UMI A OLA

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Posted in Updates on October 23rd, 2015 by FITTED

Releasing in-store and online this Saturday, October 24th at 11am HST.

LIFESTYLE

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Models: Kenric Shintaku (@kshintaku) and his son Derek

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

 

Mahalo Snapback – Green
One of the other original designs and colorways we released was a green H Pride featuring orange and white accents, which drew heavy inspiration from the classic UH baseball teams during the Murakami era. When we hit 5 years, we released an Aloha 59FIFTY featuring the same color blocking but with an inner lining that carried over the 5 year theme. This time around, we are using the Mahalo design with the same green, orange, and white color blocking scheme, but with the new Hulu pattern from our Umi A Ola collection lining the inside.

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Kolohe Keiki Snapback – Black
A special design just for the keiki with the front design written in the same style as our popular Aloha and Mahalo designs. It mimics the black and gold Mahalo from last week, but switched up with the word Kolohe, which means “naughty” or “rascal” in Hawaiian. It also includes the same Hulu pattern lined on the inside.

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FITTED + Champion Umi A Ola Basketball Jersey – Black
Our next installment in the Champion collaboration set includes a basketball jersey featuring a large print of Kākuhihewa along with FITTED HAWAII in the center, with our 10 year patch and Champion’s patches on the bottom left. A small “C” logo is embroidered on the wearer’s left chest area near the collar. The back features our crown and the number 10 in a red and yellow block in the upper center.

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FITTED + Champion Umi A Ola Mesh Shorts – Black or White
Accompanying the jersey are a set of active mesh shorts in black and white. It features a small “C” logo appliqué on the bottom left, along with a large woven X logo printed front and center. Our new FITTED logotype makes an appearance on the back of the shorts, running across the the bottom hem.

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10 Shakas Tee – Green
This new design celebrates 10 years with two shakas interlocking to create an X shape, surrounded by our branding, all eight Hawaiian Islands, and a declaration of “A Decade Strong, 2005–2015.” It features a large 10 Shakas design on the back with a smaller version on the upper left chest. It also features the 10 Year patch on the bottom left.

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Aloha X Women’s Racerback Tank – Black / Women’s Tee – White
A unique mash-up of our woven X logo and a heart to create the “O” shape in “ALOHA.” The back features our traditional crown on the upper back.

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Mahalo 59FIFTY Keychain – Green
To coincide with the release of the Mahalo snapback, we will also be releasing a miniature version as a 59FIFTY keychain, complete with New Era taping and our new red FITTED tags on the inside.

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