SPRING 2016 DELIVERY “HUI”

Thursday, April 14th, 2016 by

Releasing exclusively in-store and online this Saturday, April 16th at 11am HST.

HOUSE

HOUSE

OPIO
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

ʻŌPIO MUA SNAPBACK
By Eric Newhouse

Many of you may not know me since I’m primarily behind the scenes (actually, maybe “screen” would be a better word, haha). I sit behind the computer every week to write up the blogs for each upcoming release. I try to drop into the shop whenever I can, but unfortunately it isn’t very often. This Spring Hui Collection however, provides an amazing platform for the entire FITTED staff to send aloha to everyone and share a little bit of our personalities with you, strengthening the bond between the brand and its customers. I thought I should take this opportunity to introduce myself as well, before I get down to the real reason you’re all reading this—the hats! So with that said, ALOHA and mahalo for reading all of our stories!

Both of my releases relate to each other through several forms of inspiration, but all revolving around a central theme: GROWTH. The idea of evolving and maturing naturally paved the way for the names of my hats as well: ʻŌpio and Makua, with ʻōpio being the Hawaiian word for “youth” and makua being the Hawaiian word for “adult.” For my first release, I present the ʻŌpio Mua snapback, focusing on the early stages in life and the path to maturity.

I remember hearing about FITTED when they first opened. I was big into New Era fitteds at the time, so I was excited for another spot to pick up hats from. They started out by selling 59FIFTYs for sports teams and other streetwear brands, then in 2006 they released their own Kamehameha and H Pride 59FIFTYs. I knew instantly that it was a turning point in the hat game—finally, we could rep our own state! I was never a big baseball fan with diehard dedication to one team, so my collection consisted of random team hats from cities I’ve never visited, only because I liked the logo. So when they released Hawaiʻi-catered hats, it was a wrap. To me that was HUGE.

Watching their growth as a company has been nothing short of amazing, so I wanted to create my two hats as a fan, for the fans, and as a thank you to the brand for not only providing dope products, but more importantly being our kupuna for Hawaiian moʻolelo and instilling the Aloha Served Daily mentality in all of us. Last year, FITTED reached a milestone with their 10-year anniversary, and they visually celebrated their evolution by shedding the yellow signature color they’ve used for a decade and proudly revealing their new signature red color, representing the next stage of maturity. This transformation laid the foundation for my little two-part collection.

As FITTED matures from yellow to red, so too does my favorite native Hawaiian bird—the beautiful ʻiʻiwi. The similarities in color evolution sparked the inspiration for the color-blocking on both hats. Most people will instantly recognize the brilliant red color of the ʻiʻiwi’s plumage, but much less will recognize the ʻiʻiwi in its keiki stage. That’s because the colors of a young ʻiʻiwi are completely different, only keeping the black wing feathers and curved orange bill as it ages. Gold, grey, and off-white plumage graces the body of a keiki ʻiʻiwi, which molts as it matures with a bold red color. The crown of the ʻŌpio Mua snapback is gold to represent the golden feathers of the keiki ʻiʻiwi, while the metallic copper, metallic charcoal grey, orange, and white stitching on the Mua logo, as well as the white snap enclosure were made to represent the other colors mixed into the plumage. The orange stitching on the Mua and side New Era logo also match the orange of the ʻiʻiwi’s iconic curved bill. The undervisor and back crest are black to coincide with the black feathers along the wings, while the black eyelets represent the ʻiʻiwi’s maka (eyes).

 

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Releasing alongside the ʻŌpio Mua snapback is our new Extra Flavor design printed on a black tee, which was developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is also printed on the upper back.

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BUSY SIGNAL TOURS HAWAIʻI IN “MY ONLY” VIDEO

Tuesday, April 12th, 2016 by

Outside of Jamaica, and perhaps New York City, dancehall deejay Busy Signal is a relatively unknown name. The Saint Ann Parish-born reggae artist is largely known for his 2008 smash “Smoke Some Highgrade” as well as his 2005 break-out single “Step Out.”

After releasing his last monster single — “Out Of Many” which uses/and interpolates Shelly Thunder’s “Sound Fi Get Kuff,” Busy makes a quick trip to the Hawaiian islands for his “My Only” visual, traveling to a few well known tourist spots, as well as some lesser known secret locations.

