SPECIAL HUI COLLECTION RELEASE – SALAZAR ʻOHANA

Thursday, September 29th, 2016 by

Releasing exclusively in-store and online this Saturday, October 1 at 11am HST.

SALAZAR

SALAZAR

Aloha kākou!

For this special Saturday release, we’d like to take you back to our Spring 2016 Hui Collection where the FITTED staff and some of our wholesale accounts designed hats and shared a story or two about themselves or their brand. The final piece to the “Hui” is you, the customer, because without you none of this would be possible.

We’d like to give a big mahalo to Shawn, Lisa, and Scarlett Salazar who camped out and purchased every Hui hat from the collection. To our knowledge, they were the only people who accomplished this amazing feat (especially with Scarlett being a newborn)! We truly appreciate the sacrifices and dedication from the Salazars, so as a small token of our appreciation, we’ve allowed them to design their own hat and tee—and in keeping with the FITTED tradition, it’s accompanied by their own personal and unique moʻolelo (story). We’re honored to have them be the first customers to ever design their own hat and represent you all in our “hui.” We are very fortunate to have them and countless others consistently showing their love and support which drives us to keep doing what we do.

For their honorary addition to the Hui Collection, the Salazars have graced us all with matching keiki and adult Kamehameha snapbacks featuring light teal crowns with red and black accents, as well as a black Brigante tee sharing the same colors. Please continue reading below for a small Q&A with the Salazar family along with the personal story behind their creation.

SALAZAR
Salazar ‘ohana’s full Hui collection photo

SALAZAR
Salazar ‘ohana meeting with Jared to design their Hui hat

 

Name: Shawn and Lisa Salazar

Hometown: Albuquerque, New Mexico

Favorite place in Hawaii? If we have to just choose one place, we would say Volcano National Park in Hilo. Really it’s anywhere that we are together, where we can experience something new and are able to learn from our new experiences.

One thing you can’t live without? Our family, each other

What inspires you? Seeing people treating others with kindness, seeing other people happy. We like to be a good example and have a positive influence in people’s lives. The spirit of Aloha is everywhere and seeing that being utilized is really inspiring to us.

When did you start collecting FITTED? January 2015

Favorite FITTED hat? Shawn: Day Tripper; Lisa: Aloha Mets Snapback

Best FITTED camping story or most memorable release? All of the 10 year releases. We really had an awesome time at all of the drops related to the 10 year releases.

First FITTED item you owned? 2014 Black Friday Aloha

BLENDED DESTINY KAMEHAMEHA SNAPBACK
By Shawn & Lisa Salazar

For those of you who may not know us, we are Shawn and Lisa. We’ve been following FITTED for almost two years now. We would like to start off by saying that we are truly humbled and appreciative for FITTED to even think about including us in the Hui collection. This is really an honor for us to be able to share our story and hat with everyone. Our desire is for others to be able to relate to our story within their own lives and to hopefully provide a solid hat for all the FITTED enthusiasts.

Our story begins in 1988, where we met for the first time in Albuquerque, New Mexico. We went to middle school and high school together, had the same friends, lived the same lifestyle, however, did not fully devote ourselves to one another until April 2012. Although our lives didn’t unite as one until that time, destiny was definitely in the making! We lived in the same towns, same cities, went on the same vacations (even being on the same cruise ship at the same time), one of us even worked for the others mom for a while. Looking back, it feels as though the universe was preparing us for each other and the lives we are living today. Throughout every life event, through the vastly different life choices we made, through every heartache, success, turmoil, or rocky road, destiny brought us to this place.

Getting married, and both of us moving to Hawaii blended our families. The ultimate blending of our families together was the birth of our baby Scarlett. She is the youngest of our five children, and is adored by all of her siblings! She has two older sisters, Savannah and Trinity, and two older brothers, Mark and Elijah. Scarlett has tied us all together. It has also blended our New Mexican culture with the Hawaiian culture. We have come to realize the two are similar in many ways. The acceptance of new people into your culture and land, the joy of sitting with friends and talking story, as well as the importance of family. Both New Mexico and Hawaii are not just states. They are both a way of life, a culture, a lifestyle, and an ethnicity.

We have been so blessed by the wonderful friends and people we have met and feel are part of our family. Many of those people we have met at FITTED. Through our time trying to get pregnant with Scarlett and in the months since, we have met new family that have helped us celebrate her life. We have watched other friends’ children get bigger, and also the evolving of a brand we love and fully support.

Our hat represents the unlimited ability of destiny. Destiny blended all of us together.

