HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 31st, 2015 by

Releasing in-store and online this Saturday, January 2nd at 11am HST.
The heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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Hauʻoli Makahiki Hou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Slaps Wind Snapback
This unique snapback features a full denim base with white embroidery on the sides and back, along with a white snap enclosure and black crest tag. For the first time ever we’re introducing a premium leather flag patch with debossing in areas to create the separation between stripes and within the Union Jack.

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No Hitter Pocket Tee – Heather Grey / Pocket Tee – Heather Charcoal (FITTED Exclusive) / Long Sleeve Tee – Red (FITTED Exclusive) / Tank Top – Yellow (FITTED Exclusive) / Tank Top – Black
Our new No Hitter design features the Kākuhihewa side profile artwork prominently on the back and smaller on the front left chest, with “15” next to it as he was the 15th ruling king. The back also features the moniker “City of Chiefs” with the words “Peace – Prosperity – Wealth” and the islands of Oʻahu circling the side profile. Within the circle in small type, we have the six different moku (districts) of Oʻahu. The long sleeve tee also features the island of ʻOahu on the lower part of the wearer’s right sleeve. Please note that the heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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WESTERN EXPOSURE

Thursday, December 31st, 2015 by

WAA

FITSTRIKE RELEASE: ʻĀINA SNAPBACK & HONOLULUAN TEE

Sunday, December 27th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 29th at 11am HST.

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Aloha kākou!

We have a new ʻĀina A-Frame snapback releasing on Tuesday along with a new Honoluluan tee. The ʻĀina is draped in denim with a green undervisor and red top button.The front and back embroideries are white which match the snap enclosure, while the side New Era logo is tonal blue. The Honoluluan tee comes in a light heather ash grey and matches the same print colors as our previous release.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 24th, 2015 by

Releasing in-store and online this Saturday, December 26th at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Kākuhihewa Snapback
One of the cornerstones of the collection, featuring an aliʻi profile appliqué on the front to represent King Kākuhihewa, which is also an ode to the old military patches worn by native Hawaiians. The yellow melton wool crown complements the brown leather visor and green melton wool undervisor perfectly. The red top button, eyelets, side embroidery, and back embroidery help bring the whole look together. It’s topped off with a white snap enclosure and green crest tag around back.

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RBI Tee – White / Women’s Racerback Tank – Heather Ash Grey
The signature logo tee for this collection comes back in pristine white for both men and women. Our brand name is emblazoned across the front in black and outlined in red and yellow, with a yellow crown on the back. The standard tee comes with the 10 year patch on the lower left front.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KTWA LONG-SLEEVE TEE

Sunday, December 20th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 22nd at 10am HST.

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Aloha kākou!

This Tuesday we will be releasing a Kamehameha A-Frame snapback and matching Kill Them With Aloha long-sleeve tee. The snapback features black and white color blocking which is a must in any person’s wardrobe, along with a classic baseball green undervisor and contrasting red snap enclosure, providing a nice subtle holiday vibe. The KTWA long-sleeve tee features our military-inspired design printed in white and grey on a bold red tee.

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FITSTRIKE RELEASE: MUA SNAPBACK; ESCAPE & HONOLULUAN TEES

Friday, December 18th, 2015 by

Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.

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Photos: @jarettblake
Model: @chrisrockemwell

Aloha kākou!

We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown on the back. The Honoluluan tee features the classic design in bold colors on a heather charcoal tee, also with a white crown on the back.

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WATERPARK

Friday, December 18th, 2015 by

GLASSY EYED

Tuesday, December 15th, 2015 by

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK; HONOLULUAN & KTWA TEES

Sunday, December 13th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 15th at 10am HST.
The KTWA tee with dark grey print will be an online exclusive, while the KTWA tee with light grey print will be an in-store exclusive.

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Aloha kākou!

This Tuesday we’ll be releasing a Kamehameha snapback and three tees. The Kamehameha snapback features a soft suede base in dark green, with a light grey undervisor and white snap enclosure. The front and back logos are stitched in white while the side New Era logo is stitched in green. We’re also bringing the Honoluluan design out of the archives and hitting it with vibrant colors on a navy tee, with a white crown on the back. We have two heather ash grey Kill Them With Aloha tees releasing as well—one printed in dark grey and light grey ink (online exclusive), and one printed in all light grey ink (in-store exclusive)—for a clean tonal look.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 10th, 2015 by

Releasing in-store and online this Saturday, December 12th at 10am HST.

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Photo: @jasonjko

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

FITSTRIKE Kamehameha A-Frame Snapback
Featuring an all red crown and visor with light grey undervisor and snap enclosure. The front, side, and back embroideries are white to provide a nice contrast. This snapback comes in Small–Medium and Medium–Large to cover most head sizes.

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Chin Music Tee – Red
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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RBI Tee – Heather Grey / Women’s Racerback Tank – Dark Heather Grey
The new logo tee specific to our Waiwai Collection, featuring arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee also features the 10 year label stitched on the lower left front.

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