HOLIDAY 2015 DELIVERY “WAIWAI”

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Posted in Updates on December 10th, 2015 by FITTED

Releasing in-store and online this Saturday, December 12th at 10am HST.

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Photo: @jasonjko

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

FITSTRIKE Kamehameha A-Frame Snapback
Featuring an all red crown and visor with light grey undervisor and snap enclosure. The front, side, and back embroideries are white to provide a nice contrast. This snapback comes in Small–Medium and Medium–Large to cover most head sizes.

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Chin Music Tee – Red
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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RBI Tee – Heather Grey / Women’s Racerback Tank – Dark Heather Grey
The new logo tee specific to our Waiwai Collection, featuring arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee also features the 10 year label stitched on the lower left front.

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