A/W TRADEWINDS COLLECTION

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Posted in Updates on January 12th, 2017 by FITTED

Releasing in-store and online this Saturday, January 14 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Gully Anorak – Navy
This brand new lightweight silhouette from our TropTech line is perfect for our cool Hawaiian winters. The high-quality 100% polyester construction features quick-drying, water-resistant properties and is versatilely crafted to be worn by itself or layered for colder environments. It borrows signature details from a few of our other cut & sew pieces like the tri-lock velcro adjustable wrist cuffs from the Ahu Laʻi Windbreaker, as well as the tri-lock label patch on the hood, raglan sleeves, and adjustable mil-spec drawstrings with heat-shrunk rubber aglets from the Peak Pullover Hoodie. New to this silhouette are the mesh hood liner printed with the TRDWND_BLACKNIGHT pattern, a half button closure, and buttoned side seams. The Gully Anorak also features a large yellow back tri-lock gusset for a nice contrast against the navy base, FITTED branding on the front and back, a kangaroo front pocket, and large nautical symbol flags printed down the left sleeve which read as “FITTED,” stylized with tri-lock fills.

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TransPac Tee – Black, Cream, Heather Grey, or Forest Green
A brand new logotype tee incorporating the Hawaiian flag flowing through the letters of FITTED on the front. A small white crown is also seen on the upper back.

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FRONT

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P1110036

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