JULY DAILY PROGRAM

Sunday, June 30th, 2019 by

Releasing exclusively in-store and online this Monday, July 1 at 11am HST.

JULY DAILY PROGRAM

Aloha kākou!

Tomorrow we’re continuing our monthly offerings under our DAILY PROGRAM—products made for everyday use and intended to be readily available. July’s release includes a black Mua 59FIFTY, black Fasi snapback, navy Nihi snapback, and red Brigante snapback, all featuring white embroidery. Along with the four caps, we’re releasing four matching tees, including a black/white Who The Crown Fits tee, navy/white Daily tee, red/white Fasi tee, and white/black Brigante tee.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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FORRESTER SNAPBACK & LĒʻAHI TANK TOPS

Friday, June 28th, 2019 by

Releasing exclusively in-store and online this Saturday, June 29 at 11am HST.

FORRESTER

Aloha kākou!

We have a brand new hat design we’re excited to release to you all this Saturday, entitled Forrester. The name comes from the first British ship King Kamehameha bought during the lucrative sandalwood trade in the early 1800’s. Rather than go through middlemen for shipping the sandalwood to China, the new ship, later renamed Ta’amano after Queen Kaʻahumanu, allowed Hawaiʻi to sail the wood to China on its own. The Forrester was also famous for becoming the first ship proudly sailed under Hae Hawaiʻi (Flag of Hawaii). The Forrester snapback features a 100% polyester base in our DPICT camouflage pattern, and sports a large ethos embroidery on the front in red, white, and blue, outlined in black. Flanking the ASD is FITTED HAWAII split on both sides, while the Hae Hawaiʻi is centered below. It also features white side and back embroideries, white snap enclosure, and a black undervisor. Along with the Forrester, we’re releasing two Lēʻahi tank tops, with a large emblem on the back and a small crest with logotype on the front, printed on a black or white tank top.

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FITSTRIKE RELEASE: MUA SNAPBACK & KING’S FAVORITE TEE

Monday, June 24th, 2019 by

Releasing exclusively in-store and online this Tuesday, June 25 at 11am HST.

MUA

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a clean new Mua snapback and matching King’s Favorite tee. The Mua features a navy base with white embroidery, eyelets, and snap enclosure, while the King’s Favorite tee features green, navy, and white print on a white tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & SLACK KEY TEE

Thursday, June 20th, 2019 by

Releasing exclusively in-store and online this Saturday, June 22 at 11am HST.

VANGUARD

Aloha kākou!

We’re releasing a new Vanguard snapback and brand new Slack Key tee design this Saturday under our FITSTRIKE program. The Vanguard snapback features a woodland camouflage base with red, yellow, green, and white stitching on the front, black stitching on the side and back, black eyelets, and white snap enclosure. The all-new red and white Slack Key tee is inspired by the very talented Eddie Kamae, who has been a significant and influential part of Hawaiʻi’s cultural renaissance. Eddie’s contribution has not only been exemplified through music, but also later with film. Along with his wife Myrna, he’s produced numerous and prominent documentaries including Kī Hōʻalu: Slack Key, The Hawaiian Way. While also recognizing his iconic palaka shirts, we’ve included a little twist incorporating the Hawaiian Islands with our Trilaka pattern printed along the sides. “Slack Key has become another way of remembering and telling our stories and passing the flame of culture from one generation to the next.”

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ISLAND TEE

Monday, June 17th, 2019 by

Releasing exclusively in-store and online this Tuesday, June 18 at 11am HST.

H PRIDE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE H Pride snapback with a cardinal base and black undervisor, along with a yellow front logo, black and yellow back logo, and white side logo, eyelets, and snap enclosure. Releasing alongside the H Pride snapback is a new Island tee in black with yellow print.

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FITSTRIKE RELEASE: PALISADE SNAPBACK & WTCF TEES

Thursday, June 13th, 2019 by

Releasing exclusively in-store and online this Saturday, June 15 at 11am HST.

PALISADE

Aloha kākou!

Saturday’s FITSTRIKE release is comprised of a new Palisade snapback and two Who The Crown Fits tees with bright neon accents. The Palisade snapback features an upright yellow crown with a black visor and teal undervisor. The front and back embroideries are black and metallic silver, the side logo, eyelets, and snap enclosure are white, and it’s topped off with a teal top button. The matching WTCF tees feature volt fill with teal outline on a spider grey or spider black tee. Please note that due to the tie-dye properties of the tees, we recommend going one size up.

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KAMEHAMEHA DAY RELEASE: KAMEHAMEHA 59FIFTYS & HERALDRY TEES

Monday, June 10th, 2019 by

Releasing exclusively in-store and online on Kamehameha Day, this Tuesday, June 11 at 11am HST.

KAMEHAMEHA DAY

Aloha kākou!

We’re celebrating the King’s day with a grand release—eight Kamehameha 59FIFTYs and eight matching Heraldry tees, in each island’s official colors. The Kamehameha 59FIFTYs feature a black visor, white embroidery, and white eyelets, with each one sporting a different island color—red for Hawaiʻi, pink for Maui, grey for Kahoʻolawe, orange for Lānaʻi, green for Molokaʻi, yellow for Oʻahu, purple for Kauaʻi, and white for Niʻihau. The matching Heraldry tees feature white print on the same eight island colors.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & IKAIKA TEE

Friday, June 7th, 2019 by

Releasing exclusively in-store and online this Saturday, June 8 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a clean white Slaps Wind snapback with trucker mesh around the back, black undervisor, traditional flag colors on the front, white snap enclosure, and black and white side New Era logo and back crest. We’re also releasing a new Ikaika tee, paying homage to the warrior graphic tees of our youth, in red printed in black and white.

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FITSTRIKE RELEASE: EASYEASY SNAPBACK & ALPHA TEE

Monday, June 3rd, 2019 by

Releasing exclusively in-store and online this Tuesday, June 4 at 11am HST.

EASYEASY

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new EasyEasy snapback featuring a blue tint base, black visor and top button, and white snap enclosure. The front logo is stitched in white, while the side logo is stitched in black, and the back crest is black and white. Along with the EasyEasy snapback, we’re also releasing a new black-on-white Alpha tee.

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JUNE DAILY PROGRAM

Saturday, June 1st, 2019 by

Aloha kākou!

Along with our regularly scheduled drop on Saturday, we introduce to you our DAILY PROGRAM. Every first of the month we will be releasing new standard essentials exclusively in-store and online. As the program simply states, these products are made with the intent to be used on the daily and is intended to be readily available.

To kick off our DAILY PROGRAM for June, we will be releasing a black Brigante 59FIFTY, a black ʻĀina snapback, a royal blue H Pride snapback, and a grey Vanguard snapback, all with a touch of clean white stitching. In addition to the caps, we will also be releasing our new DAILY tees with a clear gel and contrast print. A few of our essential shirts will also be in the mix.

No matter what it is that you do, where you go, who you’re with, whatever the occasion may be, you can always rely on a daily fit and ensure you can always pick one up.

As always, ALOHA SERVED DAILY.

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