HAWAIʻI NOIR COLLECTION

Monday, January 29th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.

HAWAII NOIR

Aloha kākou!

This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.

Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.

For those people, there was Hell’s Half Acre.

This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.

This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.

We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.

Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.

Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.

 

BLACK STRIPED AHU LAʻI WINDBREAKER
Our signature windbreaker silhouette makes a triumphant return during the colder months, sporting an assortment of designs from the Hawaiʻi Noir Collection printed in white down the spine of the black windbreaker. It also features a Hawaiian flag on the wearer’s right side and a TropTech label on the back of the neck, denoting the high quality performance tier it belongs to.

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ALOHA REPEAT TEE – BLACK
This classic design comes back in a monochrome colorway, with the large repeating Alohas forming a light grey to dark grey gradient. It also features a light grey crown on the upper back.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, ELEMENTS TEE, & WTCF TEE

Friday, January 26th, 2018 by

Releasing exclusively in-store and online this Saturday, January 27 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback releasing on Saturday, featuring a teal crown with metallic black pearl front embroidery, as well as contrasting black side embroidery, back snap enclosure, top button, and visor. We are also releasing a brand new tee called Elements, utilizing a double Nihi design above the FITTED logo, in white, cyan, magenta, yellow, and grey on a black tee. Finally, we have a Who The Crown Fits tee that perfectly matches the Kamehameha snapback, with teal and reflective 3M print on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, H FEATHER TEE, & BST TEE

Monday, January 22nd, 2018 by

Releasing exclusively in-store and online this Tuesday, January 23 at 11am HST.

MUA

Aloha kākou!

We’ll be releasing a new red FITSTRIKE Mua snapback on Tuesday, sporting white, black, and yellow stitching on the front, along with a tonal New Era logo, black and yellow back crest, white snap enclosure, black eyelets, and a black undervisor. A matching H Feather tee will also be releasing, featuring the same colors seen on the Mua, along with a nice 3M reflective outline. The next tee is a heather grey Blood, Sweat, & Tears tee with black print.

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FITSTRIKE RELEASE: EASYEASY SNAPBACK, SCRABBLE TEE, & KAPU TEE

Friday, January 19th, 2018 by

Releasing exclusively in-store and online this Saturday, January 20 at 11am HST.

EASYEASY

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a brand new EasyEasy snapback in a clean black, white, and kelly green colorway, along with one of our original designs dating back to 2006—the Scrabble tee—in monochrome colors on black, as well as a new color in our more recent Kapu design, utilizing white, black, and yellow on a green tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, January 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 16 at 11am HST.

H PRIDE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a light teal crown and undervisor along with navy embroidery, top button, visor, and snap enclosure. We’re also releasing a matching Brigante tee featuring light teal on navy, as well as a matching Who The Crown Fits tee featuring navy and light teal on white.

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FITSTRIKE RELEASE: MUA STRAPBACK, KAMEHAMEHA STRAPBACK, MUA LOGO TEE, & BRIGANTE OVERSIZED CHEST TEE

Friday, January 12th, 2018 by

Releasing exclusively in-store and online this Saturday, January 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We have two new 9TWENTY curved visor strapbacks releasing on Saturday under our FITSTRIKE program. First up is a Mua strapback with a black base, yellow side and back embroidery, and true-to-life colors for the Mua logo: red and yellow for the mahiole and brown for the face. Next is our very first Kamehameha strapback in all red with white embroidery. Releasing along with the two strapbacks are two matching tees: a Mua logo tee with yellow and white ink on a red tee as well as a Brigante Oversized Chest tee featuring yellow, red, green, white, and brown ink on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & ONE NATION LONG-SLEEVE TEE

Monday, January 8th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 9 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind snapback releasing this Tuesday under our FITSTRIKE program. The Slap Wind’s khaki crown is contrasted nicely against the denim visor and top button, as well as the traditional flag colors outlined in gold. It also features a white snap enclosure, red and white back stitching, tonal side stitching, and a bold red undervisor. The Slaps Wind is accompanied by a matching One Nation long-sleeve tee in navy with white and khaki print.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BST TEE

Thursday, January 4th, 2018 by

Releasing exclusively in-store and online this Saturday, January 6 at 11am HST.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua snapback and two tees. The heather grey Mua features navy, red, and white embroidery along with a green undervisor. A Brigante tee featuring matching navy, red, and white print on a heather charcoal base, as well as a Blood, Sweat, & Tears tee featuring grey print on a white base will release alongside the Mua.

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HISTORY LESSON

Thursday, January 4th, 2018 by

FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & WTCF HOODIE

Monday, January 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, January 2 at 10am HST.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind 9TWENTY curved visor strapback with woodland camouflage as the base, white side New Era logo, and black crest on the back. Releasing alongside the Slaps Wind strapback is a new Who The Crown Fits hoodie in a clean black, gold, and white colorway.

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