FITSTRIKE RELEASE: NIHI SNAPBACK & NO VACANCY TEE

Monday, May 31st, 2021 by

Releasing exclusively in-store and online this Tuesday, June 1 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s drop consists of a Nihi snapback and brand new tee called No Vacancy, releasing under our FITSTRIKE program. The Nihi snapback features a navy base with graphite undervisor, graphite eyelets, red top button, white snap closure, and white stitching all around. The new No Vacancy design brings out a retro motel vibe with black and gold print on a white tee.

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FITSTRIKE RELEASE: WESN [KŪKOLU] SNAPBACK & BRIGANTE TEE

Friday, May 28th, 2021 by

Releasing exclusively in-store and online this Saturday, May 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’ve got a golden FITSTRIKE pack for you, featuring a WESN [Kūkolu] snapback and Brigante tee. The WESN [Kūkolu] snapback features a black base with metallic gold stitching all around, topped off with a white snap closure. The Brigante tee follows suit with metallic gold print on a black base.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & I WANT MY ASD TEE

Monday, May 24th, 2021 by

Releasing exclusively in-store and online this Tuesday, May 25 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new Vanguard snapback and I Want My ASD tee releasing this Tuesday under our FITSTRIKE program. The Vanguard snapback features a black base, woodland camouflage visor, red button, and red snap closure. The front logo is stitched in white, red and shades of khaki, while the eyelets are khaki, the side logo is white, and the back crest is white and khaki. The matching I Want My ASD tee features colors tying back to the Vanguard, printed on a black tee.

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FITSTRIKE RELEASE: MUA 59FIFTY, MUA SNAPBACK, & MUA TEE

Thursday, May 20th, 2021 by

Releasing exclusively in-store and online this Saturday, May 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Get ready for an all-Mua pack releasing this Saturday, consisting of a Mua 59FIFTY, a Mua snapback, and a Mua tee, with all three following the same vibrant color-blocking scheme for the Mua logo over a silver base. For the 59FIFTY and snapback, they also feature a charcoal visor, charcoal top button, white eyelets, white side logo, and light orange and pink back logo. The snapback adds a white snap closure to the back. The Mua tee also features a small charcoal crest on the front left chest area.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & HILLS HAVE EYES TEE

Monday, May 17th, 2021 by

Releasing exclusively in-store and online this Tuesday, May 18 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Brigante snapback and a brand new tee design called “Hills Have Eyes.” The Brigante snapback features white panels, woodland camouflage mesh side panels, black visor, black top button, and black snap closure. The front logo is stitched in red while the side and back logos are stitched in red and black. The new Hills Have Eyes tee features a picturesque line-art graphic on the front with a small crown on the back, printed in white on a royal blue tee.

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KUEHU LEPO CAPSULE

Friday, May 14th, 2021 by

Releasing exclusively in-store and online this Saturday, May 15 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KUEHU LEPO

KUEHU LEPO

Media: @vforvincent

Aloha kākou!

We have a special capsule releasing this Saturday, celebrating the rich history of hae (strip of cloth or a flag), as it evolved from kīhae (torn leaves woven, inspired by la’i, a form of Lono) to Red Duster 1 and 2 (British Red Ensign flags created in the early 1700ʻs) to the hae Hawaiʻi (Hawaiian flag) we know today.

We call this capsule Kuehu Lepo, which is the name of a wind of Nā-ā-lehu, Kaʻū, and Oʻahu, literally meaning “dust scatterer.” This was also the name given to the British Red Duster flag presented during the time of Kalaniopu’u (pre-Ireland joining the union) and the second Red Duster flag presented to Kamehameha by Captain George Vancouver. This flag was later used by Kamehameha’s cargo ship while trading sandalwood in Canton, China.

With this capsule, we also honor the life of high chief Kalanimōkū.

Kalanimōkū was born at Ka‘uiki, Hāna, Maui, around 1768, to father Kekuamanohā and mother Kamakahukilani. Through his father, he was a grandson of Kekaulike, the Mo’i or King of Maui. He was also a cousin of Kaʻahumanu, Kamehameha’s wife.

Kalanimōkū’s nicknames include Billy Pitt and The Iron Cable, due to his natural abilities in both governmental and business affairs. He adopted the name William Pitt, a nod to William Pitt the Younger, the Prime Minister of Great Britain. His duties as it stood was treasurer serving under Kamehameha I. He held lands of Mohukona in Kohala and was also tasked with the duty of dividing the lands to the chiefs and commoners after Kamehamehaʻs conquest of the islands. He was considered the highest official in the kingdom. A position he would hold through Liholiho and Kauikeaoli until his death on February 7, 1827.

kihae
Kahuna Lapa‘au displaying use of la‘i as ki haehae.
[KIHAE] Torn laʻi. Laʻi, Peace, Lono.

red duster 1
Painting by Herb Kawainui Kane.
[RED DUSTER 1] HMS Resolution was a sloop of the Royal Navy, a converted merchant collier purchased by the Navy and adapted, in which Captain James Cook made his second and third voyages of exploration in the Pacic. She impressed him enough that he called her “the ship of my choice”, and “the test for service of any I have seen.”

red duster 2
Painting by Jacques Arago 1819.
[RED DUSTER 2] Illustration of the Baptism of Kalanimōkū, the “Prime Minister of the Sandwich Islands” on August 12, 1819 aboard the French ship L’Uranie which was on a scientific voyage under Louis de Freycinet (1779–1842). Original sketch by Jacques Arago was probably enhanced as an engraving for the book.

