FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & FISH & POI TEE

Monday, April 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 1 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we have a brand new FITSTRIKE Kamehameha snapback releasing, alongside a highly requested tee brought back from our archives. The Kamehameha snapback features a clean heather grey base with teal accents throughout the embroidery and snap enclosure. The classic Fish & Poi design makes a much-needed return, with all the ʻono staple Hawaiian foods listed on the front, filled with a pattern inspired by the classic paper pupu dishes used at almost all local parties, printed in greyscale on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

COUNT ME IN!

Friday, April 27th, 2018 by

HELL OF A PARADISE

Tuesday, April 24th, 2018 by

Skateboarding history was once again made here in the islands via the reincarnation of the legendary Y ramp. Albeit a tad bit smaller… but still sick as fuck! I know I sound uncharacteristically excited but how often do the stars align to deliver you all your most liked things in one place, on one single day? Usually never… once in a lifetime maybe. I mean having a perfect ramp on the beach fronting my best loved surf spot with all my favorite skateboarders of all time throwing down, what more could a grown man ask for? The only thing that would make it any better was if the Fitted tent was set up close by with a cooler full of cold cuzzo lights at my disposal… shocker that happened as well! Did I mention Kaisers was also doing it’s thing with clean offshore shoulder high waves? Do you want more! Anyways you catch my drift it was an epic day filled with 20 year reunions and unreal skateboarding pure and simple. The stoke was real. Cheers – RM

1
The GONZ floating over the channel that he made famous over 20 years ago, and at 50 years old I’d say he was an inspiration to all. Impressive.

2
Heimana Reynolds the local favorite and my personal pick to win the event blasting over the hip with young boy intensity… kid is the future!

3
My man Oblow doing what he does best, styling a flawless smith grind. An island native that has more local skateboarding pride than most.

4
Raven Tershay was fucking killing this ramp, period. The dude is what is happening now in skateboarding.

5
Evan Mock smith grinding over the death rail with finesse, this young kama’aina is the total package and I am looking forward to what the future has in store for him.

6
Greyson Fletcher going off the grid in a huge way with this floater, I admire his style both on the board and off, dude does not give a fuck!

7
One of my childhood heroes Eric Dressen still rolling… nuff said.

8
Fucking Christian Hosoi still a great skateboarder and a mother fucking entertainer till the end, spent a huge part of my youth admiring his every move.

9
Stevie Caballero in full form and crystal clean in mind body and soul. Happiest man on campus for sure.

10
Never heard of Roman Pabich before this event, kid was silently stacking points all day. His win was a well deserved one from my vantage point.

11
Just a reminder that just like in life, things in skateboarding don’t always go as planned!

All photos by Vince Krause.

FITSTRIKE RELEASE: MUA STRAPBACK & SADAMITSU LONG-SLEEVE TEES

Monday, April 23rd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 24 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and brand new tee design. The Mua is dipped in desert camouflage with red and white embroidery on the front and back and white embroidery on the side. The new Sadamitsu design is inspired by the Kauaʻi artist of the same name, an island boy that landed a gig at Columbia Records as the design and packaging director. The front features artwork inspired by one of his great cover art designs, while both sleeves feature a new “Glitch” WTCF logo printed toward the bottom. The Sadamitsu long-sleeve tee comes in both safety green and black. Keep reading below for the incredible moʻolelo behind the Sadamitsu design, told by Ola:

At first glance, this week’s tee has a very abstract feel and the vibe is difficult to place. One of my favorite jazz musicians is Charles Mingus—I love the frame of mind his music puts me in while I’m working! His jazz is upbeat, addictive, textured, heavily melodic, and feels extremely fresh, which puts me in a playful mindset. The first time I heard “Goodbye Pork Pie Hat,” I immediately had to stop what I was doing and dove into all of his works to find out more about him. I was rather fond of his 1959 album “Mingus Ah Um” (which became the inspiration for the Sadamitsu tee). “Boogie Stop Shuffle,” “Open Letter to Duke,” and “Jelly Roll” were some of the vibes that kept providing my work flow efficiency throughout the years. One day I grew curious of the artwork behind the “Mingus Ah Um” album, and as I researched, I found another gem.

This one starts on May 6th, 1921 in beautiful Waimea, Hawaii on the island of Kauai. Sadamitsu “S. Neil” Fujita was born the son of Japanese immigrants, and his father was a blacksmith on a sugar plantation where they lived. He studied in California at the Chouinard Art institution until 1942 where he was forced into Panoma Assembly Center, then into a concentration camp in Wyoming during the war. After service in the war he got back to his art studies, landing in graphic art courses, which moved him to Philadelphia, then he eventually got a job offer at Columbia records as design and packaging director.

It was there that he began this style of record covers where he used paintings, photographs and illustrations. This set the vibe of abstract images as the inspiration and mood of music or the aesthetic value that music creates. His work thrived on Dave Brubeck’s “Time out,” Dick Hyman’s “Provocative Piano,” and Jimmy Rushing’s “The Jazz oddessy of James Rushing Esq.” It ushered a new way to deliver album jackets, with art as vibrant as the music itself.

