A/W TRADEWINDS COLLECTION

Friday, December 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, December 31 at 11am HST.

TRADEWINDS

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Fasi A-Frame Snapback
This new A-Frame snapback features the TRDWND_EARTHBLUE pattern across the entire crown, with black visor, top button, and eyelets. The front and back logos are stitched in white and black while the two side logos are stitched in yellow. It also features a white snap enclosure with an ASD Flag tag stitched to the left side.

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Keiki H Pride Snapback
An all-new H Pride was created just for the keiki, featuring a teal crown with contrasting black stitching, eyelets, top button, and visor. It also features a white front logo, red side New Era logo, black and white back crest, white snap enclosure, and kelly green undervisor.

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Basin Premium Tee – Heather Grey
Our next seasonal Basin Premium Tee is made in heather grey and features the TRDWND_EARTHBLUE pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, December 26th, 2016 by

Releasing exclusively in-store and online this Tuesday, December 27 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring an orange crown with contrasting dark red visor, top button, and eyelets. The front Mua logo features white and various shades of red, while the side New Era logo is stitched in dark red and the back crest is white and dark red. It also features a white snap enclosure.

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SUPPORT LOCAL SKATEBOARDING

Thursday, December 22nd, 2016 by

A/W TRADEWINDS COLLECTION

Wednesday, December 21st, 2016 by

Releasing in-store and online this Saturday, December 24 at 10am HST.

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Cheehuu Snapback
Our beloved shaka design makes a long-awaited return for the A/W Tradewinds Collection, with the TRDWND_BLACKNIGHT pattern covering the entire visor and top button, contrasted against the black crown. It also features a red front logo, green side logos, red and green back crest, and white snap enclosure.

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Peak Pullover Hoodie – Black
Reintroduced under our new TropTech division of our cut & sew catalog, this newly redefined Peak Pullover Hoodie contains the same premium dry-fit material that specializes in moisture management and the same crafted fit that was included in last year’s Black Friday release, but with a few enhancements—including a new tri-lock label patch on the back of the hood, mil-spec hood drawstring with heat-shrunk rubber aglets over knotted ends, and most notably the new breathable vented mesh seams down the arms and sides. It features the TRDWND_BLACKNIGHT pattern printed all over the entire hoodie, with the Breezy FITTED logo on the front left chest and our crest and Honolulu’s original latitude/longitude coordinates printed on the center back. Other details that carried over from the original Peak Pullover Hoodie include the large triangle gusset on the back, raglan-style sleeves, contoured bottom hem, ASD tri-lock tag stitched to the bottom left, and a kangaroo pocket on the front.

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Sailing Flags Tee – Black, Royal Blue, or Cream
This new tee features a small design on the front left chest, comprised of a koaʻe (tropic bird) soaring above the word FITTED, which sits above a solid red line, the words “Tradewind Runners,” and the coordinates for Kou, one of the original names for the city of Honolulu. The back features our signature crown above six large universal nautical sailing flags, each stylized with tri-locks and representing a different letter of the alphabet, spelling out the word “FITTED.” Below the flags is the same design from the front, without the koaʻe illustration.

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“PRIVATE PARTY”

Tuesday, December 20th, 2016 by

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Holiday parties are a fact of life this time of year and there is no escaping them no matter how hard you try, especially true when your the host of one such party. So what started out as a “private party” for loyal fans and supporters of The Green x Heineken x Fitted quickly escalated into anything but a private party. I mean people had flown in from outer islands and the boys from Waianae to Waimanalo all showed up to show love… what can I say… holiday spirit. Which is to be expected when someone takes it upon themselves to announce over the loud speaker at the earlier concert going on at the Waikiki Shell that the official after party is at the Fitted warehouse… oh shit what just happened?! No worries though I love good company especially when I’m enjoying a beverage or two. Good thing Heineken was on board with an unlimited supply of holiday spirits… which the festive crowd had no shame indulging in. What a treat this was for everyone in the house that night… The Green jamming at full volume and Heineken flowing freely. How could this possibly get any better you ask?… oh yeah almost forgot J-Boog walked in the house and was feeling the good vibes soo hard that he just couldn’t resist jumping on stage and blessing everyone with a few of his favorite songs… Boom Bang!! Aloha – RM

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All photos by : @Rudeboy808

FITSTRIKE RELEASE: H PRIDE & NATIVE SNAPBACKS

Monday, December 19th, 2016 by

Releasing exclusively in-store and online this Tuesday, December 20 at 10am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing two new snapbacks from our FITSTRIKE program this Tuesday. The first is an H Pride snapback covered in a vibrant pink color with light orange embroidery on the front and back, tonal embroidery on the side, and a white snap enclosure. The second is a Native snapback featuring a black crown, Real Tree Xtra Camouflage visor and top button, white snap enclosure, and neon orange embroidery all around.

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A/W TRADEWINDS COLLECTION

Friday, December 16th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, December 17 at 10am HST.

TRADEWINDS
Photo: @kashakamu
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Windward Snapback
This brand new design was created just for this season, with a tri-lock-stylized nautical symbol flag representing the letter F on the front and our Breezy logo boldly embroidered across the right side above the full set of nautical symbol flags spelling out the name FITTED. The base of the hat is a durable navy nylon material and features a kelly green undervisor, white snap enclosure, red side New Era logo, and a red and white crest on the back.

