FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & SLIDE TEE

Monday, January 27th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 28 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Kamehameha snapback and Slide tee this Tuesday under our FITSTRIKE program. The Kamehameha snapback features a khaki base with dark green visor, top button, and snap enclosure. It also features white eyelets, red front logo, white side logo, and white and red back logo. The Slide tee features a multicolored print on a charcoal tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & BRIGANTE TEE

Friday, January 24th, 2020 by

Releasing exclusively in-store and online this Saturday, January 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a brand new Vanguard snapback and Brigante tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features black front panels and black trucker mesh around the sides and back, along with a rifle green visor and white snap enclosure. The front logo is stitched in black, white, and metallic gold, while the side and back logos are stitched in white and black. The Brigante tee features a black and rifle green print on a light pink base.

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ARCHIVE SERIES #0002: THE FLIGHT OF THE KŌLEA

Thursday, January 23rd, 2020 by

KOLEA

ʻAu I ke kai me he manu ala
“Cross the sea as a bird.”

When it comes to the delicately fine art and science of nautical navigation, Polynesians—Hawaiians in particular—are revered as absolute master seamen. Their methods have been refined for over six centuries without the use of modern technology thatʻs widely available today. Thatʻs not to say that the concept of technology never existed. On the contrary, “ʻIkepāpālua” is an uncommonly used Hawaiian phrase that could be a sit-in for the idea of technology as we know it today. On its own, the word “ʻike” can be translated as “know,” “feel,” “perceive,” or “experience,” while “pāpālua” is loosely defined as “double up.” Coupled together, the two words can mean “to have the gift of second sight.” Hawaiians had the uncanny prescience and foresight to apply certain ancient techniques into practice, which at the time would have been considered an achievement in technological advancement.

Most, if not all of their inspiration flowed from nature, employing the use of makana, hoku, ka lā, and observing the migrational routes of the diminutive but brilliant and resourceful kōlea bird (Pacific Golden Plover). Every year, this species of plover would make the exhausting journey from their home territory in Hawaiʻi, northward to the Arctic to mate and nest their offspring. It is thought that Polynesians would spot flocks of these kōlea, and would follow their flight paths to shore.

The migrations prove even more difficult for the kōlea, as they arenʻt capable of soaring as most migratory birds are able to, nor are they able-bodied swimmers like most shorebirds. This disadvantage mirrors the arduous journeys the Hawaiians made while seafaring, who lacked the modern tools to navigate the vast open seas.

Ancient Hawaiian mythology tells the tale of a mysterious, spiritual piece of land called Kahiki. An exhibit called No Kahiki , He ʻĀina Mamao explores the mythology of Kahiki—a “place where Gods, nobility, people, and material goods were brought to Hawaiʻi”—traditionally known today as Tahiti. It is believed that the kōlea migrate from Hawaiʻi, then return to Kahiki in the summer. Some scholars believe Hawaiians may have found their way here by way of Tahiti by “following the spring migration of the kōlea.”

FITSTRIKE RELEASE: MUA SNAPBACK & ALOHA MEANS HELLO TEE

Monday, January 20th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and Aloha Means Hello tee. The Mua snapback features a black base with a bold lava red undervisor, along with white eyelets, side stitching, and back snap enclosure. The front logo is stitched in lava red, white, and black, while the back crest is stitched in lava red and black. The matching Aloha Means Hello tee features white and lava red print on a black tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, NIHI STRAPBACK, & YARDWORK TEE

Friday, January 17th, 2020 by

Releasing exclusively in-store and online this Saturday, January 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Saturday’s FITSTRIKE release features an H Pride snapback, Nihi strapback, and brand new tee design named Yardwork. The H Pride features a woodland camouflage base with yellow front logo and snap enclosure, white side and back stitching, and black eyelets. The Nihi curved visor strapback features white embroidery on a black base, with woodland camouflage strap and undervisor. The brand new Yardwork design features a vintage, neon-styled moving company logo on the back and a smaller version on the front left chest, printed on a black tee.

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ARCHIVE SERIES #0001: MAHIOLE

Thursday, January 16th, 2020 by

MAHIOLE

Hawaiian culture has such a storied past that oftentimes it proves difficult to track down the origins of its history and significance. Take for instance the Hawaiian headdress known as Mahiole–the feathered helmets worn by ranking members of the Aliʻi. Research suggests their influence could have been taken from Greek, Ladakh Buddhist, Irish, and even Spaniard influence. 

The latter isnʻt a farfetched notion.

Although the modern historical consensus regarding Hawaiian history presumes that the first outsiders to make contact with Hawaiians was led by renowned British explorer Captain James Cook, there is a fleeting theory that has been proposed by some history scholars which explores the idea that the Spaniards may have actually been the first foreigners to interact with the Kanaka Maoli, albeit unwittingly. The story, according to a few ancient historical texts—including  the Papers of the Hawaiian Historical Society, published in 1892—purports that in the mid-16th century (nearly 250 years before Cook’s arrival), a fleet of ships of Spanish origin, outfitted by the Spanish Conquistador Hernån Cortés and commanded by Ålvaro de Saavedra, set sail from Zacatula, Mexico for an expedition to a set of islands in Indonesia. 

According to the story, during the journey, two of the three ships were driven off course when encountering an intense storm. The ship, led by Saavedra, is said to have wrecked off the coast of Keei, South Kona, Hawaii, where a “white man and woman escaped,” safely reaching the shores. Some iterations of this story suggest the man was the ship’s Captain, and that both the aforementioned man and woman were observed to be in a kneeling position for an extended period, perhaps praying. Because of this, this same location was once called Kulou, which translates to “Kneel/Kneeling.” 

The intricate tapestry of the Mahiole is, in ways, analogous to Hawaiʻi’s sophisticated culture. Tiny bits and pieces of both the Mahiole and Hawaiian culture may have taken influence from other cultures, but its framework is made up of original materials (in the case of the Mahiole, the feathers and threading were respectfully derived from the now-extinct, endemic bird known as the Moho, and the olonā shrub).

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & PINEPINE TEE

Monday, January 13th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a new Kamehameha snapback and brand new tee dubbed Pinepine. The Kamehameha snapback features teal front panels and visor, with white trucker mesh on the sides and back, along with white front logo, white snap enclosure, and white and teal side logo and back crest. The new Pinepine tee features a classy vintage-style design on the back and a small crest on the front left chest, printed on a black tee.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & HERALDRY TEE

Friday, January 10th, 2020 by

Releasing exclusively in-store and online this Saturday, January 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and Heraldry tee releasing this Saturday. The Brigante snapback features a black base with kelly green undervisor, red top button, and white snap enclosure. The front logo is stitched in yellow, white, and red, while the side and back logos are stitched in white. The matching Heraldry tee features white print on a spider red base. We suggest sizing up due to the tie-dye properties of the tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, KEIKI H PRIDE SNAPBACK, & H PRIDE STRAPBACK

Monday, January 6th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 7 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new set of H Prides releasing this Tuesday under our FITSTRIKE program. The two snapbacks feature olive bases made of 100% nylon, white embroidery, and white snap enclosures, while the strapback features a rifle green base with white embroidery.

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FITSTRIKE RELEASE: MUA 59FIFTY, SLAPS WIND SNAPBACK, & ALOHA TEES

Friday, January 3rd, 2020 by

Releasing exclusively in-store and online this Saturday, January 4 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a pair of black-on-black caps and two Aloha tees under our FITSTRIKE program. The Mua 59FIFTY and Slaps Wind snapback both feature all-black accents on a black base, while the Aloha tees feature black print printed on either a black or white tee.

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