SUMMER 2016 AHOLOA COLLECTION

Thursday, June 30th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, July 2 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the third release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Kākuhihewa Snapback
One of our personal favorite logos makes its return on this season’s next snapback. This 9FIFTY features a full, quick-drying Poly Pique crown and visor in black with a red undervisor. The Kākuhihewa logo is outlined in red on the front to match the eyelets and top button. The back crest is stitched in a royal red and yellow, while the side logos and snap enclosure are white. Our new tag is stitched into the back near the snap enclosure, featuring the Hawaiian flag on the front and Aloha Served Daily on the back. This snapback also showcases our new Finish Line pattern on the inner lining.

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Good Morning Long-Sleeve Tee – White or Yellow
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script.

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116 Aholoa Pin Set
Four brand new pins crafted especially for the Aholoa Summer collection. The set includes a Kaʻena Point FITTED logo, a stylized ʻio hawk crest with FITTED crown, a Brigante logo, and an upside-down Hawaiian flag with our logo in the top left corner. Each pin measures between 3/4–1” in diameter.

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SHMATTY DA PRO

Thursday, June 30th, 2016 by

OG FITTED team rider Matt Chaffin just turned pro for Mystery Skateboards. Super stoked for the tech savvy kid! Forward to the 3:40 mark to watch SHMATTY display some of the most technical skating available with the last part… and you know what they say when you get the last part in the video right?! It’s just the beginning.

SUMMER 2016 AHOLOA COLLECTION

Friday, June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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@ALOHAKAYS

Thursday, June 23rd, 2016 by

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Aloha my name is Chris Kays. I am a pro skateboarder and I’ve been living/riding in Hawaii for 25+ years. I’ve been on the FITTED program for awhile and recently (2 yrs) been taking on a new hobby (Photography). This past February I was apart of a art show at the soho arts club in Soho, Manhattan sponsored by Adidas (#adidasshowcase) which inspired me to return to my home and shoot more. I will be posting some of my adventures here thru FITTED. On this day I was invited out for Travis Watanabe’s birthday with all da boys. We had a great day out on the ocean and I was super stoked to capture some photos with my film camera. In this day and age with everything being digital and about instant results it feels nice to bring it back old school. Enjoy! Till next time. Thank you travis and Hoyt for da hospitality!

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@chris.kays
@alohakays

SUMMER 2016 AHOLOA COLLECTION

Friday, June 17th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 18 at 11am HST.

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Photo: @jasonjko
Model: @salvacio90

Aloha kākou!

Summer is almost here—the brighter sun, warm nights, and longer days. Known as “kau wela” in Hawaiian, summer is a time we all remember fondly growing up. The season when we’re off from school and the fun never ends. The season that provides the perfect weather for any outdoor activity. Growing up, we never wanted summer to end, and we played off this feeling for our new Summer 2016 Aholoa Collection. Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun, and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life.

In the past we’ve celebrated the beach life of our youth, so this summer we wanted to take it to the roads and the street car culture we admired growing up. Old school Datsuns, VWs, and lifted Toyotas, all ready to bomb it down Tantilus, shoot a run to Ka‘ena, or just cruise in a random secret parking lot with 50 other people — either way it’s always a party. This era brings back great summer memories, and we wanted to capture that moment in time for our Aholoa Collection.

SU16 PATTERNS

For this summer season, we’re introducing two brand new patterns, with one being inspired by the old school car culture, and one being an amalgamation of two of our original patterns.

The new Finish Line pattern is our version of a checkered flag, with niho niuhi (shark teeth simplified as tri-lock shapes) making up the contrasting black squares. The triangle has been a staple for our company since its inception due to its importance in Hawaiian culture, and we enjoy incorporating it into various designs.

