HOLIDAY 2015 DELIVERY “WAIWAI”

Tags: , , , ,
Posted in Updates on January 7th, 2016 by FITTED

Releasing in-store and online this Saturday, January 9th at 11am HST.

blog image
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Nihi Snapback
Elevated in quality through use of premium materials, this snapback features a melton wool crown along with leather on the visor, top button, and front Nihi patch. It also features tonal embroidery on the sides, white embroidery on the back, and a white snap enclosure with a black crest tag.

front

back

left

right

bottom

 

Chin Music Tee – Black, Green, or Heather Ash Grey
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

front

back

front

back

front

back

Tags: , , , ,

Comments are closed.