FITSTRIKE RELEASE: MUA SNAPBACK & TROPTECH PURSUIT TEE

Monday, November 30th, 2020 by

Releasing exclusively in-store and online this Tuesday, December 1 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

HOURS

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and TropTech Pursuit tee. The Mua features a white crown with black visor, grey undervisor, black snap enclosure and black top button. The front logo is stitched in black and a gradient of lime green to blue, while the side logo is stitched in teal and the back logo is stitched in blue and lime green. The TropTech Pursuit tee features a multicolored print on a seafoam tee.

We’re also starting our extended holiday hours tomorrow to help accommodate all your shopping needs! See the flyer above for our new hours and our holiday schedule.

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CYBER MONDAY 2020

Monday, November 30th, 2020 by

Releasing exclusively in-store and online this Monday, November 30 at 11am HST.
Please see below for a breakdown of in-store and online releases.
Please abide by the new safety guidelines while shopping in-store.

CYBER MONDAY

CYBER MONDAY

CYBER MONDAY

Aloha kākou!

For this year’s special Cyber Monday release, we’re releasing four hats and four tees as online exclusives, with another two hats as in-store exclusives. The online exclusive hats center around a pair which we also dug deep into the archives for, to the very first Mua we’ve ever done back in 2009 in a colorway paying homage to Les Murakami and the UH Rainbow Warriors, however this time around we’re introducing it as a snapback and as a keiki snapback for the little ones. Next is a navy 100% nylon ripstop Kamehameha snapback with orange, green and white accents. Our last online exclusive hat is a Vanguard snapback in the same red, black and white colorway we used on a Mua back in 2010 which people now refer to as the “Shoyu Mua” because it dropped alongside our By the Bottle tee at the time. The online exclusive tees include a green Mua tee with Murakami color blocking, an orange Heraldry tee with white print, a black Vanguard tee with red, black and white print, and a black Kamehameha tee with gold print. Our in-store exclusives include two clean daily Kamehameha staples, one being a red and white trucker mesh snapback and the other being a navy and white trucker mesh snapback.

 

ONLINE-ONLY:

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IN-STORE ONLY:

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SMALL BUSINESS SATURDAY 2020

Friday, November 27th, 2020 by

Releasing exclusively in-store and online this Saturday, November 28 at 11am HST.

SBS

MERKAVA 2.0

Photo: Dustin Saito (@zumin_in_da_808)

Aloha kākou!

MAHALO MAHALO MAHALO to everyone who shopped both online and in-store, and for being so understanding with the changes we had to make for this year’s Black Friday event. We’ll continue our big sales week with our next release tomorrow at 11am HST, both in-store and online.

For Small Business Saturday, we’re going the opposite of small and coming out with a HUGE release for you all. We dug deep into our archives and brought back one of our most sought-after releases from 2011, the Merkava Mua. We’ve kept the design intact for the most part, but made a few slight changes to keep the original, well, original. With that in mind, we’re dubbing this one Merkava Mua 2.0. The base of this Mua is an olive 100% nylon ripstop, with black 100% nylon ripstop on the undervisor. The front logo is stitched in black, brown and shades of green, and also features black eyelets, black New Era logo on the side, black Cheehuu logo on the back, black crest tag, and white snap enclosure to finish the look. The Merkava Mua 2.0 snapback is accompanied by a Heraldry tee in black and Brigante tee in white, featuring the Merkava pattern fill on both.

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BLACK FRIDAY 2020

Thursday, November 26th, 2020 by

Releasing exclusively in-store and online this Friday, November 27 at 11am HST.
Please see below for a breakdown of in-store and online releases.
Please abide by the new safety guidelines while shopping in-store.

BF2020

Aloha kākou and Happy Thanksgiving!

