FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTYS & AMH WTCF TEE

Monday, March 29th, 2021 by

Releasing exclusively in-store and online this Tuesday, March 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of three clean all-around Kamehameha 59FIFTYs and a new AMH WTCF tee. The black, red, and blue azure Kamehameha 59FIFTYs all feature white embroidery on the front, side and back, along with a kelly green undervisor. The AMH WTCF tee features white WTCF print atop a clear gel AMH print on the front and back of a heather gray tee.

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THIEF’S THEME MUA SNAPBACK, BRIGANTE TEE, BRIGANTE TANK TOP, HERALDRY TEE, HERALDRY TANK TOP, & TAKES HANDS FOR FITTED ALTITUDE TECHNICAL FACE MASK

Thursday, March 25th, 2021 by

Releasing exclusively in-store and online this Saturday, March 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

THIEF'S THEME

Aloha kākou!

We have another special release coming your way this Saturday, featuring premium materials and one of our most requested patterns. The Thief’s Theme Mua snapback follows in the footsteps of the Waiʻaleʻale and Island Camo neoprene truckers before it, showcasing our popular Thief’s Theme pattern across the trucker mesh side and back panels in bright, vibrant colors, and sporting black neoprene front panels with a pink nylon micro-ripstop undervisor and top button. The Mua also features a front logo stitched in the same colors seen in the Thief’s Theme pattern, white eyelets, white side and back embroidery, white snap enclosure, and a black and purple crest tag. To go along with the Thief’s Theme Mua, we’re releasing a matching Brigante tee and tank top in black as well as a matching Heraldry tee and tank top in white, all with a Thief’s Theme fill on the back logos.

We’ve also just released our brand new Altitude Technical Face Mask under our TROPTECH™ division, handmade in Japan by our friend and expert craftsman Takehiko Hanafusa, in partnership with his TAKES HANDS label. It features 100% polyester Realtree® camouflage fabric featuring moisture wicking and quick-dry technology, nose bridge memory, and a durable, quick-adjust drawstring cord for taking it on and off easily. The Altitude Technical Face Mask will be available in-store tomorrow at 11am HST.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & RATIONS TEE

Monday, March 22nd, 2021 by

Releasing exclusively in-store and online this Tuesday, March 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, weʻre releasing a new Vanguard snapback and Rations tee under our FITSTRIKE program. The Vanguard snapback features a gray base with teal visor, white top button, white eyelets, and white snap enclosure. The front logo is stitched in yellow, shades of orange, teal, and white, while the side logo is stitched in orange and the back logo is stitched in orange and white. The matching Rations tee features colors tying back to the Vanguard printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, MUA 59FIFTY, & WTCF TEES

Friday, March 19th, 2021 by

Releasing exclusively in-store and online this Saturday, March 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a Mua snapback, Mua Low Profile 59FIFTY, and a trio of tropical Who The Crown Fits tees. The Mua snapback features a cilantro green base with a wheat visor and top button, while the snap enclosure, eyelets, and all the embroidery are white. The Mua Low Profile 59FIFTY features a woodland camouflage base with a black visor, black top button, black eyelets, white embroidery on the front and side, and black and white crest on the back. The colorful pack of WTCF tees include paprika, terracotta, and deep water blue varieties, all with white print.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & AMH WTCF TEE

Monday, March 15th, 2021 by

Releasing exclusively in-store and online this Tuesday, March 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new Vanguard snapback and crossover Aloha Means Hello Who The Crown Fits tee releasing this Tuesday under our FITSTRIKE program. The Vanguard snapback features a black base with blue undervisor, blue top button and white snap enclosure. The front Vanguard logo is stitched in white, blue, red and yellow, while the side New Era logo is stitched in white and the back crest is stitched in black and white. The AMH WTCF tee features a subtle AMH tonal print and contrasting black WTCF print on a white tee.