STREET URCHINS

Monday, April 11th, 2016 by

Street Urchins blog

Congratulations to the entire Sig Zane gang on the grand opening of their new retail location in Chinatown. Check them out if you happen to be wandering the downtown streets on any given Aloha Friday, as that will be the only day of the week that they will be open for business. I like that schedule! – RM

SPRING 2016 DELIVERY “HUI”

Sunday, April 10th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 12th at 11am HST.

KAUWILA

KAUWILA

BACK

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

ʻULA SLAPS WIND 59FIFTY
By Kauwila Mahi

In Hawaiʻi, it is hard to evade falling in love with being outdoors. Our lush forests, our deep shimmering oceans, our many waterfalls and rivers, our ability to watch the sun rise from one end of the island and to set on the other…all unparalleled anywhere else in the world. Being enveloped in these places allows for the opportunity to energize ourselves. Knowing the story of these places does the same as well. For many, being in and around nature helps cleanse the mind, body, and soul. All of these things lend to the creative process especially in Hawaiʻi.

One place many people draw inspiration from is our volcanoes in Hawaiʻi. One volcano in particular, the Kīlauea Volcano, always called to me. Kīlauea has gone on to inspire many people—designers, architects, photographers, singers, chanters, ʻōlapa, and many, many more. Kīlauea is a sacred place to many, because it serves as a visual manifestation of birthing the islands. Being able to visualize this as where you come from is unbelievable and it has the ability to change and challenge everything. By viewing and seeing lava, I can literally say I know where I come from, and my potential for growth.

A lot of people have an identity crisis at some point in their lives, where they feel disconnected from their environment. I found that for myself, being an urban native in the hub of urbanization in Hawaiʻi, I sometimes felt disconnected from my environment and from nature. That is until I realized that nature is everywhere, waiting to be discovered. This clash of cultures shaped and molded me to be confrontational culturally to many people.

Although I seldom have the opportunity to head to Kīlauea, I found a symbolic active volcano on Oʻahu, the State Capital Building, which was modeled after the volcanoes throughout Hawaiʻi. For me this place always represented a space for growth, rebirth, and change. The political chambers function like that of a volcano, the intensity of which oppression was met with a sea of red shirts in protests. The aspiration of young and old to be in and around this volcano to overflow change in the middle of this urban hub. The pit in the middle of the volcano is where this sea of red meets, and is open to all the elements. All of these things inspire me, and has inspired others, to seek to build a new life, through change and politics.

The name of this hat is ʻUla Slaps Wind to represent the colors of the volcanoes which inspired me. The metallic red flag and red top button represent the red shimmer of lava as it coasts down mountain sides. The white eyelets and flag outline, along with the yellow undervisor, New Era logo, and back crest all represent the brightly glowing undercurrent of lava as it flows. The black crown represents the hardening of lava as it lays to rest from instilling change, creating the foundation of new ʻāina.

 

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We’ll also be releasing our new All In design printed on a black tee to coincide with the ʻUla 59FIFTY. This new tee features “Fitted” on the front and “All in the Ohana” written large on the back, as a nod to the local comedy classic of the same name starring the great Andy Bumatai. The lettering on the front and back is filled with our 10-year X pattern, and the back also features a FITTED block logo and our 10-year logo.

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RAPPER PASSPORT LOUIS ROCKS A SLAPS WIND ON ‘SWAY IN THE MORNING’

Friday, April 8th, 2016 by

Rising Illinois-raised artist Passport Louis was a recent guest on Sway Calloway’s Sway In the Morning show — along with fellow upstart rappers Token and Ca$h Sinatra. While there, Louis, who considers Slick Rick, Nas, Rakim & Q-Tip as some of his major influences, used the legendary Sirius XM show as a stepping platform to up the ante on his profile.

Watch his brief interview and freestyle session above — proudly rocking our Slaps Wind FITTED.

SPRING 2016 DELIVERY “HUI”

Thursday, April 7th, 2016 by

Releasing exclusively in-store and online this Saturday, April 9th at 11am HST.

KAUWILA

KAUWILA

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

TUAHINE SLAPS WIND 59FIFTY
By Kauwila Mahi

When my mom gave birth to me, she had just entered college at University of Hawaiʻi and began taking Hawaiian Language and Hawaiian Studies classes. When I was young, she started me at Pūnana Leo ʻo Kawaihaʻo, a Hawaiian-Language-only preschool. After leaving Pūnana Leo, I attended a Hawaiian Immersion School nestled in the back of Palolo Valley, called Kula Kaiapuni o Ānuenue. My household grew up speaking primarily in ʻŌlelo Hawaiʻi (Hawaiian), so I often had a hard time speaking to people outside of my household because I didn’t know much English, or even Pidgin. As the years passed, my family began to speak less and less ‘Ōlelo Hawaiʻi because we had left for California, everyone except my mother.

