FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & POLYNESIAN PALACE TEE

Thursday, June 28th, 2018 by

Releasing exclusively in-store and online this Saturday, June 30 at 11am HST.

SLAPS WIND

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching Slaps Wind snapback and a new tee dubbed Polynesian Palace. The Slaps Wind snapback features an all-black base with full red flag embroidery on the front, tonal black New Era logo on the side, red crest on the back, and a black snap enclosure underneath. The new Polynesian Palace tee features a regal logo design on the back with a compact version on the front, printed in red on a black tee.

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FINALLY

Wednesday, June 27th, 2018 by

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Finally broke the Ahi curse with Uncle this weekend. I spent most trips under his tutelage soaking in as much as I could and we were blessed with many a fine catch but never an Ahi. Uncle made it no secret that every time I was on board the ultimate game fish failed to materialize and I was beginning to feel like the dreaded banana on board. That all changed this past weekend as the curse was finally broke… you have no idea of the monkey that was lifted off my back when that fish was finally bleeding out on the deck. The morning started out smoothly with a perfect launch and an hour long run out to the grounds in the dark. My friend Sky was invited and brought along a few of his favorite lures that Uncle uncharacteristically decided to run, this came as a surprise since Uncle runs a tight ship and maintains control over all things on his vessel at all times… Captain’s rules! Once we hit the desired coordinates the lures were deployed and the fishing began which translates into “beer time”.

After a couple hours sloshing around in the sloppy seas of the Kauai channel we decided to try our luck in the familiar territory of the 40 fathom area off Kaena point. This decision proved to be a wise one as we were soon hooked up to the curse breaking Ahi and I was on the reel cranking away. Sky cleared lines and gave me moral support as Uncle’s eyes peered into the back of my head searching for any sign that I might fuck this up! Everyone on board including myself was on high stress alert as this fish made a initial run which peeled off more than 3/4′s of the line on the gold Penn 130 and that’s never a good thing. I did not want to fuck this up and straightened up my back and got down to the tedious job of cranking the fish to leader inch by inch. I was sweating and was still feeling the intense glare of Uncles eyes hitting the back of my head like infrared lasers as I continued to slowly and calmly bring in the fish. 30 mins later we saw color and Sky had the leader in hand and I was leaning over the side of the boat with gaf in hand ready to finish the job. My first gaf shot bounced off the gill plate and everyone on board let out a “ohhhh shit” like I just missed a game winning free throw in the NBA finals or something. Next shot went straight into the belly, not ideal but appropriate considering the circumstances. Sky came in with perfect back up shot after and we heaved the Yellowfin into the boat and began to celebrate. Hugs and Hi-5′s and beer all around!!! Cheers – RM

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FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & H PRIDE STRAPBACK

Monday, June 25th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 26 at 11am HST.

DAD HATS

Aloha kākou!

This Tuesday, we’re releasing two 9TWENTY curved visor strapbacks under our FITSTRIKE program. The first is a Kamehameha strapback featuring a black base with white embroidery. The second is an H Pride strapback featuring opposite colorblocking—black embroidery on a white base.

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & OUT OF MANY TEE

Friday, June 22nd, 2018 by

Releasing exclusively in-store and online this Saturday, June 23 at 11am HST.

KAMEHAMEHA

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kamehameha 59FIFTY and matching Out of Many tee. The Kamehameha has a woodland camouflage base with grey visor, eyelets, top button, and embroidery all around. The Out of Many tee features black and yellow print on a silver tee.

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96 DEGREES IN THE SHADE

Friday, June 22nd, 2018 by

96 degrees in the shade

FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE TANK TOP

Monday, June 18th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 19 at 11am HST.

MUA

Aloha kākou!

We’re releasing a new Mua snapback and Brigante tank top this Tuesday under our FITSTRIKE program. The Mua features a forest green base with a white snap enclosure, light teal New Era logo, red and pink back crest, and a front Mua logo with red, shades of pink, light teal, and white stitching. The matching Brigante tank top features the pink, light teal, and white printed on a black base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KALEKOA TANK TOP, & WTCF TEE

Thursday, June 14th, 2018 by

Releasing exclusively in-store and online this Saturday, June 16 at 11am HST.

KAMEHAMEHA

Saturday’s FITSTRIKE release consists of a new Kamehameha snapback, sporting a black base with black trucker mesh, perfect for summer. The front logo is stitched in white, while all other logos are done in tonal black, along with the back snap enclosure. Releasing alongside the Kamehameha snapback is a new Kalekoa tank top featuring the recognizable trilock-made concentric circles on both sides of a black tank top with a white crown on the back, and a black Who The Crown Fits tee with yellow logo on the front and large yellow crown on the back.

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PSYCHOTIC PERFECTION

Thursday, June 14th, 2018 by

KAMEHAMEHA DAY FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & ʻONIPAʻA TEE

Sunday, June 10th, 2018 by

Releasing exclusively in-store and online this Monday, June 11 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’re celebrating Kamehameha Day tomorrow with a special Monday FITSTRIKE release, in place of the usual Tuesday release. The Kamehameha 59FIFTY features a very clean navy base with white embroidery all around, and finished off with a grey undervisor. The matching navy ʻOnipaʻa tee features a small Kamehameha logo on the front with “FITTED HAWAII” and “ALOHA SERVED DAILY” surrounding it, with a large Hawaiʻi state flag on the back, all printed in shades of blue.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, WTCF CREW NECK SWEATER, & BRIGANTE LONG-SLEEVE TEE

Friday, June 8th, 2018 by

Releasing exclusively in-store and online this Saturday, June 9 at 11am HST.

SLAPS WIND

This Saturday, we’ll be releasing a new FITSTRIKE Slaps Wind snapback, along with a Who The Crown Fits crew neck sweater and a Brigante long-sleeve tee. The Slaps Wind snapback sports a navy base with white and gold embroidery on the front, red embroidery on the side, red and white embroidery on the back, red top button, and white snap enclosure. The WTCF crew neck sweater combines a unique pigment-dyed sand colored base with brown print on the front and back for a clean natural look. The red Brigante long-sleeve tee features a small white print on the front with a large multi-colored print on the back.

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