ALOHA SNAPBACK

Thursday, September 27th, 2018 by

Releasing exclusively in-store and online this Saturday, September 29 at 11am HST.

Video: @kashakamu
Model: @leila.brooke
Music: @thegreen808

Aloha kākou!

After a long hiatus, we’re extremely excited to introduce our newest Aloha 9FIFTY snapback, which we kicked up a notch with quick-drying 100% nylon micro-ripstop material and unique color-blocking. The crown features a teal crown with black visor, top button, and eyelets. The side logos and back crest are stitched in a vibrant hot pink color, with the white Aloha logo outlined in the same color. A clear back snap enclosure finishes the look on this Summer-ready snapback. Releasing alongside the Aloha are two matching tees—a new long sleeve tee design called Cache with distorted lettering down the sleeves and in the pink block on the front, printed on a black tee, and a Who The Crown Fits tee in pink with white print.

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FITSTRIKE RELEASE: H PRIDE GROWN SNAPBACK, KAMEHAMEHA SNAPBACK, KAMEHAMEHA STRAPBACK, WTCF TEE, & HULU TANK TOP

Sunday, September 23rd, 2018 by

Releasing exclusively in-store and online this Tuesday, September 25 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing three new hats, a tee, and a tank top under our FITSTRIKE program. The H Pride Grown snapback features a smaller H logo on the front—hence the “Grown” moniker—in white, along with the side logo, back crest, eyelets, and snap enclosure, on a black base with a dark grey undervisor. The Kamehameha snapback features an orange crown and black visor with a kelly green undervisor, yellow front and back logos, black eyelets, and white top button, side logo, and back snap enclosure. The Kamehameha 9TWENTY curved visor strapback sports an all-orange base with tonal side logo and white front and back logos. The black Who The Crown Fits tee features an orange-filled front logo with white outline and white crown on the back. Lastly, the Hulu design makes a comeback on a black tank top, printed in white on the front and back.

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FITSTRIKE RELEASE: MUA LOW PROFILE 59FIFTY, SLAPS WIND 59FIFTY, KAMEHAMEHA STRAPBACK, SHOCK VALUE TEE, & H FEATHER TANK TOP

Friday, September 21st, 2018 by

Releasing exclusively in-store and online this Saturday, September 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing three new hats and two new tees this Saturday under our FITSTRIKE program. The Mua Low Profile 59FIFTY features a new birdseye color for the base with white embroidery all around, while the royal blue Slaps Wind 59FIFTY features traditional flag colors on the front and white embroidery on the side and back, and the Kamehameha 9TWENTY curved visor strapback features a royal blue base white white embroidery. The brand new Shock Value tee features a zapped FITTED logotype with Hawaii underneath, in red and gold on a white tee, while the classic H Feather design returns on a navy tank top.

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EVERYTHING ALL THE TIME

Tuesday, September 18th, 2018 by

Tacoma

Makua

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KEIKI SNAPBACK, NATIVE SNAPBACK, & ALOHA LOGO TEE & KEIKI TEE

Monday, September 17th, 2018 by

Releasing exclusively in-store and online this Tuesday, September 18 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a matching adult and keiki Kamehameha snapback, a Native snapback, and matching adult and keiki Aloha Logo tees. The two Kamehameha snapbacks feature a black base with woodland camouflage visor and top button, with yellow front and back logos, and white side logo and snap enclosure. Both snapbacks also feature the throwback crest logo on the back. The Native snapback features yellow embroidery on a black base, finished off with a white snap enclosure. Both Aloha Logo tees feature black print on a yellow base.

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FITSTRIKE RELEASE: BRIGANTE LOW PROFILE 59FIFTY, KAMEHAMEHA SNAPBACK, MUA STRAPBACK, BY THE BOTTLE TEE, & RELAX TEE

Friday, September 14th, 2018 by

Releasing exclusively in-store and online this Saturday, September 15 at 11am HST.

FITSTRIKES

Aloha kākou!

This Saturday, we’ll be releasing three new hats and two tees under our FITSTRIKE program. The Brigante Low Profile 59FIFTY features a red base with white embroidery, while the Kamehameha snapback features a dark green base with white embroidery and snap enclosure, along with a bold tiger camouflage pattern on the undervisor. The Mua 9TWENTY curved visor strapback features a black base with white embroidery on the side and back, while the front logo is stitched in a white and fiery yellow-to-red gradient. The By The Bottle tee features white, red, and grey print on a black tee, while the Relax tee features red, brown, and green print on a white tee.

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WORDS OF WISDOM

Thursday, September 13th, 2018 by

FITSTRIKE RELEASE: NIHI SNAPBACK & STRAPBACK, & WTCF TEE & TANK TOP

Monday, September 10th, 2018 by

Releasing exclusively in-store and online this Tuesday, September 11 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing a matching Nihi set and Who The Crown Fits set this Tuesday under our FITSTRIKE program. The Nihi snapback and 9TWENTY curved visor strapback both feature a woodland camouflage 100% cotton canvas base and teal undervisor, along with teal embroidery on the front and back, white eyelets and white side New Era logo. The snapback version also features a white snap enclosure. The Who The Crown Fits design gets printed in forest green and white on a black tee and heather grey tank top.

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FITSTRIKE RELEASE: MUA STRAPBACK, AUNTY BANGLES TEE, BY THE BOTTLE TEE, LIFE’S A BEACH TEE, & BRIGANTE TEE

Friday, September 7th, 2018 by

Releasing exclusively in-store and online this Saturday, September 8 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and four tees. The Mua sports a Digi Camouflage cotton ripstop base with white embroidery all around. The Aunty Bangles tee features the iconic bangle-clad arms on a black tee with white crown on the back. Our By The Bottle tee returns with red and shades of grey on a white tee. The Life’s A Beach tee is a play on the classic Nas record “Life’s A Bitch” off Illmatic and done in the same lettering as the album, and is printed in white and grey on a cardinal tee. And lastly, the clean Brigante tee features white print on a sand tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK, ALOHA MEANS HELLO TEE, BRIGANTE TEE, & WTCF TEE

Monday, September 3rd, 2018 by

Releasing exclusively in-store and online this Tuesday, September 4 at 11am HST.

FITSTRIKES

Aloha kākou!

We’ll be releasing a new Slaps Wind pack this Tuesday, along with three matching tees. Both the Slaps Wind 59FIFTY and 9FIFTY curved visor strapback feature New Era’s special Shadow Tech material in charcoal for the crown and visor, along with a classic green undervisor, traditional flag colors outlined in gold on the front, and white embroidery on side and back. The Aloha Means Hello tee features a black base with white lettering and grey-to-black gradient on the hand graphic. The Brigante tee features classic white print on a black tee, while the Who The Crown Fits tee features white print on a silver tee.

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