LĒʻAHI SNAPBACK & LOGO LABEL POCKET TEES

Thursday, August 31st, 2017 by

Releasing exclusively in-store and online this Saturday, September 2 at 11am HST.

LEAHI

LEAHI

LEAHI

Aloha kākou!

This Saturday, we’ll be releasing a classic design from our archives with an updated material selection, along with two brand new custom pocket tees. This Lēʻahi snapback is crafted with 100% cotton ripstop—black on the crown and visor and grey on the undervisor. Along with the classic Lēʻahi patch on the front, it also features a tonal side crown, white New Era logo, white Cheehuu logo on the back, and black crest label sewn into the left side of the white snap enclosure. The new Logo Label Pocket tees feature subtle FITTED branding by way of a logo label sewn into the right side of the pocket. We will be releasing two base colors with two label colors each for a total of four new pocket tees—red with a yellow label, red with a black label, heather grey with a yellow label, and heather grey with a black label.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

DETAIL

FRONT

DETAIL

IMG_3719

FRONT

DETAIL

FRONT

DETAIL

IMG_3726

CLASSIC MATERIAL

Tuesday, August 29th, 2017 by

FITSTRIKE RELEASE: BRIGANTE 59FIFTY, ASD BLOCK TEE, WTCF TEE, & KEIKI WTCF TEE

Monday, August 28th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 29 at 11am HST.

FITSRIKE

Aloha kākou!

We have a new Brigante 59FIFTY releasing this Tuesday under our FITSTRIKE program. The 59FIFTY features a pink crown with black visor and top button, heather grey undervisor, white eyelets and side New Era logo, and black and white embroidery on the front and back. We also have a new ASD Block tee featuring pink print on a light teal tee, and two Who The Crown Fits tees—adult and keiki (2T-4T) sizing—in white with black and hot pink print.

FRONT

BACK

LEFT

RIGHT

IMG_3627

FRONT

BACK

FRONT

BACK

FRONT

BACK

SELF EFFICACY

Monday, August 28th, 2017 by

IMG_2647

Dawn 5 miles offshore with not a another boat in site. The colors of the sky only lasted for a few moments and the electricity in the air the same but wow it was simply incredible. What this photo doesn’t show is me waking up Capri at 3:30am then us trailering the boat to the opposite side of the island and launching before dawn all in hopes of catching something for the dinner table. Let me just be clear about something, my daughter was not required to be my first mate, she chose to. She also knew that landing a fish was not guaranteed (we got skunked!) and that it was highly likely that she would have to endure more than a few hours of nausea and dizziness (which she did with no complaints). And still she insisted on joining me. This particular trip took place on Admissions Day which was a holiday for the school she attends. Even though she wasn’t learning anything within the confines of the classroom I do believe she learned plenty that day, things like how to set the lures, what birds to look for when trolling and how to reel in the lines properly. Most importantly she learned that life is not always easy and paying dues wether on the ocean or on land is all part of life. Aloha – RM

ALL IN THE OHANA

Friday, August 25th, 2017 by

1

Backyard Imu action! What happens when 400 lbs. pork butt plus 6 pans kulolo are placed lovingly in the ground to slow cook Hawaiian style by a solid crew. An outstanding good time in my book! While the boyz were busy playing with fire Tutu was busy cooking up some squid luʻau for our pau hana meal… sooo good. Many hands helped to prepare this food but none as important as the Imu boss himself Uncle Liko. There can only be one boss and under his direction the grinds were cooked to perfection. Once the tarp was put down and the edges covered with dirt the only thing left to do was crack open a few ice cold cuzzo lights and relax. Cheers – RM

2

3

4

5

6

7

8

9

FITSTRIKE RELEASE: MUA SNAPBACK, NATIVE OVERSIZED BACK TEE & TANK TOP, & WTCF TEE

Thursday, August 24th, 2017 by

Releasing exclusively in-store and online this Saturday, August 26 at 11am HST.

MUA

Aloha kākou!

This Saturday’s FITSTRIKE release consists of a new Mua snapback, two tees, and a tank top. The Mua starts with a clean navy base and adds a white and red front logo, tonal navy side logo, white back crest, red snap enclosure, and a green undervisor. The Native Oversized Back design shows up on a white tee with navy print, then color-swapped on a navy tank top with white print. The accompanying Who The Crown Fits tee features navy and white print on a red tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, ISLANDERS TEE, & WTCF TEE

Sunday, August 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 22 at 11am HST.

KAMEHAMEHA

Aloha kākou!

We’ll be releasing a new Kamehameha snapback and two tees this Tuesday. The Kamehameha snapback features white trucker mesh around the sides and back, with woodland camouflage on the front two panels. The visor, top button, and snap enclosure are black, while the front logo is stitched in white and the side and back embroideries are black and white. The matching Islanders tee features woodland camouflage and white print on a black tee, and the Who The Crown Fits tee utilizes black and white print on a turquoise tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK, ALOHA LOGO TEE, & WTCF TEE & TANK TOP

Thursday, August 17th, 2017 by

Releasing exclusively in-store and online this Saturday, August 19 at 11am HST.

MUA

Aloha kākou!

This Saturday, we’ll be releasing a new Mua snapback, Aloha Logo tee, and Who The Crown Fits tee and tank top under our FITSTRIKE program. The Mua features a maroon base with charcoal undervisor and white snap enclosure, while the front Mua logo is stitched in shades of grey, white, and light blue, the side New Era logo is stitched in white, and the back crest is stitched in grey and light blue. The Aloha Logo tee features charcoal print on a celadon-colored tee, while the Who The Crown Fits tee features light blue print on a heather charcoal tee, and the Who The Crown Fits tank top features light blue print on a charcoal tank top.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: SCRIPT SNAPBACK, ISLANDERS TEE, & WTCF TEE

Monday, August 14th, 2017 by

Releasing exclusively in-store and online this Tuesday, August 15 at 11am HST.

SCRIPT

Aloha kākou!

Tuesday’s release consists of a new Script snapback utilizing classic UH Murakami-era color-blocking, along with two matching tees. The Script snapback features a kelly green crown and visor with orange undervisor and top button, while the front embroidery, side embroidery, and snap enclosure are white, and the back crest is stitched in white and orange. The Islanders tee features woodland camouflage-filled front and back designs, outlined in orange, along with an orange “50” on the front. The Who The Crown Fits tee features an orange and green print on the front and a small orange crown on the back.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: BRIGANTE SNAPBACK, MANOA MIST TEE, WTCF TEE, & KEIKI WTCF TEE

Friday, August 11th, 2017 by

Releasing exclusively in-store and online this Saturday, August 12 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE set coming out this Saturday, featuring a Brigante snapback and three tees. The Brigante snapback keeps it clean and simple with contrasting black and white color-blocking all around. We’re also bringing back an old favorite—Manoa Mist—as a matching tee, with black, red, yellow, green, and blue print on a white tee. To round out the set we have a Who The Crown Fits tee in both adult and keiki sizes, featuring black and white print on a heather grey base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FRONT

BACK