Our second all-new pattern is called DPICT, short for Disruptive Pattern Island Camouflage Triangle. It’s a smooth melding of our two proprietary camouflage patterns: Island Camo and Tri-Camo. The Island Camo pattern featured all eight Hawaiian islands in various sizes and colors evenly spaced, in a style loosely based on duck camouflage. The Tri-Camo was our take on the standard digi-camo pattern, but using our tri-lock niho niuhi shapes instead. This new DPICT pattern is our version of woodland camouflage utilizing both of our patterns, with highly abstracted and stylized island shapes in the foreground, and subtle Tri-Camo underneath to give it dimension.

CUT & SEW

This collection also marks a very special milestone for us. Although we’ve slowly released new cut and sew silhouettes in the past, this season we are opening the doors on our first full collection of timeless cut and sew silhouettes, which we have spent countless hours researching and developing to our exact specifications. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

We’re incredibly blessed to be able to show our passion through our craft, from the storytelling to design and production, and being able to transfer that onto new medium where we’re now able to tell stories through the product construction itself rather than what’s printed on it opens the doors to a whole new set of possibilities. All of our cut and sew silhouettes were crafted to ensure versatility in all climates and environments, and to help showcase this we took inspiration from the mountain terrain when naming each silhouette. They were built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards.

Take a ride with us as we breathe in the beautiful summer air and introduce the first release of our 2016 Summer Aholoa Collection.

 

DPICT Camo H Pride Snapback
Featuring our new DPICT Camo covering the entire crown with a black visor and red undervisor, all utilizing Poly Pique fabric, a brand new material for our hats containing great quick drying capabilities. The H Pride and New Era logos are stitched in white, while the eyelets are stitched in red and the back crest is stitched in black and white. The white snap enclosure features our new Hawaiian flag label with Aloha Served Daily on the reverse side. Unique to this season, the wearer’s right side features a classic car-inspired ʻio (Hawaiian hawk) emblem with our ASD motto below it. Our new Finish Line pattern makes its debut on the inner lining.

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Keiki H Pride Snapback
A new snapback for the Keikis featuring a split colored crown, with black on the front two panels and visor, and red on the back four panels. It also features a white front logo, black New Era logo and eyelets, black and white back crest, and a black button on top. The undervisor is classic green while the back snap enclosure is white.

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Basin Premium Tee – Black
The first of this season’s cut and sew offerings, the Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back, featuring our new DPICT camo pattern. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.

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Qualifier Tee – Black or White
This classic car-inspired tee features a stylized ʻio (Hawaiian hawk) large on the back above our ASD motto and our new Finish Line checker pattern underneath. The ASD motto is also seen small on the wearer’s left chest.

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BLACK ROCK

Wednesday, June 15th, 2016 by

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ZEKE IN THE MOTHERLAND

Tuesday, June 14th, 2016 by

CHASING THE DREAM

Monday, June 13th, 2016 by

ahi

As most of you know I have been obsessing over landing an Ahi on the Capri M. for about five years now, and the word obsessed is putting it mildly. Honestly there wasn’t single day that went by in that time period that I didn’t think about about it at least once. Luckily for me and those that know me that day finally came last week and now I can finally move on with my life. This turning point began in the early morning hours of June 9th 2016, around 3am I woke up, kissed all three of my girls goodbye and hopped in my truck. As I drove out of the wet Kaneohe roads onto the steep H3 with trailer in tow I was feeling optimistic. The trades were cool and light and the moon was covered by dark clouds. I drove the next 50 minutes in complete silence until I hit the Waianae coast and rolled down the windows to let in the warmer trades and hear the ocean calling me. I pull into the harbor and instantly noticed the two dozen boats already there getting set up to launch and it’s barely 4am. This is a Thursday so these ain’t no weekend warriors these are serious fishermen with boats, trucks and gear that are well into the 250k range. These are the big boys.