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High Point Long-Sleeve Button Shirt – Green
Our High Point Button Shirt made its debut last season as a short-sleeve version for the summer weather, and is now making a return as a green and navy plaid long-sleeve for the cool winter weather. The High Point Button Shirt is crafted to high specifications with unique signature details, like the large off-set patterned tri-lock gusset on the back and smaller tri-lock side seam gussets at the contoured bottom hem. It’s made out of breathable 100% cotton woven jacquard and features a traditional buttoned collar and button-down front with soft-touch rubber-coated buttons which have Aloha Served Daily engraved on the edges. The High Point Button Shirt also features a left chest pocket with embroidered koaʻe artwork and a tri-lock spec patch below the pocket near the bottom hem.

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Breezy Tee – Black, Heather Grey, White, or Red
A new logo tee befitting our A/W Tradewinds collection, featuring the new Breezy logo printed large on the front, which depicts FITTED in an italicized font, along with motion lines and a small koaʻe (tropic bird) at the front. On the back is a crown sitting atop our crest logo and our seasonal logo which is comprised of the letter F, a stylized nautical F symbol flag, and the coordinates of Kou in ancient Hawaiʻi, one of the original names for the city of Honolulu.

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A/W TRADEWINDS COLLECTION

Monday, December 12th, 2016 by

Releasing in-store and online this Tuesday, December 13 at 10am HST.

TRADEWNIDS

TRADEWNIDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Tuesday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Kamahele Day Pack – Green DPICT Camo
After almost eight years since its inception, the Kamahele Day Pack makes its triumphant return with all-new materials and a few new details. Starting with the design, we stayed true to the original with the large 30-liter main drawstring compartment, two side zippered compartments, small front zippered compartment with zippered front stash pocket, inner mesh zippered compartment, top lid zippered compartment, and a hidden Velcro compartment in the tri-lock-stitched breathable back mesh padding. The straps also have the same mesh padding for extra comfort, as well as four multipurpose D-rings and a cross-chest harness for added support. The elastic top lid secures the contents with two buckles, while two more buckled straps are seen underneath the bag for additional storage. We used premium construction throughout, with 1000 denier oxford nylon upper covered in green DPICT Camo and red tarpeline covering the bottom for maximum durability in all seasons. We also used high quality YKK zippers with mil-spec paracord pull-tabs and Duraflex side-release buckles for premium strength. FITTED branding details include the new mil-spec label on the right compartment, black tri-lock lash tab with ASD tri-lock tag on the front compartment, and the Aloha Served Daily motto printed on the inside base.

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Gully Anorak – Olive
This brand new lightweight silhouette from our TropTech line is perfect for our cool Hawaiian winters. The high-quality 100% polyester construction features quick-drying, water-resistant properties and is versatilely crafted to be worn by itself or layered for colder environments. It borrows signature details from a few of our other cut & sew pieces like the tri-lock velcro adjustable wrist cuffs from the Ahu Laʻi Windbreaker, as well as the tri-lock label patch on the hood, raglan sleeves, and adjustable mil-spec drawstrings with heat-shrunk rubber aglets from the Peak Pullover Hoodie. New to this silhouette are the mesh hood liner printed with the TRDWND_EARTHBLUE pattern, a half button closure, and buttoned side seams. The Gully Anorak also features a large khaki back tri-lock gusset for a nice contrast against the olive base, FITTED branding on the front and back, a kangaroo front pocket, and large nautical symbol flags printed down the left sleeve which read as “FITTED,” stylized with tri-lock fills.

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We’re also releasing a new FITSTRIKE Kulāiwi Snapback to coincide with our seasonal release. It features a heather grey crown with a black visor and green undervisor. The top button and eyelets are black, the back crest is stitched in black and white, and the front Kulāiwi logo, side New Era logo, and back snap enclosure are all white.

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HOLIDAY HOURS

Sunday, December 11th, 2016 by

HOLIDAY HOURS

Holiday hours start tomorrow! Please enjoy an additional two hours extra, in-store, every day to help you find the perfect gift. Remember to set your alarms as in-store and online releases will be at 10am HST. Mahalo!

A/W TRADEWINDS COLLECTION

Thursday, December 8th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, December 10 at 11am HST.

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tropic Trades 5-Panel Camp Hat
This multi-colored hat features 100% nylon micro-ripstop construction with a different color on each panel. There’s a subtle koaʻe pattern printed on the blue side panels, while the red front panel features a rubber patch depicting our stylized version of the nautical symbol flag for the letter F. Other details include red eyelets, yellow New Era logo, white side crown, black back crest, and a black adjustable strap with a red clip enclosure.

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TransPac Unstructured Strapback – Khaki
Our private label TransPac strapback returns in khaki and features the Hawaiian flag embroidered on the front, along with a white side crown and white “Aloha Served Daily” stitched on the back above the adjustable strap. The left side features an F next to the stylized F nautical signal flag. Above that are the latitude/longitude coordinates for a geographic area known as Kou in ancient Hawaiʻi, one of the original names for the city of Honolulu.

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Basin Premium Tee – Dark Green
Our next seasonal Basin Premium Tee is made in dark green and features the TRDWND_BLACKNIGHT pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.

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Plateau Technical Short – Olive
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes in olive with TRDWND_EARTHBLUE front pocket liners. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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