a black crown with woodland camouflage visor and top button, white eyelets and snap closure, multi-colored front logo, tonal side logo, and white and pink back logo. The Slide tee features pink and white print on a purple base, while the new Loose Juice tee features a retro design on the back and a small FITTED logo on the front left chest of a black tee, printed in colors tying back to the Mua.

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