BLACK FRIDAY 2015 “KA PŌ NUI HOʻOLAKO”

Wednesday, November 25th, 2015 by

Releasing in-store only at midnight HST on Black Friday, 11/27. The Aloha and ʻĀina snapbacks will be also be available in limited quantities at select stockists.

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Aloha kākou!

Historically, our Black Fridays have been much more than just a sale—they’ve been full-scale events and we couldn’t be more proud of that. We love to go big, especially at a time where we can mahalo our customers for all their support throughout the years. This time around is no exception—naturally we had to go big for our first Black Friday as a decade-strong small business.

With the overarching theme of our 10-year evolution being more mature, knowledgable, and showing unwavering dedication to our craft, we approached this year’s Black Friday in a similar fashion. This ultimately resulted in one of our most technically focused collections to date: the Black Friday Ka Pō Nui Hoʻolako Collection.

Ka Pō Nui Hoʻolako translates to “The Great Night That Provides” in Hawaiian, which sets the stage for arguably our biggest event of the year, where we provide our customers with all the great deals and high-caliber products you’ve come to expect from us. We built up the entire Ka Pō Nui Hoʻolako Collection around a clean, streamlined look that focuses primarily on technical manufacturing and premium materials.

 

KA PŌ NUI HOʻOLAKO NEW ERA SNAPBACKS

For the first part of the collection, we will be releasing five New Era snapbacks, each one crafted from a different premium material and showcasing a different logo on the front. Four of the five are all-black, bringing the focus directly to the type of material used: a perforated leather Aloha, a hexagonal ripstop nylon Kamehameha, a corduroy ʻĀina, and a neoprene Mua. The fifth hat is a Daytripper snapback featuring a black and white aloha print fabric, cut from a large roll so no two are alike. All five snapbacks feature black embroidery on the sides and back, with the Daytripper adding a crest tag near the snap enclosure.

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AHU LAʻI WINDBREAKER & PEAK PULLOVER HOODIE (CUT & SEW WITH LAʻI PRINT)

We will also be releasing two new additions to our cut & sew outerwear catalog, bringing back a past silhouette while introducing a completely new one. With our cut & sew items we get to create something from the ground up, and we take enormous care in making sure the product is just right. We made sure we put in countless hours of research and development on both silhouettes, perfecting the fit and materials to our custom specifications. Every part was visualized down to the last detail, resulting in two of the most technical outerwear pieces we’ve ever created.

The Ahu Laʻi Windbreaker is a silhouette we created a year ago for our Waiʻaleʻale collection, designed to solve the same problems that our ancestors did when they created the original ahu laʻi, a ti leaf cape handcrafted to protect them from the elements. We took that concept and applied it to our specific environment here in Hawaiʻi, using the modern materials and technologies that we have at our disposal. It includes all the great features we introduced last year, like the lightweight ripstop nylon shell, back ventilation flap, adjustable drawcords at the waist and hood, and waterproof reverse zippers on the full body, lower pockets, and upper left front stash pocket. We’ve also made a few slight improvements over last year’s design, adding a drawstring to the wrists for greater adjustability and adding mesh ventilation on the sides from the underarms down. The 10 year patch is seen on the lower left front pocket, along with our new branding on the front chest, lower back and upper back. The print on the upper half of the windbreaker is our new Laʻi (ti leaf) pattern, an abstract representation of ti leaves as an homage to the real ahu laʻi worn by ancient Hawaiians. Laʻi was also used traditionally to wrap hoʻokupu (gifts or offerings) that was provided to Lono for the Makahiki season, which relates back to the central theme of Ka Pō Nui Hoʻolako (The Great Night That Provides).

Our new Peak Pullover Hoodie is a brand new silhouette, created to fill the void of everyday outerwear here in Hawaiʻi, where it can rain one minute and be sunny the next. We researched various types of fabric before we landed on the perfect one—a high quality dry-fit fabric that specializes in moisture management, moving perspiration away from the body and through the fabric where it can evaporate quickly. This allows the wearer to feel cooler and more comfortable in various environments. The Peak also features raglan sleeves and a contoured bottom hem for a better fit at the shoulders and waist, respectively, and also includes tailored cuffs for a very snug fit that helps prevent the usual stretching and warping that occurs with normal hoodies. Other details include a drawstring hood, double-sided front pocket, 10 year patch on the front, ASD trilock tag on the right side, and probably the most notable detail being the large niho (triangle) on the back, which is a signature addition in most of our cut & sew products. The back features a woven X logo printed above latitude/longitude coordinates, which point to a geographic area known as Kou in ancient Hawaiʻi, one of the original names for the city of Honolulu. It was named Kou because it had a thriving grove of kou trees running through it.