HAE HAWAII
Painting by Unknown Artist (after or around 1819).
[HAE HAWAIʻI] The portrait is showing Hae Hawaii the national flag and the royal flag. The royal flag, also called the royal ensign, is a flag that signals the presence of the Hawaiian monarch and in this portrait it signaled the presence of Kamehameha II on board. The royal ensign also flies at the residence of the Hawaiian monarch and wherever the monarch travels.


Behind the scenes video about the release.

The Kuehu Lepo capsule is centered around a New Era 9FIFTY snapback bearing the same name. Constructed out of a strong, premium polyester, the Kuehu Lepo snapback is presented as a collection of fragments of hae throughout our history, and bound as a pattern, showcasing the details that make hae Hawai’i.

Along with the Kuehu Lepo snapback, we are also releasing a new tee design titled Iron Cable, in honor of Kalanimōkū. An old illustration of Kalanimōkū adorns the back of the black and light pink long-sleeve tees and the front of the black short-sleeve tee, with our Chiseled logo resting underneath. The morale logo is printed on the front left chest of the long-sleeve tees, while a tri-colored pattern strip is printed on both sleeves. The same pattern strip is printed on the back of the short-sleeve tee, with a white crown above.

Finally, we have a premium Plateau Technical Short releasing in a bone colorway. It features a blend of 98% polyester and 2% spandex, adhering to high craftsmanship standards under our TropTech Division. The front left side features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket, along with a TropTech label above the back right pocket. Technical details include a double-stitched elastic waistband, lengthened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

Special mahalo to Kumu Kaipoʻi and the Kalanimoku Society for the ike, and Vincent Ricafort for film and editing.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ALL TIME TEE

Monday, May 10th, 2021 by

Releasing exclusively in-store and online this Tuesday, May 11 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a new Kamehameha snapback and brand new tee releasing under our FITSTRIKE program. The Kamehameha snapback features a dark graphite base with black visor, black top button, white eyelets, and a yellow snap closure. The front Kamehameha logo is stitched in yellow, while the side New Era logo is stitched in white and the back crest is stitched in yellow and white. The new All Time tee features a retro-styled graphic depicting the slogan “Day and Night Aloha Served!” in reflective 3M silver print on the front, along with a reflective small crown on the back, printed on a black tee.

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FITTED FOR ʻIOLANI PALACE

Friday, May 7th, 2021 by

Releasing in-store. online, and at ʻIolani Palace in-store and online this Saturday, May 8 at 11am HST.
Please note the maroon WESN [Kūkolu] snapback, Mua Low Profile 59FIFTY, and Reign Supreme tee will be releasing exclusively at FITTED, in-store and online.
Please abide by the new safety guidelines while shopping in-store.

IOLANI

Aloha kākou!

We are extremely excited to present our latest collaboration with the deeply rooted and historical landmark that is ʻIolani Palace. We proudly present FITTED for ʻIolani Palace, a capsule collection inspired by the storied past time of baseball and its connection to ʻIolani Palace. The collection is consisting of Hats, Graphic Tees, a Coaches Jacket and Stickers.

In 1889, Honolulu had three baseball leagues—the Honolulu Baseball League (Roads & Bridges, Iwilei, Barracks, Aala, Kunawai, Pauahi, Aliʻiolani, Iwilei and Kawaiahao) , the Hawaii Baseball League (Kamehameha, Stars, Hawaiʻi, Honolulu and Kaʻiulani‘s) and the Junior League (ʻIolani, Kamehameha, Punahou and the Valley Boys). The ʻIolanis (the Palace baseball Club was organized in September 1889.

Shifting voices, shifting winds, shifting dust on the shifting plains amidst shifting times. Curiosity, excitement and anticipation converging in the shifting glimmer of a diamond. A formidable diamond, measuring 90 feet to a side, its value was not measured in carats but instead in dreams and legacy.

The FITTED for ʻIolani Palace Capsule consists of two new WESN [Kūkolu] snapbacks (with WESN being an acronym for the different cardinal directions—West, East, South, North—and Kūkolu meaning swing man), a Mua Low Profile 59FIFTY, two ʻIolanis tees, a reprint of our Reign Supreme tee, an ʻIolanis Coaches Jacket, and a FITTED for ʻIolani Palace sticker pack.

All proceeds will be donated to the ʻIolani Palace to help with ongoing efforts to maintain the Palace and its operations. We encourage continued interaction in these historic spaces as they rely on visitors both near and abroad. See where our Kings and Queens held space. Where Aliʻi met with dignitaries and heads of state. This place is the middle of the world, here, alive and well!

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & SCRAMBLED TEE

Monday, May 3rd, 2021 by

Releasing exclusively in-store and online this Tuesday, May 4 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a new Vanguard snapback and matching Scrambled tee this Tuesday under our FITSTRIKE program. The Vanguard snapback features a royal blue base with a classic kelly green undervisor, red top button, navy eyelets, and a white snap closure. The front and back logos are stitched in red and white, while the side logo is stitched in white. The Scrambled tee features royal blue, navy, and red print on a white tee.

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