We’re grateful for each and every one of you, and while we would love to keep true to our annual all-out Black Friday events that we’re known for, this year has been a different beast so we needed to handle this year different as well. Instead of opening at 12am with a plethora of product, we’re opening at our normal 11am time instead, and we’re also switching to a mostly online-exclusive model with a few in-store exclusives, to keep most of the focus online.

For Black Friday, in addition to the huge sale we have going on, we’re also continuing the celebration of our 15th anniversary, with our “Arc of Fifteen” collection of apparel to go along with a variety of fitteds and snapbacks.

Arc of Fifteen is a celebration of perseverance and resolve. But as this year’s theme would have it, an extra serving of perseverance was needed. The celebration of our 15th year of business has reaffirmed what we are truly grateful for. Health, Family and this Community.

Although we cannot physically gather as we normally do every year, we would like to extend our Aloha to everyone and hope you will still join us virtually and socially distanced at the shop.

Happy Thanksgiving to you and yours!

Mahalo Mahalo Mahalo!

 

Releasing both in-store and online: Aloha snapback, Seminal Arc tee (black), Arc of Fifteen tee (black) and Arc of Fifteen long-sleeve tee (black)

BF2020

BF2020

 

Releasing in-store ONLY: Kamehameha snapback and Keiki Kamehameha snapback

BF2020

 

Releasing online ONLY: Mua 59FIFTY, Keiki Mua snapback, Vanguard snapback, Brigante snapback, Kamehameha snapback, H Pride snapback, Nihi snapback, Arc of Fifteen tee (red or yellow) and Seminal Arc tee (white)

BF2020

BF2020

BF2020

BF2020

BF2020

FITSTRIKE RELEASE: SCHOLAR SNAPBACK & ISLAND TEE

Monday, November 23rd, 2020 by

Releasing exclusively in-store and online this Tuesday, November 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Scholar 9FIFTY Retro Crown snapback and Island tee. The unstructured Scholar snapback features a woodland camouflage base with, black eyelets, black top button, black side logo, black and white back logo, and white snap enclosure. The accompanying Island tee features white print on a navy base.

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BLACK FRIDAY WEEK

Sunday, November 22nd, 2020 by

Our Black Friday Sale starts Monday, November 23, at 11am HST and continues until Sunday, November 29, both in-store and online.

BLACK FRIDAY

Aloha kākou!

Instead of our usual one-day Black Friday event, we’ve decided that Black Friday Week would be a safer alternative. Typically we bring our entire online sale inventory to the Annex, however this year the Annex will be closed and our sale items will be in-store and online. Enjoy $10 Strapbacks, $20 Snapbacks/Fitteds, $30 Campers, $20 Hoodies and $15 Tees/Tanks/Long-sleeves while supplies last. Please keep in mind that the shop inventory and online inventory are completely separate so what one might have, the other might not and vice versa (unless stated in-store exclusive or online exclusive).

MON – Sale Begins at 11am HST
TUE – New Release / Sale Continues
WED – Sale Continues
THU – Closed for Thanksgiving
FRI – Black Friday small in-store exclusive release and big online release at 11am HST / Sale Continues
SAT – Small Business Saturday release at 11am HST / Sale Continues
SUN – Sale Continues
MON – Cyber Monday release at 11am HST

Please note that the shop will not open at 12am on Friday as we usually do. Doors will open at 11am.

We love cruising and talking story with everyone but it is almost impossible to properly social distance and not gather if we hosted our usual BF event. Mahalo for your understanding!

FITSTRIKE RELEASE: PALISADE SNAPBACK & ALOHA TEES

Thursday, November 19th, 2020 by

Releasing exclusively in-store and online this Saturday, November 21 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Palisade snapback and two matching Aloha tees. The Palisade snapback features black trucker mesh on the sides with woodland camouflage covering the front panels and visor. The undervisor, top button, and eyelets are done in black, while the front logo is stitched in silver, volt and black, and the side and back logos are stitched in volt and black. It also features a volt snap enclosure. One Aloha tee features black print on a volt base, and the other is inverted, featuring volt print on a black tee.