I pull up in my Nissan Frontier towing my 17ft center console which is the smallest set up by far and start gearing up myself. All the other captains are gear checking each other but nobody says a word, not even between crew members, total silence. I had recruited a crew member myself the night before and let him know to meet me at 5am. My first mate Kai lives on the Westside so when he didn’t show up at the planned time I gave him a wake up call. He showed up 30 minutes later and was greeted by a couple choice words out of my mouth! By this time all the other boats had launched and the sun was rising quickly, oh well whatever lets go. As we motor out into the deep blue the horizon is empty which means all the other boats must be way out. Once we hit the 10 mile mark I catch a glimpse of a bird pile working a huge group of porpoise in the distance and change course to catch them. It’s windy the water is choppy and the cloudy sky is giving us a slight drizzle. Not perfect but with birds and porpoise who the fuck cares. I motion to Kai to pay attention and give him a few tips on reeling in big fish as this is his first time fishing. As he nods to me to confirm I can see the queasy look in his face, oh shit this guy is about to be sea sick.

Before I can even start to tease him the long rigger pops and 14/0 begins dumping line at a alarming rate. Just as I direct him onto the reel my short rigger pops and begins dumping line at an even more alarming rate. Holy shit is this really happening!… be careful what you wish for. Kai instantly looks and me and says “the reel isn’t working! I can’t crank it!”. I assure him he just needs to be calm and crank on. Meanwhile I tighten the drag on the other reel and is slows down at about mid spool. We settle in for the fight and I get the other lines cleared and poles out of the way. After 30 minutes of reeling Kai is ready to switch… I think the rolling seas are getting to him. I work it for a bit then give it back, after 30 more minutes we can see color and it’s time to focus. You see I had lost an Ahi last month at this exact point and did not want to repeat that tragedy under any circumstance. So the boat slows and I hand the leader to Kai to secure while I go in for the gaf, with the wind and swells turning us the other line tangles with the one we have at the boat and the Ahi takes advantage of the slack and shakes the hook and swims away like he had never been hooked at all. Fuck. Since we still had one on the other reel I get to trying to untangle the lines before he to becomes unhooked… which most surely would have caused me to have a real nervous breakdown. I mean this is a total shit show at this point. Once the lines are untangled the real problem presents itself and this is not good. The line is wrapped around the lower leg of the engine and can only be unwrapped be getting in the water and taking it off by hand. Mind you you we are over 10 miles out to sea in water over 6000 feet deep with not another boat in sight.

So without hesitation or thought of the consequences I do what any captain would do. I take off my windbreaker, tank top and hat and jump into the water without a mask and get under the engine and unwrap that shit… like I said… obsessed. Luckily it’s a fairly easy fix and I’m back in the boat in less than 60 seconds although it felt a hell of a lot longer. Meanwhile Kai is looking at me like I have lost my mind and thinking to himself that he didn’t sign up for this shit when he accepted my invitation to go fishing. I put the boat back in gear and get the line tight again and motion for Kai to get on the reel but the seasickness has taken him over and he has no strength, ok, all good it happens to the best of us. I tell Kai grab the wheel and keep us going straight, which he does. For the next hour the fish and I battled like something out of an Hemingway novel. It was intense, this beast did not go easy, especially the last 50 feet or so which took up the majority of the fight time. After using every once of mental concentration I could find we finally had the Ahi at leader and gaffed. Now we just had to pull it in the boat which was no easy task, I mean in all the commotion we hadn’t realized how big this thing was and we we’re spent. As soon as the fish is in the boat Kai instantly starts puking his guts out and I sit and look at this fish in utter awe. Oh yeah it’s only 7:30am. The dream had been realized! Many mahalos to first mate Kai for bringing the good luck… couldn’t have done it without you brother!, Uncle for showing me how it’s done!, Auntie for skirting the lure!, Sky for cutting the fish! and last but not least Kristen, Capri and Rell for letting me get out there! Aloha – RM

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OLD GUYS RULE

Monday, June 13th, 2016 by

KING KAMEHAMEHA DAY SALE

Friday, June 10th, 2016 by

In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!