He went on to design book covers for Truman Capote’s “In cold blood” and most famously Mario Puzo’s “The Godfather” which the logo lasted through all versions of Book and movies and still very recognizable today.

I am a firm believer that with the proper guidance and leverage, Hawaiʻi has the talent to accomplish the smallest and biggest solutions in any field. Sports, music, art, design, engineering, architecture, computer programming—just about anything we put our minds to. Sadamitsu started as the son of immigrants and went on create some of the most iconic designs of his generation. He was a son of these islands and whenever we can wave Hae Hawaiʻi (Hawaiian Flag) we should and be proud of our heritage as the ceiling is high!!

 

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: H PRIDE SNAPBACK & LOCAL 116 TEE

Friday, April 20th, 2018 by

Releasing exclusively in-store and online this Saturday, April 21 at 11am HST.

H PRIDE

Aloha kākou!

This Saturday, we’ll be releasing a new FITSTRIKE H Pride snapback and matching Local 116 tee. The H Pride snapback sports a heather grey visor and white snap enclosure to go along with the navy base and yellow embroidery. The Local 116 tee is a salute to local construction tees, with yellow print on a navy tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: NIHI 59FIFTY & ALOHA BALL TEE

Sunday, April 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 17 at 11am HST.

NIHI

Aloha kākou!

We’ll be releasing a new Nihi 59FIFTY and a brand new tee design this Tuesday under our FITSTRIKE program. The Nihi 59FIFTY features a dark graphite base with tonal embroidery on the side and white embroidery on the front and back. The new Aloha Ball design sports a 90’s volleyball vibe with a small graphic on the front left chest and a large graphic on the back, printed on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA STRAPBACK & RIVIERA TEE

Friday, April 13th, 2018 by

Releasing exclusively in-store and online this Saturday, April 14 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a new Kamehameha 9TWENTY curved visor strapback, featuring a full denim base with white embroidery all around. Accompanying the Kamehameha strapback is a brand new tee design entitled “Riviera,” featuring a serene ocean backdrop and a perfectly centered palm tree on the front, with the words “The Hawaiian Riviera, FITTED Hawaii” stylized underneath. The back features a small white crown, printed on a silver tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MĀKAUKAU TEE

Monday, April 9th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 10 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new Brigante snapback and a tee design from our archives. The Brigante snapback features an all-around clean black and white colorway, finished off with a nice clear snap enclosure. The classic Mākaukau tee features a large abstract design on the front with the much-beloved big crown on the back in matching colors, all printed on a cream tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

CONTACT ZONE

Friday, April 6th, 2018 by

As a designer I never imagined how my personal process would translate through variants of creative mediums. So when Maile Meyers asked me a year ago “Hui, what you doing next April? I kindly replied, I have no idea what I’m doing next month!” “Perfect, you will co-curate CONTACT 2018 with Michael Rooks of the High Museum in Atlanta.” I am pleased and humbled she chose me for this experience, I’ve learned a tremendous amount of ‘ike throughout this process.

Big Mahalo to Michael Rooks for his kind patience and mentoring while I learn the curve. Mahalo for Maile for pushing me to try new things. Mahalo to Josh Tengan for his execution and hard work. Mahalo to the team of coordinators and installers! Most of all mahalo mahalo mahalo to all the participants who submitted works! I am excited to see Hawai‘i grow as a creative community—not only for us but to share with the world the many talents these shores produce!

- Ola

 

CONTACT ZONE, the fifth installment of CONTACT, an annual exhibition of contemporary art made in Hawai‘i, is on view from April 6 to 21 at the Honolulu Museum of Art School. See below for more info and checkout contacthawaii.com for even more details.

 

77BB1CD0-88B3-4AB4-BD99-13ABE0331A0F

WAIKĪKĪ OPENING RECEPTION
Friday, April 6 • ‪5pm–7pm‬
‪Lei Stand @ Royal Hawaiian Center‬
‪2201 Kalākaua Ave • Waikīkī‬

Begin at the CONTACT ZONE Lei Stand (ʻewa end kiosk) by Hālau Hula Ka Liko o Kapalai. Grab a map and explore the various Contact Zone sites around Waikīkī. 

Mahalo to Lei Stand sponsors DAWSON and Royal Hawaiian Center

 

8D8E27F7-80A2-4CF4-8138-09C54F7C1CED

HONOLULU OPENING RECEPTION
‪Saturday, April 7 • 6pm–9pm‬
‪Honolulu Museum of Art School‬
‪1111 Victoria St. • Honolulu‬

‪Join the artists, curators, and exhibition organizers for the opening reception of CONTACT ZONE, an exhibition of contemporary artwork made in Hawaiʻi, curated and juried by Keola Rapozo of FITTED Hawaiʻi, and Michael Rooks of the High Museum of Art, Atlanta.‬

 

AFTER PARTY
‪9pm - 11pm‬
AUPUNI SPACE
729 Auahi St. • Kakaʻako

Migrate down to Kakaʻako after Linekona. See more CONTACT ZONE artwork.