Although, she didn’t have a lot of time to raise me by herself between working late putting food on the table, she made time to take me to and from school. We lived with my grandfather, and grandmother as well. My grandmother couldn’t speak much Hawaiian, and my grandfather resented the Hawaiian Language because he was often punished, through detention, or beatings for speaking ʻŌlelo Hawaiʻi in school even though he grew up with ʻŌlelo Hawaiʻi as well. Every time my mother was around me, she only spoke in ʻŌlelo Hawaiʻi. I slowly learned English while in California, but it was almost pointless because all of my classmates spoke primarily in Spanish, Vietnamese, or Chinese which made me feel like an outcast. Throughout the years, I never forgot the effort my mom put into keeping me fluent in ʻŌlelo Hawaiʻi despite all of this.

Life sometimes just has a way of making you believe in some higher cause. After almost flunking out of high school, I made the decision to move back to Hawaiʻi (with the moral support of my mom) by myself and to enter Hawaiian Studies at Maui Community College. After being in college for a little while, I got kicked out of an aunt’s house I was staying at, and became homeless. I secretly struggled without really revealing it to anybody. Eventually, I told a classmate of mine, and his family ended up taking me in as hānai.

With the little faith I had in myself to continue my education, I ended up having the same teachers my mom had when she was in college. The teachers immediately recognized me, and said I was kolohe when I sat in on their classes, but in a good way. These teachers, alongside my hānai family, inspired me to believe in my culture, and to use ʻŌlelo Hawaiʻi and gave me the opportunity to interact with others who are like-minded. Going to class with these people made me feel at home. Eventually, I moved back to Oʻahu (my birthplace) to continue my education. Now, I am in Graduate School at University of Hawaiʻi at Mānoa doing Hawaiian Studies, and am happy to be in school and feel like I can be myself around others.

This hat is made in the colors of vintage University of Hawaiʻi gear—with its green crown, along with orange undervisor, top button, and side New Era logo, as well as white eyelets and back crest—to honor the school my mom, my lady, and I attended, and perhaps even my soon-to-be-born child will attend. Tuahine which can be interpreted as “elder sister” is the name of a rain in half of Mānoa. I gave this name to my Slaps Wind snapback because of the positive influence my mom has had in my life through understanding the complexity of each area in Hawaiʻi through our mother tongue, ʻŌlelo Hawaiʻi. The front Hawaiian flag is made up of metallic red, metallic blue, and white thread, surrounded by yellow. Altogether, the colors are made to reflect the plethora of hues, and shades that make up ʻŌlelo Hawaiʻi, and because rain gives life.

 

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Releasing alongside the Tuahine Slaps Wind snapback is our newest design, Sounds of Aloha, printed on a heather grey tee. Throughout the years FITTED has strived to produce our own unique language though products. Our goal was to add to the rich tapestry of our ever-evolving culture by expressing our voice from a place that hasn’t been heard from. We learned that presenting our manaʻo (thoughts) visually only satisfied one part of our goal—the other manifested itself in the form of auditory immersion. When we close our eyes, our pepeiao (ears) become the gateway to our naʻau (heart and mind). This mentality helped shape the aesthetic of what FITTED is today—sharing stories alongside our releases to help provide a deeper understanding beyond the visual surface. Using classic stereophonic banners and logos in a famous collage process called a “stereo stack,” we aim to create a visual nod to the language we express through our products.

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MAKUA NEVER FAILS

Tuesday, April 5th, 2016 by

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Whoever said Disneyland was “The Happiest Place on Earth” obviously has never been to Makua with the ohana. Many mahalos to Uncle Nick for holding down the camp site, Uncle Blake for the horsey rides, Uncle Rico for the all-wheel rides on the quad, and last but not least Uncle Kai for making it all happen!

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SPRING 2016 DELIVERY “HUI”

Sunday, April 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, April 5th at 11am HST.

IMI

IMI

IMI

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Kaimiloa Yoshida

AKA: Imi, Imi Yo, Eemz

Title/Position: Title? #SOTY. Position? Shop-Rat-Turned-Shop-Girl.

