FITSTRIKE RELEASE: ALOHA SNAPBACK & NO VACANCY TEE

Monday, August 30th, 2021 by

Releasing exclusively in-store and online this Tuesday, August 31 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a private label Aloha snapback and matching No Vacancy tee under our FITSTRIKE program. The custom-crafted private label Aloha snapback features black 100% cotton ripstop as the base, contrasted with white embroidery and a white snap closure. The No Vacancy tee brings retro motel vibes printed in white and gold on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & BRIGANTE TEE

Friday, August 27th, 2021 by

Releasing exclusively in-store and online this Saturday, August 28 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a new private label H Pride snapback and a new Brigante tee. The premium, made-in-USA H Pride snapback features an off-white 100% cotton ripstop base with white embroidery and snap closure for a clean all-around look. The Brigante tee features a multi-colored print on a powder blue tee.

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FITSTRIKE RELEASE: ALOHA SNAPBACK & SOUTH SHORE SIREN TEE

Monday, August 23rd, 2021 by

Releasing exclusively in-store and online this Tuesday, August 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new private label Aloha snapback and South Shore Siren tee this Tuesday under our FITSTRIKE program. The Aloha snapback was crafted in the U.S. with 100% cotton ripstop in a blue digi-camo pattern, along with white embroidery and a white snap closure. The South Shore Siren tee features a retro multi-colored design on a heather gray tee.

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KĀLĀ BUCKET & BRIGANTE TEE & TANK TOP

Friday, August 20th, 2021 by

Releasing exclusively in-store and online this Saturday, August 21 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KALA

Aloha kākou!

This Saturday, the Kālā pattern is making a quick comeback, this time on a bucket hat and a few Brigante tops. The Kālā bucket comes in three sizes—Small/Medium, Medium/Large, and Large/X-Large—and is constructed from 100% cotton ripstop right here in the USA. The outside is covered in our Kālā pattern on black, while the underbrim is all 116 yellow. A small white crown embroidery on the side finishes the look. The Brigante tee and tank top both feature a large Kālā-filled Brigante logo on the back with a small white FITTED logo on the front left chest, printed on black.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & BRIGANTE TEE

Monday, August 16th, 2021 by

Releasing exclusively in-store and online this Tuesday, August 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new split-color Brigante snapback and a new Brigante tee. The Brigante snapback features black on the wearer’s left side, contrasted with woodland camouflage on the wearer’s right, which also leaks down onto the visor. The front logo, side New Era logo, top button, and snap enclosure are all neon green, while the eyelets are white and the back crest is neon green and white. The accompanying Brigante tee sports a clean white on black colorway.

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LĪHAU MUA SNAPBACK & MUA TEE

Thursday, August 12th, 2021 by

Releasing exclusively in-store and online this Saturday, August 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

LIHAU

Aloha kākou!

We have a premium Līhau Mua snapback releasing this Saturday, complete with black neoprene front panels and visor, along with a red nylon ripstop undervisor and top button. The trucker mesh showcases the original Līhau pattern, with the colors translating to the Mua embroidery on the front. The left crown, right New Era logo, front eyelets, back Cheehuu logo, and snap closure are all white, while a black and red back crest tag finishes the look. The matching Mua tee sees the same color blocking from the snapback, printed on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & KTWA TEE

Monday, August 9th, 2021 by

Releasing exclusively in-store and online this Tuesday, August 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

H PRIDE

Aloha kākou!

This Tuesday, we’re releasing another private label snapback utilizing premium 100% cotton ripstop construction cloaked in digi-camo. The front, side and back embroideries are all white, matching the white snap closure. A new Kill Them With Aloha tee is also releasing, featuring neon green and tonal black print on a black tee.

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KĀLĀ 5-PANEL CAMPER & HERALDRY TEE & TANK TOP

Friday, August 6th, 2021 by

Releasing exclusively in-store and online this Saturday, August 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CAMPER

Aloha kākou!

Tomorrowʻs release brings back one of our most popular and original patterns, the Kālā pattern, and covers another one of our private label hats, this time around a 5-panel camper. The camper features 100% cotton ripstop construction, with the colorful Kālā pattern over black background and white crown and crest embroidery on the side and back, respectively. the 5-panel camper also features a black clasp closure in the back. A matching Heraldry tee and tank top are releasing as well, with the Kālā pattern filling the large back crest and black print everywhere else, on both a white tee and white tank top.

Momoe Aku I Mua
Move forward with determination

We hope this message finds you and your ʻohana healthy. As you may have noticed, we have been testing a new hat style. Over the past two years, we have been developing a partnership with a USA-based manufacturer to design and offer headwear under the specs and quality we feel are on point. We can control most details from start to finish and offer our customers a viable option when buying and collecting our product. The timing could not have been any better; last year, when COVID-19 shut down all operations. The team scrambled to keep the lights on and fill the proverbial shelves with products and projects to keep the dream alive! The initial blow of shuttering subsided for a short while until it was apparent that all sectors of every market, from supply chain to sale, was affected! Our most significant partner, New Era Cap, has informed us that everyone will see production hiccups through 2021. As unfortunate as that sounds, we are no stranger to resiliency. As the world combats this virus, it is essential to work together and show Aloha where we can! Momoe Aku I Mua (Move forward with determination)! As our ancestors stood at the water’s edge, not knowing the perils and triumphs that await, it is this optimism that fuels! We will be formally launching this new manaʻo nui in due time. As our community has proved its pili towards FITTED, we will reciprocate.

From our ʻohana to yours, stay safe and healthy.
Aloha I kekahi e kekahi, Malamā aina, Malama pono
Mahalo, Mahalo, Mahalo

FITTED

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FITSTRIKE RELEASE: ALOHA SNAPBACK, MUA SNAPBACK, & ISLAND TEE

Monday, August 2nd, 2021 by

Releasing exclusively in-store and online this Tuesday, August 3 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release features the next batch of our very own private label snapback, uniquely made to our high standards using quality materials and constructed right here in the United States. Using 100% cotton ripstop construction, we present a burgundy Aloha snapback and black Mua snapback, both with all-white embroidery and finished with a white snap closure. Along with the two private label snapbacks, we’re also releasing a new burgundy Island tee with white print on the front and back.

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