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FITTED FOR SCOTT HAWAII KOLOHE CORRECTOR SLIPPER

As one of the highlights of the Ka Pō Nui Hoʻolako Collection, we teamed up with good folks at Scott Hawaii to create a new premium slipper, built off the classic rubber slipper from our childhood but ushered into the 21st century with updated materials and Scott’s 80+ years of footwear experience. Aptly named the “Kolohe Corrector,” this slipper serves multiple purposes in addition to normal usage on one’s feet. It can also be used to kill pesky insects, add aerodynamics to your barefoot race against your friend, or like the name suggests…yeah, we’ll leave it at that. It features a natural rubber non-slip gum outsole with a Rubalon insole and arch support for a comfortable ride. The rubber strap contains two anchors on each side for a more secure hold on your feet. It also features our new Laʻi print on the top, a black and white striped midsole with a pop of yellow on the arch support, and a rubber FITTED patch on the heel.

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KA PŌ NUI HOʻOLAKO TEES

We are also releasing two tees and a long sleeve tee to commemorate the Black Friday event, with all three featuring black on black print. The WTCF 2 Tee features our new logotype across the front, while the Laʻi Crest tee features a large crest on the front filled with the Laʻi pattern. The long sleeve tee showcases the new logotype on the front with our brand’s mantra, years of business, and latitude/longitude coordinates—pointing to the area that was known as Kou, one of the original names for Honolulu. All three tees feature a Laʻi filled crown on the upper back.

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Along with all the featured releases above, we also have our traditional blow-out sale happening with $5 tees, $10 hats, and 50% off our Ala Kaʻi Boardshort. We’re not done either. If you spend $200 or more, you’ll receive a free Umi A Ola Trilock Pillow with your purchase. And as always, we’ll have great food and entertainment for you to indulge in while waiting in line. Like we said earlier, we love to do it big!

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FITSTRIKE RELEASE: ʻĀINA A-FRAME SNAPBACK

Monday, November 23rd, 2015 by

Releasing exclusively in-store and online this Tuesday, November 24th at 11am HST.

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Aloha kākou!

We have a new ʻĀina A-Frame snapback releasing tomorrow as a part of our FITSTRIKE program. It features a dark navy crown along with a brilliant pop of yellow on the undervisor and top button. The front logo is stitched in white which matches the white snap enclosure. It also features a red crest on the back and red New Era logo on the wearer’s left side.

**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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GLORIOUS

Monday, November 23rd, 2015 by

HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 20th, 2015 by

Releasing in-store and online this Saturday, November 21st at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Strapback
This clean strapback features premium materials to help accentuate the vintage sports feel, utilizing dark green melton wool on the crown and rich leather on the visor and strap enclosure. It also features yellow embroidery all around, along with a black crest tag in the back to complete the look.

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FITSTRIKE RELEASE: KAMEHAMEHA A-FRAME SNAPBACK

Monday, November 16th, 2015 by

Releasing exclusively in-store and online this Tuesday, November 17th at 11am HST.

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Aloha kākou!

With our 10th anniversary under our belts and our new branding firmly in place, we shift attention back to our FITSTRIKE program, featuring the brand new FITTED crest logo on all pieces moving forward.

Tomorrow’s release consists of a FITSTRIKE Kamehameha snapback utilizing New Era’s A-Frame build, which features 5-panel construction and a more squared-off visor. The entire crown on this Kamehameha is royal blue, which creates a bold backdrop for the white embroidery on the front, side, and back. It also features a kelly green undervisor, red top button, and a white snap enclosure.

**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 13th, 2015 by

Releasing in-store and online this Saturday, November 14th at 11am HST.

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Aloha kākou!

“Wai” is the Hawaiian word for “water,” which we all know is essential for life. The word “waiwai” is a duplication of “wai” and it means wealth, riches, and abundance. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life.

Unfortunately, the idea of being wealthy in our present society has nothing to do with having a rich supply of water or flourishing crops. It’s all about the money, along with the greed and corruption that comes hand in hand. With our Holiday 2015 Collection, we wanted to temporarily erase the current ideologies of wealth and remind ourselves of a simpler time in Hawaiʻi’s history, where wealth was based more on life, health, and thriving culture.

Traveling back to about the 16th century—long before western contact and before Kamehameha I unified the islands under one rule—we arrive at Kūkaniloko in Līhuʻe (now known as Wahiawā), the most sacred birthing site for Oʻahu’s highest aliʻi. It is here that the great Kākuhihewa was born, becoming the 15th aliʻi ʻaimoku (ruling chief, or more literally “the chief who can eat anywhere”) of Oʻahu. He was born into the Lo Aliʻi class, which was reserved for chiefs of royal blood, the most precious aliʻi class of them all. He would also be the last king to be born at Kūkaniloko, foreshadowing a very special monarch to come. Out of the 27 aliʻi ʻaimoku that laid claim to Oʻahu, what makes Kākuhihewa’s story so noteworthy is the abundance of life and wealth that arose during his long reign.

