SHE IS OCEAN

Tuesday, July 31st, 2018 by

FITSTRIKE RELEASE: ASD BLOCK STRAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & KEIKI BRIGANTE TEE

Monday, July 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 31 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing two new 9TWENTY curved visor strapbacks, alongside a Brigante tee in adult and keiki sizes. The ASD Block strapback features teal embroidery on a white base, while the Nihi strapback features white embroidery on a blush base. The colorful Brigante design is printed on light blue tees for keiki and adults, with the keiki sizes ranging from toddler to youth.

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FITSTRIKE RELEASE: BRIGANTE 59FIFTY & BRIGANTE OVERSIZED SIDE TANK TOP

Friday, July 27th, 2018 by

Releasing exclusively in-store and online this Saturday, July 28 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new Brigante pack this Saturday under our FITSTRIKE program. The Brigante 59FIFTY features a black base along with peach undervisor and top button, light blue left embroidery, and white eyelets and front and back embroidery. The Brigante Oversized Side design is printed in white, mango, and plum on a black tank top.

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DETAIL

RICH RUSH JAPAN-EXCLUSIVE FITSTRIKES

Friday, July 27th, 2018 by

Available now exclusively at Rich Rush in Japan or online.

RICH RUSH

A pair of brand new Japan-exclusive FITSTRIKES just landed overseas at Rich Rush in Japan. The Mua and Kamehameha snapbacks are available right now at their shop (3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011) or online for everyone outside Japan through their international Yahoo! shopping portal. Head over to their site now to add these Japan exclusives to your collection!

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK & HYPNOTIC TEES

Tuesday, July 24th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 24 at 11am HST.

SLAPS WIND

Aloha kākou!

Today’s FITSTRIKE release consists of a matching Slaps Wind set and a new tee design dubbed Hypnotic. The Slaps Wind 59FIFTY and matching 9TWENTY curved visor strapback feature a woodland camouflage base, traditional flag colors on the front, and finished off with yellow accents. The new Hypnotic tee showcases a rotating frame of FITTED crests, expanding out from the center, with the new glitch logo underneath and a crown on the back. It’s printed in white on a black tee as well as black on a yellow tee.

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IMU ACTION

Monday, July 23rd, 2018 by

IMU ACTION

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Friday, July 20th, 2018 by

Releasing exclusively in-store and online this Saturday, July 21 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a brand new Kamehameha snapback releasing this Saturday under our FITSTRIKE program. This unique snapback features a beautiful never-before-used base color dubbed “mango mocha,” along with dark grey embroidery and snap enclosure, and finished off with a classic kelly green undervisor.

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FITSTRIKE RELEASE: MUA SNAPBACK & STRAPBACK & WTCF TEE

Monday, July 16th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 17 at 11am HST.

MUA

Aloha kākou!

This Tuesday, we’re releasing a cool new FITSTRIKE pack comprised of a Mua snapback and curved visor strapback in matching color-blocking and materials, with both featuring lightweight 100% nylon construction in peach, along with metallic black pearl embroidery on the front and back, and white embroidery on the side. The snapback version also adds a white snap enclosure in the back. Releasing alongside the two Muas is a clean black and white Who The Crown Fits tee.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY, KEIKI H PRIDE SNAPBACK, & SLIDE TEE & TANK TOP

Thursday, July 12th, 2018 by

Releasing exclusively in-store and online this Saturday, July 14 at 11am HST.

H PRIDE

H PRIDE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching adult and keiki H Pride, along with a new tee and tank top. The H Pride 59FIFTY and keiki snapback both feature our very first application of New Era’s advanced proprietary fabric called Shadow Tech. It’s a soft, 100% polyester fabric which stays cool and has excellent quick-drying capabilities, making it a perfect all-around hat. The base color is a heather charcoal, and it features white embroidery on the front and back, along with tonal charcoal embroidery on the left. The keiki version also features a white snap enclosure around back. The new Slide design playfully ties our FITTED name and location to the look and feel of retro surf logos. In this release, the Slide design is presented on a navy tee and a heather grey tank top.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA TEE

Monday, July 9th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 10 at 11am HST.

BRIGANTE

Aloha kākou!

We’ll be releasing a new Brigante snapback and Mua tee this Tuesday under our FITSTRIKE program. The Brigante snapback features a black crown with purple visor and top button. The front logo is stitched in white and teal, while the back crest is purple and teal, and the New Era logo, eyelets, and snap enclosure are all white. The matching Mua tee features a small white crest on the front and a teal-to-white gradient design on the back, printed on a black tee.

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