FITTED + NOREP ALAKAʻI BOARDSHORT

Tuesday, August 11th, 2015 by

Releasing in-store only this Saturday, August 15th.


Filmed and edited by: Skillet (@envol_skillet)
Models: Nelson Ahina & Kainoa Haas

Aloha kākou!

We’re excited to formally introduce our latest collaboration with the good dudes at noRep Boardshorts, a local business that’s picking up a lot of steam in their 5 years in the business. We dug deep into our archives and pulled out a classic pattern that we’ve only ever used on tank tops, patiently waiting for a perfect opportunity like this to resurface. This time the pattern is executed beautifully on our newest bottom, the FITTED + noRep Alakaʻi Boardshort.

With noRep’s help, we set out to create the perfect traditional boardshort. No frills, no gimmicks—just a solid, well-made product that can be worn for Hawaiʻi’s everyday lifestyle. It’s made from the same thicker, durable, non-stretch fabric used in traditional boardshorts, which makes it perfect for any activity in and out of the water.

Our Alakaʻi pattern is boldly featured in green and black, with the waistband and right-side velcro pocket subdued in black. The drawstring offers a nice contrast in our signature 116 Pantone color, and also features repeating noRep branding in clear gel to keep your knot secure. The 116 color travels to the inner waistline, which also proudly displays the “noRep x FITTED” cobranding. We added our Lēʻahi patch to the lower left side along with our Pacific Standard label centered on the back waist band. Other details include a lycra fly, noRep branding on the eyelets and pocket flap, and an elastic key loop within the pocket. The fit is true to size, and will be available in sizes 28–40.

The FITTED + noRep Alakaʻi Boardshort is limited to only 150 pieces, and will be released exclusively at our Kona Street location. noRep will also be releasing a very limited amount on their website at a later date.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK

Sunday, August 9th, 2015 by

Releasing in-store and online this Tuesday, August 11th.

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Aloha kākou!

This Tuesday we’ll be releasing a clean new Kamehameha snapback under our FITSTRIKE program. It features a brown crown with matching side and back embroideries, along with a kelly green undervisor as a respectful nod to classic baseball hats. It also features a white back snap enclosure while the yellow Kamehameha logo adds a nice pop of color to the front.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 6th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 8th.

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Model: Christian Aloisio

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Big Game Hunters 59FIFTY
Featuring breathable black spacer mesh on the side and back panels while the front two panels are polyester sublimated with our Koa Tree Camo pattern. The visor and top button are made of black neoprene. A blue and white Big Game Hunters patch is stitched onto the front panels, while tonal crown and New Era logos are embroidered on the sides and a black/white crest is seen on the back.

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Le Fitted Tee – White
Released earlier this season, this design is inspired by Art Nouveau painter Alphonse Mucha. The Art Nouveau movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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Koa Tree Camo Aloha Served Daily Hoodie – Black
An all black hoodie featuring a small white ASD logo on the front left chest and a large version on the back filled with our Koa Tree Camo pattern.

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THE REALNESS

Thursday, August 6th, 2015 by

So with the recent unveiling of the super lame hoverboard (maybe stupid is a better description) I felt inclined to share with you some real skateboarding on real skateboards. This video which showcases the spots just as much as the skaters is a throw back to classic 90′s street skating. Before it was infected by energy drink sponsorships and big box store logo placement, when skating was done in the street where it belongs not on some arena fantasy course. Having traveled to and skated most of the spots in the clip personally I can’t help but have flashbacks of the good old days. If this video is a sign of the times the future looks bright for the next generation of classic street skateboarders. – RM

SOME THINGS NEVER CHANGE

Wednesday, August 5th, 2015 by

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Some things never change and that’s a good thing when you talking about Waimea Bay in the summertime. Sure the walk down to the beach is longer than most would like and parking and traffic are atrocious. But once you safely navigate through crowds of Military wives, California beach dudes and the Local rock bombers you are greeted by one of the best beaches on the island for sure. The water clarity in the summertime is A+ and trust me I’m a snob when it comes to water clarity and this place is one of my all time favs. Since fishing by boat is prohibited in the bay, there are actually a surprising amount of fish under water for your snorkeling pleasure. Anyways as you can see it was just another day in the paradise that we call home. Cheers – RM

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TAHITI + EXTREME + IDEAS + BALLS + BUDGET =

Monday, August 3rd, 2015 by