12 DAYS OF FITTED: DAY 6

Wednesday, December 19th, 2018 by

Releasing exclusively in-store and online this Thursday, December 20 at 10am HST.

DAY 6

Aloha kākou!

Our 12 DAYS OF FITTED continues tomorrow with a new ʻĀina snapback featuring a kelly green base, along with a camel undervisor, top button, and eyelets. It also features a white snap enclosure and white embroidery all around. Along with the ‘Āina snapback, we’re also releasing a new Beachcomber tank top in white, with a vintage hula girl illustration on the front above our new Glitch logo in black, and a small green crown on the back.

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12 DAYS OF FITTED: DAY 5

Tuesday, December 18th, 2018 by

Releasing exclusively in-store and online this Wednesday, December 19 at 10am HST.

DAY 5

Aloha kākou!

Our 12 DAYS OF FITTED continues tomorrow with an H Pride strapback and Big Game Hunters tee. The strapback features a woodland camouflage base with black eyelets and volt embroidery all around, while the matching Big Game Hunters tee features a white and volt design printed on a black tee.

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12 DAYS OF FITTED: DAY 4

Monday, December 17th, 2018 by

Releasing exclusively in-store and online this Tuesday, December 18 at 10am HST.

DAY 4

Aloha kākou!

Our 12 DAYS OF FITTED continues tomorrow with a new Slaps Wind snapback and Boogie House tee. The Slaps Wind snapback features a purple base, teal undervisor, and white top button, snap enclosure, eyelets, back crest, and side New Era logo. The front flag is stitched in purple, teal, and white, surrounded by a grey outline. The matching Boogie House tee features purple and teal print on a white tee.

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12 DAYS OF FITTED: DAY 3

Sunday, December 16th, 2018 by

Releasing exclusively in-store and online this Monday, December 17 at 10am HST.

DAY 3

Aloha kākou!

Our 12 DAYS OF FITTED continues tomorrow with a new Mua snapback and brand new tee design called Dry ‘Em. The Mua snapback sports a navy base with yellow undervisor, white snap enclosure, red side stitching, white back stitching, and white/yellow/red stitching on the front. The new Dry ‘Em tee is our homage to a popular brand of shredded ika snacks we all grew up eating here in Hawaiʻi. It’s printed in red, blue, white, and black on a heather grey long-sleeve tee.

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12 DAYS OF FITTED: DAY 2

Saturday, December 15th, 2018 by

Releasing exclusively in-store and online this Sunday, December 16 at 10am HST.

DAY 2

Aloha kākou!

Our 12 DAYS OF FITTED continues tomorrow with a new hat and tee. The Brigante snapback features a black base with urban camouflage visor and top button, and white embroidery, eyelets, and snap enclosure. Releasing alongside the Brigante is a new The Pacific Standard tee with clear gel on a black tee.

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12 DAYS OF FITTED: DAY 1

Friday, December 14th, 2018 by

Releasing exclusively in-store and online this Saturday, December 15 at 10am HST.

DAY 1

Aloha kākou!

This Saturday, we’re starting our very own 12 DAYS OF FITTED, where we’ll be showcasing a new release every day for 12 days! First up we have a Kamehameha 59FIFTY featuring a gold base and black visor, eyelets, and top button, with a grey undervisor, manila stitching on the front, white stitching on the side, and manila and black stitching on the back. Along with the Kamehameha, we’re releasing a brand new Who The Crown Fits tee with a special intruder, the ever-plentiful myna bird, taking the spotlight right in front of the logo, printed in black on a white tee.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, KEIKI KAMEHAMEHA SNAPBACK, & ISLANDERS TEE

Monday, December 10th, 2018 by

Releasing exclusively in-store and online this Tuesday, December 11 at 10am HST.

FITSTRIKE

Aloha kākou!

We have a new adult and keiki Kamehameha set releasing this Tuesday under our FITSTRIKE program, along with a matching Islanders tee. The adult Kamehameha 59FIFTY and keiki Kamehameha snapback both feature a rifle green base with white front logo, tonal side logo, and white back logo, while the keiki snapback also features a white snap enclosure. The Islanders tee features an olive design outlined in white and orange, printed on a black tee.

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SOUND FAMILIAR?

Monday, December 10th, 2018 by

H PRIDE SNAPBACK, ARMAMENT JERSEY, ARMAMENT BEACH TOWEL, & HERALDRY BEACH TOWEL

Friday, December 7th, 2018 by

Releasing exclusively in-store and online this Saturday, December 8 at 10am HST.

H PRIDE

Aloha kākou!

We have a special release this Saturday, perfect for those sunny beach days. A new H Pride snapback will make its debut, featuring lightweight 100% nylon ripstop in black, with kelly green on the undervisor and sweatband. The front and back embroidery is yellow, while the eyelets and snap enclosure are white, and the side logo is green. Following the introduction of our new Armament pattern on Black Friday, we’re extending the look to a brand new jersey in 100% polyester, with the black Armament pattern cloaking the entire body, and features black and white stitched appliqué and black and yellow accent branding throughout. The number 13 on both sides reflects the 13 years we’ve been in business.

Along with the jersey and hat, we’re excited to announce two new premium beach towels, adding to our growing accessories program. The first is a multi-colored Armament towel with a large state seal printed in the center and our new FITTED label in the lower right corner. The second is an enlarged version of our new label system—which was first introduced in our 13th Anniversary collection—printed over the entire towel, along with a vertical bar of Hawaiian flag stripes in the center. The back is white on both towels. Please note, for the first wash, please wash the towel separately to avoid color bleed.

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BIG DANNY

Tuesday, December 4th, 2018 by