Favorite place in Hawaii? Punaluʻu, Kaʻu, Hawaiʻi

One thing you can’t live without? Laughter

What are you doing when you aren’t working? Homework. Reading. Sleeping. Running the line.

Favorite FITTED hat? Teal Thai Batik Tori Richards X FITTED Hawaii Snapback

What inspires you? The creative energy of others

ĀPAʻA PRIDE SNAPBACK
By Kaimiloa Yoshida

This hat is for my Uncle “B,” Uncle Don, Uncle Roland, and cousin Jesse, my Uncle Tony, Uncle Pat and my most favorite person in the world, my Mama. I miss you and love you.

One hānau. In literal translation it means birthing sands, or one’s birthplace. Metaphorically speaking, it’s the piko or connection to this world. One’s birthplace isn’t necessarily where someone is born physically but more where they come from, from a cultural aspect or from a community where they feel at home. Many people who’ve met me think that I’m from Puna. I could argue that although I may have lived there all my life, I don’t have roots there. No family other than my immediate. No true connection aside from the acre lot I live on. My sense of community comes from Kaʻu where my dad grew up and my sense of my culture came from Kauaʻi where my mom grew up.

My dad and his siblings grew up very country. Anything from hunting to surfing, my dad did and enjoyed. Pahala, a small, once close-knit town in Kaʻu was the community that I called home. Growing up in Pahala I became a country girl who sleeps better without streetlights and always had a pet goat growing up. The earliest memory that I can recall was me around the age of 3 or 4 being with my dad in Kaʻu at a chicken fight. And yes, my mom allowed it! Everyone knew everyone in Pahala. Going to the post office or to Mizuno store, I’d always run into someone who’d ask, “Ho, you Jay’s daughter?!” or how my “faddah,” “maddah,” “grandfaddah,” “grandmaddah,” “braddah,” or “sistah” was doing. Just having the Yoshida last name, people knew who my dad was, who my uncles were and I would always get asked if I was related to some other Yoshida that I probably wasn’t related to but I would ask my dad about them anyway. And no, I have no relation to the Yoshida Sauce guy.

My sense of culture comes from Makaweli and Hanapēpē on Kauaʻi. My papa’s side comes from a line of kalo farmers and salt harvesters. My mama’s side emigrated from the Philippines to work in the sugar plantation. Growing up my mom instilled a strong sense of culture in me. She guided me to appreciate being Hawaiian whether it is embracing the language or understanding the significance to my name. She made sure I knew that even though I’m Hawaiian by blood, I’m also Hawaiian in mind and spirit. My mom also made sure I appreciated my other ethnicities. Being married to a Japanese it was essential that you were early to mochi-pounding days and you never stuck your hashi in your rice. She never let us forget to put black beans in our ozoni during New Years. Growing up with Filipino grandparents she has a palette for just about anything. Literally. From tripe to fish head soup to chicken feet she will just about try anything and everything! Side story: my mom is a teacher and at the beginning of every year she would tell her students that she would give extra credit to anyone who brought her something she’d never eaten before (which you had to figure out on your own), or anyone who brought pig, cow, or goat parts (yes, parts!). My palette isn’t as crazy as hers but she made sure Filipino food was in my top 3 favorite ethnic foods and I shouldn’t be ashamed to say that pig intestines—deep fried of course—is one of my favorite foods ever.

Āpaʻa is a term used to describe the wao ʻilima or a section of an ahupuaʻa a little inland from the shore. It can also be used to describe the land one has lived on for a very long time. This H Pride is for my roots, my piko. The woodland camo crown represents my country-raised foundation, giving respect to my family who shaped me into the person I am today. I’m proud of my foundation, and where I come from. The front logo and top button are purple for a simple reason: it’s my favorite color. You can ask anyone who knows me well; purple is the best color ever. The all-black visor, snap enclosure, side New Era logo, back FITTED crest, and eyelets help add subtle character while accentuating the purple and woodland camo.

 

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Accompanying Imi’s Āpaʻa H Pride snapback on Saturday is our new Endless design printed in green on a heather grey tee. It features an aliʻi illustration on the back, surrounded by our Nihi logo, the words FITTED HAWAII, and a saying in both English and Hawaiian: “Endless is the good that I have given you to enjoy.” The design is also featured as a small left chest print on the front.

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EVERYTHING NICE

Sunday, April 3rd, 2016 by