13 YEAR ANNIVERSARY & FITSTRIKE RELEASE: SHOCK VALUE TEE

Monday, October 8th, 2018 by

13 Year Anniversary

Aloha kākou!

As we get ready to celebrate our 13th anniversary, we’d like to extend a sincere mahalo for your continued love and support! To honor the occasion, we’ll be having a huge release event on Oct 20th with 25+ hats, tees, hoodies, accessories, etc., and unveiling a few brand new designs in the process. Stay tuned for more info in the coming weeks, and in the meantime, enjoy tomorrow’s FITSTRIKE release—a new Shock Value tee in black with 3M reflective clear ink.

FRONT

BACK

USE YOUR ILLUSION

Monday, October 8th, 2018 by

IMG_0656

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, NIHI STRAPBACK, & LIFE’S A BEACH TEE

Thursday, October 4th, 2018 by

Releasing exclusively in-store and online this Saturday, October 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a Slaps Wind snapback, Nihi strapback, and a Life’s A Beach tee. The Slaps Wind snapback keeps the tiger camouflage pattern from Tuesday’s release, with traditional flag colors on the front outlined in yellow, along with a gold undervisor, red top button, and white side logo, back crest, and back snap enclosure. The Nihi 9TWENTY curved visor strapback features a gold base with black embroidery all around. The Life’s A Beach tee features the Nas-inspired line on the front in white along with a white crown on the back, printed on a black tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK & H PRIDE STRAPBACK

Monday, October 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, October 2 at 11am HST.

FITSTRIKE

Aloha kākou!

Weʻre releasing a bold tiger camouflage FITSTRIKE pack this Tuesday, consisting of a Mua and H Pride. The Mua 9FIFTY snapback features white stitching on the side and back, with a white snap enclosure and a front logo stitched in black and a grey-to-white gradient. The H Pride 9TWENTY curved visor snapback features white stitching on all sides of the tiger camouflage base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

THE REBIRTH OF COOL

Monday, October 1st, 2018 by