Choosing the Kamehameha logo was easy for us, as our daughter was born the day before King Kamehameha day and came home from the hospital on King Kamehameha day in 2015. The light teal of the hat represents the unlimited sky and ocean that are all accepting and all around us. The black is the rough roads that we have overcome to get where we are right at this moment. The Scarlett red represents the amazing beautiful soul that blended our families together as one family, as well as helped bond us to the friends that we consider ʻOhana as well.

Gracias to everyone for reading our story, and supporting FITTED in this Hui Collection. We hope that everyone enjoys the matching keiki and adult hats. Mahalo for helping to create lifelong memories that will forever be cherished and for all of the Aloha that has been shown to us.

 

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

CREATURE OF HABIT

Tuesday, September 27th, 2016 by

1

I’m a creature of mostly good habits and spending time at the very end of Miloli’i rd. has got to be one of my better ones. The place is a true paradise just by itself, but throw in a sound mix of family, friends, pastelle stew, kalua cabbage, warm Kona winds and your choice of elixir and it becomes down right mystical. Once again big mahalos are due to Uncle Sam and the Kema Ohana for hosting the bunch of us on what just happened to become my favorite trip down the road to date. I’m already jonesing for the next time we can get down there, because that’s how habits work… don’t they? Aloha – RM

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

FITSTRIKE RELEASE: MUA 59FIFTY & TRILOCKS TEE

Friday, September 23rd, 2016 by

Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

ENTER THE VOID

Thursday, September 22nd, 2016 by

IMG_1162

FITSTRIKE RELEASE: MUA SNAPBACK & ASD BLOCK TEE

Sunday, September 18th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BLACK

FITTED FOR FLUX HAWAII STRAPBACK, BASIN PREMIUM TEE, & HIGH POINT BUTTON SHIRT

Thursday, September 15th, 2016 by

Releasing exclusively in-store and online this Saturday, September 17 at 11am HST.

FITTED FOR FLUX
Photo: John Hook for FLUX Hawaii

Aloha kākou!

As some of you may be aware, we recently had the honor of collaborating with FLUX Hawaii on a premium New Era strapback made exclusively for their General Store pop-up venture, which had a short stay in LA last week and is now currently residing in NYC until September 17. While most of the hats are being sold at the General Store, we managed to secure a limited amount for our local and online customers, releasing this Saturday.

The FITTED for FLUX Hawaii Strapback utilizes New Era’s Golfer silhouette and features a wool base with premium leather front patch and back strap, along with brass eyelets and buckle and black embroidery throughout. The undervisor and sweatband feature a classic and vibrant aloha print as a nice contrast to the upper.

Along with the FITTED for FLUX Hawaii Strapback, we will be releasing new colors in both of our premium cut-and-sew tops: the Basin Premium Tee and the High Point Short-Sleeve Button Shirt. The Basin Premium Tee features all the details from the past releases, but this time with a white body and a triangular DPICT Camo gusset on the back. The High Point Short-Sleeve Button Shirt is done in black this time around, with the same custom specs and details as our previous releases.

Please be sure to check out the great FLUX Hawaii article below, in which Lisa Yamada talked story with Ola about growing up, the FITTED brand, and everything in-between.

FITTED for Success

This year, FLUX Hawaii collaborated with FITTED to create an exclusive hat for the General Store. We talked with co-owner Keola Naka‘ahiki Rapozo about the importance of infusing culture into everything he does.

For more than a decade, under their brand FITTED, Keola Naka‘ahiki Rapozo and Rene Matthyssen have used hats and other printed merchandise as vessels for weaving together stories of place-based Hawaiian history with representations of what it’s like growing up in Hawai‘i now. For Rapozo, FITTED, with which FLUX Hawaii collaborated to create an exclusive hat for its General Store, goes beyond just making apparel—it transmits culture. “I always wanted to create a uniform for Hawai‘i, that wherever you see us in the world, you would know us by what we wear,” says Rapozo, who worked in design at Tori Richard for five years before starting FITTED. “I wanted for people to be so proud of where they come from.” Here, Rapozo breaks down the inspiration behind his brand and discusses the current creative scene in Hawai‘i and its future.

On growing up in Kahalu‘u:
There’s a certain moral value that you get at an early age growing up in Hawai‘i. Like if you get caught stealing something at the store and your mom is not around, your auntie going scold you, guarantee. My parents kept me rooted, but I also had friends that were knuckleheads. But I never wanted to be a rebel. I figured out early on we could clean our neighbor’s banana patch, and he would give us $10. Boom, we’d climb over the mountain to Temple Valley Chop Sui and buy a two-choice plate, then go to Goodie Corner and get candy.

