FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Monday, January 30th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 31 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a FITSTRIKE Kamehameha snapback this Tuesday, featuring a dark red crown and visor with contrasting spot camouflage on the undervisor and top button. The logos on the front, side, and back are stitched in white, matching the white snap enclosure.

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A/W TRADEWINDS COLLECTION

Friday, January 27th, 2017 by

Releasing in-store and online this Saturday, January 28 at 11am HST.

TRADEWINDS
Photo: @aglobalstroll

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Prominence Bomber Jacket – Navy
This brand new silhouette is based on the popular MA-1 bomber style but crafted to our own specifications and built with high performance material, earning it a rightful spot within our TropTech apparel line. The Prominence Bomber is made from 100% lightweight micro-ripstop polyester and features a microporous membrane for heavy climate control, resulting in a waterproof and windproof outer shell. The technical nature of the fabric allows the jacket to repel water and wind while retaining the wearer’s body warmth securely within the jacket. The TRDWND_EARTHBLUE pattern is seen on the sublimated mesh upper back and pocket lining, while the entire outer shell remains a clean navy blue. Custom tri-lock details include large gussets on the front and back, a mil-spec label on the lower left front panel, a tonal patch on the upper back, and a crest tag sewn into the back yoke. It also features two-way YKK zippers on the front with one-way zippers on the pockets, as well as a seamed yoke running along the back shoulder line and around the front, which is a subtle nod to the way traditional ʻahu ʻula draped over the shoulders of aliʻi.

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We’re also releasing a new FITSTRIKE Mua Snapback to coincide with our seasonal release. It features a rifle green crown with woodland camouflage visor and top button. The front Mua is embroidered in dark green, while the back crest is stitched in black and rifle green. It also features black eyelets, side New Era logo, and snap enclosure.

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WELL DESERVED

Friday, January 27th, 2017 by

FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY

Sunday, January 22nd, 2017 by

Releasing exclusively in-store and online this Tuesday, January 24 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Kamehameha 59FIFTY will be releasing on Tuesday, featuring a woodland camouflage crown and visor, contrasted nicely by light teal on all embroideries, as well as the undervisor, top button, and eyelets.

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A/W TRADEWINDS COLLECTION

Thursday, January 19th, 2017 by

Releasing in-store and online this Saturday, January 21 at 11am HST.

TRADEWINDS

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Kamehameha 59FIFTY
A fitted Kamehameha hat featuring a black crown and TRDWND_BLACKNIGHT covering the visor and top button. The front Kamehameha logo is white, while the two side logos are tonal black and the back logo is red and white. The inside features a nice red satin lining to complete the look.

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Keiki Kamehameha Snapback
A new snapback made just for the keiki, in colors tying back to the collection. It features a dark green crown contrasted against a black visor with contrasting red stitching. The front logo is white, while the side New Era logo is gold and the back crest is white and gold. It also features a red top button, black eyelets, and a white snap enclosure.

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Plateau Technical Short – Black
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes completely cloaked in our TRDWND_BLACKNIGHT pattern. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, January 15th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Kulāiwi snapback, sporting a Real Tree Xtra Camouflage crown with black visor, eyelets, and snap enclosure. The front and side logos are stitched in neon yellow while the back crest is stitched in black and neon yellow.

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A/W TRADEWINDS COLLECTION

Thursday, January 12th, 2017 by

Releasing in-store and online this Saturday, January 14 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Gully Anorak – Navy
This brand new lightweight silhouette from our TropTech line is perfect for our cool Hawaiian winters. The high-quality 100% polyester construction features quick-drying, water-resistant properties and is versatilely crafted to be worn by itself or layered for colder environments. It borrows signature details from a few of our other cut & sew pieces like the tri-lock velcro adjustable wrist cuffs from the Ahu Laʻi Windbreaker, as well as the tri-lock label patch on the hood, raglan sleeves, and adjustable mil-spec drawstrings with heat-shrunk rubber aglets from the Peak Pullover Hoodie. New to this silhouette are the mesh hood liner printed with the TRDWND_BLACKNIGHT pattern, a half button closure, and buttoned side seams. The Gully Anorak also features a large yellow back tri-lock gusset for a nice contrast against the navy base, FITTED branding on the front and back, a kangaroo front pocket, and large nautical symbol flags printed down the left sleeve which read as “FITTED,” stylized with tri-lock fills.

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TransPac Tee – Black, Cream, Heather Grey, or Forest Green
A brand new logotype tee incorporating the Hawaiian flag flowing through the letters of FITTED on the front. A small white crown is also seen on the upper back.

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P1110036

FITSTRIKE RELEASE: MUA 59FIFTY

Monday, January 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 10 at 11am HST.

FITSTRIKE

Aloha kākou!

We have an icy new Mua 59FIFTY releasing this Tuesday under our FITSTRIKE program. It features a light teal base with teal undervisor and eyelets. The front Mua logo is stitched in white and various shades of teal, with the side New Era logo and back crest sharing the same color palette.

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A/W TRADEWINDS COLLECTION

Thursday, January 5th, 2017 by

Releasing in-store, online, and at select stockists this Saturday, January 7 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua Snapback
This seasonal Mua snapback showcases the TRDWND_BLACKNIGHT pattern covering the entire crown and visor, with dark green side embroideries, red and gold back embroidery, and a white snap enclosure. The front Mua logo is stitched in red, gold, dark green, white, and black.

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High Point Long-Sleeve Button Shirt – Red
We revisit our High Point Button Long-Sleeve Button Shirt in classic red and black plaid. The High Point Button Shirt is crafted to high specifications with unique signature details, like the large off-set patterned tri-lock gusset on the back and smaller tri-lock side seam gussets at the contoured bottom hem. It’s made out of breathable 100% cotton woven jacquard and features a traditional buttoned collar and button-down front with soft-touch rubber-coated buttons which have Aloha Served Daily engraved on the edges. The High Point Button Shirt also features a left chest pocket with embroidered koaʻe artwork and a tri-lock spec patch below the pocket near the bottom hem.

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FITSTRIKE RELEASE: ‘ĀINA SNAPBACK

Sunday, January 1st, 2017 by

Releasing exclusively in-store and online this Tuesday, January 3 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new ʻĀina snapback, dressed in digital camouflage on a cotton ripstop base. The undervisor, eyelets, and top button are all black, in stark contrast with the white snap enclosure. The front, side, and back logos are all embroidered in metallic gold to stand out nicely against the camouflaged background.

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