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FITTED + PAIʻEA PROJECTS: MĀNOA KĀNAKA CAPSULE

Friday, March 12th, 2021 by

Releasing in-store and online this Saturday, March 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.


Video: @redefined.media

MANOA

MANOA

FITTED + PAI‘EA PROJECTS: MĀNOA (KĀNAKA) PACK
By Paiʻea Projects

We do this for the people! The Fitted + Pai‘ea Projects Mānoa (Kānaka) Pack drops on Saturday, March 6 and is the final installment of the two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Project Mānoa Kānaka collection features two 90’s throwback Bows’ basketball jerseys (green and black) and a white New Era 9FIFTY Ripstop Mua Snapback. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Today, the people of O‘ahu regard Mānoa as a very popular residential neighborhood with many good schools in the district. Model Kahanu Cuban is a teacher at Punana Leo o Mānoa as well as a student of Hawai‘inuiakea School of Hawaiian Knowledge at the University of Hawai‘i at Mānoa. Before Kahanu, U.H. and the many houses in the valley there was hundreds of lo‘i that fed the kānaka of Mānoa. While there are not many lo‘i left there is Ka Papa Lo‘i o Kanewai on Dole Street. It serves as a Hawaiian cultural and education outreach program for the Hawai‘inuiakea School of Hawaiian Knowledge.

Over three decades ago, several U.H. Mānoa students re-discovered the abandoned ‘auwai at Kanewai. This group became known as Ho‘okahewai Ho‘oulu ‘Aina based on the philosophy “make the water flow, make the land productive” when they restored the flow of water, planted kalo and other native plants in the areas surrounding the lo‘i. The students received guidance from the kupuna such as Uncle Harry Kunihi Mitchell and ‘Anakala Eddie Kaanana. Today, the traditional mahi‘ai practices continue to be perpetuated at Ka Papa Lo‘i o Kanewai.

Let us celebrate the work of the Kānaka in Mānoa so this ‘āina may continue to educate and provide for the future generations.

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FITSTRIKE RELEASE: SCRIPT 59FIFTY, UNION BRIGANTE TEES & UNION HERALDRY TEES

Monday, March 8th, 2021 by

Releasing exclusively in-store and online this Tuesday, March 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday we’re releasing a new Script Low Profile 59FIFTY along with another round of Union Brigante and Union Heraldry tees, all under our FITSTRIKE program. The Script Low Profile 59FIFTY features a gray cotton canvas base and dark gray undervisor, with dark gray embroidery on the front, white embroidery on the side, and white and gray embroidery on the back. Both the Union Brigante and Union Heraldry designs come in two colors—safety yellow and safety orange—and in short-sleeve and long-sleeve varieties, for a total of four tees per design. All Union-designated tees are ANSI Class II compliant, made from 100% polyester moisture-wicking material, and feature 2-inch reflective stripes on both sides as well as front left chest pockets.

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ALOHA 59FIFTY & WTCF HOODIE

Friday, March 5th, 2021 by

Releasing exclusively in-store and online this Saturday, March 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

ALOHA

Aloha kākou!

ALOHA, it’s back! It’s been on hiatus for a while, but we have a new Aloha design releasing this Saturday, this time sporting a perfectly crisp, everyday colorway. The Aloha 59FIFTY starts off with a black 100% cotton base, with white embroidery on the front and left sides, yellow embroidery on the right and back sides, and is finished off with woodland camouflage on the undervisor and inner sweatband. The accompanying Who The Crown Fits zip-up hoodie features the same clean color-blocking scheme, with white print on a black base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & SCRAMBLE TEE

Monday, March 1st, 2021 by

Releasing exclusively in-store and online this Tuesday, March 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Kamehameha snapback and Scramble tee. The Kamehameha snapback features woodland camouflage on the front panels, trucker mesh panels and visor. The undervisor and top button are teal, while the front logo is stitched in white, the side and back logos are stitched in teal and white, and also features a white snap enclosure in the back. The Scramble tee features teal and shades of green printed on a black base.

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