FEBRUARY DAILY PROGRAM

Friday, January 31st, 2020 by

Releasing exclusively in-store and online this Saturday, February 1 at 11am HST.

DAILY PROGRAM

Aloha kākou!

Alongside our regularly scheduled FITSTRIKE release this Saturday, we’ll also be releasing February’s installment of our DAILY PROGRAM. At 11am HST, we will be releasing a red Mua 59FIFTY, red Nihi snapback, red Nihi strapback, black H Pride snapback, and black H Pride strapback, all with white embroidery. We’ll also be releasing a red/white Mua tee and a black/clear gel Who The Crown Fits tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

MUA

NIHI

NIHI

H PRIDE

H PRIDE

MUA

WTCF

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WONDERFUL TEE

Friday, January 31st, 2020 by

Releasing exclusively in-store and online this Saturday, February 1 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturdayʻs FITSTRIKE release consists of a new Kamehameha snapback and a brand new tee design entitled Wonderful. The Kamehameha snapback features a grey cotton canvas base with a frosted clear snap enclosure, dark grey front logo and undervisor, orange side logo and top button, and dark grey and orange back logo. The new Wonderful tee features a vintage-inspired design, printed on a white tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

ARCHIVE SERIES #0003: MOKU-O-KĀKUHIHEWA

Friday, January 31st, 2020 by

KAKUHIHEWA

The value of Chief Kākuhihewaʻs importance and prominence in Hawaiian history should not be taken lightly. Considered one of Oʻahuʻs greatest chiefs, Kākuhihewa was known as a bold chieftain—a part of poʻe lō aliʻi, born of royal blood—and although some say he held hawkish, warlike sensibilities, he was legendarily known for instituting nearly three decades of peace, helping prevent bouts of war during his reign.

While they were not the highest in the Aliʻi caste system, the lō aliʻi were considered prestigious because of their untainted royal lineage, as well as their proficiency in combat. A 1955 article in the Honolulu Advertiser mentions how the lō aliʻi “made up the bulk of warriorhood,” and were the “main support and arms of the sanctified chieftains.” In Kākuhihewaʻs case, in addition to the prophecy of his birth, the exalted King made history by ruling over a population who were wholly content due the prevailing era of cultural well-being, peace, and prosperity. During his phenomenal reign, there was an idiom that said “He lani i luna , hōnua i lalo” which translates to “The Heavens Above, the Earth below,” or in the context of the beloved aliʻi, “It was fertile in the uplands, fertile in the lowlands.” The idiom is usually said of a “person who owns his own property,” or “of one who is sure of his security.”

The relevance of Kākuhihewaʻs reign was so awe-inspiring that at one point, the island of Oʻahu was named after him: Moku O Kākuhihewa, or Oʻahu of Kākuhihewa. Kākuhihewa also had a hand in establishing the neighborhood of Moanalua as the epicenter of Hawaiian cultural arts, including hula and oli (chants), which, depending on who you ask, still holds the same significance to this day.

Legend tells that during Kākuhihewaʻs deliverance to the world at the Kūkaniloko birthing stones, forty-eight high-ranking aliʻi were present at his piko-cutting ceremony, while “two sacred drums named Opuku and Hawea” thumped and echoed across the island to announce this significant celebration, which demonstrated the importance of his legendary status even before he began his storied tenure.

Kākuhihewa even had a special connection with the spiritual plane, with one particularly interesting story that explains how the historical coconut grove called Helumoa got its name. As legend tells it, the spiritual rooster Kaʻauhelumoa swooped down into Waikiki from its home base in Palolo and feverishly scratched at the grounds briefly, then just as quickly departing. Upon witnessing this, Kākuhihewa accepted this as a premonition of sorts, deciding to sow a cluster of niu (coconut trees) and bestowing the name of Helumoa (“chicken scratch”) upon the land. Eventually, the site would expand to upwards of 10,000 coconut trees and be given the name Kingʻs Grove.

To bring more attention to Kākuhihewaʻs mythos, we released our special Ebbets Field pack back in 2016, which included a flannel jersey and cap, and for some lucky customers, a limited edition letterman jacket. This special release puts its focus squarely on the revered ruler; the distinguished aliʻi who had a big role in facilitating the unification of Oʻahu.

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & SLIDE TEE

Monday, January 27th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 28 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Kamehameha snapback and Slide tee this Tuesday under our FITSTRIKE program. The Kamehameha snapback features a khaki base with dark green visor, top button, and snap enclosure. It also features white eyelets, red front logo, white side logo, and white and red back logo. The Slide tee features a multicolored print on a charcoal tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: VANGUARD SNAPBACK & BRIGANTE TEE

Friday, January 24th, 2020 by

Releasing exclusively in-store and online this Saturday, January 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a brand new Vanguard snapback and Brigante tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features black front panels and black trucker mesh around the sides and back, along with a rifle green visor and white snap enclosure. The front logo is stitched in black, white, and metallic gold, while the side and back logos are stitched in white and black. The Brigante tee features a black and rifle green print on a light pink base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

ARCHIVE SERIES #0002: THE FLIGHT OF THE KŌLEA

Thursday, January 23rd, 2020 by

KOLEA

ʻAu I ke kai me he manu ala
“Cross the sea as a bird.”