On the art of the craft:
My parents had a business where we would go to craft fairs, and they would task my sister and I to collect kamani and kukui nuts in Kahalu‘u Valley, where we lived, to make these arts and craft pieces. We’d make mini ipu heke, puihiwe, makini. Every Saturday morning, I was stuck cleaning kamani nuts.

On FITTED’s design process:
When we start a design, whether it’s a hat, T-shirt, or an overall collection, we go through a four-step protocol. The first two deal with look and construction—is this product handsome, why is it handsome? The third deals with kauna, or the hidden meaning behind the symbols. The fourth is makawalu, or to look at things with eight eyes, to have a sense of everything, that there are infinite ways of uncovering meaning. Our graphic, “Easy Easy,” for example, brings me back to a time and a place, specifically in the ’80s, going to Pay and Save—those who know Kahalu‘u, they know Pay and Save—and everybody talked on CB radio. It brings back this feeling of that time, that real innocence, of being a kid hanging out in these parking lots.

On the biggest difficulty facing designers in Hawai‘i:
The fact that we’re in the middle of the ocean. Exposure, content—meaning, some people in the world might not understand what you’re doing. In fact, I’d say that, right off the bat, they won’t understand it. It’s very hard to get over that hump. You have to really dig deep and find something that transcends. Why is somebody from New York, Atlanta, or Houston going to believe in what a brand in Hawai‘i is doing?

On the appropriation of Hawai‘i as a brand:
This place has given me everything that I have, and I want to just represent her in the best way. I don’t feel people have her best interest in mind. Sometimes people just want to come and take a vacation, and Hawai‘i is not really about taking anything. Look at poke, it’s becoming appropriated all over the world. Poke, like aloha, is becoming just a word. Words like aloha mean so much to so many people. I want people to feel that word again. Ah-lo-ha. The breath. … At the same time, I’m conflicted because we made an “aloha” hat, and it was one of our best-selling graphics. How do you balance that? How do you continue to promote these beautiful mo‘olelo, or stories, without having to give up this intellectual property? It’s all about how you set your intent and being righteous with it.

On wealth:
I’m guilty of chasing dollars, chasing sales, ideas … but in Hawaiian culture, to be wealthy is called wai wai—the closer you are to wai (water), the wealthier you are. We have two of the most saturated places in the world, an infinite amount of pure water on Kaua‘i and Maui. Right now, California has zero water. Think about that. That represents so much wealth, that you can grow your own food, sustain yourself, control your own destiny with your own wai. We have all the answers, just the questions are wrong.

On the secret to success:
The secret is that there is no secret. People fall short because they don’t think that it’s possible, or don’t want to work hard enough. I’m up at 6 a.m. doing emails. I’m up until 1 at night doing designs. I will do whatever it takes to get to the next level, and that has been one of my biggest ‘ano, or characteristic traits, that I’ve been able to see through all the other shit. Through my entire career, I just willed myself, took whatever little time that I had, mixed that with passion and focus, and that’s what created this.

 

FRONT

BACK

LEFT

RIGHT

BOTTOM

DETAIL

DETAIL

FRONT

BACK

DETAIL

FRONT

BACK

DETAIL

POLITICS AS USUAL

Thursday, September 15th, 2016 by

FITSTRIKE RELEASE: KAMEHAMEHA A-FRAME SNAPBACK

Monday, September 12th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing a new FITSTRIKE Kamehameha A-Frame snapback this Tuesday, featuring a red crown with a dark navy blue visor and top button. All logos are stitched in white to match the snap enclosure, while the undervisor is finished in classic kelly green. Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

FRONT

BACK

LEFT

RIGHT

BOTTOM

PADDLE FOR PRIDE

Saturday, September 10th, 2016 by

HRDLCK + FITTED SAMPLE AUCTION FOR KEOKI

Saturday, September 10th, 2016 by

Our good friend, Keoki Sequibo, suffered a surfing accident in Indonesia and was rushed from his remote location to Singapore for medical treatment. He is currently stable and recovering, but we need to help him get home.

We teamed up with HRDLCK to auction off a 1-of-1 collaboration sample that will never be produced, with the entire winning bid going toward his medical emergency care, transport and rehab.

The auction will start today at 11am on HRDLCK’s Instagram page. A full list of rules and details are also found there. Good luck and happy bidding!

If you would like to donate without participating in the auction, you may do so at Keoki’s GoFundMe page. Any amount would be greatly appreciated. We hope to bring him home soon!

Mahalo!