FITSTRIKE RELEASE: MUA 59FIFTY, KEIKI MUA SNAPBACK, & WTCF TEE

Monday, June 28th, 2021 by

Releasing exclusively in-store and online this Tuesday, June 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Mua 59FIFTY, matching keiki Mua snapback, and Who The Crown Fits tee. The Mua 59FIFTY features a dark green crown with black visor, black top button, and black eyelets. The front Mua logo features red, yellow, green, blue, and white stitching, while the side New Era logo is stitched in white and the back crest is stitched in black and white. The keiki snapback version brings over all the same colors, with the exception of solely white stitching on the back crest and it also includes a white snap closure. The WTCF tee features white and silver print on a black tee.

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LĒʻAHI STRAPBACK & UNSINKABLE TEE & TANK TOP

Thursday, June 24th, 2021 by

Releasing exclusively in-store and online this Saturday, June 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

LEAHI

Aloha kākou!

We’re releasing a premium Lēʻahi strapback this Saturday featuring 100% cotton ripstop construction, with khaki over the crown and visor and lime green on the undervisor. The Lēʻahi patch stands out on the front, while the side New Era logo, side crown, and back Cheehuu logo are subdued in tonal khaki. To complete the premium construction, it’s finished off with a leather strap and gold buckle. Releasing alongside the Lēʻahi strapback is a kelly green Unsinkable tee and black Unsinkable tank top, both with white print.

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FITSTRIKE RELEASE: WESN SNAPBACK, NIHI STRAPBACK, & PORT OF PARADISE TEE

Monday, June 21st, 2021 by

Releasing exclusively in-store and online this Tuesday, June 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, weʻre releasing a new WESN snapback, Nihi curved visor strapback, and Port of Paradise tee, all under our FITSTRIKE program. Both the WESN snapback and Nihi strapback feature an olive nylon base with a black top button and eventide green embroidery all around, while the WESN snapback also adds a white snap closure. The Port of Paradise tee features an olive print on a heather gray tee.

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FITTED FOR SHMATTY éS SNAPBACK

Friday, June 18th, 2021 by

Releasing exclusively in-store and online this Saturday, June 19 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

SHMATTY

Video: @spanishmiketv
Photo: @makoozaki

Aloha kākou!

Following the successful release of his very own, custom-designed Accel Slim shoe with storied skateboarding company éS, pro skater and local boy Shmatty Chaffin is doubling down on the “Shmatty Pack” with a custom FITTED for Shmatty éS New Era 9FIFTY snapback. Releasing tomorrow at 11am HST, the éS snapback features the same custom artwork featured on the insole of the Accel Slim printed all over the 100% nylon honeycomb ripstop base. The iconic éS script logo is stitched on the front in red, matching the red micro ripstop undervisor and inner sweatband, which is also adorned with Shmatty’s signature in white. The eyelets, side crown, side New Era logo, and back Cheehuu logo are all stitched in white, and the snapback also features a Hae Hawaiʻi/ASD tag near the white snap closure. The FITTED for Shmatty éS snapback was produced in limited quantities and is releasing both in-store and online.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & BRIGANTE TEE

Monday, June 14th, 2021 by

Releasing exclusively in-store and online this Tuesday, June 15 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a neon Brigante pack coming at you this Tuesday under our FITSTRIKE program. The Brigante snapback features woodland camouflage trucker mesh alongside black front panels, visor, top button, and snap closure. The eyelets are white, while the front logo is stitched in neon green and the side and back logos are stitched in black and neon green. The matching Brigante tee features colors from the Brigante snapback printed on a black tee.

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FITSTRIKE RELEASE: MUA 59FIFTY, MUA STRAPBACK, & DAY TRIPPER TEE

Friday, June 11th, 2021 by

Releasing exclusively in-store and online this Saturday, June 12 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of two matching Muas and a Day Tripper tee. Both the Mua 59FIFTY and Mua strapback feature aqua crowns with black visors and top buttons, along with white eyelets, black and white front stitching, white side stitching, and black and white back stitching. The Day Tripper design shows up on a black tee with a nice white-to-aqua gradient on the back and aqua crest on the front.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & ISLANDERS TEE

Monday, June 7th, 2021 by

Releasing exclusively in-store and online this Tuesday, June 8 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a new Vanguard snapback and Islanders tee releasing under our FITSTRIKE program. The Vanguard snapback features a khaki base with red undervisor, orange top button, white eyelets, and white snap closure. The front logo is stitched in white and a light orange to red gradient, while the side logo is stitched in light orange and the back logo is stitched in red and white. The matching Islanders tee features colors tying back to the Vanguard printed on a white tee.

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ʻĀINA SNAPBACK & ALA MOANA MAIDEN TEE

Friday, June 4th, 2021 by

Releasing exclusively in-store and online this Saturday, June 5 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

AINA

Aloha kākou!

We’ve got a new ʻĀina coming out this Saturday along with a brand new tee design called Ala Moana Maiden. The premium ʻĀina snapback is made from cotton ripstop dipped in woodland camouflage, contrasted with black accents all around, by way of the nylon ripstop undervisor and top button, front, side and back embroidery, eyelets, snap closure, back label tag, and of course, unique to the ʻĀina, the front visor rope and visor embroidery. The Ala Moana Maiden design features a vintage mermaid illustration along with our name and city on the back, with just the name and city on the front, printed in white on a black tee.

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