He was heralded throughout the eight Hawaiian islands, providing a time of peace and prosperity with no war or rebellion in sight. His reign brought ʻāina momona (bountiful and fertile land)—water was plentiful, crops flourished, and food was in unlimited supply. This resulted in a healthier and therefore wealthier community, which contributed to a thriving Hawaiian population. Historian Samuel Kamakau put it best when he said “He lani i luna, he hōnua i lalo,” which translates to “it was fertile in the uplands, fertile in the lowlands” during Kākuhihewa’s reign, basically saying that between the heaven above and the earth below, Kākuhihewa had everything under control. It is said that they even starting calling the island “Oʻahu a Kākuhihewa” to honor their great king.

One of the famous stories about Kākuhihewa’s reign was the tale of his encounter with Kaʻauhelemoa, a mythical moa (chicken) that flew near his feet while he was playing makahiki games in Waikīkī. As the moa landed, he scratched at the ground and disappeared. Kākuhihewa took this as a sign of fertile land and had a niu (coconut) tree planted in that exact spot. The story goes on to say that one tree quickly grew into 10,000 niu trees. The area was then appropriately named “Helumoa” which means “chicken scratch.”

Our Holiday 2015 Waiwai Collection honors the great Kākuhihewa and his reign that brought peace, prosperity, and wealth to the Hawaiian people. The release also coincides with makahiki season in ancient Hawaiʻi, a peaceful four-month period every year that was filled with sports, dancing, and feasting to celebrate Lono, the god associated with fertility, agriculture, rainfall, and peace. This inspired the sports theme we chose for this collection, with new logos and designs that also help manifest the “Waiwai” concept. The aesthetic inspiration for the collection comes from vintage baseball and football uniforms, utilizing classic materials and colors to bring the concept to life.

 

Kākuhihewa Chiefs Snapback
For the first release of this collection, we’re introducing a new logo created to honor Kākuhihewa’s rule over Oʻahu and the other aliʻi that presided there, hence the initials KC for Kākuhihewa Chiefs. A chenille ihe laumeke (spear) crosses the initials to reference old Hawaiian weaponry. The moniker “City of Chiefs” on the back is an ode to the city of Honolulu, part of Kākuhihewa’s kingdom along with the chiefs that came before and after him. It also refers to the fact that the central government of the state of Hawaiʻi resides in Honolulu today. The base of the hat is black melton wool, with a multicolored KC logo on the front and the New Era logo and crown embroideries on the sides in tonal black. Around back a red crest tag is seen next to the white snap enclosure, with “City of Chiefs” embroidered above in white.

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RBI Tee – Black / Women’s Racerback Tank – Heather Black
A new logo tee presents itself for the Waiwai Collection. It features arched slab lettering with yellow and red outlines for a sporty vibe, while a yellow crown is seen on the upper back. The standard tee features the 10 year label stitched on the lower left front.

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IS SOCIAL CHANGE THE NEW BLACK?

Wednesday, November 11th, 2015 by

Billions in Change

Personally the idea of constant learning motivates me. Most importantly learning about myself and how I can be better for my Family and the people around me. Outside of that I am incredibly inspired by passion. Plain and simple passion for anything rules my thoughts. I cannot imagine my world without it. So I dig and dig and dig and dig, keeping my piko ī open for anything that comes across my antenna. Today a good friend of mine introduced me to Manoj Bharagav’s story. He is the creator of the 5hr energy drink. Now you may think “Oh that guy!” as did I previously. I have seen his story pop up in my daily before but never took the dive to actually learn about what this man is doing. In my head I come up with my own solutions to social change with my limited knowledge, usually referring to our ancestors and the simple technique of an Ahupuʻa. Or other various simple solutions for pre-contact society, again with my limited knowledge. So after taking the dive, I am even more inspired. Here is a guy that is worth 4 billion dollars and is giving away 99% of it for social change. Health / water / energy and even some for free. Although this is such a novel idea and most countries including ours will most likely find ways to sanction this. I think that the mere passion aspect is inspiring, but add the ideas, execution and ultimate goal. I think this could possibly be one of those moments in time were we can then reference (as an ahupuʻaʻa-esque idea) as a seismic shift in dealing with ideas about social change. It’s not political in nature, it’s more outlaw if anything. You can create your own opinion on what the new black is but what needs to be discussed is the need for solutions for real time issues.

Mahalo

GAMEBIRD – KEKOA CAZIMERO

Wednesday, November 4th, 2015 by

Filmed and edited by: @scaryblanket