FITSTRIKE RELEASE: MUA SNAPBACK & ALOHA DECO TEE

Monday, February 27th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 28 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Mua snapback featuring an olive crown and visor, with dark green undervisor, eyelets, top button, and snap enclosure. The Mua logo is stitched in greyscale colors, while the back crest is stitched in black and ivory, and the side New Era logo is stitched in a light orange. Releasing alongside the Mua snapback is a new Aloha Deco tee, featuring a white design printed on a dark green base.

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NIGHT SHIFT

Monday, February 27th, 2017 by

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ESCAPE TO PARADISE TEE

Friday, February 24th, 2017 by

Releasing exclusively in-store and online this Saturday, February 25 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE set this Saturday, featuring an H Pride snapback and an Escape to Paradise tee. The H Pride base is constructed out of full denim, with the exception of the digital camouflage cotton ripstop on the undervisor. It also features tonal navy stitching and a white snap enclosure. The Escape to Paradise tee features the classic design printed on the front of an ocean-colored tee, along with a white crown on the upper back.

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ILLUSORY

Thursday, February 23rd, 2017 by

PLAY DATE

Thursday, February 23rd, 2017 by

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daddy day care

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, WTCF GROWN LOGO TEE, & ROCKERS TEE

Monday, February 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a FITSTRIKE Kamehameha snapback along with a WTCF Grown Logo tee and Rockers tee. The Kamehameha snapback features a white crown, denim visor and top button, navy undervisor and snap enclosure, and light grey embroidery. The WTCF Grown Logo tee features white print on a charcoal tee, while our Rockers classic from 2012 receives a well-deserved update with a white and grey print on a navy tee.

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A/W TRADEWINDS COLLECTION

Friday, February 17th, 2017 by

Releasing in-store and online this Saturday, February 18 at 11am HST.

A/W TRADEWINDS
Photo: @jasonjko
Model: @badmckinney

 

Aloha kākou!

This Saturday, we celebrate our seasonal delivery run with the final release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Kamahele Day Pack – Black DPICT Camo
For the final release of our A/W Tradewinds Collection, we’re releasing a limited version of our Kamahele Day Pack in Black DPICT Camo. Starting with the design, it features a large 30-liter main drawstring compartment, two side zippered compartments, small front zippered compartment with organizer and front zippered stash pocket, inner mesh zippered compartment, and a hidden compartment in the back padding, which is made from tri-lock-stitched breathable mesh padding. The straps also have the same mesh padding for extra comfort, as well as four multipurpose D-rings and a cross-chest harness for added support. The elastic top lid secures the contents with two buckles, while two more buckled straps are seen underneath the bag for additional storage. We used premium construction throughout, with 1000 denier oxford nylon upper covered in black DPICT Camo and red tarpeline covering the bottom for maximum durability in all seasons. We also used high quality YKK zippers with mil-spec paracord pull-tabs and Duraflex side-release buckles for premium strength. FITTED branding details include the new mil-spec label on the right compartment, black tri-lock bike light loop with ASD tri-lock tag on the front compartment, and the Aloha Served Daily motto printed on the inside base.

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Basin Premium Tee – Black
Our last seasonal Basin Premium Tee is made in black and features the TRDWND_BLACKNIGHT pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.

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BUFFALO

Thursday, February 16th, 2017 by

REAL EYES REALIZE REAL LIES

Monday, February 13th, 2017 by

FITSTRIKE RELEASE: H PRIDE SNAPBACK, WTCF GROWN LOGO TEE, & ALOHA DECO TEE

Sunday, February 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 14 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a special Valentine’s Day FITSTRIKE H Pride snapback this Tuesday, featuring a black cotton canvas crown with hot pink visor and top button. The front, side, and back logos are stitched in white to match the white snap enclosure, while the woodland camouflage undervisor provides a nice contrast. Accompanying the H Pride are two new tees in black. The WTCF Grown Logo tee features our logo printed small on the front left chest and a small crown on the back, both in white. The Aloha Deco tee features a classic design from our archive printed on the front in hot pink, along with a small crown on the back in the same color.

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