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FITSTRIKE RELEASE: VANGUARD 59FIFTY, VANGUARD SNAPBACK & BRIGANTE TEE

Monday, November 16th, 2020 by

Releasing exclusively in-store and online this Tuesday, November 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We’re releasing a matching Vanguard fitted and snapback set as well as a matching Brigante tee this Tuesday under our FITSTRIKE program. The Vanguard 59FIFTY and snapback both feature olive bases with orange undervisors, black eyelets, black top buttons, light grey side logo, black and orange back crest, and the front Vanguard is stitched in black, orange, and light grey. The snapback version also features a white snap enclosure. The Brigante tee features olive, orange, and light grey printed on a black tee.

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DESIGN CONTEST FITSTRIKE RELEASE: PICK’O MANGO KAMEHAMEHA SNAPBACK, ʻŌHIʻA MUA SNAPBACK & WTCF TEES

Friday, November 13th, 2020 by

Releasing exclusively in-store and online this Saturday, November 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

PICKʻO MANGO KAMEHAMEHA

OHIA MUA

Aloha kākou!

Back in April we gave all of our customers an opportunity to design their own Kamehameha or Mua snapbacks, and we had the difficult task of picking the top two out of the many incredible submissions. Once we chose the winners, we put them into production under our FITSTRIKE program. So without further ado, we are proud to present Michah’s Pick’o Mango Kamehameha Snapback and Kaʻaina’s ʻŌhiʻa Mua Snapback! Along with each snapback, weʻre also releasing a black Who The Crown Fits tee with the print fill matching the theme of each hat. Please continue reading below for a short questionaire with each winner, along with their hat moʻolelo in their own words.

 

Designer: Micah Mckeague (@jazzelly)

Name: Pick’o Mango Kamehameha Snapback

Favorite Place In Hawaiʻi: Hanalei Bay

One Thing You Can’t Live Without: Ohana

Favorite FITTED Hat: J Boog & FITTED Collab

What Inspires You: What inspired me was at the the time, it was mango season and that was my favorite growing up as a kid! And who doesn’t love pickle mango?!!!

Pick’o Mango Kamehameha Moʻolelo: This one is called “Pickʻo Mango.” As a kid I could remember always eating this every mango season. Really if you never eat this as a kid, then you not from Hawaiʻi, “you know da kine.”

 

Designer: Kaʻaina Lacey-Nahale (@808_aina)

Name: ʻŌhiʻa Mua Snapback

Favorite Place in Hawaiʻi: Would have to be the Big Island, where I got my inspiration for the hat. I’m not from the BI but my wife is and when we moved there her family’s home is surrounded with the beautiful tree. When my wife told me the story of the ʻŌhiʻa Lehua I instantly loved the tree even more.

One Thing I Can’t Live Without: Sushi/Poke

Favorite FITTED Hat: It was the Shaka hat, it was my first FITTED Hawaiʻi Cap. Now it’ll be the ʻŌhiʻa Cap.

What Inspires You: My wife is my inspiration, especially when I’m not inspired she finds a way to inspire me. As she was the inspiration for this hat. She sometimes comes up with logo ideas, which I then put it down on paper.

ʻŌhiʻa Mua Moʻolelo: The Mua snapback features a light grey base which symbolizes an ʻōhiʻa tree bark. The Mua logo colored in red and green to represent the beautiful ʻōhiʻa blossom, with the NE flag and rear FITTED logo in yellow to represent the more rare blossom color. The undervisor, eyelets, top button and snap enclosure all in black to represent the lava rocks that the lehua tree is found growing upon. The ʻōhiʻa tree and its protection is important today due to the fungus that is killing our precious trees as well as its demise because of the beetles. Stop rapid ʻōhiʻa death and protect our ʻāina.

 

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THE COLOR OF OPTIMISM

Thursday, November 12th, 2020 by

TCOO