FRIDAY NIGHT LIGHTS

Wednesday, July 13th, 2016 by

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SHORE STRONG

Friday, July 8th, 2016 by

SHORE STRONG

In efforts to support young Shore Hong in her ongoing battle with Burkitt Lymphoma, we’ve donated two unreleased New Era 9FIFTY snapbacks to her online Instagram auction to help raise money for the medical costs and treatments this terrible cancer brings.

The first hat is a Mua featuring a black base, a bold pink and white logo on the front, and contrasting woodland camouflage on the undervisor. The back crest is stitched in pink while the side New Era logo is stitched in white to match the white snap enclosure.

The next hat is crafted out of full neoprene dipped in woodland camo, something we’ve never done before. This was made as a special collaboration with our friends at Paiʻea Projects, dubbed the ʻŌpelu Project snapback. The front of the hat features an illustration of an ʻōpelu, which is a mackerel scad—an ʻaumakua to some people—found in abundance in Miloliʻi on the Big Island, the most traditional native Hawaiian community in Hawaiʻi. It also features black metal eyelets, black embroidery on the sides, orange sweatband, white snap enclosure with crest tag, and the name Miloliʻi stitched on the back in orange.

To place a bid on either of these hats, simply go to @auctionforshore on Instagram, scroll down and leave a comment with your bid under the hat(s) you are interested in. Bids for the hats will be accepted from July 9 at 9am HST to July 10 at 11am HST (26 hours). They will comment to close bidding promptly at 11am. Please be sure to also check out all the other great items being auctioned off for this amazing cause. Our thoughts and prayers go out to Shore and her ohana! Stay strong. Shore Strong.

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SUMMER 2016 AHOLOA COLLECTION

Thursday, July 7th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 9 at 11am HST.

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Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the fourth release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Fasi Snapback & Keiki Fasi Snapback
We’re releasing a matching pair of Fasi snapbacks—one for the keiki and one for the adults. Both Fasi hats share colorblocking that ties back to our summer theme, with a red crown and contrasting yellow gold visor and top button. They feature black and white embroidery on the front and back, with tonal embroidery on the wearer’s left side. It also contains a white snap enclosure.

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Basin Premium Tee – DPICT Camo
The Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Dark to Dawn Tee – Black or White
This new tee features Fitted written out in script reminiscent of fonts used on classic cars. The script is filled with the same retro floral pattern that was seen in our Good Morning design. The black tee uses cooler colors on the front with a blue crown on the back, while the white tee uses warmer colors on the front with a yellow crown on the back.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK

Sunday, July 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, July 5 at 11am HST.

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Model: @taylora47

Aloha kākou!

We have a new FITSTRIKE H Pride snapback releasing this Tuesday. It features a navy blue crown and visor with a green undervisor. The front logo is stitched in yellow, while the side New Era logo is stitched in green and the back crest is a tonal navy. White eyelets and a white snap enclosure complete the look.

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