FITSTRIKE RELEASE: H PRIDE 59FIFTY & WTCF TEE

Friday, March 29th, 2019 by

Releasing exclusively in-store and online this Saturday, March 30 at 11am HST.

H PRIDE

Aloha kākou!

Saturday’s FITSTRIKE release includes an H Pride 59FIFTY and Who The Crown Fits tee. The H Pride 59FIFTY features a kelly green base with white front embroidery, orange side embroidery, and white/orange back embroidery. The special Who The Crown Fits tee features a haʻe Hawaiʻi fill with white crown on the back, printed on a black tee.

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FITSTRIKE RELEASE: ESCAPE TO PARADISE SNAPBACK & QUESTIONS TEE

Monday, March 25th, 2019 by

Releasing exclusively in-store and online this Tuesday, March 26 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new Escape to Paradise snapback along with a new tee design this Tuesday under our FITSTRIKE program. The Escape to Paradise snapback features a woodland camouflage base with metallic gold embroidery, black eyelets, and white snap enclosure. The new Questions design draws some inspiration from the famous question mark brand made popular in the 90’s, and is printed in white and gold on a black tee.

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CHEEHUU SNAPBACK & OVERSIZED NATIVE TEE

Friday, March 22nd, 2019 by

Releasing exclusively in-store and online this Saturday, March 23 at 11am HST.

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Aloha kākou!

This Saturday, we‘re going bright and bold with a new 100% nylon ripstop Cheehuu snapback in volt, with dark metallic silver embroidery on the front and right sides, white embroidery on the left, and dark metallic silver and white on the back, above the white snap enclosure. Releasing alongside the Cheehuu is a black Oversized Native tee with matching volt print on the front and back.

Along with Saturday’s drop, we also have some The Secret Escape mugs still in stock from this past Thursday’s silent release. Printed in black on a yellow mug. Please note the mug is an in-store only release.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & CARRIAGE TEE

Sunday, March 17th, 2019 by

Releasing exclusively in-store and online this Tuesday, March 19 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Kamehameha 59FIFTY in black with yellow undervisor, red top button, blue side embroidery, and white front and back embroidery. The classic Carriage tee also makes a return on Tuesday, with its Hermès-inspired design taking on a clean black-on-white colorway.

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FITSTRIKE RELEASE: FASI SNAPBACK & FASTER THAN TRUTH TEE

Saturday, March 16th, 2019 by

Releasing exclusively in-store and online this Saturday, March 16 at 11am HST.

FASI

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Fasi snapack and a new tee titled “Faster Than Truth.” The Fasi snapback features a black base with white and dark grey front logo, red side logo, dark grey back logo, dark grey undervisor, and white snap enclosure. The new Faster Than Truth design is printed on a black tee and goes deeper than meets the eye, through the moʻolelo told by Ola:

On July 9, 2011, we released a collection by the name of “Ignorance,” in which we dove into pre-turn-of-the-century politics. Colonization, reform, resistance, the Bayonet Constitution and eventual overthrow of our sovereignty. Within this collection, the anchor piece was the pattern “Ignorance” which was a collage of late 1890ʻs caricature images pulled from the NEW YORKER magazine, which portrayed the Hawaiian people as ignorant, un-civil beings to say the least. Although the Ignorance collection released 8 years ago, the ideas and direction is and will always be a fresh point of concern. So the result is to continue the visual commentary as a natural landing spot. Enter this Saturday’s allegory “Faster Than Truth,” with its roots fragmented from the great Mark Twain quote “A lie can travel halfway around the world before the truth can get its boots on,” and the always inspiring and mind-numbing artwork of M.C. Escher.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & JAMO TEE

Monday, March 11th, 2019 by

Releasing exclusively in-store and online this Tuesday, March 12 at 11am HST.

BRIGANTE

Aloha kākou!

We’re releasing a new Brigante snapback and Jamo tee this Tuesday under our FITSTRIKE program. The navy Brigante snapback features white embroidery, eyelets, and snap enclosure, along with a red top button and a kelly green undervisor. The matching Jamo tee features a navy, grey, and red Jameson-inspired design on a white tee.

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FITSTRIKE RELEASE: ESCAPE TO PARADISE SNAPBACK & SONS OF ALOHA TEE

Friday, March 8th, 2019 by

Releasing exclusively in-store and online this Saturday, March 9 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new FITSTRIKE Escape to Paradise snapback in black with bright neon yellow embroidery, eyelets, and snap enclosure, along with the return of our popular Sons of Aloha tee in a subtle black on black colorway.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ANCHORS UP TEE

Monday, March 4th, 2019 by

Releasing exclusively in-store and online this Tuesday, March 5 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Kamehameha snapback and brand new tee design called Anchors Up. The Kamehameha snapback features a deep navy base with light blue undervisor and eyelets, yellow side and back logos, and white front logo, top button, and snap enclosure. The new Anchors Up design will look familiar to fans of Pacifico beer, and features our unique FITTED twist to combine it with our “The Pacific Standard” statement, along with Diamond Head and hibiscus flowers for a Hawaiian touch, printed on a white tee.

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ALAKAʻI ALOHA SNAPBACK, BRIGANTE TEES, DAY TRIPPER POCKET TEES, & GROWN CREST TANK TOPS

Friday, March 1st, 2019 by

Releasing exclusively in-store and online this Saturday, March 2 at 11am HST.

ALOHA

Aloha kākou!

We’ve got a big release lined up for you this Saturday, headlined by a brand new Aloha snapback and accompanied by four tees and two tank tops. The 100% linen Aloha snapback leads the pack, brilliantly showcasing our classic Alakaʻi pattern in clean white and dark abyss colors, along with white embroidery, top button, and snap enclosure, and finished off with a black crest tag around back. Along with the Alakaʻi Aloha snapback, we’re releasing two Brigante tees in black and silver, two Day Tripper pocket tees in black and heather grey, and two Grown Crest tank tops in navy blue and turquoise, all featuring white print.

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