FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, ALOHA REPEAT TANK TOP, & WTCF HOODIE

Monday, February 26th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 27 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a Slaps Wind snapback, an Aloha Repeat tee, and a Who The Crown Fits hoodie. The Slaps Wind snapback is dipped in all black and features trucker mesh for a breathability. The Aloha Repeat tank top features shades of blue and black printed on a heather grey base, and the WTCF hoodie features a black and white print on a unique washed pigment-dyed blue base.

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RICH RUSH JAPAN-EXCLUSIVE FITSTRIKES

Monday, February 26th, 2018 by

Available now exclusively at Rich Rush in Japan or online.

RICH RUSH

Our international ʻohana Rich Rush just released another set of Japan-exclusive FITSTRIKES, available right now at their shop (3-9-12-1F, Osu, Naka-Ku Nagoya-Shi, Aichii, Japan 460-0011) or online (for everyone outside Japan) through their international Yahoo! shopping portal.

There are four FITSTRIKES in total, comprised of two Kamehameha snapbacks, one Mua snapback, and one Slaps Wind snapback. Head to the Rich Rush online store now to see more detailed photos and to purchase these Japan-exclusive FITSTRIKES!

FITSTRIKE RELEASE: MUA 59FIFTY & ESTABLISHED TEE

Friday, February 23rd, 2018 by

Releasing exclusively in-store and online this Saturday, February 24 at 11am HST.

MUA

Aloha kākou!

This Saturday, we’ll be releasing a new FITSTRIKE Mua 59FIFTY, featuring an all-black base with white contrast stitching all around, as well as a teal front logo, tonal side logo, and white back logo. A matching Established tee will also be released, featuring teal, white, and black print on a turquoise base.

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CHERISH THE DAY

Friday, February 23rd, 2018 by

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FITSTRIKE RELEASE: NATIVE SNAPBACK, CROWN LANDS TEE, & WTCF TEE

Monday, February 19th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 20 at 11am HST.

NATIVE

Aloha kākou!

We have a new FITSTRIKE Native snapback releasing this Tuesday, featuring a 100% polyester cement crown, with black undervisor, eyelets, and top button, along with cyber green front and back logos, red side logo, and white snap enclosure. Releasing alongside the Native snapback is a black Crown Lands tee with grey and white print, and a white Who The Crown Fits tee with black and cyber green print.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, ʻĀINA STRAPBACK, & THE PACIFIC STANDARD TEE

Friday, February 16th, 2018 by

Releasing exclusively in-store and online this Saturday, February 17 at 11am HST.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of two new hats and a new tee. First up is a black H Pride snapback with trucker mesh around the back, silver embroidery on the front and back, tonal embroidery on the side, a teal undervisor, and a frosted clear snap enclosure. Next is a full denim ʻĀina curved visor strapback with white embroidery all around. Finally we have a new The Pacific Standard tee in teal, white, and orange on a navy base.

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YOU’RE LIVING ALL OVER ME

Friday, February 16th, 2018 by

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, PREME TEE, & TRILOCKS TEE

Monday, February 12th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 13 at 11am HST.

KAMEHAMEHA

Aloha kākou!

This Tuesday, we’re getting ready for the upcoming Chinese New Year celebration with a new FITSTRIKE Kamehameha and two matching tees. Utilizing the iconic colors that tie back to the traditional Chinese holiday, we have a Kamehameha snapback with red wool visor and crown, green undervisor, metallic gold front and back logos, red tonal side logo, and white snap enclosure, along with a matching black, gold, and white Preme tee and red and gold Trilocks tee.

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AHULAʻI WINDBREAKER JACKET & LIHOLIHO YACHT CLUB CAPSULE

Friday, February 9th, 2018 by

Releasing this Saturday, February 10 at 11am HST.
The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.

HAWAII NOIR

HAWAII NOIR

Photo: @meltjoeng
Model: @kylie_likes_blue
Makeup/Hair: @yo_bailz

Aloha kākou!

In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection.

Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration pieces from the FITTED + Liholiho Yacht Club pop-up shop available in-store only. They will be released on a first come, first served basis and sizes and styles may vary (phone orders are welcomed).

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FITSTRIKE RELEASE: VALENTINE’S DAY PACK

Friday, February 9th, 2018 by

Releasing exclusively in-store and online this Saturday, February 10 at 11am HST.

VDAY

HANGERS

Aloha kākou!

Love is in the air, and we’re helping everyone express it with Saturday’s perfectly-themed Valentine’s Day release. First up is an H Pride snapback with a red crown and visor, contrasted with light pink embroidery, top button, and undervisor, and finished off with a frosty clear snap enclosure. Coupled with the H Pride snapback is a reverse color-blocked H Pride curved visor strapback, with red embroidery on a light pink base. Accompanying the two H Pride hats is our Try Comme design, which was first released for Valentine’s Day back in 2014. The Try Comme design is featured on two tees—white and light pink—and on a white racer back tank top.

As an added Valentine’s bonus, we’ll be handing out free “Do Not Disturb” door hangers (in-store only) with any Valentine’s Day Pack purchase while supplies last!

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