When it comes to the delicately fine art and science of nautical navigation, Polynesians—Hawaiians in particular—are revered as absolute master seamen. Their methods have been refined for over six centuries without the use of modern technology thatʻs widely available today. Thatʻs not to say that the concept of technology never existed. On the contrary, “ʻIkepāpālua” is an uncommonly used Hawaiian phrase that could be a sit-in for the idea of technology as we know it today. On its own, the word “ʻike” can be translated as “know,” “feel,” “perceive,” or “experience,” while “pāpālua” is loosely defined as “double up.” Coupled together, the two words can mean “to have the gift of second sight.” Hawaiians had the uncanny prescience and foresight to apply certain ancient techniques into practice, which at the time would have been considered an achievement in technological advancement.

Most, if not all of their inspiration flowed from nature, employing the use of makana, hoku, ka lā, and observing the migrational routes of the diminutive but brilliant and resourceful kōlea bird (Pacific Golden Plover). Every year, this species of plover would make the exhausting journey from their home territory in Hawaiʻi, northward to the Arctic to mate and nest their offspring. It is thought that Polynesians would spot flocks of these kōlea, and would follow their flight paths to shore.

The migrations prove even more difficult for the kōlea, as they arenʻt capable of soaring as most migratory birds are able to, nor are they able-bodied swimmers like most shorebirds. This disadvantage mirrors the arduous journeys the Hawaiians made while seafaring, who lacked the modern tools to navigate the vast open seas.

Ancient Hawaiian mythology tells the tale of a mysterious, spiritual piece of land called Kahiki. An exhibit called No Kahiki , He ʻĀina Mamao explores the mythology of Kahiki—a “place where Gods, nobility, people, and material goods were brought to Hawaiʻi”—traditionally known today as Tahiti. It is believed that the kōlea migrate from Hawaiʻi, then return to Kahiki in the summer. Some scholars believe Hawaiians may have found their way here by way of Tahiti by “following the spring migration of the kōlea.”

FITSTRIKE RELEASE: MUA SNAPBACK & ALOHA MEANS HELLO TEE

Monday, January 20th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and Aloha Means Hello tee. The Mua snapback features a black base with a bold lava red undervisor, along with white eyelets, side stitching, and back snap enclosure. The front logo is stitched in lava red, white, and black, while the back crest is stitched in lava red and black. The matching Aloha Means Hello tee features white and lava red print on a black tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: H PRIDE SNAPBACK, NIHI STRAPBACK, & YARDWORK TEE

Friday, January 17th, 2020 by

Releasing exclusively in-store and online this Saturday, January 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Saturday’s FITSTRIKE release features an H Pride snapback, Nihi strapback, and brand new tee design named Yardwork. The H Pride features a woodland camouflage base with yellow front logo and snap enclosure, white side and back stitching, and black eyelets. The Nihi curved visor strapback features white embroidery on a black base, with woodland camouflage strap and undervisor. The brand new Yardwork design features a vintage, neon-styled moving company logo on the back and a smaller version on the front left chest, printed on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

ARCHIVE SERIES #0001: MAHIOLE

Thursday, January 16th, 2020 by

MAHIOLE

Hawaiian culture has such a storied past that oftentimes it proves difficult to track down the origins of its history and significance. Take for instance the Hawaiian headdress known as Mahiole–the feathered helmets worn by ranking members of the Aliʻi. Research suggests their influence could have been taken from Greek, Ladakh Buddhist, Irish, and even Spaniard influence. 

The latter isnʻt a farfetched notion.

Although the modern historical consensus regarding Hawaiian history presumes that the first outsiders to make contact with Hawaiians was led by renowned British explorer Captain James Cook, there is a fleeting theory that has been proposed by some history scholars which explores the idea that the Spaniards may have actually been the first foreigners to interact with the Kanaka Maoli, albeit unwittingly. The story, according to a few ancient historical texts—including  the Papers of the Hawaiian Historical Society, published in 1892—purports that in the mid-16th century (nearly 250 years before Cook’s arrival), a fleet of ships of Spanish origin, outfitted by the Spanish Conquistador Hernån Cortés and commanded by Ålvaro de Saavedra, set sail from Zacatula, Mexico for an expedition to a set of islands in Indonesia. 

According to the story, during the journey, two of the three ships were driven off course when encountering an intense storm. The ship, led by Saavedra, is said to have wrecked off the coast of Keei, South Kona, Hawaii, where a “white man and woman escaped,” safely reaching the shores. Some iterations of this story suggest the man was the ship’s Captain, and that both the aforementioned man and woman were observed to be in a kneeling position for an extended period, perhaps praying. Because of this, this same location was once called Kulou, which translates to “Kneel/Kneeling.” 

The intricate tapestry of the Mahiole is, in ways, analogous to Hawaiʻi’s sophisticated culture. Tiny bits and pieces of both the Mahiole and Hawaiian culture may have taken influence from other cultures, but its framework is made up of original materials (in the case of the Mahiole, the feathers and threading were respectfully derived from the now-extinct, endemic bird known as the Moho, and the olonā shrub).

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & PINEPINE TEE

Monday, January 13th, 2020 by

Releasing exclusively in-store and online this Tuesday, January 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a new Kamehameha snapback and brand new tee dubbed Pinepine. The Kamehameha snapback features teal front panels and visor, with white trucker mesh on the sides and back, along with white front logo, white snap enclosure, and white and teal side logo and back crest. The new Pinepine tee features a classy vintage-style design on the back and a small crest on the front left chest, printed on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK