FITSTRIKE RELEASE: NIHI LOW PROFILE 59FIFTY, KAMEHAMEHA SNAPBACK, KEIKI KAMEHAMEHA SNAPBACK & TALES FROM THE PALI LONG-SLEEVE TEE

Friday, October 30th, 2020 by

Releasing exclusively in-store and online this Saturday, October 31 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

To celebrate All Hallows’ Eve tomorrow, we’re releasing a new Nihi Low Profile 59FIFTY, a family set of Kamehameha snapbacks, and our Tales From the Pali long-sleeve tee, all fitting with the Halloween theme. The Nihi Low Profile 59FIFTY features a clean black and white colorway, while the two Kamehameha snapbacks feature pumpkin orange bases, black undervisors and top buttons, gold front and side logos and white eyelets and snap enclosure. The back crest is gold on the keiki snapback and black and gold on the adult snapback. Our vintage horror-inspired Tales From the Pali long-sleeve tee releases in black featuring purple, orange and white print.

Happy Halloween!

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FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK & KILL THEM WITH ALOHA TEE

Monday, October 26th, 2020 by

Releasing exclusively in-store and online this Tuesday, October 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

For Tuesday’s FITSTRIKE release, we’re bringing out a matching adult and keiki Mua set along with a new Kill Them With Aloha tee. Both Mua snapbacks feature a blue azure 100% wool base, white snap enclosure and woodland camouflage on the undervisor and top button. The front Mua is stitched in white and shades of blue/teal, while the side logo is stitched in white and the back crest is stitched in white and teal (adult) or just white (keiki). The matching Kill Them With Aloha tee features colors tying back to the hats printed on a heather grey base.

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DAY TRIPPER SNAPBACK & WHIPPAH SNAPPAH TEES

Friday, October 23rd, 2020 by

Releasing exclusively in-store and online this Saturday, October 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

DAY TRIPPER

Aloha kākou!

This Saturday, we’re releasing one of our most popular designs on one of our most sought after materials, combining for an instant classic. The Day Tripper snapback features 100% nylon ripstop construction in royal blue, with a black and white Day Tripper patch on the front and white embroidery all around. It’s topped off with a white snap enclosure and a hae Hawaiʻi tag around back. Releasing alongside the Day Tripper snapback is our new Whippah Snappah tee, created as an homage to the late, great Mike Sakamoto and his locally popular Fishing Tales TV show, which we all remember fondly while growing up in Hawaiʻi. The new design is being released on both a red and heather grey tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK, MUA STRAPBACK & ISLANDERS TEES

Monday, October 19th, 2020 by

Releasing exclusively in-store and online this Tuesday, October 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new Brigante snapback, Mua strapback and two Islanders tees releasing this Tuesday under our FITSTRIKE program. The Brigante snapback features a black base with a dark grey undervisor and white snap enclosure, along with white and shades of grey embroidery all around. The Mua curved visor strapback features a white crown with black visor, grey undervisor, black top button and black strap enclosure. The front Mua logo is stitched in lime green and shades of teal, while the side logo is stitched in teal and the back crest is stitched in lime green and teal. Both the black and the white Islanders tees feature black, lime green and blue print on the front and back.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK & BY THE BOTTLE TEE

Thursday, October 15th, 2020 by

Releasing exclusively in-store and online this Saturday, October 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

After a bit of a hiatus, weʻre releasing a brand new Kulāiwi snapback along with a new By the Bottle tee under our FITSTRIKE program. This clean Kulāiwi features an all-red base with trucker mesh around the sides and back, contrasted against white embroidery and a white snap enclosure. Our ever-popular By the Bottle design also returns with red, black and white print on a yellow tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & DAY TRIPPER TEE

Monday, October 12th, 2020 by

Releasing exclusively in-store and online this Tuesday, October 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Kamehameha 59FIFTY and Day Tripper tee. The Kamehameha features a dark graphite base with a pop of neon green on the front, black New Era logo on the side and a black and neon green crest on the back, finished off with a black undervisor. The Day Tripper tee features a sunset gradient-filled logo on the back and a small black logo on the front, printed on a charcoal tee.

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TROPTECH PURSUIT STRAPBACK & PURSUIT TEE

Friday, October 9th, 2020 by

Releasing exclusively in-store and online this Saturday, October 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

TROPTECH

TROPTECH

Models: @the_surfing_rainbow (top) & @yo_bailz (bottom)

Aloha kākou!

This Saturday, we have a special release from our technical garment line, TropTech. Our TropTech Division focuses on premium materials and construction, while making sure it’s suitable for a wide range of environments and activities. The brand new Troptech Pursuit strapback utilizes the 19TWENTY silhouette from New Era. It features a 100% polyester base in reflective safety green with a black undervisor, capable of withstanding the elements while being highly visible. The front features a TropTech logo rubber patch, while the left side features the New Era logo stitched in white and the back features a black and white crest embroidery along with a durable TropTech-branded strap enclosure. The front two eyelets and back two eyelets are black, while the right eyelet is stitched in red and the left eyelet is stitched in teal. The right side of the hat features a printed summary of our TropTech vision, embracing all environments and living for the moment along the path of life. The black Pursuit tee features the TropTech logo printed small on the front left chest, and the back features a large technical graphic in reflective 3M print.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KAMEHAMEHA STRAPBACK & KILLHATE TEE

Monday, October 5th, 2020 by

Releasing exclusively in-store and online this Tuesday, October 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new matching set of Kamehameha hats and a new KillHate tee releasing tomorrow under our FITSTRIKE program. Both the Kamehameha snapback and strapback feature olive crowns with grey visors, stone undervisors and stone top buttons. Also on both, the front logo is stitched in stone, the side logo is stitched in white, the back crest is stitched in grey and white and the eyelets are white. The strapback’s enclosure is stone while the snapback’s enclosure is white. The KillHate tee features red and stone colors printed on a military green tee.

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SLAPS WIND SNAPBACK & ʻEKAHI TEE

Thursday, October 1st, 2020 by

Releasing exclusively in-store and online this Saturday, October 3 at 11am HST.

SLAPS WIND

Photo: @kekiahij005

Aloha kākou!

We’re thrilled to be able to open our doors to you all this Saturday! Everyone’s safety is still our number one priority, so we still have our shop rules in place while keeping in line with all city and county guidelines. We also have new store hours in place in order to allow for a full cleaning after we close. Please refer to the flyer below for more info regarding our new shop hours and procedures.

To help us reopen with a bang, we’re releasing a brand new Slaps Wind snapback crafted out of 100% black nylon ripstop, and made complete with traditional flag colors on the front outlined in metallic gold, white side New Era logo, white side crown, white back Cheehuu logo, white snap enclosure, and finished off with a tonal black crest tag. Releasing alongside the Slaps Wind snapback is a new ʻEkahi tee in white, celebrating King Kamehameha on the front in black and white with a pop of yellow, along with a yellow crown on the back.

STORE INFO

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